The Medium Is the Massage

An Inventory of Effects

DOWNLOAD NOW »

Author: Marshall McLuhan,Quentin Fiore

Publisher: Gingko Press

ISBN: 9781584234418

Category: Language Arts & Disciplines

Page: 160

View: 5599

The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.'

The Medium is the Massage

DOWNLOAD NOW »

Author: Marshall McLuhan,Quentin Fiore

Publisher: Penguin Modern Classics

ISBN: 9780141035826

Category: Communication

Page: 159

View: 902

Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.

The medium is the massage

an inventory of effects

DOWNLOAD NOW »

Author: Marshall McLuhan,Quentin Fiore,Jerome Agel

Publisher: Hardwired

ISBN: N.A

Category: Language Arts & Disciplines

Page: 159

View: 8688

A collage of photographs and commentary reveals the role of electronic technology in restructuring our lives

Understanding Media

The Extensions of Man

DOWNLOAD NOW »

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

ISBN: 9781537430058

Category:

Page: 396

View: 3750

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Design as Art

DOWNLOAD NOW »

Author: Bruno Munari

Publisher: Penguin UK

ISBN: 0141035811

Category: Art

Page: 224

View: 2810

"Munari insisted that design be beautiful, functional and accessible, and this...book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use every day. [Includes designs on] lamps, road signs, typography, posters, children's books, advertising, cars and chairs." -- Book Jacket.

The Very Best of the Common Man

DOWNLOAD NOW »

Author: R. K. Laxman

Publisher: Penguin India

ISBN: 9780143418719

Category: Caricatures and cartoons

Page: 200

View: 8992

For half a century, the Times of India has thoughtfully provided an antidote to all the bad news brimming on its front pages. It s a sketch, a single box, inked by R.K. Laxman, the country s sharpest cartoonist and political satirist. Each morning, Laxman s frazzled character, known as the Common Man, confronts India s latest heartbreak with a kind of wry resignation. . . . What s common about this character is that like most Indians, he sees his country being forced through endless indignities by its leaders and yet doesn t even whimper in protest.

The Medium and the Light

Reflections on Religion and Media

DOWNLOAD NOW »

Author: Marshall McLuhan

Publisher: Wipf and Stock Publishers

ISBN: 1606089927

Category: Social Science

Page: 248

View: 5094

Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.

Digital McLuhan

A Guide to the Information Millennium

DOWNLOAD NOW »

Author: Paul Levinson

Publisher: Routledge

ISBN: 1134738811

Category: Philosophy

Page: 240

View: 2900

Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium. Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.

The Book of Probes

DOWNLOAD NOW »

Author: Marshall McLuhan,David Carson

Publisher: Gingko PressInc

ISBN: 9781584232520

Category: Social Science

Page: 573

View: 5008

THE BOOK OF PROBES is an exciting new publication that brings together for the first time a collection of his most prescient aphorisms and excerpts of McLuhan's prolific life's work. It is a revolutionary book that displays his bold perceptions; such as 'obsolescence is the moment of superabundance' which he calls 'probes'.

The Gutenberg Galaxy

DOWNLOAD NOW »

Author: Marshall McLuhan

Publisher: University of Toronto Press

ISBN: 1487516878

Category: Social Science

Page: 336

View: 2327

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous. This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture. A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

War and Peace in the Global Village

DOWNLOAD NOW »

Author: Marshall McLuhan,Quentin Fiore,Jerome Agel

Publisher: Gingko PressInc

ISBN: 9781584230748

Category: Philosophy

Page: 190

View: 1439

War and Peace in The Global Village is a collage of images and text that sharply illustrates the effects of electronic media and new technology on man. Marshall McLuhan wrote this book thirty years ago and following its publication predicted that the forthcoming information age would be "a transitional era of profound pain and tragic identity quest." Marshall McLuhan illustrates the fact that all social changes are caused by introduction of new technologies. He interprets these new technologies as extensions or "self-amputations of our own being," because technologies extend bodily reach. McLuhan's ideas and observations seem disturbingly accurate and clearly applicable to the world in which we live. War and Peace in the Global Village is a meditation on accelerating innovations leading to identity loss and war.

The Electric Information Age Book

McLuhan/Agel/Fiore and the Experimental Paperback

DOWNLOAD NOW »

Author: Jeffrey Schnapp,Adam Michaels

Publisher: Princeton Architectural Press

ISBN: 9781616890346

Category: Design

Page: 240

View: 9618

The Electric Information Age Book explores the nine-year window of mass-market publishing in the sixties and seventies when formerly backstage players-designers, graphic artists, editors-stepped into the spotlight to produce a series of exceptional books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks aimed to bring the ideas of contemporary thinkers like Marshall McLuhan, R. Buckminster Fuller, Herman Kahn, and Carl Sagan to the masses. Graphic designers such as Quentin Fiore (The Medium Is the Massage, 1967) employed a variety of radical techniques-verbal visual collages and other typographic pyrotechnics-that were as important to the content as the text. The Electric Information Age Book is the first book-length history of this brief yet highly influential publishing phenomenon.

The Age of Earthquakes

A Guide to the Extreme Present

DOWNLOAD NOW »

Author: Douglas Coupland,Hans Ulrich Obrist,Shumon Basar

Publisher: Penguin

ISBN: 1101982411

Category: Social Science

Page: 256

View: 5675

A highly provocative, mindbending, beautifully designed, and visionary look at the landscape of our rapidly evolving digital era. 50 years after Marshall McLuhan's ground breaking book on the influence of technology on culture in The Medium is the Massage, Basar, Coupland and Obrist extend the analysis to today, touring the world that’s redefined by the Internet, decoding and explaining what they call the 'extreme present'. THE AGE OF EARTHQUAKES is a quick-fire paperback, harnessing the images, language and perceptions of our unfurling digital lives. The authors offer five characteristics of the Extreme Present (see below); invent a glossary of new words to describe how we are truly feeling today; and ‘mindsource’ images and illustrations from over 30 contemporary artists. Wayne Daly’s striking graphic design imports the surreal, juxtaposed, mashed mannerisms of screen to page. It’s like a culturally prescient, all-knowing email to the reader: possibly the best email they will ever read. Welcome to THE AGE OF EARTHQUAKES, a paper portrait of Now, where the Internet hasn’t just changed the structure of our brains these past few years, it’s also changing the structure of the planet. This is a new history of the world that fits perfectly in your back pocket. 30+ artists contributions: With contributions from Farah Al Qasimi, Ed Atkins, Alessandro Bavo, Gabriele Basilico, Josh Bitelli, James Bridle, Cao Fei, Alex Mackin Dolan, Thomas Dozol, Constant Dullaart, Cecile B Evans, Rami Farook, Hans-Peter Feldmann, GCC, K-Hole, Liam Gillick, Dominique Gonzalez-Foerster, Eloise Hawser, Camille Henrot, Hu Fang, K-Hole, Koo Jeong-A, Katja Novitskova, Lara Ogel, Trevor Paglen, Yuri Patterson, Jon Rafman, Bunny Rogers, Bogosi Sekhukhuni, Taryn Simon, Hito Steyerl, Michael Stipe, Rosemarie Trockel, Amalia Ulman, David Weir, Trevor Yeung. From the Trade Paperback edition.

McLuhan: A Guide for the Perplexed

DOWNLOAD NOW »

Author: W. Terrence Gordon

Publisher: A&C Black

ISBN: 1441143807

Category: Social Science

Page: 205

View: 1372

Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.

Visual Intelligence

Sharpen Your Perception, Change Your Life

DOWNLOAD NOW »

Author: Amy E. Herman

Publisher: Eamon Dolan/Mariner Books

ISBN: 9780544947122

Category: Business & Economics

Page: 256

View: 6545

"Sharp and original, this book should alter how readers look at the world." --Kirkus Reviews "Visual Intelligence will guide you to be a more critical observer of what is before you without making those inadvertent assumptions that may sabotage your work." --John J. Sprague, inspector, commanding officer, Force Investigation Division, NYPD How could looking at Monet's water lily paintings help save a company millions? How can noticing people's footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your children, or catch a thief? In her celebrated seminar, The Art of Perception, art historian Amy Herman has trained experts from many fields to perceive and communicate better. By showing people how to look closely at images, she helps them hone their "visual intelligence," a set of skills we all possess but few of us know how to use effectively. She has spent more than a decade teaching doctors to observe patients instead of their charts, helping police officers separate facts from opinions when investigating a crime, and training professionals from the FBI, the State Department, Fortune 500 companies, and the military to recognize the most pertinent and useful information. Her lessons highlight far more than the physical objects you may be missing; they teach you how to recognize the talents, opportunities, and dangers that surround you every day.

And Tango Makes Three

DOWNLOAD NOW »

Author: Justin Richardson,Peter Parnell

Publisher: Simon and Schuster

ISBN: 0857073842

Category: Juvenile Fiction

Page: 32

View: 8991

Roy and Silo are just like the other penguin couples at the zoo - they bow to each other, walk together and swim together. But Roy and Silo are a little bit different - they're both boys. Then, one day, when Mr Gramzay the zookeeper finds them trying to hatch astone, he realises that it may be time for Roy and Silo to become parents for real.

Culture Is Our Business

DOWNLOAD NOW »

Author: Marshall McLuhan

Publisher: Wipf and Stock Publishers

ISBN: 1625648286

Category: Social Science

Page: 336

View: 5609

Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.