Writing and Reporting News

A Coaching Method

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Author: Carole Rich

Publisher: Wadsworth Publishing Company

ISBN: 9781111344443

Category: Business & Economics

Page: 496

View: 2217

Prepare yourself for the changing world of journalism with WRITING AND REPORTING NEWS: A COACHING METHOD, the book that integrates new trends in the convergence of print, broadcast and online media while teaching fundamental skills. With new information about social media, mobile media, blogs, and new skills you'll need for whatever career you choose, the seventh edition features tips, techniques, and real-life stories from writing coaches and award-winning journalists. A strong storytelling approach makes the text accessible and interesting, helping you easily master the writing and reporting techniques you'll need for media careers now and in the future.

Online Journalism

Reporting, Writing, and Editing for New Media

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Author: Richard Craig

Publisher: Wadsworth Publishing Company

ISBN: N.A

Category: Business & Economics

Page: 284

View: 3584

Learn to report, write, and edit for online media with ONLINE JOURNALISM with InfoTrac ! Created specifically with the Internet in mind, this communication text will help you explore the writing opportunities associated with online media. Interviews with online professionals are included throughout the text to give you an idea of exactly what the job of the online journalist entails. A comprehensive Web site helps keep the book up to date and provides additional material, including sound clips of some of the book's interviewees.

Ethics in Media Communications: Cases and Controversies

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Author: Louis Day

Publisher: Cengage Learning

ISBN: 0534637140

Category: Business & Economics

Page: 480

View: 2303

Have you ever wondered exactly what ethical standards exist in the media? ETHICS IN MEDIA COMMUNICATIONS: CASES AND CONTROVERSIES explains it all and shows you that there’s a lot more to the story behind the scenes. Whether the issue is censorship, privacy, or accuracy, the media is governed by ethical norms that you need to know. And because it’s packed with case studies and review tools, this media ethics textbook is the one that will help out on the test as well. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Impact: An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1111346364

Category: Business & Economics

Page: 464

View: 7923

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today’s world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today’s society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider’s look at what it’s like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 10th Edition are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including The New York Times, Washington Post, Los Angeles Times, Bloomberg, Advertising Age, The Wall Street Journal, and The New Yorker. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Keine Angst vor Weißraum!

Ein Crashkurs in Print- und Webdesign

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Author: Kim Golombisky,Rebecca Hagen

Publisher: N.A

ISBN: 9783898647144

Category:

Page: 289

View: 3386

Mass Media Research

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Author: Roger D. Wimmer,Joseph R. Dominick

Publisher: Cengage Learning

ISBN: 1133307337

Category: Business & Economics

Page: 496

View: 4367

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Public Relations Writing: Form & Style

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Author: Doug Newsom,Jim Haynes

Publisher: Cengage Learning

ISBN: 1285546024

Category: Business & Economics

Page: 384

View: 2387

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th edition features a Writing for Select Publics section that covers public relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that contains three PR Scenarios and a quick study for each chapter. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media/impact

An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Wadsworth Publishing Company

ISBN: 9780534597061

Category: Business & Economics

Page: 388

View: 5586

Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.

Convergence Journalism

Writing and Reporting Across the News Media

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Author: Janet Kolodzy

Publisher: Rowman & Littlefield

ISBN: 9780742538863

Category: Language Arts & Disciplines

Page: 267

View: 9192

Media prognosticators have been declaring the death of radio, daily newspapers, journalistic ethics, and even journalism itself. This is an introductory text on how to think, report, write, and present news across platforms. It aims to prepare journalism students for the future of news reporting.

Global Communication

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Author: Yahya R. Kamalipour

Publisher: Wadsworth Publishing Company

ISBN: N.A

Category: Business & Economics

Page: 356

View: 6972

GLOBAL COMMUNICATION presents a comprehensive examination of significant economic, cultural, legal, social, and political issues in the exciting field of global communication. From history and theories to future trends, this indispensable and highly informative volume brings together illuminating writings and diverse perspectives by prominent scholars in mass media, journalism, and international studies.

Mass Communication Theory: Foundations, Ferment, and Future

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Author: Stanley Baran,Dennis Davis

Publisher: Cengage Learning

ISBN: 0495503630

Category: Business & Economics

Page: 400

View: 1239

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

International Communication

Concepts and Cases

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Author: Kwadwo Anokwa,Carolyn A. Lin,Michael Brian Salwen

Publisher: Wadsworth Publishing Company

ISBN: N.A

Category: Business & Economics

Page: 297

View: 2860

This edited volume of 16 readings is a collection of works from the foremost scholars of international communication. Divided into seven parts, the text is comprehensive in its coverage, including perspectives on issues and topics such as press freedom, propaganda, gatekeeping, colonialism and mass media development, globalization, cultural concerns, and diffusion.

Literary Journalism

A Reader

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Author: Jean Chance,William McKeen

Publisher: Wadsworth Publishing Company

ISBN: 9780534529475

Category: Language Arts & Disciplines

Page: 214

View: 4123

This first edition reader introduces students to 26 of our greatest literary journalists, from Ernie Pyle to Hunter S. Thompson. It is the most current and complete anthology of the best of literary journalism.

Communication Research

Strategies and Sources

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Author: Rebecca B. Rubin,Alan M. Rubin,Linda J. Piele

Publisher: Wadsworth Publishing Company

ISBN: 9780534561697

Category: Communication

Page: 317

View: 1034

Write more effective research papers with COMMUNICATION RESEARCH! Designed to teach you how complete communication research and successfully use literature and other sources in writing effective papers, this communication text provides you with the skills you need to succeed. The research process is demystified through the coverage library skills, scholarly writing, and the latest research technology tools. Exercises and examples found in each chapter help you apply what you have learned.

Mass Communication Law

Cases and Comment

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Author: Donald M. Gillmor

Publisher: N.A

ISBN: N.A

Category: Social Science

Page: 932

View: 8152

This text provides a comprehensive survey of media law. It is the original modern casebook in mass communication law, emphasizing learning of law principles and precedents directly from the writings of courts and administrative agencies.

Communications Law: Liberties, Restraints, and the Modern Media

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Author: John D. Zelezny

Publisher: Cengage Learning

ISBN: 0495794171

Category: Business & Economics

Page: 592

View: 4757

The new edition of COMMUNICATIONS LAW: LIBERTIES, RESTRAINTS, AND THE MODERN MEDIA continues with the reviewer-praised readability, coverage of core topics, and currency that have been its consistent strengths. The author's interesting, hypothetical exercises have been a favorite among both professors and students. As in previous editions, the Sixth Edition includes a thorough update of cases and information to keep the text current. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Telling Stories, Taking Risks

Journalism Writing at the Century's Edge

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Author: Alice M. Klement,Carolyn B. Matalene

Publisher: Wadsworth Publishing Company

ISBN: 9780534522728

Category: Business & Economics

Page: 320

View: 6612

Telling Stories/Taking Risks includes many uncut stories from national, regional, and local newspapers, both mainstream and alternative, as well as from national magazines such as Esquire and Sports Illustrated; short biographies of each writer and explanations of how their stories evolved; and discussions of objectivity and subjectivity, accuracy and honesty, reporting strategies and writing processes.

Broadcast News

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Author: Mitchell Stephens,Beth M. Olson

Publisher: Wadsworth Publishing Company

ISBN: 9780534595708

Category: Business & Economics

Page: 424

View: 7408

Enhance your understanding of broadcast journalism with BROADCAST NEWS with InfoTrac ! With coverage of every aspect of broadcast journalism, including writing, reporting, and production, this best-selling communication provides you with the tools you need to succeed. Clear and well-organized discussions and explanations, suggestions from professional journalists, and actual, real-world examples are just a few of the features that make learning easy.

Media Writing

News for the Mass Media

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Author: Doug Newsom,James Alvin Wollert

Publisher: N.A

ISBN: N.A

Category: Journalism

Page: 437

View: 4332