Writing and Reporting News

A Coaching Method

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Author: Carole Rich

Publisher: Wadsworth Publishing Company

ISBN: 9781111344443

Category: Business & Economics

Page: 496

View: 1984

Prepare yourself for the changing world of journalism with WRITING AND REPORTING NEWS: A COACHING METHOD, the book that integrates new trends in the convergence of print, broadcast and online media while teaching fundamental skills. With new information about social media, mobile media, blogs, and new skills you'll need for whatever career you choose, the seventh edition features tips, techniques, and real-life stories from writing coaches and award-winning journalists. A strong storytelling approach makes the text accessible and interesting, helping you easily master the writing and reporting techniques you'll need for media careers now and in the future.

Writing and Reporting News: A Coaching Method

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Author: Carole Rich

Publisher: Cengage Learning

ISBN: 0495569879

Category: Business & Economics

Page: 552

View: 6616

WRITING AND REPORTING NEWS: A COACHING METHOD prepares students for the changing world of journalism by integrating new trends in the convergence of print, broadcast, and online media while teaching fundamental skills. With new information about blogs, multimedia writing, and new skills students will need for careers in emerging media, the Sixth Edition employs the coaching method, which features practical tips and techniques from writing coaches and award-winning journalists. A strong storytelling approach, with real-life stories of working journalists, and built-in instructional material makes the text accessible and interesting, enabling students to easily learn effective writing and reporting techniques for every news medium. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Online Journalism

Reporting, Writing, and Editing for New Media

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Author: Richard Craig

Publisher: Wadsworth Publishing Company

ISBN: N.A

Category: Business & Economics

Page: 284

View: 8777

Learn to report, write, and edit for online media with ONLINE JOURNALISM with InfoTrac ! Created specifically with the Internet in mind, this communication text will help you explore the writing opportunities associated with online media. Interviews with online professionals are included throughout the text to give you an idea of exactly what the job of the online journalist entails. A comprehensive Web site helps keep the book up to date and provides additional material, including sound clips of some of the book's interviewees.

Ethics in Media Communications: Cases and Controversies

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Author: Louis Day

Publisher: Cengage Learning

ISBN: 0534637140

Category: Business & Economics

Page: 480

View: 3601

Have you ever wondered exactly what ethical standards exist in the media? ETHICS IN MEDIA COMMUNICATIONS: CASES AND CONTROVERSIES explains it all and shows you that there’s a lot more to the story behind the scenes. Whether the issue is censorship, privacy, or accuracy, the media is governed by ethical norms that you need to know. And because it’s packed with case studies and review tools, this media ethics textbook is the one that will help out on the test as well. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Public Relations Writing: Form & Style

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Author: Doug Newsom,Jim Haynes

Publisher: Cengage Learning

ISBN: 1133307310

Category: Business & Economics

Page: 384

View: 407

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you’ll need to develop. The 10th edition features a Writing for Select Publics section that covers public relations writing assignments that you’ll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that contains three PR Scenarios and a quick study for each chapter. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media/Impact: An Introduction to Mass Media

An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 0495050261

Category: Language Arts & Disciplines

Page: 416

View: 1697

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media---its industries and support industries, as well as the legal, ethical, social, global, and technologic

Mass Media Research

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Author: Roger D. Wimmer,Joseph R. Dominick

Publisher: Cengage Learning

ISBN: 1133307337

Category: Business & Economics

Page: 496

View: 1681

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Convergence Journalism

Writing and Reporting Across the News Media

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Author: Janet Kolodzy

Publisher: Rowman & Littlefield

ISBN: 9780742538863

Category: Language Arts & Disciplines

Page: 267

View: 4748

Media prognosticators have been declaring the death of radio, daily newspapers, journalistic ethics, and even journalism itself. This is an introductory text on how to think, report, write, and present news across platforms. It aims to prepare journalism students for the future of news reporting.

Global Communication

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Author: Yahya R. Kamalipour

Publisher: Wadsworth Publishing Company

ISBN: N.A

Category: Business & Economics

Page: 356

View: 1708

GLOBAL COMMUNICATION presents a comprehensive examination of significant economic, cultural, legal, social, and political issues in the exciting field of global communication. From history and theories to future trends, this indispensable and highly informative volume brings together illuminating writings and diverse perspectives by prominent scholars in mass media, journalism, and international studies.

Ethics in Media Communications

Cases and Controversies

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Author: Louis A. Day

Publisher: Wadsworth Publishing Company

ISBN: 9780534561871

Category: Ethics

Page: 435

View: 1313

This text's strength is its extensive use of case studies throughout each chapter. Each case study addresses individual critical issues, and allows students to digest difficult material. Accessible writing style and coherency between chapters allow for coverage of advanced topics such as morally offensive content and media and privacy.

Public Relations Writing

Form & Style

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Author: Doug Newsom,Jim Haynes

Publisher: Wadsworth Publishing Company

ISBN: 0534612962

Category: Business & Economics

Page: 441

View: 3859

PUBLIC RELATIONS WRITING: FORM AND STYLE offers the practical approach one would expect to find in a trade book, but uses the principles and theories of public relations to give students what they need to write with understanding and purpose. Part One provides the background for all public relations writing tasks by explaining how this kind of writing is unique and by exploring the legal and ethical obligations. Part Two is the writing principles section, which covers both style and techniques. Part Three begins with basic public relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Part Four covers writing for mass media. Much of this section has changed to reflect the impact of technology on media. Part Five covers more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports. The chapter on crisis communication now includes the planning process that can be used to handle campaigns and crises.

Media/impact

An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Wadsworth Publishing Company

ISBN: 9780534597061

Category: Business & Economics

Page: 388

View: 9368

Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.

The Interplay of Influence

News, Advertising, Politics, and the Mass Media

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Author: Kathleen Hall Jamieson,Karlyn Kohrs Campbell

Publisher: Wadsworth Publishing Company

ISBN: 9780534533649

Category: Social Science

Page: 362

View: 1703

Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public. This edition includes updated coverage throughout including the Internet's role in media, politics, and advertising.

Creative Editing

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Author: Dorothy A. Bowles,Diane L. Borden

Publisher: Wadsworth Publishing Company

ISBN: 9780534562168

Category: Business & Economics

Page: 418

View: 6164

1. The Copy Editor's Role. 2. Using Correct Grammar and Punctuation. 3. Consistent Style and Correct Words. 4. Editing Stories. 5. Checking Facts. 6. Legal Concerns. 7. Editing and Ethics. 8. Typography. 9. Writing Headlines. 10. Editing Pictures and Infographics. 11. Design and Layout.

This is PR

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Author: Doug Newsom,Judy VanSlyke Turk,Dean Kruckeberg

Publisher: N.A

ISBN: 9780534563301

Category: Business & Economics

Page: N.A

View: 8324

International Communication

Concepts and Cases

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Author: Kwadwo Anokwa,Carolyn A. Lin,Michael Brian Salwen

Publisher: Wadsworth Publishing Company

ISBN: N.A

Category: Business & Economics

Page: 297

View: 1887

This edited volume of 16 readings is a collection of works from the foremost scholars of international communication. Divided into seven parts, the text is comprehensive in its coverage, including perspectives on issues and topics such as press freedom, propaganda, gatekeeping, colonialism and mass media development, globalization, cultural concerns, and diffusion.

Literary Journalism

A Reader

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Author: Jean Chance,William McKeen

Publisher: Wadsworth Publishing Company

ISBN: 9780534529475

Category: Language Arts & Disciplines

Page: 214

View: 9531

This first edition reader introduces students to 26 of our greatest literary journalists, from Ernie Pyle to Hunter S. Thompson. It is the most current and complete anthology of the best of literary journalism.

Communication Research

Strategies and Sources

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Author: Rebecca B. Rubin,Alan M. Rubin,Linda J. Piele

Publisher: Wadsworth Publishing Company

ISBN: 9780534561697

Category: Communication

Page: 317

View: 2997

Write more effective research papers with COMMUNICATION RESEARCH! Designed to teach you how complete communication research and successfully use literature and other sources in writing effective papers, this communication text provides you with the skills you need to succeed. The research process is demystified through the coverage library skills, scholarly writing, and the latest research technology tools. Exercises and examples found in each chapter help you apply what you have learned.

Communications Law: Liberties, Restraints, and the Modern Media

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Author: John D. Zelezny

Publisher: Cengage Learning

ISBN: 0495794171

Category: Business & Economics

Page: 592

View: 1558

The new edition of COMMUNICATIONS LAW: LIBERTIES, RESTRAINTS, AND THE MODERN MEDIA continues with the reviewer-praised readability, coverage of core topics, and currency that have been its consistent strengths. The author's interesting, hypothetical exercises have been a favorite among both professors and students. As in previous editions, the Sixth Edition includes a thorough update of cases and information to keep the text current. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mass Communication Law

Cases and Comment

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Author: Donald M. Gillmor

Publisher: N.A

ISBN: N.A

Category: Social Science

Page: 932

View: 2069

This text provides a comprehensive survey of media law. It is the original modern casebook in mass communication law, emphasizing learning of law principles and precedents directly from the writings of courts and administrative agencies.