Why We Buy

The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond


Author: Paco Underhill

Publisher: Simon and Schuster

ISBN: 1416595244

Category: Business & Economics

Page: 306

View: 6383

A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.

Why We Buy

The Science Of Shopping


Author: Paco Underhill

Publisher: Simon and Schuster

ISBN: 1416561749

Category: Business & Economics

Page: 256

View: 5645

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

Why We Buy

The Science of Shopping


Author: Paco Underhill

Publisher: N.A

ISBN: 9781439500217

Category: Business & Economics

Page: N.A

View: 7662

An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.


The Science Behind Why We Buy


Author: Phil Barden

Publisher: John Wiley & Sons

ISBN: 1118345592

Category: Business & Economics

Page: 280

View: 2418

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout


Truth and Lies About Why We Buy


Author: Martin Lindstrom

Publisher: Crown Business

ISBN: 9780385528290

Category: Business & Economics

Page: 256

View: 875

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.

Call of the Mall

The Author of Why We Buy on the Geography of Shopping


Author: Paco Underhill

Publisher: Simon and Schuster

ISBN: 9780743258296

Category: Business & Economics

Page: 240

View: 5738

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall—America’s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It’s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn’t.

That's why We Don't Eat Animals

A Book about Vegans, Vegetarians, and All Living Things


Author: N.A

Publisher: North Atlantic Books

ISBN: 1556437854

Category: Juvenile Nonfiction

Page: 48

View: 3400

An introduction to vegetarianism and veganism features an endearing cast of animals shown in both their natural state and in the terrible conditions of the factory farm, describing the negative effects that eating meat has on the environment.

Decoding the New Consumer Mind

How and Why We Shop and Buy


Author: Kit Yarrow

Publisher: John Wiley & Sons

ISBN: 1118647688

Category: Business & Economics

Page: 214

View: 7389

Most businesspeople are well aware that marketing has changed dramatically in recent years. For many, this shift is mainly about different ways to market--through social media, online engagement, and so on. But beyond the new tools available to businesses today, there have also been sweeping changes to how consumers behave in the retail environment, and what underlies our decisions as consumers. How can marketers understand--and profit from--these shifts in how we buy? DECODING THE CONSUMER MIND provides retail marketers with an action plan based on new psychological insights about how, when and why today's radically different consumer shops and buys. A trifecta of socio-cultural trends has forever altered the psyche of the American consumer--and understanding these 3 significant shifts is critical for any marketer to understand. Based on her extensive research, consumer expert Kit Yarrow classifies the changes as follow: ANXIETY: Diagnosed anxiety disorders have increased 1,200% since 1980. A 1994 survey of randomly selected households found 15% of American had experienced elevated anxiety the previous year. In 2009 that number rose to 49.5%. This has numerous implications for how consumers buy, explaining our love of the ratings and reviews of other shoppers; the mental relief and distraction of online shopping, and why people are more responsive to brands that demonstrate emotional benefits than those who tout product characteristics. "THE NEW INDIVIDUALISM": A more "me"-oriented society increasingly uses brands, retailers, and shopping strategies as a way to connect with others. Awash with choices and unfettered by the social rules that provided guard rails in previous decades, today's consumers are more individualistic and more likely to use what they buy and how they shop as a way to communicate and bond with others. This trend explains why "Pick Your Favorite" campaigns on Facebook have an astonishing 27% response rate, why Etsy is so successful, and much more. REWIRED BRAINS: Because of our rampant technology use, we literally think differently now, a shift that has broad implications for retail. As a society that "views" more than it reads, we want everything faster, get bored more easily and gravitate more toward the quick takeaways of symbolic communication. For example, on eBay, merchandise displayed on red backgrounds receives higher bids than similar merchandise shown on blue backgrounds; and trends have given way to "trending." Grounded in Yarrow's award-winning research on consumer psychology, DECODING THE CONSUMER MIND provides rich examples of these shifts in action in the marketing strategies and consumer behavior seen by major firms and brands, many of whom are Yarrow's clients, including: Kleenex, Desigual, Kraft Foods, eBay, Hershey's, and many more. For any marketer hoping to profit from the transformed consumer brain, DECODING THE CONSUMER MIND is essential reading.

Why they buy

American consumers inside and out


Author: Robert B. Settle,Pamela L. Alreck

Publisher: John Wiley & Sons Inc

ISBN: 9780471621270

Category: Business & Economics

Page: 351

View: 8365

Analyzes the purchasing psychology of the modern consumer, provides information business managers can incorporate into a successful marketing program, and shows how to identify potential markets

The Things We Do and Why We Do Them


Author: C. Sandis

Publisher: Springer

ISBN: 0230360106

Category: Philosophy

Page: 226

View: 1398

The Things We Do and Why We Do Them argues against the common assumption that there is one thing called 'action' which all reason-giving explanations of action are geared towards. Sandis shows why all theories concerned with identifying the nature of our 'real' reasons for action fail from the outset.

To Buy or Not to Buy

Why We Overshop and How to Stop


Author: April Benson

Publisher: Shambhala Publications

ISBN: 9780834821057

Category: Self-Help

Page: 288

View: 3650

Are you a shopaholic? Do you use shopping as a quick fix for the blues? Do you often buy things that you don’t need or can’t afford? Do your buying binges leave you feeling anxious or guilty? Is your shopping behavior hurting your relationships? Have you tried to stop but been unable to? If so, you are not alone. Nearly 18 million Americans are problem shoppers, unable to break the buying habits that lead them into debt, damaged relationships, and depression. If this describes you, or someone you care about, the help you need is here. Drawing on recent research and on decades of working with overshoppers, Dr. April Benson brings together key insights with practical strategies in a powerful program to help you stop overshopping. As you progress through this book, you’ll take back control of your shopping and spending and create a richer, more meaningful and satisfying life.

Call of the Mall

The Geography of Shopping by the Author of Why We Buy


Author: Paco Underhill

Publisher: Simon and Schuster

ISBN: 9780743235921

Category: Business & Economics

Page: 240

View: 4651

Profiling malls as powerful intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what does and does not work in a mall setting and what malls mean to everyday people. Reprint. 50,000 first printing.

Why We Fail

Learning from Experience Design Failures


Author: Victor Lombardi

Publisher: Rosenfeld Media

ISBN: 1933820594

Category: Computers

Page: 249

View: 6572

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

This Is Why We Can't Have Nice Things

Mapping the Relationship Between Online Trolling and Mainstream Culture


Author: Whitney Phillips

Publisher: MIT Press

ISBN: 0262028948

Category: Computers

Page: 256

View: 5740

Why the troll problem is actually a culture problem: how online trolling fits comfortably within today's media landscape.

Why We Make Mistakes

How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average


Author: Joseph T. Hallinan

Publisher: Broadway Books

ISBN: 9780767931472

Category: Psychology

Page: 256

View: 5527

We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better? We human beings have design flaws. Our eyes play tricks on us, our stories change in the retelling, and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the captivating science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes. In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. We learn to move rapidly through the world, quickly recognizing patterns—but overlooking details. Which is why thirteen-year-old boys discover errors that NASA scientists miss—and why you can’t find the beer in your refrigerator. Why We Make Mistakes is enlivened by real-life stories—of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail—and offers valuable advice, such as how to remember where you’ve hidden something important. You’ll learn why multitasking is a bad idea, why men make errors women don’t, and why most people think San Diego is west of Reno (it’s not). Why We Make Mistakes will open your eyes to the reasons behind your mistakes—and have you vowing to do better the next time.

Why We Sleep

Unlocking the Power of Sleep and Dreams


Author: Matthew Walker

Publisher: Simon and Schuster

ISBN: 1501144316

Category: Health & Fitness

Page: 368

View: 3552

"Sleep is one of the most important but least understood aspects of our life, wellness, and longevity ... An explosion of scientific discoveries in the last twenty years has shed new light on this fundamental aspect of our lives. Now ... neuroscientist and sleep expert Matthew Walker gives us a new understanding of the vital importance of sleep and dreaming"--Amazon.com.

Green Washed

Why We Can't Buy Our Way to a Green Planet


Author: Kendra Pierre-Louis

Publisher: Ig Pub

ISBN: 9781935439431

Category: House & Home

Page: 215

View: 5784

"By examining the major economic sectors of our society, including infrastructure (green housing), consumer goods (green clothing), food (the rise of organic), and energy (including solar power and the popularity of the hybrid car), [this book] explains that, though greener alternatives are important, we cannot simply buy our way to sustainability. Rather, if it is the volume of our consumption that matters, can we as a society dependent on constantly consuming ever be content with buying less?" --Cover, p.[4].

Why We Ride

A Psychologist Explains the Motorcyclist’s Mind and the Relationship Between Rider, Bike, and Road


Author: Mark Barnes, PhD

Publisher: i5 Publishing LLC

ISBN: 1620082292

Category: Transportation

Page: 240

View: 9420

Why would anyone want to do something as dangerous as motorcycling? For those who love to ride, no explanation is necessary. For everyone else, there’s Why We Ride. Designed as both an explanation for outsiders and an anthem for those within the fold, this new book presents the insights of Mark Barnes, PhD, a motorcycling clinical psychologist. As a popular columnist at Motorcycle Consumer News for more than 20 years, Dr. Barnes articulates the elusive physical, emotional, and interpersonal elements that make the world of the motorcyclist such a rich and exciting place. His wide-ranging text covers both sports psychology and the psychoanalysis of common riding experiences, including the results of Dr. Barnes’ own empirical research. Heartfelt and thought provoking, here is a straightforward account of what makes real motorcyclists tick. Inside Why We Ride: What makes all the hazards and hardships of riding a motorcycle worthwhile to perfectly sane, intelligent, and responsible individuals Insights from clinical psychologist and moto-journalist Dr. Mark Barnes Examination of the complex gratifications, relentlessly compelling passions, and deeply personal experiences that motivate motorcyclists Sports psychology, psychoanalysis of common riding experiences, and reflections on the author’s personal journey as a rider Results of the author’s own empirical research on the motives of motorcyclists Thought-provoking exploration of the human dimension of motorcycling Special section on how riders achieve the quasi-mystical state of “Flow,” a concept currently at the center of modern sports psychology

The American Legal System and Civic Engagement

Why We All Should Think Like Lawyers


Author: Kenneth Manaster

Publisher: Springer

ISBN: 1137342331

Category: Political Science

Page: 217

View: 2837

In recent years there has been a widely-recognized and serious lack of rational and civil public discussion about current issues. In The American Legal System and Civic Engagement, Manaster asserts that ordinary citizens can form their opinions on public issues more intelligently, confidently, and responsibly if they have some guidance on how to do it. Drawing from the tools and traditions of the American legal system, he offers guidance to aid citizens in understanding public issues and participating in the type of responsible public debate these challenging issues deserve. From analyzing the influence of the media in informing the public, to examining the role of the citizen as a juror, The American Legal System and Civic Engagement is a practical and informative guide to how Americans can better perform the civic duty that modern democracy requires.