Visible Signs

An Introduction to Semiotics in the Visual Arts

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Author: David Crow

Publisher: Bloomsbury Publishing

ISBN: 1474232442

Category: Design

Page: 208

View: 3859

Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.

Visible Signs (Second Edition)

An Introduction to Semiotics in the Visual Arts

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Author: David Crow

Publisher: AVA Publishing

ISBN: 2940411425

Category: Design

Page: 192

View: 2886

Explains semiotic terms and theories in relation to visual communication, illustrated with contemporary examples from art and design, it helps readers to develop their own practice.

Visible Signs

An Introduction to Semiotics

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Author: David Crow

Publisher: AVA Publishing

ISBN: 9782884790352

Category: Computers

Page: 191

View: 6932

Summary: "The aim of this book is to introduce the terms and theories relating to visual language in an attempt to help you understand how visual communication works. Visible Signs features a range of contemporary examples of art & design and helps to explain how they work by applying the ideas and theories outlined in the text.

The Education of a Graphic Designer

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Author: Steven Heller

Publisher: Skyhorse Publishing, Inc.

ISBN: 1621534936

Category: Design

Page: 380

View: 8569

Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns—such as theory versus practice, art versus commerce, and classicism versus postmodernism—and consider topics such as emerging markets, shifts in conventions, global impact, and social innovation. Building on the foundation of the original book, the new essays address how graphic design has changed into an information-presenting, data-visualization, and storytelling field rooted in art and technology. The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students. Personal anecdotes from these designers about their own educations, their mentors, and their students make this an entertaining and illuminating idea book. The book features writing from: Lama Ajeenah, Roy R. Behrens, Andrew Blauvelt, Max Bruinsma, Chuck Byrne, Moira Cullen, Paula J. Curran, Louis Danziger, Liz Danzico, Meredith Davis, Sheila de Bretteville, Carla Diana, Johanna Drucker, Milton Glaser, Rob Giampietro, April Greiman, Sagi Haviv, Lorraine Justice, Jeffery Keedy, Julie Lasky, Warren Lehrer, Ellen Lupton, Victor Margolin, Andrea Marks, Katherine McCoy, Ellen McMahon, J. Abbott Miller, Sharyn O’Mara, Rick Poynor, Chris Pullman, Michael Rock, Katie Salen, Douglass Scott, Steven Skaggs, Virginia Smith, Kerri Steinberg, Gunnar Swanson, Ellen Mazur Thomson, Michael Vanderbyl, Veronique Vienne, Lorraine Wild, Richard Wilde, Judith Wilde, and Michael Worthington. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Visible Writings

Cultures, Forms, Readings

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Author: Marija Dalbello,Mary Shaw

Publisher: Rutgers University Press

ISBN: 0813554551

Category: Art

Page: 368

View: 320

Exploring the concept and history of visual and graphic epistemologies, this engrossing collection of essays by artists, curators, and scholars provides keen insights into the many forms of connection between visibility and legibility. With more than 130 color and black-and-white photographs, Visible Writings sheds new light on the visual dimensions of writing as well as writing's interaction with images in ways that affect our experiences of reading and seeing. Multicultural in character and historical in range, essays discuss pre-Colombian Mesoamerican scripts, inscriptions on ancient Greek vases, medieval illuminations, Renaissance prints, Enlightenment concepts of the legible, and the Western "reading" of Chinese ideograms. A rich array of modern forms, including comics, poster art, typographic signs, scribblings in writers' manuscripts, anthropomorphic statistical pictograms, the street writings of 9/11, intersections between poetry and painting, the use of color in literary texts, and the use of writing in visual art are also addressed. Visible Writings reaches outside the traditional venues of literature and art history into topics that consider design, history of writing, philosophy of language, and the emerging area of visual studies. Marija Dalbello, Mary Shaw, and the other contributors offer both scholars and those with a more casual interest in literature and art the opportunity, simply stated, to see the writing on the wall.

Semiotics: The Basics

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Author: Daniel Chandler

Publisher: Taylor & Francis

ISBN: 1315311046

Category: Language Arts & Disciplines

Page: 352

View: 7150

This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language.? Demystifying what is a complex, highly interdisciplinary field, key questions covered include:?? What are signs and codes??? What can semiotics teach us about representation and reality??? What tools does it offer for analysing texts and cultural practices??? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies

Visual Research (second Edition)

An Introduction to Research Methodologies in Graphic Design

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Author: Ian Noble,Russell Bestley

Publisher: A&C Black

ISBN: 2940411603

Category: Design

Page: 224

View: 2809

A guide to the practice of researching for graphic design projects. It explains key theories; examines the importance of audience, communication theory, semiotics and semantics.

Graphic Design Theory

Readings from the Field

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Author: Helen Armstrong

Publisher: Chronicle Books

ISBN: 1616891238

Category: Design

Page: 152

View: 7739

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

The Production Manual

A Graphic Design Handbook

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Author: Gavin Ambrose,Paul Harris

Publisher: AVA Publishing

ISBN: 2940373639

Category: Design

Page: 192

View: 2941

Covers six steps for applying graphic design concepts to a finished product suitable for print and screen production, including special effects for color, printing processes, and different types of binding.

FireSigns

A Semiotic Theory for Graphic Design

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Author: Steven Skaggs

Publisher: MIT Press

ISBN: 026203543X

Category: Design

Page: 296

View: 6724

Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.

Motel of the Mysteries

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Author: David Macaulay

Publisher: Houghton Mifflin Harcourt

ISBN: 9780547348629

Category: Young Adult Fiction

Page: 96

View: 7206

It is the year 4022; all of the ancient country of Usa has been buried under many feet of detritus from a catastrophe that occurred back in 1985. Imagine, then, the excitement that Howard Carson, an amateur archeologist at best, experienced when in crossing the perimeter of an abandoned excavation site he felt the ground give way beneath him and found himself at the bottom of a shaft, which, judging from the DO NOT DISTURB sign hanging from an archaic doorknob, was clearly the entrance to a still-sealed burial chamber. Carson's incredible discoveries, including the remains of two bodies, one of then on a ceremonial bed facing an altar that appeared to be a means of communicating with the Gods and the other lying in a porcelain sarcophagus in the Inner Chamber, permitted him to piece together the whole fabric of that extraordinary civilization.

Left to Right

The Cultural Shift from Words to Pictures

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Author: David Crow

Publisher: AVA Publishing

ISBN: 2940373361

Category: Art

Page: 192

View: 2249

The Picture Book takes readers on a journey through our increasingly visual culture--a journey that asks us to consider how technological change has influenced the way we think, the way we see, and the way we communicate. The trend in mass media communication is toward the visual, and even our written language is becoming more and more visually driven. Nontext elements in this book showcase the latest ideas in sending clear messages without words--messages that can be understood universally, by everyone who can see, regardless of the language they speak.

Close-Up

How to Read the American City

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Author: Grady Clay

Publisher: University of Chicago Press

ISBN: 9780226109459

Category: Architecture

Page: 192

View: 6627

"Grady Clay looks hard at the landscape, finding out who built what and why, noticing who participates in a city's success and who gets left in a 'sink,' or depressed (often literally) area. Clay doesn't stay in the city; he looks at industrial towns, truck stops, suburbs—nearly anywhere people live or work. His style is witty and readable, and the book is crammed with illustrations that clarify his points. If I had to pick up one book to guide my observations of the American scene, this would be it."—Sonia Simone, Whole Earth Review "The emphasis on the informal aspects of city-shaping—topographical, historical, economic and social—does much to counteract the formalist approach to American urban design. Close-Up...should be required reading for anyone wishing to understand Americans and their cities."—Roger Cunliffe, Architectural Review "Close-Up is a provocative and stimulating book."—Thomas J. Schlereth, Winterthur Portfolio "Within this coherent string of essays, the urban dweller or observer, as well as the student, will find refreshing strategies for viewing the environmental 'situations' interacting to form a landscape."—Dallas Morning News "Clay's Close-Up, first published in 1973, is still a key book for looking at the real American city. Too many urban books and guidebooks concentrate on the good parts of the city....Clay looks at all parts of the city, the suburbs, and the places between cities, and develops new terms to describe parts of the built environment—fronts, strips, beats, stacks, sinks, and turf. No one who wants to understand American cities or to describe them, should fail to know this book. The illustrations are of special interest to the guidebook writer."—American Urban Guidenotes

Letter Perfect

The A-to-Z History of Our Alphabet

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Author: David Sacks

Publisher: Vintage Canada

ISBN: 0307371034

Category: Language Arts & Disciplines

Page: 416

View: 983

Letters are tangible language. Joining together in endless combinations to actually show speech, letters convey our messages and tell our stories. While we encounter these tiny shapes hundreds of times a day, we take for granted the long, fascinating history behind one of the most fundamental of human inventions -- the alphabet. The heart of the book is the 26 fact-filled “biographies” of letters A through Z, each one identifying the letter’s particular significance for modern readers, tracing its development from ancient forms, and discussing its noteworthy role in literature and other media. We learn, for example, why the letter X has a sinister and sexual aura, how B came to signify second best, why the word “mother” in many languages starts with M, and what is the story of O. Packed with information and lavishly illustrated, Letter Perfect is not only accessible and entertaining, but essential to the appreciation of our own language. From the Trade Paperback edition.

Paper Towns

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Author: John Green

Publisher: A&C Black

ISBN: 140884818X

Category: Bildungsromans

Page: 305

View: 5968

Special edition slipcase edition of John Green's Paper Towns, with pop-up paper town. From the bestselling author of The Fault in our Stars. Quentin Jacobsen has always loved Margo Roth Spiegelman, for Margo (and her adventures) are the stuff of legend at their high school. So when she one day climbs through his window and summons him on an all-night road trip of revenge he cannot help but follow. But the next day Margo doesn't come to school and a week later she is still missing. Q soon learns that there are clues in her disappearance . . . and they are for him. But as he gets deeper into the mystery - culminating in another awesome road trip across America - he becomes less sure of who and what he is looking for. Masterfully written by John Green, this is a thoughtful, insightful and hilarious coming-of-age story.

Light of the World

The Pope, the Church and the Signs of the Times

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Author: Benedict XVI

Publisher: N.A

ISBN: 9780977569946

Category:

Page: 219

View: 804

The Complete Manual of Typography

A Guide to Setting Perfect Type

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Author: James Felici

Publisher: Adobe Press

ISBN: 9780321773265

Category: Computers

Page: 374

View: 2405

This book is about how type should look and how to make it look that way--in other words, how to set type like a professional. It explains in practical terms how to use today's digital tools to achieve the secret of good design: well set type. An essential reference for anyone who works with type: designers, print production professionals, and corporate communications managers can go to straight to the index to find focused answers to specific questions, while educators and students can read it as a text book from cover to cover.

The Handbook of Visual Analysis

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Author: Theo Van Leeuwen,Carey Jewitt

Publisher: SAGE Publications Limited

ISBN: 9780761964766

Category: Social Science

Page: 224

View: 2626

The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues. The Handbook: Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology Shows how each method can be applied for the purposes of specific research projects Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons Includes examples from the authors' own research and professional practice The Handbook of Visual Analysis, which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.

Babar the King

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Author: Jean de Brunhoff

Publisher: Egmont Books (UK)

ISBN: 9781405238199

Category: Babar (Fictitious character)

Page: 48

View: 8051

This charming series of French illustrated classics follows the adventures of Babar the elephant as he becomes king of his people, builds a city, has a family and travels. Tested by difficult trials - from snakes to fire to runaway prams - he always comes out on top, with the help of patience, determination and, on one memorable occasion, a flight of winged elephants.

This Means This, This Means That

A User's Guide to Semiotics

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Author: Sean Hall

Publisher: Laurence King Publishing

ISBN: 9781856697354

Category: Design

Page: 192

View: 8760

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.