Visual Explanations

Images and Quantities, Evidence and Narrative

DOWNLOAD NOW »

Author: Edward R. Tufte

Publisher: N.A

ISBN: 9781930824157

Category: Pattern perception

Page: 156

View: 1445

Display of information for paper and computer screens; principles of information design, design of presentations. Depicting evidence relevant to cause and effect, decision making. Scientific visualization.

Visual Explanations

Images and Quantities, Evidence and Narrative

DOWNLOAD NOW »

Author: Edward R. Tufte

Publisher: N.A

ISBN: 9781930824157

Category: Pattern perception

Page: 156

View: 8386

Display of information for paper and computer screens; principles of information design, design of presentations. Depicting evidence relevant to cause and effect, decision making. Scientific visualization.

Vision that matters

Die Funktions- und Wirkungslogik Visueller Politischer Kommunikation am Beispiel des Wahlplakats

DOWNLOAD NOW »

Author: Stephanie Geise

Publisher: Springer-Verlag

ISBN: 3531927361

Category: Language Arts & Disciplines

Page: 416

View: 5226

A Guide to Forensic Testimony

The Art and Practice of Presenting Testimony as an Expert Technical Witness

DOWNLOAD NOW »

Author: Fred Chris Smith,Rebecca Gurley Bace

Publisher: Addison-Wesley Professional

ISBN: 9780201752793

Category: Computers

Page: 509

View: 3559

A technical expert and a lawyer provide practical approaches for IT professionals who need to get up to speed on the role of an expert witness and how testimony works. Includes actual transcripts and case studies.

Visualize This!

DOWNLOAD NOW »

Author: Nathan Yau

Publisher: John Wiley & Sons

ISBN: 3527760229

Category: Statistics / Graphic methods / Data processing

Page: 422

View: 7181

A guide on how to visualise and tell stories with data, providing practical design tips complemented with step-by-step tutorials.

Wissenschaftliche Bilder

eine kritische Betrachtung

DOWNLOAD NOW »

Author: Alexander Vögtli,Beat Ernst

Publisher: N.A

ISBN: 9783796523137

Category: Germans

Page: 177

View: 2118

Was wären Lehr- und Schulbücher, Vorlesungen und Seminare ohne erhellende Bilder, Illustrationen und schematische Darstellungen? Bilder sind einprägsam, unterstützen den Lernprozess und machen komplexe Sachverhalte erst richtig begreifbar. Wem drängt sich nicht automatisch die Bewegung einer sich langsam um die eigene Achse drehenden Doppelhelix auf, wenn es um DNA-Strukturen geht? Wie ist an Moleküle oder Atome zu denken, ohne die aus Büchern und Zeitschriften bekannten Modellzeichnungen zu sehen? Bilder sind bei der Kommunikation naturwissenschaftlicher Erkenntnisse von zentraler Bedeutung. Sie werden beispielsweise zur Veröffentlichung von Untersuchungsergebnissen in der wissenschaftlichen Gemeinschaft oder im Lehrbetrieb an Schulen und Hochschulen verwendet. Bei der Diskussion wissenschaftlicher Bilder steht in der Regel eher der wissenschaftliche Inhalt im Zentrum, also das, was das Bild an Wissen vermitteln soll, und weniger das Bild an sich. Angesichts der zunehmenden Verwendung von Bildern in der Vermittlung wissenschaftlicher Erkenntnisse ist es jedoch erstaunlich, wie wenig über die Entstehung, die Entwicklung und die formalen Aspekte der wissenschaftlichen Bilder nachgedacht wird. Dabei ist ihre Rezeption nicht immer unproblematisch. Kanonisierte Bilder werden oftmals erst dadurch zum Standard, weil Autoren sie immer wieder unreflektiert voneinander kopieren. So werden heute beispielsweise in neuen Lehrbüchern Abbildungen des HI-Virus verwendet, welche auf Illustrationen aus den achtziger Jahren zurückgehen und dem aktuellen Stand der Wissenschaft eigentlich nicht mehr genügen. Die Autoren zeigen anhand zahlreicher Fallbeispiele Wege zu einer aktiven, bewussten und skeptischen Rezeption wissenschaftlicher Bilder auf. Sie vermitteln Methoden, wie sich die wissenschaftliche, graphische und didaktische Qualität der Bilder und ihrer Verwendung in der wissenschaftlichen Kommunikation erhöhen lässt.

Betrug und Selbstbetrug

Wir wir uns selbst und andere erfolgreich belügen

DOWNLOAD NOW »

Author: Robert L. Trivers

Publisher: Ullstein eBooks

ISBN: 3843705135

Category: Self-Help

Page: 528

View: 8295

Warum betrügen wir? Robert Trivers‘ provozierende Antwort: Lügen ist die erfolgreichste Form der menschlichen Kommunikation. Wir sind Betrüger. Wir betrügen unsere Partner, Freunde, Kollegen, Mitmenschen. Wir betrügen im Privaten und auf dem glatten Parkett der internationalen Politik - mit großem Erfolg. Aber vor allem betrügen wir uns selbst. Wir halten uns für klüger, schöner, besser, als wir wirklich sind. Und das ist auch gut so, sagt Robert Trivers. Denn je besser man sich selbst etwas vormachen kann, umso überzeugender lassen sich die Mitmenschen zum Narren halten. Nachhaltiger Selbstbetrug ist das beste Mittel zum Erfolg. Trivers hat eine allgemeine Theorie der Täuschung und Selbsttäuschung entwickelt, die auf den neuesten Erkenntnissen der Evolutionsbiologie gründet und erklärt, wie wir denken und handeln.

Das Sketchnote Arbeitsbuch

Fortgeschrittene Techniken zum Erstellen visueller Notizen

DOWNLOAD NOW »

Author: Mike Rohde

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3958457592

Category: Design

Page: 224

View: 1439

• Die Übersetzung des amerikanischen Bestsellers vom Sketchnote-Meister Mike Rohde • Basiert auf dem Erfolg des ersten Buches: Das Sketchnote Handbuch • Mit zahlreichen Schritt-für-Schritt-Anleitungen, auch für ungeübte Zeichner Mike Rohde gilt als Erfinder der Sketchnotes, einer Mischung aus Zeichnung, Typografie und Schrift. Mit ihnen lassen sich in Meetings und Konferenzen, aber auch bei vielen anderen Gelegenheiten ganz einfach Notizen erstellen. Hierfür werden sowohl einfache als auch komplexe Inhalte in kleinere, leicht zu merkende Informationshäppchen unterteilt und visuell dargestellt. Die Übersetzung des amerikanischen Bestsellers vom Sketchnote-Meister Rohde basiert auf dem Erfolg des ersten Buches: Das Sketchnote Handbuch. Mit zahlreichen Schritt-für-Schritt-Anleitungen verdeutlicht der Autor, dass auch ungeübte Zeichner schnell imstande sind, die Sketchnote-Techniken zu erlernen. In anschaulicher und kreativer Weise zeigt Mike Rohde, wie Sketchnotes in vielen Lebensbereichen eingesetzt werden können. Die einfachen Skizzen und Zeichnungen haben sich nicht nur für Meetings bewährt, sondern sind genauso gut geeignet für die nächste Brainstorming-Session oder zum Erstellen eines Konzeptes. Mit den Sketchnotes ist es ganz einfach, Ihre Urlaubs-Erlebnisse festzuhalten und sowohl Filme als auch Kochrezepte zu Papier zu bringen. Zusätzlich finden Sie auf den ersten Seiten einen Zugangscode für die englischen Videos zum Buch, in denen Sie Mike Rohde in Aktion sehen können. Auch in Deutschland wurde die Sketchnote-Technik begeistert aufgenommen. So finden Sie im „Sketchnote Arbeitsbuch“ auch Zeichnungen bekannter deutscher Mitglieder der Sketchnote-Community, zu der Ralf Appelt, Carolin Kram, Oliver Bildesheim und Tanja „Frau Hölle“ Cappell gehören.

Image Studies

Theory and Practice

DOWNLOAD NOW »

Author: Sunil Manghani

Publisher: Routledge

ISBN: 1136483195

Category: Performing Arts

Page: 274

View: 5242

Image Studies offers an engaging introduction to visual and image studies. In order to better understand images and visual culture the book seeks to bridge between theory and practice; asking the reader to think critically about images and image practices, but also simultaneously to make images and engage with image-makers and image-making processes. Looking across a range of domains and disciplines, we find the image is never a single, static thing. Rather, the image can be a concept, an object, a picture, or medium – and all these things combined. At the heart of this book is the idea of an ‘ecology of images’, through which we can examine the full ‘life’ of an image – to understand how an image resonates within a complex set of contexts, processes and uses. Part 1 covers theoretical perspectives on the image, supplemented with practical entries on making, researching and writing with images. Part 2 explores specific image practices and cultures, with chapters on drawing and painting; photography; visual culture; scientific imaging; and informational images. A wide range of illustrations complement the text throughout and each chapter includes creative tasks, keywords (linked to an online resource), summaries and suggested further reading. In addition, each of the main chapters include selected readings by notable authors across a range of subject areas, including: Art History, Business, Cognitive Science, Communication Studies, Infographics, Neuroscience, Photography, Physics, Science Studies, Social Semiotics, Statistics, and Visual Culture.

DHTML and CSS for the World Wide Web

DOWNLOAD NOW »

Author: Jason Cranford Teague

Publisher: Peachpit Press

ISBN: 9780201730845

Category: Computers

Page: 592

View: 3528

Explains how to use Dynamic HTML and Cascading Style Sheets to design and execute dynamic Web sites that include multimedia, special effects, and interactive features.

Graphische Semiologie

Diagramme, Netze, Karten

DOWNLOAD NOW »

Author: Jacques Bertin

Publisher: Walter de Gruyter

ISBN: 3110834901

Category: Science

Page: 430

View: 7967

Das BUCH der Beweise

DOWNLOAD NOW »

Author: Martin Aigner,Günter M. Ziegler

Publisher: Springer-Verlag

ISBN: 3662064545

Category: Mathematics

Page: 247

View: 851

Die elegantesten mathematischen Beweise, spannend und für jeden Interessierten verständlich. "Der Beweis selbst, seine Ästhetik, seine Pointe geht ins Geschichtsbuch der Königin der Wissenschaften ein. Ihre Anmut offenbart sich in dem gelungenen und geschickt illustrierten Buch." Die Zeit

Modeling Techniques in Predictive Analytics with Python and R

A Guide to Data Science

DOWNLOAD NOW »

Author: Thomas W. Miller

Publisher: FT Press

ISBN: 013389214X

Category: Computers

Page: 448

View: 6523

Master predictive analytics, from start to finish Start with strategy and management Master methods and build models Transform your models into highly-effective code—in both Python and R This one-of-a-kind book will help you use predictive analytics, Python, and R to solve real business problems and drive real competitive advantage. You’ll master predictive analytics through realistic case studies, intuitive data visualizations, and up-to-date code for both Python and R—not complex math. Step by step, you’ll walk through defining problems, identifying data, crafting and optimizing models, writing effective Python and R code, interpreting results, and more. Each chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work—and maximize their value. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, addresses everything you need to succeed: strategy and management, methods and models, and technology and code. If you’re new to predictive analytics, you’ll gain a strong foundation for achieving accurate, actionable results. If you’re already working in the field, you’ll master powerful new skills. If you’re familiar with either Python or R, you’ll discover how these languages complement each other, enabling you to do even more. All data sets, extensive Python and R code, and additional examples available for download at http://www.ftpress.com/miller/ Python and R offer immense power in predictive analytics, data science, and big data. This book will help you leverage that power to solve real business problems, and drive real competitive advantage. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, illuminating each technique with carefully explained code for the latest versions of Python and R. If you’re new to predictive analytics, Miller gives you a strong foundation for achieving accurate, actionable results. If you’re already a modeler, programmer, or manager, you’ll learn crucial skills you don’t already have. Using Python and R, Miller addresses multiple business challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic code that delivers actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. Appendices include five complete case studies, and a detailed primer on modern data science methods. Use Python and R to gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more

The Art of Comics

A Philosophical Approach

DOWNLOAD NOW »

Author: Aaron Meskin,Roy T. Cook

Publisher: John Wiley & Sons

ISBN: 1444354825

Category: Philosophy

Page: 224

View: 8039

The Art of Comics is the first-ever collection of essays published in English devoted to the philosophical topics raised by comics and graphic novels. In an area of growing philosophical interest, this volume constitutes a great leap forward in the development of this fast expanding field, and makes a powerful contribution to the philosophy of art. The first-ever anthology to address the philosophical issues raised by the art of comics Provides an extensive and thorough introduction to the field, and to comics more generally Responds to the increasing philosophical interest in comic art Includes a preface by the renowned comics author Warren Ellis Many of the chapters are illustrated, and the book carries a stunning cover by the rising young comics star David Heatley

Persuasive Imagery

A Consumer Response Perspective

DOWNLOAD NOW »

Author: Linda M. Scott,Rajeev Batra

Publisher: Routledge

ISBN: 1135635684

Category: Business & Economics

Page: 464

View: 8540

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.

Web and Network Data Science

Modeling Techniques in Predictive Analytics

DOWNLOAD NOW »

Author: Thomas W. Miller

Publisher: FT Press

ISBN: 0133887642

Category: Computers

Page: 384

View: 3433

Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University’s prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of real-world applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage with accessible and up-to-date introductions to both social network analysis and network science, demonstrating how these disciplines can be used to solve real business problems.

Modeling Techniques in Predictive Analytics

Business Problems and Solutions with R, Revised and Expanded Edition

DOWNLOAD NOW »

Author: Thomas W. Miller

Publisher: FT Press

ISBN: 0133886190

Category: Computers

Page: 384

View: 8728

To succeed with predictive analytics, you must understand it on three levels: Strategy and management Methods and models Technology and code This up-to-the-minute reference thoroughly covers all three categories. Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you’re new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you’re already a modeler, programmer, or manager, it will teach you crucial skills you don’t yet have. Unlike competitive books, this guide illuminates the discipline through realistic vignettes and intuitive data visualizations–not complex math. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more. Every chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work–and maximize their value. Reflecting extensive student and instructor feedback, this edition adds five classroom-tested case studies, updates all code for new versions of R, explains code behavior more clearly and completely, and covers modern data science methods even more effectively. All data sets, extensive R code, and additional examples available for download at http://www.ftpress.com/miller If you want to make the most of predictive analytics, data science, and big data, this is the book for you. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike. Miller addresses multiple business cases and challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic R programs that deliver actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Throughout, Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. This edition adds five new case studies, updates all code for the newest versions of R, adds more commenting to clarify how the code works, and offers a more detailed and up-to-date primer on data science methods. Gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more