The Cluetrain Manifesto

10th Anniversary Edition

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Author: Rick Levine,Christopher Locke,Doc Searls,David Weinberger

Publisher: Basic Books

ISBN: 0465004148

Category: Business & Economics

Page: 320

View: 5756

The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: “Markets consist of human beings, not demographic sectors”; thesis no. 20: “Companies need to realize their markets are often laughing. At them.” The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.

The Intention Economy

When Customers Take Charge

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Author: Doc Searls

Publisher: Harvard Business Press

ISBN: 1422158527

Category: Business & Economics

Page: 302

View: 2886

Describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.

The Manager's Pocket Guide to Social Media

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Author: Richard Brynteson,Jason DeBoer-Moran,Carol Zacher Rinkoff

Publisher: Human Resource Development

ISBN: 1599962586

Category: Business enterprises

Page: 186

View: 8605

Like My Stuff

How to Get 750 Million Members to Buy Your Products on Facebook

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Author: Natalie L Petouhoff

Publisher: Simon and Schuster

ISBN: 144053375X

Category: Business & Economics

Page: 100

View: 4467

Facebook is the largest, fastest growing and popular social media site in the world today. With more than half a billion members, it has been a major force in both the cultural and business area for years now, and has now changed everything with f-commerce. In this e-book, Social Media specialist Dr. Natalie Petouhoff explains how this powerful new feature works and provides strategies for businesses to boost their sales, promote their brands, and increase their online presence. Dr. Natalie helps companies understand how social media affects the bottom-line and to create strategies that provide real business value. As a USC Adjunct professor, Natalie takes her real-world experiences as a Forrester Social Media Analyst, an Agency executive and a consulting executive and translates it into practical business advice.

Arranging Techniques for Synthesists

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Author: Eric Turkel

Publisher: Music Sales Corporation

ISBN: N.A

Category: Music

Page: 144

View: 5600

This book is designed for the amateur or professional musician who wants to increase his or her knowledge of arranging. Even though the focus is on techniques for the musician who is electronically oriented, the discussions of acoustic instruments and voices will improve your knowledge of sound production and your arranging skills. A few MIDI keyboards, a sequencer, and a drum machine are all the tools you need to explore the techniques outlined in this book. No matter what your involvement in music, a solid knowledge of arranging will make your contributions to music that much more valuable.

Civility in the Digital Age

How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks

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Author: Andrea Weckerle

Publisher: Que Publishing

ISBN: 0133134989

Category: Business & Economics

Page: 320

View: 8557

Re-civilize Life Online! PROVEN Conflict Management and Prevention for Social Media and the Web Ever seem like the Web is just one big screaming match? Ever feel like you’re refereeing a worldwide tantrum on YOUR social media sites, blogs, and online forums? That’s not good for your goals—or your sanity. Stop. Now. Step back. Take a breath. And solve the problem. Thought you couldn’t? You can: there are proven best practices for getting people to be civil online. Even when they disagree. Even if they’re complaining. You can avoid misunderstandings that lead to flame wars, and promote constructive conversation amongst those with strongly held views. And, finally, you can handle the people that just can’t be civilized. Today, these skills are flat-out imperative. Everyone who leads, curates, manages, or participates in online communities needs them. Andrea Weckerle hasn’t just compiled them: she’s created a 30-Day Action Plan for restoring civility to your corner of the digital world. This plan works—and not one moment too soon. Master the foundational skills you need to resolve and prevent conflict online Understand the dynamics of each online conflict, from procedural disputes to online lynch mobs Stay cool and effectively manage conflict in even the highest-pressure online environments Differentiate between what people say and what they really want Create a positive online footprint—or start cleaning up a negative image Recognize online troublemakers and strategize ways to handle them Manage your own anger—and, when necessary, express it online safely and productively Strategically manage others’ online hostility and frustration Limit risks to your organization’s online reputation due to actions it can’t control Draft and implement corporate social media policies that actually work

Intrapreneuring in Action

A Handbook for Business Innovation

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Author: Gifford Pinchot,Ron Pellman

Publisher: Berrett-Koehler Publishers

ISBN: 9781576750612

Category: Business & Economics

Page: 176

View: 2587

Explains how innovative employees can obtain the resources to develop promising ideas to benefit both the company and the employee and details how to make the concept work

How to Beat the Market Makers at Their Own Game

Uncovering the Mysteries of Day Trading

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Author: Fausto Pugliese

Publisher: John Wiley & Sons

ISBN: 1118654536

Category: Business & Economics

Page: 160

View: 5555

"Provides readers with a comprehensive guide to active trading, including the inner workings of the market, basic executions strategies, and how to apply trading insights. Covers the most common market maker setups; how to identify market maker traps; and how to follow the direction of the lead market maker in an individual stock. Emphasizes the importance of using Level II quotes to understand how market makers drive prices and manipulate the market"--

Everything Is Miscellaneous

The Power of the New Digital Disorder

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Author: David Weinberger

Publisher: Macmillan

ISBN: 9780805088113

Category: Business & Economics

Page: 277

View: 9592

The seminal author of Small Pieces Loosely Joined analyzes the implications of the digital revolution in terms of modern-day business, education, politics, science, and culture and explains how to take advantage of the new emphasis on the miscellaneous and the deluge of information in both the workplace and in one's personal life. 60,000 first printing.

Managing People & Performance

Fast Track to Success

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Author: David Ross

Publisher: FT Press

ISBN: 0132964996

Category: Business & Economics

Page: 240

View: 4863

A top team needs top players, but successful managers also know how to get the best possible performance out of every member of their team, whatever their personality or skill set. To build a high performance team you need to know your team members individually and be able to motivate them to work together to deliver the results you need. This book will teach you the key skills you need to create, develop and manage a high performance team and, at the same time, accelerate your career development.

Future-Proof Web Design

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Author: Alexander Dawson

Publisher: John Wiley & Sons

ISBN: 111995066X

Category: Computers

Page: 300

View: 627

Best practices for flexible design that meet common challenges The web is constantly changing and evolving with an increased range of devices, browsers, and standards that need to be considered in design. Web designers know they must stay sharp in order to keep up with the rapid pace of technology change. This much-needed book teaches the art of flexible and adaptable design that can work easily with new devices, technologies, and standards. You'll quickly discover how this resource stands out from the crowd as it provides you with a roadmap for ensuring that your designs are stable and flexible enough to handle whatever technology changes are coming in the future. Takes you on a journey of discovery as you learn how to prepare yourself for undefined changes in the dynamic environment of web design Shares straightforward tips for adopting a forward-thinking approach to the subject of web evolution Uncovers the essential skills you need in order to survive the future of the web Using the fundamental skills and processes laid out in this roadmap, you'll be able to boost your stability and flexibility while coding with confidence.

The Pirate's Dilemma

How Youth Culture Is Reinventing Capitalism

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Author: Matt Mason

Publisher: Simon and Schuster

ISBN: 141653220X

Category: Business & Economics

Page: 276

View: 5809

Explores the influence of youth culture on transforming mainstream society through innovative cooperative venues and modern "do-it-yourself" values, in a report that reveals what can be learned through the indirect social experiments being performed by today's young artists and entrepreneurs. Reprint.

Groundswell

Winning in a World Transformed by Social Technologies

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Author: Charlene Li,Josh Bernoff

Publisher: Harvard Business Press

ISBN: 1422161986

Category: Business & Economics

Page: 332

View: 7403

"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Cover, p. 2.

Three Hundred Years Hence

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Author: Mary Griffith

Publisher: Booklassic

ISBN: 9635265778

Category: Fiction

Page: 53

View: 9717

A sleeping young man is sealed in his house by an avalanche and awakens 300 years later in the year 2135 when the house is uncovered by excavation.Through this character, Griffith looks into the future of America from her time in 1836 as America's first known female utopian writer.She foretells a new form of power replacing steam engines, prohibition of liquor, women working jobs outside of the home, self-propelled farm equipment, income taxes, buildings made of fireproof materials, public construction and ownership of roads, breakup of monopolies, and other changes that were to come to America. "Three Hundred Years Hence" was the first part of a volume entitled Camperdown; or, News from Our Neighbourhood. Although the book was issued anonymously, the author was Mary Griffith of Charlies Hope, New Jersey.

Conversation and Community

The Social Web for Documentation

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Author: Anne Gentle

Publisher: XML Press

ISBN: 1457182505

Category: Computers

Page: 342

View: 927

Anne Gentle's Conversation and Community has become the go-to reference for social media and technical communication. Her clear-eyed survey of the social media landscape has been adopted by many universities and is widely used by technical communicators. Now, in this second edition, she has updated and expanded her book, adding chapters on building a content strategy, analyzing web techniques, and developing an open source strategy. With more interviews and case studies, this is your guide to the new world of technical communication and social media. Inside the Book Towards the Future of Documentation Defining a Writer's Role with the Social Web Community and Documentation Commenting and Connecting with Users Wikis as Documentation Systems Finding Your Voice Content Strategy for Community Documentation NEW Chapter Analyzing and Measuring Web Techniques NEW Chapter Open Source Documentation NEW Chapter Concepts and Tools of the Social Web Glossary, Expanded Bibliography, and Index

The New Rules of Marketing and PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

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Author: David Meerman Scott

Publisher: John Wiley & Sons

ISBN: 111936244X

Category: Business & Economics

Page: 448

View: 561

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Silos, Politics and Turf Wars

A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors

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Author: Patrick M. Lencioni

Publisher: John Wiley & Sons

ISBN: 9780470893890

Category: Business & Economics

Page: 224

View: 7766

In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos, the barriers that create organizational politics. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals. As with his other books, Lencioni writes Silos, Politics, and Turf Wars as a fictional—but eerily realistic—story. The story is about Jude Cousins, an eager young management consultant struggling to launch his practice by solving one of the more universal and frustrating problems faced by his clients. Through trial and error, he develops a simple yet ground-breaking approach for helping them transform confusion and infighting into clarity and alignment.

The Digital Crown

Winning at Content on the Web

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Author: Ahava Leibtag

Publisher: Newnes

ISBN: 0124076572

Category: Computers

Page: 358

View: 3367

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer Learn both the theoretical and practical applications of content and communication on-line Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business

Eat People

And Other Unapologetic Rules for Game-Changing Entrepreneurs

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Author: Andy Kessler

Publisher: Penguin

ISBN: 1101475625

Category: Business & Economics

Page: 272

View: 4127

How entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game-but how can you tell a smart bet from a stupid gamble? Andy Kessler has made a career out of seeing the future of business, as an analyst, investment banker, venture capitalist, and hedge fund manager. He evaluated the business potential of the likes of Steve Jobs and Michael Dell before they were Steve Jobs and Michael Dell. His eye for what's next is unparalleled. Now Kessler explains how the world's greatest entrepreneurs don't just start successful companies-they overturn entire industries. He offers twelve surprising and controversial rules for these radical entrepreneurs, such as: ? Eat people: Get rid of worthless jobs to create more wealth for everybody ? Create artificial scarcity for virtual goods ? Trust markets to make better decisions than managers Whether you're at a big corporation or running a small business, you're now an entrepreneur. Will you see change coming and grab on to opportunity or miss the boat?