Running Down a Dream

Your Road Map to Winning Creative Battles

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Author: Tim Grahl

Publisher: N.A

ISBN: 9781936891559

Category: Self-Help

Page: 226

View: 2466

A Deeply Personal Field Guide toDefeating Your Own Worst EnemyWhen you dream, you envision a magical future...the day when you have heroically slayed dragons and unlocked the creativity and genius buried deep inside.But how do you actually get to that destination?You can analyze the myths of visionary creators-artists, writers, musicians, software developers, etc. who have accomplished the impossible. You'll read about how they went for it, refused to quit, and would not be denied. But exactly how these successful creators went from being fearful dreamers to accomplished artists proves elusive. Running Down a Dream unflinchingly bares the naked truth of creation and shares the practical to-do list to take you from here to there.The good news? You don't have to be an Austen or a Michelangelo or an Oprah to create a work of art.The bad news? There is no glossing over the pain, embarrassment, and financial terror necessary to contend with on your journey to mission accomplished.More good news? What lies ahead for you is the realization of your heroic self. The run is worth it in ways you can't yet imagine.

Sell Your Book Like Wildfire

The Writer's Guide to Marketing and Publicity

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Author: Rob Eagar

Publisher: Writer's Digest Books

ISBN: 9781599634210

Category: Language Arts & Disciplines

Page: 284

View: 652

Promote and Sell Your Work! You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand that makes your books stand out from the crowd Secure more media interviews and speaking engagements Connect with key influencers who spread word of mouth Create raving fans who buzz about your book on social media Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.

Promote Your Book

Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author

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Author: Patricia Fry

Publisher: Skyhorse Publishing, Inc.

ISBN: 1621533727

Category: Reference

Page: 224

View: 4953

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; arrange book signings, radio, and TV appearances; enhance marketing skills; spend money in all the right places, and more.

How to Market a Book

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Author: Joanna Penn

Publisher: CreateSpace

ISBN: 9781490590912

Category: Business & Economics

Page: 266

View: 7859

The first job of an author is, of course, to write great books, but these days, their second job is to market them. ** Updated Second Edition, September 2014 ** Marketing isn't a skill that most authors have naturally, and there is little formal training. But when your book hits the shelves, and the sales don't start rolling in, there's only two things an author can do. Keep writing more books and ... Get to grips with marketing. This book is for authors who want to sell more books, but it's also for those writers who want to think more like an entrepreneur. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can't even imagine yet. There are no rules in this game, but learning this kind of authentic marketing has certainly changed my life, so read on and I'll share everything I know with you. How To Market A Book covers an extensive range of marketing principles, strategies and tactics: Part 1: Marketing Principles - including myths, how to balance your time, co-opetition and generosity Part 2: Prerequisites for Success - including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of free Part 3: No Platform Needed - Short-term Marketing - including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases Part 4: The Author Platform - Long-term Marketing - including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur. Part 5: Launching Your Book - including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches. Plus/ tips for when you get overwhelmed and plenty more links to further resources.

1001 Ways to Market Your Books

For Authors and Publishers

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Author: John Kremer

Publisher: N.A

ISBN: 9780912411484

Category: Business & Economics

Page: 702

View: 5915

Offers advice on planning a successful marketing strategy for one's book, with information on distributors, bookstores, Internet marketing, and school and library marketing.

Your First 1000 Copies

The Step-By-Step Guide to Marketing Your Book

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Author: Tim Grahl

Publisher: Out: Think

ISBN: 9780615796796

Category: Authorship

Page: 137

View: 3514

"If I could give an aspiring writer one piece of advice, it would be to read this book." - Hugh Howey, New York Times best selling author of Wool "Your First 1000 Copies is a must-read for authors trying to build a connection with their readers." - Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and Decisive "I watched in awe this year as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing." - Pamela Slim, Author, Escape from Cubicle Nation "Tim was an early pioneer in teaching book authors how Internet marketing ACTUALLY works." - Hugh MacLeod, author of Ignore Everybody and Evil Plans Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career? How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others? In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't. The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. Content - How to use content to engage with current readers and connect with new ones. Outreach - How to ethically and politely introduce yourself to new readers. Sell - How all of these steps can naturally lead to book sales without being pushy or annoying Track - How to use modern online tools to see what's working and what's not working, and how to make decisions based on data. This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.

How to Get Publicity for Your Book

A Do It Yourself Guide for Authors

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Author: Natalie Obando

Publisher: Do Good PressGroup

ISBN: 9780997129601

Category:

Page: 156

View: 841

How to Get Publicity for Your Book is a DIY guide for savvy authors. Would you like to get great publicity for your book without having to spend money on hiring a publicist? Do you think that you have what it takes to be your own publicist and run your own campaign? If so, this book will show you how. I have spent countless hours dedicated to garnering publicity for authors and brands all across the United States and have found that although there is no one-size-fits-all method, there are constants. In this book you will learn what they are and how to apply them to your work so that you can achieve maximum publicity for your author platform. Learn how to create the tools that you need for professional media outreach, platform building, book tour/event planning and so much more. I will share with you the mistakes I've made, the successes I've had, the tools of the trade and what I've come to learn from all of my outreach so that you can use it for your own.

How to Market a Book Release

Develop Your Best Marketing Strategy for Each Launch

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Author: Misty M. Beller

Publisher: Createspace Independent Publishing Platform

ISBN: 9781547193448

Category:

Page: 84

View: 3082

Whether you're an indie author or traditionally published, finding readers who will buy your book may be the hardest part of the process. But it doesn't have to be! Learn how to find your target audience, reach new readers when your book launches, and turn them into avid fans eager for your next release. Each chapter contains pro tips specific for both traditionally published authors and indie authors, and there's even a bonus section with tips to make marketing manageable - and keep your sanity! You'll receive sample marketing action plans specific for each type of release: - Debut - First in a new series - Later book in a series or standalone title With the tools in this book, now may be the most exciting time ever to be an author!

Write, Publish, Repeat

The No Luck Required Guide to Self-Publishing Success

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Author: Sean Platt,Johnny B. Truant,David Wright

Publisher: Sterling & Stone

ISBN: N.A

Category: Reference

Page: N.A

View: 8779

Let's Get Visible

How to Get Noticed and Sell More Books

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Author: David Gaughran

Publisher: Createspace Independent Publishing Platform

ISBN: 9781490310411

Category: Reference

Page: 206

View: 1925

"Leverage Amazon's famous recommendation engine to take advantage of the various opportunities it provides for exposure. Position your books for discoverability on other sales venues. Minimize the time you spend promoting so you have more time to spend writing. Promote in a cost-effective way that actually works"--

How to Market a Book

Second Edition

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Author: Joanna Penn

Publisher: N.A

ISBN: 9781912105519

Category: Language Arts & Disciplines

Page: 266

View: 1651

The first job of an author is, of course, to write great books, but these days, their second job is to market them. Marketing isn't a skill that most authors have naturally, and there is little formal training. But when your book hits the shelves, and the sales don't start rolling in, there's only two things an author can do. Keep writing more books and ... Get to grips with marketing. This book is for authors who want to sell more books, but it's also for those writers who want to think more like an entrepreneur. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can't even imagine yet. There are no rules in this game, but learning this kind of authentic marketing has certainly changed my life, so read on and I'll share everything I know with you. How To Market A Book covers an extensive range of marketing principles, strategies and tactics: Part 1: Marketing Principles - including myths, how to balance your time, co-opetition and generosity Part 2: Prerequisites for Success - including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of free Part 3: No Platform Needed - Short-term Marketing - including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases Part 4: The Author Platform - Long-term Marketing - including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur. Part 5: Launching Your Book - including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches. Plus/ tips for when you get overwhelmed and plenty more links to further resources. This is the second edition. Updated in 2014.

Evil Plans

Having Fun on the Road to World Domination

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Author: Hugh MacLeod

Publisher: Penguin

ISBN: 1101475757

Category: Business & Economics

Page: 192

View: 1918

The acclaimed author of Ignore Everybody is back with more irreverent wisdom, wit, and original cartoons. "It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something that matters. Life is short." -Hugh MacLeod Freud once said that in order to be truly happy people need two things: the capacity to work and the capacity to love. Evil Plans is about being able to do both at the same time. The sometimes unfortunate side effect is that others will hate you for it. MacLeod's insights are brash, wise, and often funny.

Published

The Proven Path from Blank Page to Published Author

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Author: Don Padilla

Publisher: N.A

ISBN: 9781683501046

Category: Business & Economics

Page: 145

View: 1445

This book is for any athlete or business owners wanting a better future.

How I Sold 1 Million EBooks in 5 Months

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Author: John Locke

Publisher: John Locke

ISBN: 9781935670919

Category: Biography & Autobiography

Page: 170

View: 583

Now, for the first time ever, John Locke reveals the marketing system he created to sell more than 1,100,000 eBooks in five months! His Credentials: John is the eighth author in the world—and the first self-published author in history—to have sold 1 million eBooks on Kindle! He is the first self-published author to hit #1 on the Amazon/Kindle Best Seller’s List, and the first to hit both #1 and #2 at the same time! He is a New York Times best-selling author! He has been featured in the Wall Street Journal and Entertainment Weekly! He has had 4 of the top 10 books on Amazon/Kindle at the same time, including #1 and #2! He has had 7 books in the top 34 and 8 books in the Top 50 at the same time! These numbers are not positions within a category. They are positions that include all Kindle sales including fiction, non-fiction, magazine subscriptions, and game apps! By the middle of March, 2011, it had been calculated that “every 7 seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world.” …All this was achieved PART TIME, without an agent, publicist, and at virtually no marketing expense!

Book Marketing Is Dead

Book Promotion Secrets You Must Know Before You Publish

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Author: Derek Murphy

Publisher: Creativindie

ISBN: 9780984655120

Category:

Page: 160

View: 9256

How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to... Avoid the common mistakes that kill book sales Set up an author platform quickly that will triple your results Use Social Media (like an expert) without being annoying Advertise for maximum impact (at the lowest cost) Make powerful friends online who can move thousands of books Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.

Escape from Cubicle Nation

From Corporate Prisoner to Thriving Entrepreneur

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Author: Pamela Slim

Publisher: Berkley Publishing Group

ISBN: 9780425232842

Category: Business & Economics

Page: 367

View: 8929

Inspired by reader submissions to her blog Escape from Cubicle Nation, Slim provides everything one needs to consider before making the decision to become self-employed, from the nuts and bolts of starting a business to a full discussion of the emotional issues involved.

Guerrilla Publishing

Revolutionary Book Marketing Strategies

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Author: Derek Murphy

Publisher: Createspace Independent Publishing Platform

ISBN: 9781542722414

Category:

Page: 152

View: 4012

TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.

You Must Write a Book

Build Your Brand, Get More Business, and Become the Go-To Expert

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Author: Honoree Corder,Hal Elrod

Publisher: Honoree Enterprises Publishing, LLC

ISBN: 9780996186186

Category:

Page: N.A

View: 6481

THE SINGLE BEST TOOL EVERY ENTREPRENEUR NEEDS TO BUILD, BOOST, AND GROW THEIR BUSINESS. Beyond technology, software, social media networks, even advertising and marketing campaigns, the biggest and best tool you'll ever have in your belt is a book with your name on the cover. Authority and Credibility-Nothing establishes your authority faster or better, making it easier to attract investors, clients, and customers. Brand recognition-Nothing makes your name and your brand easier to recognize, giving you greater reach with no additional overhead. The ultimate business card-We're hard-wired to hold on to books, to keep and care for them, and to share them with others. When's the last time someone did that with your business card? You Must Write a Book introduces you to these concepts, and digs further-revealing not only the benefits of how a book can help you to build and grow your business and your brand, but how you can put your ideas on the page. You'll learn: Why a book matters to your business Pre-planning and strategic thinking, before putting even the first word on the page How to write your book by committing to only a few words per day How to hire ghostwriters or other professionals to get your ideas on the page, without writing a word The steps for launching your book like a champ Marketing plans-both for your book, and using your book to market yourself and your business You'll also learn from the masters-gain insight from some of the most advanced thinkers in publishing, so that you can skip level one and build from their success. Get in on the wisdom from thought leaders such as Hal Elrod, Bryan Cohen, Pat Petrini, J.A. Huss, Steve Scott, James Altucher, Kevin Tumlinson, and many more. Honoree Corder is the author of Tall Order!, Prosperity for Writers, and many more volumes, and Hal Elrod's business partner in The Miracle Morning series. She is a coach and consultant working with high profile entrepreneurs and businesses, guiding them into some of the best decisions they've ever made. In You Must Write a Book, she has culled together some of the finest examples of publishing and marketing wisdom available, from some of today's most successful and influential masters. IF YOU ARE LOOKING FOR A SINGLE TOOL TO ACHIEVE NEXT-LEVEL SUCCESS, PICK UP YOUR COPY OF 'YOU MUST WRITE A BOOK' RIGHT NOW!"

A Whole New Mind

Why Right-Brainers Will Rule the Future

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Author: Daniel H. Pink

Publisher: Penguin

ISBN: 1101157909

Category: Psychology

Page: 304

View: 7112

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.