Visible Signs

An Introduction to Semiotics in the Visual Arts

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Author: David Crow

Publisher: Bloomsbury Publishing

ISBN: 1474253857

Category: Design

Page: 208

View: 2994

Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.

Visible Signs

An Introduction to Semiotics

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Author: David Crow

Publisher: AVA Publishing

ISBN: 9782884790352

Category: Computers

Page: 191

View: 9135

Summary: "The aim of this book is to introduce the terms and theories relating to visual language in an attempt to help you understand how visual communication works. Visible Signs features a range of contemporary examples of art & design and helps to explain how they work by applying the ideas and theories outlined in the text.

Visible Signs (Second Edition)

An Introduction to Semiotics in the Visual Arts

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Author: David Crow

Publisher: AVA Publishing

ISBN: 2940411425

Category: Design

Page: 192

View: 4121

Explains semiotic terms and theories in relation to visual communication, illustrated with contemporary examples from art and design, it helps readers to develop their own practice.

Design Management

Managing Design Strategy, Process and Implementation

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Author: Kathryn Best

Publisher: Bloomsbury Publishing

ISBN: 1474260373

Category: Design

Page: 216

View: 8178

Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.

The Education of a Graphic Designer

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Author: Steven Heller

Publisher: Skyhorse Publishing, Inc.

ISBN: 1621534936

Category: Design

Page: 380

View: 2881

Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns—such as theory versus practice, art versus commerce, and classicism versus postmodernism—and consider topics such as emerging markets, shifts in conventions, global impact, and social innovation. Building on the foundation of the original book, the new essays address how graphic design has changed into an information-presenting, data-visualization, and storytelling field rooted in art and technology. The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students. Personal anecdotes from these designers about their own educations, their mentors, and their students make this an entertaining and illuminating idea book. The book features writing from: Lama Ajeenah, Roy R. Behrens, Andrew Blauvelt, Max Bruinsma, Chuck Byrne, Moira Cullen, Paula J. Curran, Louis Danziger, Liz Danzico, Meredith Davis, Sheila de Bretteville, Carla Diana, Johanna Drucker, Milton Glaser, Rob Giampietro, April Greiman, Sagi Haviv, Lorraine Justice, Jeffery Keedy, Julie Lasky, Warren Lehrer, Ellen Lupton, Victor Margolin, Andrea Marks, Katherine McCoy, Ellen McMahon, J. Abbott Miller, Sharyn O’Mara, Rick Poynor, Chris Pullman, Michael Rock, Katie Salen, Douglass Scott, Steven Skaggs, Virginia Smith, Kerri Steinberg, Gunnar Swanson, Ellen Mazur Thomson, Michael Vanderbyl, Veronique Vienne, Lorraine Wild, Richard Wilde, Judith Wilde, and Michael Worthington. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Lettering Large

Art and Design of Monumental Typography

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Author: Steven Heller,Mirko Ilić

Publisher: N.A

ISBN: 1580933599

Category: Art

Page: 239

View: 4443

"Typography has jumped off the printed page to stand on its own as branding, sculpture, and even architecture. "Lettering Large" is the first to chronicle letters as presences in the urban landscape. Preeminent graphic design and typographic commentator and historian Steve Heller teams with Mirko Ilić, a noted graphic designer, to select the most dramatic and telling examples culled from sites across the United States and throughout Europe and Asia"--Page [4] of cover.

This Means This, This Means That

A User's Guide to Semiotics

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Author: Sean Hall

Publisher: Laurence King Publishing

ISBN: 9781856697354

Category: Design

Page: 192

View: 2436

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.

Visible Writings

Cultures, Forms, Readings

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Author: Marija Dalbello,Mary Shaw

Publisher: Rutgers University Press

ISBN: 0813554551

Category: Art

Page: 368

View: 1646

Exploring the concept and history of visual and graphic epistemologies, this engrossing collection of essays by artists, curators, and scholars provides keen insights into the many forms of connection between visibility and legibility. With more than 130 color and black-and-white photographs, Visible Writings sheds new light on the visual dimensions of writing as well as writing's interaction with images in ways that affect our experiences of reading and seeing. Multicultural in character and historical in range, essays discuss pre-Colombian Mesoamerican scripts, inscriptions on ancient Greek vases, medieval illuminations, Renaissance prints, Enlightenment concepts of the legible, and the Western "reading" of Chinese ideograms. A rich array of modern forms, including comics, poster art, typographic signs, scribblings in writers' manuscripts, anthropomorphic statistical pictograms, the street writings of 9/11, intersections between poetry and painting, the use of color in literary texts, and the use of writing in visual art are also addressed. Visible Writings reaches outside the traditional venues of literature and art history into topics that consider design, history of writing, philosophy of language, and the emerging area of visual studies. Marija Dalbello, Mary Shaw, and the other contributors offer both scholars and those with a more casual interest in literature and art the opportunity, simply stated, to see the writing on the wall.

Visual Research (second Edition)

An Introduction to Research Methodologies in Graphic Design

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Author: Ian Noble,Russell Bestley

Publisher: A&C Black

ISBN: 2940411603

Category: Design

Page: 224

View: 5046

A guide to the practice of researching for graphic design projects. It explains key theories; examines the importance of audience, communication theory, semiotics and semantics.

Guide to Graphic Design

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Author: Scott W. Santoro

Publisher: Pearson College Division

ISBN: 9780132300704

Category: Art

Page: 360

View: 1726

Learn to Conceptualize, Create, and Communicate in Graphic Design. An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. A better teaching and learning experience The teaching and learning experience with this program helps to: Personalize Learning - MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Improve Critical Thinking - Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution. Engage Students - Each chapter presents quick, in-class exercises and longer, more involved projects. Support Instructors – Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course. NOTE: MyArtsLab does not come automatically packaged with this text. To purchase the text with MyArtsLab, order the package ISBN: 0205959229 / 9780205959228 Guide to Graphic Design Plus NEW MyArtsLab with eText -- Access Card Package Package consists of: 0132300702 / 9780132300704 Guide to Graphic Design Textbook 0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText -- Valuepack Access Card

The Production Manual

A Graphic Design Handbook

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Author: Gavin Ambrose,Paul Harris

Publisher: AVA Publishing

ISBN: 2940373639

Category: Design

Page: 192

View: 2001

Covers six steps for applying graphic design concepts to a finished product suitable for print and screen production, including special effects for color, printing processes, and different types of binding.

Baby Signs for Mealtime

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Author: Linda Acredolo,Susan Goodwyn

Publisher: Harper Collins

ISBN: 0060090731

Category: Juvenile Nonfiction

Page: 24

View: 1420

Babies want to express their needs, especially at mealtime. Through baby signing, they can communicate when they want more, when something is too hot, or even to let everyone know it‘s ‘all gone!‘ Baby signing is easy and natural. Infants and toddlers can learn how to say what they need, what they see, and even what they feel long before their vocal chords are developed enough to let them use actual words. Both books include the most popular signs and provide parents a place to begin ‘talking‘ with their little one from the start. In this revolutionary breakthrough in parent child communication, parents have a priceless window into their young child‘s mind and heart.

Letter Perfect

The A-to-Z History of Our Alphabet

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Author: David Sacks

Publisher: Vintage Canada

ISBN: 0307371034

Category: Language Arts & Disciplines

Page: 416

View: 4240

Letters are tangible language. Joining together in endless combinations to actually show speech, letters convey our messages and tell our stories. While we encounter these tiny shapes hundreds of times a day, we take for granted the long, fascinating history behind one of the most fundamental of human inventions -- the alphabet. The heart of the book is the 26 fact-filled “biographies” of letters A through Z, each one identifying the letter’s particular significance for modern readers, tracing its development from ancient forms, and discussing its noteworthy role in literature and other media. We learn, for example, why the letter X has a sinister and sexual aura, how B came to signify second best, why the word “mother” in many languages starts with M, and what is the story of O. Packed with information and lavishly illustrated, Letter Perfect is not only accessible and entertaining, but essential to the appreciation of our own language. From the Trade Paperback edition.

New Ornamental Type

Decorative Lettering in the Digital Age

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Author: Steven Heller,Gail Anderson

Publisher: N.A

ISBN: 9780500515020

Category: Design

Page: 189

View: 6577

New Ornamental Type presents a dazzling kaleidoscope of highly animated text and type samples across a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity and monuments are just a few of the creative allusions in the hundreds of dramatic and intricate examples inspired by nature, history and just about anything that is visually expressive. The book begins with a historical outline of ornament and its evolution through the major creative periods from the beginnings of the 20th century to the present. The heart of the book contains hundreds of contemporary examples from around the world, organized into three sections, each with a brief essay introducing the background, influences and outstanding aspects of the graphic works.

Visible Signs

An Introduction to Semiotics in the Visual Arts

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Author: David Crow

Publisher: Bloomsbury Publishing

ISBN: 1474253857

Category: Design

Page: 208

View: 999

Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.

Visualizing Research

A Guide to the Research Process in Art and Design

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Author: Carole Gray,Julian Malins

Publisher: Routledge

ISBN: 1317001095

Category: Art

Page: 230

View: 7185

Visualizing Research guides postgraduate students in art and design through the development and implementation of a research project, using the metaphor of a 'journey of exploration'. For use with a formal programme of study, from masters to doctoral level, the book derives from the creative relationship between research, practice and teaching in art and design. It extends generic research processes into practice-based approaches more relevant to artists and designers, introducing wherever possible visual, interactive and collaborative methods. The Introduction and Chapter 1 'Planning the Journey' define the concept and value of 'practice-based' formal research, tracking the debate around its development and explaining key concepts and terminology. ’Mapping the Terrain’ then describes methods of contextualizing research in art and design (the contextual review, using reference material); ’Locating Your Position’ and ’Crossing the Terrain’ guide the reader through the stages of identifying an appropriate research question and methodological approach, writing the proposal and managing research information. Methods of evaluation and analysis are explored, and of strategies for reporting and communicating research findings are suggested. Appendices and a glossary are also included. Visualizing Research draws on the experience of researchers in different contexts and includes case studies of real projects. Although written primarily for postgraduate students, research supervisors, managers and academic staff in art and design and related areas, such as architecture and media studies, will find this a valuable research reference. An accompanying website www.visualizingresearch.info includes multimedia and other resources that complement the book.

Orvis

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Author: H. M. Hoover

Publisher: Macmillan

ISBN: 9780812557350

Category: Juvenile Fiction

Page: 192

View: 8178

On an Earth that has become an inhospitable wilderness, Toby and her friend Thaddeus find themselves lost in "the empty" with Orvis, an obsolete robot who is their only hope of protection and escape. Reprint.

Graphic Design Theory

Readings from the Field

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Author: Helen Armstrong

Publisher: Chronicle Books

ISBN: 1616891238

Category: Design

Page: 152

View: 9125

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Tracks, Scats and Signs

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Author: Leslie A. Dendy

Publisher: N.A

ISBN: 9781439543948

Category: Juvenile Nonfiction

Page: 47

View: 3195

Animal signs are everywhere in nature and this guide will help kids learn all about them. Kids will find out how to spot and identify common clues that 17 wildlife species leave behind in the woods, in fields and along ponds. This guide is a fun way to turn everyday walks into exciting mysteries and make any child a nature detective.A field guide to the tracks and other signs left behind by forest, field, and pond animals, with blank pages for drawings and notes

The Handmaid's Tale

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Author: Margaret Atwood

Publisher: Houghton Mifflin Harcourt

ISBN: 0547345666

Category: Fiction

Page: 311

View: 1024

Now a Hulu Original Series The Handmaid’s Tale is a novel of such power that the reader will be unable to forget its images and its forecast. Set in the near future, it describes life in what was once the United States and is now called the Republic of Gilead, a monotheocracy that has reacted to social unrest and a sharply declining birthrate by reverting to, and going beyond, the repressive intolerance of the original Puritans. The regime takes the Book of Genesis absolutely at its word, with bizarre consequences for the women and men in its population. The story is told through the eyes of Offred, one of the unfortunate Handmaids under the new social order. In condensed but eloquent prose, by turns cool-eyed, tender, despairing, passionate, and wry, she reveals to us the dark corners behind the establishment’s calm facade, as certain tendencies now in existence are carried to their logical conclusions. The Handmaid’s Tale is funny, unexpected, horrifying, and altogether convincing. It is at once scathing satire, dire warning, and a tour de force. It is Margaret Atwood at her best.