Write to the Point

How to be Clear, Correct and Persuasive on the Page

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Author: Sam Leith

Publisher: Profile Books

ISBN: 1782831738

Category: Language Arts & Disciplines

Page: N.A

View: 6076

Writing tends to make people anxious, and with good reason. The first sentence of a job application letter can consign it to the bin. A speech intended to rouse can put a room to sleep. A mistimed tweet can cost you your job. And a letter to a beloved may aim to convey feelings of tenderness but end up making the recipient laugh rather than melt. In this complete guide to persuasive writing, Sam Leith shows how to express yourself fully across any medium, and how to maximise your chances of getting your way in every situation. From work reports to Valentine cards, and from emails of condolence to tweets of complaint, Leith lays bare the secrets to successful communication, eloquence and off- and online etiquette. How do you write a job application, a thank-you card, or an email to your bank manager, to your children's headteacher, to your clients or your boss? How do you prepare a speech to win the argument, get the vote of confidence, or embarrass the bridegroom? Getting these things right - or wrong - can be life-changing. Succinct treatments of the most general principles of style and composition, as well as examinations of specific modes of address (What is a subtweet? How do I write a moving elegy?) are accompanied by concrete and well-illustrated dos and don'ts and examples of wins and fails. Astute, sprightly and illuminating, Write to the Point will give you the skills and confidence you need to get your message across on every occasion.

How to Be Right

The Art of Being Persuasively Correct

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Author: Greg Gutfeld

Publisher: N.A

ISBN: 1101903627

Category: Humor

Page: 240

View: 9968

The Fox News star outlines his rules and tricks for winning any argument against a liberal by using patience, research, humor, and creative thinking.

It's the Way You Say It

Becoming Articulate, Well-spoken, and Clear

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Author: Carol Fleming

Publisher: Berrett-Koehler Publishers

ISBN: 1609947452

Category: Business & Economics

Page: 264

View: 3875

NEW EDITION, REVISED AND UPDATED Speak Your Mind Effectively! The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises for • Understanding how others hear you • Dealing with specific speech problems • Varying your vocal patterns to make your speech more dynamic • Using grammar and vocabulary to increase your clarity and impact • Reinforcing your message with nonverbal cues • Conquering stage fright An entire section of the book focuses on communication issues in the workplace—interviews, presentations, voice mail, and more. Dr. Fleming puts a human face on her advice through vivid before-and-after stories of forty men and women who came to her for help. “No other skills will position you ahead of your competition as much as good speaking and presentation skills. No book approaches the depth and breadth of Dr. Carol Fleming’s It’s the Way You Say It.” —Patricia Fripp, CSP, CPAE, keynote speaker, executive speech coach, and president of Fripp & Associates

Do I Make Myself Clear?

Why Writing Well Matters

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Author: Harold Evans

Publisher: Little, Brown

ISBN: 031643230X

Category: Language Arts & Disciplines

Page: 416

View: 828

*New York Times Bestseller * One of NPR's Best Books of 2017 A wise and entertaining guide to writing English the proper way by one of the greatest newspaper editors of our time. Harry Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism. In DO I MAKE MYSELF CLEAR?, he brings his indispensable insight to us all in his definite guide to writing well. The right words are oxygen to our ideas, but the digital era, with all of its TTYL, LMK, and WTF, has been cutting off that oxygen flow. The compulsion to be precise has vanished from our culture, and in writing of every kind we see a trend towards more--more speed and more information but far less clarity. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age. DO I MAKE MYSELF CLEAR? is an essential text, and one that will provide every writer an editor at his shoulder.

You Talkin' To Me?

Rhetoric from Aristotle to Obama

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Author: Sam Leith

Publisher: Profile Books

ISBN: 1847654258

Category: Humor

Page: 287

View: 356

Rhetoric is what gives words power. It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall, best men to be shunned by brides, and people to march with steady purpose towards machine guns. In this highly entertaining (and persuasive) book, Sam Leith examines how people have taught, practised and thought about rhetoric from its Attic origins to its twenty-first century apotheosis. Along the way, he tells the stories of its heroes and villains, from Cicero and Erasmus, to Hitler, Obama - and Gyles Brandreth.

How to Regulate

A Guide for Policymakers

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Author: Thomas A. Lambert

Publisher: Cambridge University Press

ISBN: 1108293646

Category: Law

Page: N.A

View: 3112

Markets sometimes fail. But so do regulatory efforts to correct market failures. Sometimes regulations reach too far, condemning good activities as well as bad, and sometimes they don't reach far enough, allowing bad behavior to persist. In this highly instructive book, Thomas A. Lambert explains the pitfalls of both extremes while offering readers a manual of effective regulation, showing how the best regulation maximizes social welfare and minimizes social costs. Working like a physician, Lambert demonstrates how regulators should diagnose the underlying disease and identify its symptoms, potential remedies for it, and their side effects before selecting the regulation that offers the greatest net benefit. This book should be read by policymakers, students, and anyone else interested in understanding how the best regulations are crafted and why they work.

How to be a conservative

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Author: Roger Scruton

Publisher: A&C Black

ISBN: 1472903773

Category: Philosophy

Page: 256

View: 1660

What does it mean to be a conservative in an age so sceptical of conservatism? How can we live in the presence of our 'canonized forefathers' at a time when their cultural, religious and political bequest is so routinely rejected? With soft left-liberalism as the dominant force in Western politics, what can conservatives now contribute to public debate that will not be dismissed as pure nostalgia? In this highly personal and witty book, renowned philosopher Roger Scruton explains how to live as a conservative in spite of the pressures to exist otherwise. Drawing on his own experience as a counter-cultural presence in public life, Scruton argues that while humanity might survive in the absence of the conservative outlook, it certainly won't flourish. How to be a conservative is not only a blueprint for modern conservatism. It is a heartfelt appeal on behalf of old fashioned decencies and values, which are the bedrock of our weakened, but still enduring civilization.

The Reputation Game

The Art of Changing How People See You

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Author: David Waller,Rupert Younger

Publisher: Oneworld

ISBN: 9781786073518

Category:

Page: 304

View: 448

You 're already playing the game, whether you like it or not. You can try to ignore what others say about you or you can choose to learn the rules and discover that the potential benefits are unlimited. Reputation can 't be owned or managed not by an individual, an organization or the media professionals they employ. Instead, it is a gift of trust bestowed upon us by customers, colleagues, fans or friends. So how is it that VW suffered a huge blow in the wake of emissions scandal, but their cars are still hugely popular' How has Pope Francis begun to rebuild the name of the Catholic Church after a series of damaging scandals' Through pioneering research and interviews with a host of major figures ranging from Jay Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Booker Prize-winner Hilary Mantel, the authors reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

How to Argue with a Cat

A Human's Guide to the Art of Persuasion

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Author: Jay Heinrichs,Natalie Palmer-Sutton

Publisher: Rodale Books

ISBN: 1635652758

Category: Reference

Page: 144

View: 2487

Learn how to persuade cats—the world’s most skeptical and cautious negotiators—with this primer on rhetoric and argument from the New York Times bestselling author of Thank You for Arguing! Cats are skilled manipulators who can talk you into just about anything without a single word (or maybe a meow or two). They can get you to drop whatever you’re doing and play with them. They can make you serve their dinner way ahead of schedule. They can get you to sit down in an instant to provide a lap. On the other hand, try getting a cat to do what you want.... While it’s hard, persuading a cat is possible. And after that, persuading humans becomes a breeze, and that is what you will learn in this book. How to Argue with a Cat will teach you how to: · Hold an intelligent conversation—one of the few things easier to do with a cat than a human. · Argue logically, even if your opponent is furry and irrational. · Hack up a fallacy (the hairball of logic). · Make your body do the talking (cats are very good at this). · Master decorum: the art of fitting in with cats, venture capitalists, or humans. · Learn the wisdom of predator timing to pounce at the right moment. · Get someone to do something or stop doing it. · Earn any creature’s respect and loyalty.

Write to the Point

A Master Class on the Fundamentals of Writing for Any Purpose

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Author: Sam Leith

Publisher: The Experiment

ISBN: 1615194630

Category: Language Arts & Disciplines

Page: 272

View: 1239

Good writers follow the rules. Great writers know the rules—and follow their instincts! Finding the right words, in the right order, matters—whether you’re a student embarking on an essay, a job applicant drafting your cover letter, an employee composing an email . . . even a (hopeful) lover writing a text. Do it wrong and you just might get an F, miss the interview, lose a client, or spoil your chance at a second date. Do it right, and the world is yours. In Write to the Point, accomplished author and literary critic Sam Leith kicks the age-old lists of dos and don’ts to the curb. Yes, he covers the nuts and bolts we need to be in complete command of the language: grammar, punctuation, parts of speech, and other subjects half-remembered from grade school. But more importantly, he charts a commonsense course between the “Armies of Correctness” and the “Descriptivist Irregulars.” For Leith, knowing not just the rules but also how and when to ignore them—developing an ear for what works best in context—is everything. In this master class, Leith teaches us a skill of paramount importance in this smartphone age, when we all carry a keyboard in our pockets: to write clearly and persuasively for any purpose—to write to the point.

How to Live on 24 Hours a Day (A Classic Guide to Self-Improvement)

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Author: Arnold Bennett

Publisher: e-artnow

ISBN: 8074842940

Category: Self-Help

Page: 80

View: 2047

This carefully crafted ebook: "How to Live on 24 Hours a Day (A Classic Guide to Self-Improvement)" is formatted for your eReader with a functional and detailed table of contents. The book, written by Arnold Bennett in 1910, is part of a larger work entitled How to Live. In this volume, he offers practical advice on how one might live (as opposed to just existing) within the confines of 24 hours a day. The book has the following chapters: - The Daily Miracle - The Desire to Exceed One's Programme - Precautions Before Beginning - The Cause of the Trouble - Tennis and the Immortal Soul - Remember Human Nature - Controlling the Mind - The Reflective Mood - Interest in the Arts - Nothing in Life is Humdrum - Serious Reading - Dangers to Avoid Arnold Bennett (1867-1931) was an English journalist, novelist, and writer. After working as a rent collector and solicitor's clerk, Bennett won a writing contest which convinced him to become a journalist. He later turned to the writing of novels, including his most famous Clayhanger and Anna of the five towns.

Get to the Point!

Sharpen Your Message and Make Your Words Matter

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Author: Joel Schwartzberg

Publisher: Berrett-Koehler Publishers

ISBN: 1523094125

Category: Business & Economics

Page: 128

View: 835

Champion Your Best Ideas! Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?

On Writing Well, 30th Anniversary Edition

The Classic Guide to Writing Nonfiction

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Author: William Zinsser

Publisher: Harper Collins

ISBN: 0060891548

Category: Reference

Page: 336

View: 1664

On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sole, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.

HBR Guide to Better Business Writing (HBR Guide Series)

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Author: Bryan A. Garner

Publisher: Harvard Business Review Press

ISBN: 1422184048

Category: Business & Economics

Page: 208

View: 2879

DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage

The Sense of Style

The Thinking Person's Guide to Writing in the 21st Century

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Author: Steven Pinker

Publisher: Penguin Books

ISBN: 0143127799

Category: Language Arts & Disciplines

Page: 368

View: 7676

"Charming and erudite . . . The wit and insight and clarity he brings . . . is what makes this book such a gem." --Time.com Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing--and why should we care? In this entertaining and eminently practical book, the cognitive scientist, dictionary consultant, and New York Times-bestselling author Steven Pinker rethinks the usage guide for the twenty-first century. Using examples of great and gruesome modern prose while avoiding the scolding tone and Spartan tastes of the classic manuals, he shows how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right. The Sense of Style is for writers of all kinds, and for readers who are interested in letters and literature and are curious about the ways in which the sciences of mind can illuminate how language works at its best.

Powerful Proposals

How to Give Your Business the Winning Edge

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Author: Terry R. Bacon,David G. Pugh

Publisher: AMACOM Div American Mgmt Assn

ISBN: 0814428495

Category: Business & Economics

Page: 256

View: 2703

How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm: * assess their "winner or loser" proposal status and take proactive steps to become a winner * address the ""Big Four"" questions that a proposal must answer to be successful * create "A+" proposals in less time with less wasted effort via a simple, repeatable process * neutralize the issue of price when the firm is not the low-price provider Powerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.

The Shallows: What the Internet Is Doing to Our Brains

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Author: Nicholas Carr

Publisher: W. W. Norton & Company

ISBN: 9780393079364

Category: Science

Page: 256

View: 2009

Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate “Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply? Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways. Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection. Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

The Belief Economy

How to Give a Damn, Stop Selling, and Create Buy-In

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Author: David Baldwin

Publisher: N.A

ISBN: 9781619618039

Category: Business & Economics

Page: 208

View: 8557

Old-school marketing is dead. It's not just about selling anymore. It's about giving a damn and taking a stand. To reach the next generation of customers, your brand must address their beliefs and ethical concerns. The Belief Economy lays the foundation you'll need to connect passionately and powerfully with this growing, socially committed audience. Over the next four to six decades, Millennials and Gen Zers will control and influence more than a trillion dollars of our economy per year. The companies they patronize will be those with a strong stated mission and purpose. The Belief Economy can help you identify, develop, and sell the authentic core values that will transform your brand into a "belief-driven brand" and elevate it above the competition. The age of capitalism with a conscience is now. Here is your essential guide to staying ahead of the curve and gaining the competitive edge--while making a profound and positive impact on our world.

When Harry Became Sally

Responding to the Transgender Moment

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Author: Ryan T. Anderson

Publisher: Encounter Books

ISBN: 1594039623

Category: Social Science

Page: N.A

View: 5495

Can a boy be “trapped” in a girl’s body? Can modern medicine “reassign” sex? Is our sex “assigned” to us in the first place? What is the most loving response to a person experiencing a conflicted sense of gender? What should our law say on matters of “gender identity”? When Harry Became Sally provides thoughtful answers to questions arising from our transgender moment. Drawing on the best insights from biology, psychology, and philosophy, Ryan Anderson offers a nuanced view of human embodiment, a balanced approach to public policy on gender identity, and a sober assessment of the human costs of getting human nature wrong. This book exposes the contrast between the media’s sunny depiction of gender fluidity and the often sad reality of living with gender dysphoria. It gives a voice to people who tried to “transition” by changing their bodies, and found themselves no better off. Especially troubling are the stories told by adults who were encouraged to transition as children but later regretted subjecting themselves to those drastic procedures. As Anderson shows, the most beneficial therapies focus on helping people accept themselves and live in harmony with their bodies. This understanding is vital for parents with children in schools where counselors may steer a child toward transitioning behind their backs. Everyone has something at stake in the controversies over transgender ideology, when misguided “antidiscrimination” policies allow biological men into women’s restrooms and penalize Americans who hold to the truth about human nature. Anderson offers a strategy for pushing back with principle and prudence, compassion and grace.