The Digital Dealership

A Battle-Worn Roadmap to Online Success

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Author: Volker Jaeckel

Publisher: CreateSpace

ISBN: 9781500501402

Category:

Page: 206

View: 1400

The automotive digital marketing arena and the desired success for creating an optimal online exposure for your cars and your dealership can be overwhelming. This book will give you an insight how to conquer these digital obstacles and become victorious in today's online operations of a modern car dealership via tried, tested and implemented processes. When you are looking for a battle worn roadmap to success, seeking a structured approach for a plan of attack showing indeed somebody has walked the walk and not just is talking the talk - "The Digital Dealership" will assist you to minimize mistakes, maximize efficiency, detect and address obstacles and defeat your competition. "The Digital Dealership" will permit intimate insights on how your customers are using the web to find their next ride. You will further discover that the model of the Sales Funnel has shifted and that is now more than ever important to allow your business intelligence, also known as Analytics and Metrics align with your next tactical steps to create your stronghold of a complex online as well as offline Marketing strategy. From assembling your team of digital specialists and online sales troops, to nourishing a healthy team environment over to having indeed a solid plan drafted and mapped out, this guide will walk you through step by step to create and execute a digital strategy that counts. > Learn how to drive your strategic operations and establish checkpoints > Know and understand your competition and how they affect your strategy > Decide on your approach how, when and what you will tackle with the right marketing vehicles > Discover proven techniques and tips that will accelerate your overall digital goals Finally, a practical, (online car-sales) battle-worn blueprint on how to build a quality digital strategy, and implement the necessary steps and processes for your dealership that have propelled online sales people and marketing peeps to the top of their profession. After this read, you and your teams will sell more cars. Congratulations to you having chosen this beautiful and wonderful career path.

Make Some Noise

The Unconventional Road to Dominance

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Author: Ken Schmidt

Publisher: Simon and Schuster

ISBN: 1501155636

Category: Business & Economics

Page: 368

View: 8914

The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.

Don't Wait, Dominate!

How to Release the Floodgates of Opportunity for Your Dealership and Thrive Online

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Author: Michael a Cirillo

Publisher: CreateSpace

ISBN: 9781512179187

Category:

Page: 150

View: 5102

LAUNCH SPECIAL: Available for $14.97 during the launch. Order your copy now!Don't Wait, DOMINATE (Car Dealer Edition) will help you dominate the web - FAST! Whether you are a General Manager, Internet Director or Car Sales Professional, this book is the roadmap that will help you rise above the clutter and thrive online.Discover the right way to do online marketing, get high-quality leads and get more sales!Think about it. Are you happy with the lackluster results that you're currently getting online? Are you always wondering how to get more traffic to your site, and how to convert it into a lead once it shows up?Truth be told, just having a website or dabbling in SEO or PPC is not enough. But what if you were able to silently take over your market with actionable strategies that your competitors have no clue about? And you could do it all no matter how small or large your business or budget is?This book is for car dealers, online marketers, car sales professionals, people new to the auto industry and even seasoned vets who have grown old in the business. In short, if you want to grow your dealership and sell more cars...this book is for you.In "Don't Wait, DOMINATE!"Michael Cirillo reveals strategies that elite marketers are using every single day to grow their business. No theory here. This stuff really works!In this book you'll learn:- How to create online success with tools that you already own- How to use the cluttered market to your ultimate advantage- The tried, tested and proven online dealer success recipe- How to attract highly qualified vehicle shoppers- How to craft messages that compel shoppers to take actionYou'll gain instant access to the proven path that leads to your online success.Want to know more?Scroll to the top of the page and click the 'buy' button now.

The Prosperity Equation

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Author: James A. Ziegler,Jim Ziegler

Publisher: Advantage Media Group

ISBN: 1599320177

Category: Business & Economics

Page: 171

View: 4454

Written by accomplished professional speaker and business consultant, James A. Ziegler, CSP, HSG, The Prosperity Equation shares the journey that took one man from desolation to success. It's about how to achieve great personal wealth and security. This down to Earth book is written in a personable conversational style as if Ziegler was right in the room speaking with you. The author interweaves personal stories with 'the pillars of prosperity'. the conceptual strategy that made him successful and wealthy. Not for the faint hearted, Ziegler's style in often brash, forthright and in your face - the author who says, ""success leads to excess,"" actually lives the dream himself with expensive jewelry, luxury cars, fine restaurants, travel, and an extravagant home. The man is high-energy and perpetual motion: his enthusiasm is contagious. He will be the first to tell you that prosperity is about much more than money. It is about quality of life and security. His definition of prosperity is a total package that includes having abundance to share your good fortune with others as well as having the ability to car for your family and those you care about. Wealth provides choices. The bottom line in Ziegler's world is that very few wealthy people are 'employees'. Of you want to freedom and the ability to control your destiny, you have got to start and grown your own business. The Prosperity Equation: New Millennium Edition is about how to achieve those goals and enjoy the lifestyle you have only dreamed about.

Worm

The First Digital World War

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Author: Mark Bowden

Publisher: Grove/Atlantic, Inc.

ISBN: 0802195121

Category: Political Science

Page: 288

View: 3165

From the bestselling author of Black Hawk Down, the gripping story of the Conficker worm—the cyberattack that nearly toppled the world. The Conficker worm infected its first computer in November 2008, and within a month had infiltrated 1.5 million computers in 195 countries. Banks, telecommunications companies, and critical government networks—including British Parliament and the French and German military—became infected almost instantaneously. No one had ever seen anything like it. By January 2009, the worm lay hidden in at least eight million computers, and the botnet of linked computers it had created was big enough that an attack might crash the world. In this “masterpiece” (The Philadelphia Inquirer), Mark Bowden expertly lays out a spellbinding tale of how hackers, researchers, millionaire Internet entrepreneurs, and computer security experts found themselves drawn into a battle between those determined to exploit the Internet and those committed to protecting it.

The Glass Castle

A Memoir

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Author: Jeannette Walls

Publisher: Simon and Schuster

ISBN: 1439156964

Category: Biography & Autobiography

Page: 288

View: 1608

The child of an alcoholic father and an eccentric artist mother discusses her family's nomadic upbringing, during which she and her siblings fended for themselves while their parents outmaneuvered bill collectors and the authorities.

Horatio's Drive

America's First Road Trip

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Author: Dayton Duncan,Ken Burns

Publisher: Knopf

ISBN: 037541536X

Category: History

Page: 173

View: 1421

Chronicles the nation's first road trip by Horatio Jackson, a thirty-one-year-old Vermont doctor who drove his car from San Francisco to New York on mainly unpaved roads in 1903.

The New Digital Age

Reshaping the Future of People, Nations and Business

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Author: Eric Schmidt,Jared Cohen

Publisher: Alfred a Knopf Incorporated

ISBN: 0307957136

Category: Computers

Page: 315

View: 7972

Outlines a transformational vision of a connected world, drawing on expertise to address questions regarding power balances, the relationship between privacy and security, and the role of technology in combating or enabling terrorism.

84 Charing Cross Road

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Author: Helene Hanff

Publisher: Important Books

ISBN: 9788087888728

Category: Authors, American

Page: 72

View: 2492

What started as a request for an out-of-print book evolved into a 20-year friendship between Helene Hanff, a freelance writer living in New York, and Frank Doel, a used-book dealer in London.

Narconomics

How to Run a Drug Cartel

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Author: Tom Wainwright

Publisher: PublicAffairs

ISBN: 1610395840

Category: Business & Economics

Page: 288

View: 5372

What drug lords learned from big business How does a budding cartel boss succeed (and survive) in the 300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola. And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work—and stop throwing away 100 billion a year in a futile effort to win the “war” against this global, highly organized business. Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers. The cast of characters includes “Bin Laden,” the Bolivian coca guide; “Old Lin,” the Salvadoran gang leader; “Starboy,” the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder. Along with presidents, cops, and teenage hitmen, they explain such matters as the business purpose for head-to-toe tattoos, how gangs decide whether to compete or collude, and why cartels care a surprising amount about corporate social responsibility. More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them.

Preston Tucker and His Battle to Build the Car of Tomorrow

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Author: Steve Lehto,Jay Leno

Publisher: Chicago Review Press

ISBN: 1613749562

Category: Biography & Autobiography

Page: 272

View: 7907

In the wake of World War II, the U.S. automobile industry was fully unprepared to meet the growing demands of the public, for whom they had not made any cars for years. In stepped Preston Tucker, a salesman extraordinaire who announced the building of a revolutionary new car: the Tucker '48, the first car in almost a decade to be built fresh from the ground up. Tucker's car, which would include ingenious advances in design and engineering that other car companies could not match, captured the interest of the public, and automakers in Detroit took notice. Here, author Steve Lehto tackles Tucker's amazing story, relying on a huge trove of documents that has been used by no other writer to date. It is the first comprehensive, authoritative account of Tucker's magnificent car and his battles with the government. And in this book, Lehto finally answers the question automobile aficionados have wondered about for decades: exactly how and why the production of such an innovative car was killed.

World Development Report 2016

Digital Dividends

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Author: World Bank Group

Publisher: World Bank Publications

ISBN: 1464806721

Category: Business & Economics

Page: 376

View: 8333

Digital technologies are spreading rapidly, but digital dividends--the broader benefits of faster growth, more jobs, and better services--are not. If more than 40 percent of adults in East Africa pay their utility bills using a mobile phone, why can’t others around the world do the same? If 8 million entrepreneurs in China--one third of them women--can use an e-commerce platform to export goods to 120 countries, why can’t entrepreneurs elsewhere achieve the same global reach? And if India can provide unique digital identification to 1 billion people in five years, and thereby reduce corruption by billions of dollars, why can’t other countries replicate its success? Indeed, what’s holding back countries from realizing the profound and transformational effects that digital technologies are supposed to deliver? Two main reasons. First, nearly 60 percent of the world’s population are still offline and can’t participate in the digital economy in any meaningful way. Second, and more important, the benefits of digital technologies can be offset by growing risks. Startups can disrupt incumbents, but not when vested interests and regulatory uncertainty obstruct competition and the entry of new firms. Employment opportunities may be greater, but not when the labor market is polarized. The internet can be a platform for universal empowerment, but not when it becomes a tool for state control and elite capture. The World Development Report 2016 shows that while the digital revolution has forged ahead, its 'analog complements'--the regulations that promote entry and competition, the skills that enable workers to access and then leverage the new economy, and the institutions that are accountable to citizens--have not kept pace. And when these analog complements to digital investments are absent, the development impact can be disappointing. What, then, should countries do? They should formulate digital development strategies that are much broader than current information and communication technology (ICT) strategies. They should create a policy and institutional environment for technology that fosters the greatest benefits. In short, they need to build a strong analog foundation to deliver digital dividends to everyone, everywhere.

Killing Willis

From Diff'rent Strokes to the Mean Streets to the Life I Always Wanted

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Author: Todd Bridges

Publisher: Simon and Schuster

ISBN: 1439155895

Category: Biography & Autobiography

Page: 288

View: 8608

The former child star—best known as Willis Jackson on Diff’rent Strokes—shares the shocking but inspirational details of his struggles with addiction, brushes with the law, and fierce fight to carve a path through the darkness and find his true identity. For Todd Bridges early stardom was no protection from painful childhood events that paved the road to his own personal hell. One of the first African-American child actors on shows like Little House on the Prairie, The Waltons, and Roots, Bridges burst to the national forefront on the hit sitcom Diff’rent Strokes as the subject of the popular catchphrase, "What’chu Talkin About Willis?" When the show ended, Bridges was overwhelmed by the off-camera traumas he had faced. Turning to drugs as an escape, he soon lost control. Now, for the first time, Bridges opens up about his life before and after Diff’rent Strokes: the incredible reversals of fortune brought on by fame and the precipitous—and very public—descent that followed; the persecution from police; the drug addiction that nearly consumed him; the criminal charges that almost earned him a life sentence; and his successful legal defense led by Johnnie Cochran. Through it all, Bridges never relented in his quest to fight his way back from the abyss, establish his own identity—separate from Willis Jackson—and offer his ordeal as a positive example for those struggling to overcome similar challenges. His triumphant story of recovery and redemption is recounted here as well. Todd Bridges has lived a life of remarkable twists and turns—from the greatest heights to the lowest lows imaginable. In this shocking but ultimately hopeful memoir, he proves that what he was really talking about was survival.

Like I See It

Obstacles and Opportunities Shaping the Future of Retail Automotive

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Author: Dale Pollak

Publisher: Greenleaf Book Group

ISBN: 0999242717

Category: Business & Economics

Page: 168

View: 4874

Simply Selling More Cars Won’t Be Enough: Revolutionizing the Retail Automotive Industry ​Dale Pollak believes that the car business—and the dealers who make their living in it—are in more trouble than anyone cares to admit. After four decades and three best-selling books, Pollak has witnessed the trials and triumphs of the retail automotive industry from a vantage point that few get. While car dealers are making good money, he warns that the industry is at a critical turning point, with too few paying attention to how inefficiency and lack of transparency are sapping the industry’s true potential. Amid the ever-faster confluence of technology, the Internet, and changing consumer preferences, the future prosperity of the industry is far from secure. Like I See It offers practical solutions, such as making the sales process more customer-focused and digitally driven to encourage sales, managing new and used inventory to mitigate margin compression, and ending factory bonus checks. It spurs much-needed conversations and sets guideposts that help dealers, OEMs, and solution providers improve how they do business. It also shows dealers how to stay relevant, evolve to keep up with the changing times, and deal with issues like high personnel turnover and the coming disruption of ride-sharing, self-driving cars, and Millennials who don’t want (or can’t afford) to own a car. Pollak believes that success will come to dealers who recognize that each customer engagement is a chance to make a positive impact and create a bond. He offers a collectively minded approach that will help build a better, more profitable, and prosperous retail automotive industry for tomorrow.

Long Walk to Freedom

The Autobiography of Nelson Mandela

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Author: Nelson Mandela

Publisher: Little, Brown

ISBN: 9780759521049

Category: Biography & Autobiography

Page: 576

View: 2715

The book that inspired the major new motion picture Mandela: Long Walk to Freedom. Nelson Mandela is one of the great moral and political leaders of our time: an international hero whose lifelong dedication to the fight against racial oppression in South Africa won him the Nobel Peace Prize and the presidency of his country. Since his triumphant release in 1990 from more than a quarter-century of imprisonment, Mandela has been at the center of the most compelling and inspiring political drama in the world. As president of the African National Congress and head of South Africa's antiapartheid movement, he was instrumental in moving the nation toward multiracial government and majority rule. He is revered everywhere as a vital force in the fight for human rights and racial equality. LONG WALK TO FREEDOM is his moving and exhilarating autobiography, destined to take its place among the finest memoirs of history's greatest figures. Here for the first time, Nelson Rolihlahla Mandela tells the extraordinary story of his life--an epic of struggle, setback, renewed hope, and ultimate triumph.

Digital Literacies

Concepts, Policies and Practices

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Author: Colin Lankshear,Michele Knobel

Publisher: Peter Lang

ISBN: 9781433101694

Category: Computers

Page: 321

View: 3420

This book brings together a group of internationally-reputed authors in the field of digital literacy. Their essays explore a diverse range of the concepts, policies and practices of digital literacy, and discuss how digital literacy is related to similar ideas: information literacy, computer literacy, media literacy, functional literacy and digital competence. It is argued that in light of this diversity and complexity, it is useful to think of digital literacies – the plural as well the singular. The first part of the book presents a rich mix of conceptual and policy perspectives; in the second part contributors explore social practices of digital remixing, blogging, online trading and social networking, and consider some legal issues associated with digital media.

Research Methods in Crime and Justice

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Author: Brian L. Withrow

Publisher: Routledge

ISBN: 1317300661

Category: Social Science

Page: 588

View: 7175

Research Methods in Crime and Justice, 2nd Edition, is an innovative text/online hybrid for undergraduate Criminal Justice Research Methods courses. This material uniquely addresses the fundamental teaching issue for this course: how to show students that success as criminal justice practitioners is linked to their acquisition of research skills. Brian Withrow, a widely published academic researcher and former Texas State Trooper, developed this approach for his own undergraduate Research Methods class. He persuasively demonstrates that research skills aren’t just essential to university academic researchers but to successful criminal justice practitioners as well. More than 80 short, sharply focused examples throughout the text rely on research that is conducted by, on behalf of, or relevant to criminal justice practitioners to engage students’ interest like no other text of its kind. Extensive web materials all written by the author provide an array of instructor support material, including a Researcher’s Notebook that provides students (and their instructors) with a series of structured exercises leading to the development of a valid research project. Withrow systematically walks students through defining a question, conducting a literature review, and designing a research method that provides the data necessary to answer the research question—all online, with minimal instructor supervision. The second edition features expanded coverage of measurement, qualitative research methods, and evaluation research methods, as well as additional downloadable journal articles to ensure students begin to think critically about research and can read scholarly literature.

Digital Marketing Analytics

Making Sense of Consumer Data in a Digital World

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Author: Chuck Hemann,Ken Burbary

Publisher: Que Publishing

ISBN: 0134998650

Category: Business & Economics

Page: 272

View: 3619

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem “Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” —Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

The New York Times Book of the Dead

Obituaries of Extraordinary People

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Author: William McDonald

Publisher: Black Dog & Leventhal

ISBN: 0316395463

Category: History

Page: 656

View: 8570

The obituary page of The New York Times is a celebration of extraordinary lives. This groundbreaking book includes 300 of the most important and fascinating obituaries the Times has ever published. The obituary page is the section many readers first turn to not only see who died, but to read some of the most inspiring, insightful, often funny, and elegantly written stories celebrating the lives of the men and women who have influenced on our world. William McDonald, The Times' obituary editor who was recently featured in the award-winning documentary Obit, selected 320 of the most important and influential obits from the newspaper's archives. In chapters like "Stage and Screen," "Titans of Business," "The Notorious," "Scientists and Healers," "Athletes," and "American Leaders," the entries include a wide variety of newsmakers from the last century and a half, including Annie Oakley, Theodore Roosevelt, Joseph Stalin, Marilyn Monroe, Coco Chanel, Malcolm X, Jackie Robinson and Prince.