Understanding Business

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Author: William Nickels,James McHugh,Susan McHugh

Publisher: McGraw-Hill Higher Education

ISBN: 1259302644

Category: Business & Economics

Page: 800

View: 5728

Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: Improves Student Performance—Understanding Business puts students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook. Enhances your Teaching—The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author-team on the market that carefully review each and every resource to ensure cohesion. Accessible to All—This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. What’s more, it earner a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components. Choose a platinum experience. Choose Understanding Business.

Understanding Business

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Author: William G. Nickels,James M. McHugh,Susan M. McHugh

Publisher: N.A

ISBN: 9780071314107

Category: Business

Page: 799

View: 7361

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Understanding Business

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Author: William G. Nickels,James M. McHugh,Susan M. McHugh

Publisher: McGraw-Hill/Irwin

ISBN: 9780072922189

Category: Business & Economics

Page: 701

View: 8771

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for two reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience and (2) We Listen. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 400 professors and their insights and experiences are evident on every page of the revision. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Understanding Business Organisations

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Author: Graeme Salaman

Publisher: Routledge

ISBN: 1134556047

Category: Business & Economics

Page: 232

View: 661

Organisational theory is vitally relevant to today's student of business. Understanding Business Organisations introduces the student to classic debates and new perspectives on organisations through a wide ranging but approachable selection of readings. This text: * considers why organisations matter to employees and customers * discusses theories of the organisation as a mode of empowerment and of control. Examining these theories in the light of current programmes of organisational change gives the book a case study element that will be invaluable for teaching and learning.

Understanding Business

Processes

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Author: David Barnes

Publisher: Psychology Press

ISBN: 9780415238618

Category: Business & Economics

Page: 225

View: 4627

Taking a systems perspective, this book enables the student to make sense of business behaviour by demonstrating how interrelated business processes determine the success of an organization.

Understanding Business Environments

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Author: Michael Lucas

Publisher: Routledge

ISBN: 1134555903

Category: Business & Economics

Page: 296

View: 6187

What are the forces shaping today's business world? Understanding Business Environments provides key readings which introduce the student to the factors underlying the business environment. Including chapters by gurus such as Anthony Giddens, Stuart Hall and Will Hutton, the book covers: * social forces including the social structure and long-term social change * technological factors including Information Technology and new production technologies * economic factors including the impact of macroeconomic policy and of the financial system * political factors including the legal environment and government-business relations.

Understanding the Business of Entertainment

The Legal and Business Essentials All Filmmakers Should Know

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Author: Gregory Bernstein

Publisher: CRC Press

ISBN: 1317680510

Category: Art

Page: 314

View: 1971

Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of the entertainment industry, providing the legal expertise you need to break in and to succeed. Written in a clear and engaging tone, this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life. Whether you want to direct, produce, write, edit, photograph or act in movies, this book covers how to find work in your chosen field and examines the key provisions in employment agreements for creative personnel. If you want to make films independently, you’ll find advice on where to look for financing, what kinds of deals might be made in the course of production, and important information on insurance, releases, and licenses. Other topics covered include: Hollywood’s growth and the current conglomerates that own most of the media How specific entertainment companies operate, including facts about particular studios and employee tasks. How studios develop projects, manage production, seek out independent films, and engage in marketing and distribution The kinds of revenues studios earn and how they account for these revenues How television networks and new media-delivery companies like Netflix operate and where the digital revolution might take those who will one day work in the film and TV business As an award- winning screenwriter and entertainment attorney, Gregory Bernstein give us an inside look at the business of entertainment. He proves that knowing what is behind filmmaking is just as important as the film itself.

Understanding Business

The Logic of Balance

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Author: Gary L. Moreau

Publisher: Createspace Independent Publishing Platform

ISBN: 9781547074730

Category: Business enterprises

Page: 188

View: 6779

Building and managing a large corporation on values such as honor, integrity, obligation, and trust may seem antithetical to achieving and sustaining business success. But if you want to engage your most critical stakeholders-your employees-at the highest level, those are exactly the values you must leverage and prioritize. It's not that companies ignore what seasoned business leader Gary Moreau calls the "soft tools" of business management. However, in placing more emphasis on the measurable tools of development and growth, such as quantitative marketing and financial modeling, executives tend to make the soft tools secondary when it comes to achieving their business goals. And without the real trust of those who do the work, companies won't grow in a sustaining way. In his latest book in the Understanding series, Moreau shows business leaders-especially those just starting out-how to establish real trust with those they lead and create an environment that is inclusive and appreciative of diversity, from culture and gender issues to leadership styles. Understanding Business: The Logic of Balance shows you how to balance soft tools with popular, measurable tools to improve company culture and achieve overall success.

Understanding Business Research

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Author: Bart L. Weathington,Christopher J. L. Cunningham,David J. Pittenger

Publisher: John Wiley & Sons

ISBN: 1118342968

Category: Business & Economics

Page: 506

View: 2236

Explore the essential steps for data collection, reporting, and analysis in business research Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings. Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including: Correlational Research Single Variable Between-Subjects Research Correlated Groups Designs Qualitative and Mixed-Method Research Between-Subjects Designs Between-Subjects Factorial Designs Research with Categorical Data Each chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables. Requiring only a basic understanding of statistics, Understanding Business Research is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.

Understanding Business Statistics

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Author: Ned Freed,Stacey Jones,Timothy Bergquist

Publisher: Wiley Global Education

ISBN: 1118799143

Category: Business & Economics

Page: 608

View: 2124

Understanding Business Statistics is a highly student-oriented business statistics product that makes statistics understandable for students with a wide variety of statistics backgrounds. The authors provide an intuitive discussion of basic statistical principles rather than a mathematically rigorous development. They use simple examples to introduce and develop concepts and procedures. For ease of reading, chapter sections are designed to ensure easy-to-follow continuity from one section to the next. This text provides students with frequent opportunities to check their understanding of topics as they move through the chapters, with exercises included at the end of most sections. In many cases, the exercises have been designed to extend chapter discussions rather than solely provide opportunities for drill and repetition. Understanding Business Statistics isÊwritten using a modular approach, allowing students to approach the subject step-by-step with very clear instructions.

Understanding Business Ethics

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Author: Peter A. Stanwick,Sarah D. Stanwick

Publisher: SAGE Publications

ISBN: 1506303250

Category: Business & Economics

Page: 600

View: 8905

Filled with real-world case studies and examples of ethical dilemmas, Understanding Business Ethics, Third Edition prepares students and managers alike to make ethical decisions in today’s complex, global environment. Bestselling authors Peter A. Stanwick and Sarah D. Stanwick explain the fundamental importance of ethical leadership, decision making, and strategic planning while examining emerging trends in business ethics such as the developing world, human rights, environmental sustainability, and technology. In addition to presenting information related to the Association to Advance Collegiate Schools of Business (AACSB), the text’s 26 real-world cases profile a variety of industries, countries, and ethical issues in a way that is relevant and meaningful to students’ lives. The Third Edition features new cases from well-known companies such as Disney and General Motors, new coverage of emerging topics such as big data and social media, expanded coverage of corporate social responsibility, and more. Using an applied approach, this text helps students understand why and how business ethics really do matter!

Understanding Business Marketing and Purchasing

An Interaction Approach

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Author: David Ford

Publisher: Cengage Learning EMEA

ISBN: 9781861527691

Category: Business & Economics

Page: 488

View: 5560

This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners.

Understanding Creative Business

Values, Networks and Innovation

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Author: Dr Jim Shorthose,Dr Neil Maycroft

Publisher: Gower Publishing, Ltd.

ISBN: 1409460193

Category: Business & Economics

Page: 358

View: 6398

From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they play into the wider debate about social responsibilities within business and public policy. The authors also explore the way creative business practices often coalesce around emergent and self-organized networks and how this signals alternative approaches to management, entrepreneurship, business organisation and collaboration. Above all else this book is about relationships; the practical examples expose the ways creative business can professionalise research, develop and sustain routes to growth through 'open' collaborative innovation and the lessons this holds for more general business innovation and policy engagements with the public domain. Written in accessible language, this book will be useful to researchers, students, educators and practitioners within the creative industries; to those working within cultural policy, arts and cultural management; and to all with an interest in management and leadership.

Understanding the Business of Global Media in the Digital Age

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Author: Micky Lee,Dal Yong Jin

Publisher: Routledge

ISBN: 1134972601

Category: Social Science

Page: 270

View: 8693

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.

Understanding Family-Owned Business Groups

Towards a Pluralistic Approach

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Author: Manlio Del Giudice

Publisher: Springer

ISBN: 331942243X

Category: Business & Economics

Page: 189

View: 2775

This book addresses the increasing prominence of family-owned business groups and their potential to influence growth and development in the global economy. Family businesses are not necessarily converging towards unitary models of corporate governance or organizational designs, but remain heterogeneous in a global economy. Empirical evidence on the developmental effects of family-owned business groups is fragmented and inconclusive: are there tangible differences between family-owned business groups in emerging economies and developed countries? Are there important variations across and between industries? How have geopolitical circumstances shaped their activities? In this book, the author seeks alternative, pluralistic, and cross-disciplinary approaches through economic, management, and organizational perspectives. This book provides readers with a core understanding of how both corporate governance and business strategy are shaped by the institutional frameworks of markets, as well as knowledge into how institutional context shapes the governance and strategies of family business groups. It is an invaluable reference tool for scholars and students in the social sciences, as well as professionals involved in strategic management issues within a knowledge management context.

Understanding Business

Business, Business

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1467239224

Category: Education

Page: 606

View: 1103

Facts101 is your complete guide to Understanding Business. In this book, you will learn topics such as Doing Business in Global Markets, Demanding Ethical and Socially Responsible Behavior, How to Form a Business, and Entrepreneurship and Starting a Small Business plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Understanding Business with Connect Plus

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Author: William Nickels,James McHugh,Susan McHugh

Publisher: McGraw-Hill/Irwin

ISBN: 9780077398118

Category: Business & Economics

Page: 569

View: 2851

Understanding Business Dynamics:

An Integrated Data System for America's Future

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Author: Panel on Measuring Business Formation, Dynamics, and Performance,Committee on National Statistics,Division of Behavioral and Social Sciences and Education,National Research Council

Publisher: National Academies Press

ISBN: 0309104920

Category: Social Science

Page: 200

View: 5389

The U.S. economy is highly dynamic: businesses open and close, workers switch jobs and start new enterprises, and innovative technologies redefine the workplace and enhance productivity. With globalization markets have also become more interconnected. Measuring business activity in this rapidly evolving environment increasingly requires tracking complex interactions among firms, establishments, employers, and employees. Understanding Business Dynamics presents strategies for improving the accuracy, timeliness, coverage, and integration of data that are used in constructing aggregate economic statistics, as well as in microlevel analyses of topics ranging from job creation and destruction and firm entry and exit to innovation and productivity. This book offers recommendations that could be enacted by federal statistical agencies to modernize the measurement of business dynamics, particularly the production of information on small and young firms that can have a disproportionately large impact in rapidly expanding economic sectors. It also outlines the need for effective coordination of existing survey and administrative data sources, which is essential to improving the depth and coverage of business data.