Strategic Business Letters and E-mail

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Author: Sheryl Lindsell-Roberts

Publisher: Houghton Mifflin Harcourt

ISBN: 9780618448333

Category: Business & Economics

Page: 374

View: 8831

E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results. Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts’s proven Six Step Process. And numerous tips and reminders help make the central point that a successful message should always focus on what the primary reader needs to know. Best of all, Strategic Business Letters and E-mail is designed to save the user time and effort. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. Opening this invaluable book is the first step to jump-starting effective business communication.

Public Relations Writing: Form & Style

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Author: Doug Newsom,Jim Haynes

Publisher: Cengage Learning

ISBN: 1439082723

Category: Business & Economics

Page: 448

View: 1656

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of your course through the semester, the Ninth Edition features a writing for select publics section that covers the types of writing assignments students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, (both online and print), and annual reports are also covered in this thorough and comprehensive guide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

135 Tips on Email and Instant Messages

Plus Blogs, Chatrooms, and Texting

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Author: Sheryl Lindsell-Roberts

Publisher: Houghton Mifflin Harcourt

ISBN: 9780547350325

Category: Reference

Page: 160

View: 2686

This latest title by business-writing expert Sheryl Lindsell-Roberts offers up-to-the-minute advice on writing electronic messages that are polished, polite, and effective. In her signature no-nonsense style, she shows how effective electronic communication can jump-start your business, advance your career, and expand your social network. 135 Tips on Email and Instant Messages addresses issues such as how libel and copyright laws apply to the Internet, using proper etiquette, and organizing a cluttered in-box. Lindsell-Roberts imparts a sense of humor to practical tips such as “don’t glut cyberspace with digital dross—know what isn’t appropriate for company email” and “eliminate thoughts that don’t add value—don’t leave your harried readers to extract the hidden kernels.” She offers convenient phrases that can be used verbatim (including subject lines proven to entice readers) and immediate solutions to common problems (including five ways to personalize an email to a large distribution that will increase the response rate). Informative and entertaining, this handy resource is packed with valuable information for anyone who wants to communicate electronically with confidence and competence.

International Business Correspondence

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Author: Sinee Sankrusme

Publisher: diplom.de

ISBN: 3960676301

Category: Education

Page: 492

View: 9892

International business correspondence is not simply writing or information exchange. It is something that you want others to know about you – to know about your business and the way you deal with business transactions. It is by the way you create your letter that your reader can identify whether you are friendly, rude, or you just simply want to do business. Your letter shows your attitude. This is one reason why it is important to consider your way of writing, write professionally and with courtesy. Success of business transactions is not only dependent on your ability to talk and communicate verbally, but also the way you communicate in letters. How important is learning the proper way of writing business letters? This book will help you to improve your written communication by guiding you through the steps and guidelines of making an effective letter. Aside from that, you will learn to see that planning is important. Gathering information and doing some research will help you. As you go through answer complaints, it will save you to make adjustments, it is important and friendly to reply to inquiries, it is good to be precise in your quotations, it is proper to acknowledge placed orders or acknowledge payment, it is worth to check all outgoing orders for shipment and delivery, it is important to have an insurance policy, it is tedious to deal internationally without bank transactions, and it is by connection that you can increase your sales. You need to connect to your customers and readers in order to build a good working relationship. If you are able to establish a good relationship, they will value you as their business partners. Skills in creating business letters are important for the success of your business. Business letter writing skills will also boost your confidence as a businessman and will help boosting your business as well. This book aims to help students to develop their skills and confidence in writing international busi-ness letters. It can also serve as a reference for students at college and university levels.

135 Tips for Writing Successful Business Documents

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Author: Sheryl Lindsell-Roberts

Publisher: Houghton Mifflin Harcourt

ISBN: 9780547350295

Category: Reference

Page: 208

View: 1330

The ability to write well is a critical skill for professionals in nearly every field. Good writers provide leadership, influence decisions, and advance their own careers. In this new book, Sheryl Lindsell-Roberts draws from her twenty-plus years of experience as a successful consultant for clients in business, education, and government. In a lively, engaging style, she explains how to write persuasively for virtually any audience. Part 1 addresses the basics of all business writing: understanding the reader, drafting, achieving the right tone, creating visual impact, and editing. Part 2 provides more specific advice on brochures, executive summaries, speeches, PowerPoint presentations, Web site content, and much more. Concrete examples illustrate practical strategies such as how to present a message positively instead of negatively, how to sequence information for different kinds of readers, and how to use charts to highlight key points. Packed with valuable information obtained from actual clients in the field, 135 Tips for Writing Successful Business Documents is guaranteed to help anyone who reads it write to hit the mark.

Business Writing For Dummies

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Author: Sheryl Lindsell-Roberts

Publisher: For Dummies

ISBN: N.A

Category: Business & Economics

Page: 384

View: 4715

Offers writing strategies, grammar guidelines, and tips on overcoming writer's block, organizing business correspondence, and writing a polished, readable proposal

American Reference Books Annual

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Author: Bohdan S. Wynar

Publisher: N.A

ISBN: N.A

Category: Reference books

Page: N.A

View: 7152

1970- issued in 2 vols.: v. 1, General reference, social sciences, history, economics, business; v. 2, Fine arts, humanities, science and engineering.

Mastering Computer Typing

A Painless Course for Beginners and Professionals

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Author: Sheryl Lindsell-Roberts

Publisher: Houghton Mifflin Harcourt

ISBN: 9780395714065

Category: Reference

Page: 194

View: 8272

Provides instructions and exercises for learning to use a computer keyboard and numeric keypad, prepare tables, letters, and manuscripts, proofread, and work in DOS, UNIX, and various programming languages

Loving Trees is Not Enough

Communication Skills for Natural Resource Professionals

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Author: Brooks C. Mendell Ph. D.,Brooks Collat Mendell

Publisher: N.A

ISBN: N.A

Category: Business & Economics

Page: 120

View: 6416

Successful natural resource professionals communicate well. They inspire others, create cooperation between colleagues, advocate ideas, educate students, negotiate contracts, and conduct interviews. This book introduces and reinforces fundamental communications skills for anyone pursuing a career in natural resources. Loving Trees is Not Enough will improve your abilities to: . Present and speak publicly . Prepare for and participate in interviews . Negotiate starting salaries . Use electronic communications such as phones, cell phones, and email . Arrange and manage meetings Give feedback to employees and colleagues

Public Library Core Collection

A Selection Guide to Reference Books and Adult Nonfiction. Nonfiction

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Author: John Greenfieldt,Patrice Bartell

Publisher: Hw Wilson Co

ISBN: 9780824210946

Category: Public libraries

Page: 1856

View: 5211

Speaking Your Way to Success

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Author: Sheryl Lindsell-Roberts

Publisher: Houghton Mifflin Harcourt

ISBN: 9780547487656

Category: Reference

Page: 272

View: 6190

In Speaking Your Way to Success, Sheryl Lindsell-Roberts draws on 25 years of experience as a business communications expert to deliver straightforward guidelines for today’s professionals on how to speak powerfully and effectively. Whether talking in front of a large group or engaging in a one-to-one conversation, this book will help anyone to speak up, speak well, and get noticed. Chapters include: -- Making Introductions -- Developing Listening Skills -- Using Politically Neutral Language -- Interviewing and Being Interviewed -- Speaking in Public -- Communicating Cross-Culturally -- Harnessing the Power of Today’s Multigenerational Workforce In her signature no-nonsense style, Lindsell-Roberts shows speakers how to pay attention to their audience, support their words with body language, interject stories the audience will relate to and enjoy, encourage audience interaction, and more. This book is packed with specific suggestions that can be applied immediately on topics such as giving and receiving compliments, keeping a conversation going, asking for a raise, and cold calling. There are strategies for introducing yourself when you don’t know anyone at an event, techniques for initiating conversation, and a checklist for rating your listening skills. Lindsell-Roberts also has a proven, no-fail attack plan for how to work a room. Stop lurking quietly in the shadows and start speaking your way to success!

Business Writing in the Digital Age

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Author: Natalie Canavor

Publisher: SAGE

ISBN: 1412992508

Category: Business & Economics

Page: 303

View: 4193

Natalie Canavor presents a step-by-step system that shows what to say and how to say it, along with practical techniques to improve writing skills. The book builds confidence, and provides a solid foundation that applies to traditional media such as letters and proposals, and also to email, blogs, web sites, social media and PowerPoint. Readers develop tools to keep improving on their own, and to handle new communication channels as they emerge.

Der Blaue Ozean als Strategie

Wie man neue Märkte schafft, wo es keine Konkurrenz gibt

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Author: W. Chan Kim,Renée Mauborgne

Publisher: Carl Hanser Verlag GmbH Co KG

ISBN: 3446448470

Category: Business & Economics

Page: 250

View: 9055

Das Buch ist ein globales Phänomen. Es wurde 3,5 Millionen Mal verkauft, in rekordverdächtigen 43 Sprachen publiziert und ist auf 5 Kontinenten zum Bestseller geworden. Nun ist es in einer aktualisierten und erweiterten Auflage neu erschienen. - Der internationale Bestseller: Jetzt mit neuem Vorwort, neuen Kapiteln und aktualisierten Fallstudien - Ein Bestseller auf 5 Kontinenten - Weltweit mehr als 3,5 Millionen Bücher verkauft - In 43 Sprachen übersetzt - Ein Wall-Street-Journal-, Businessweek- und Fast-Company-Bestseller Der von Organisationen und Branchen auf der ganzen Welt hochgeschätzte Bestseller stellt alles in Frage, was wir bisher über die Voraussetzungen strategischen Erfolgs zu wissen glaubten. Der Blaue Ozean als Strategie, vertritt die Ansicht, dass ein brutaler Konkurrenzkampf nur dazu führt, dass sich die Konkurrenten in einem blutrot gefärbten Ozean um rapide schwindende Gewinnmöglichkeiten streiten. Basierend auf der Untersuchung von mehr als 150 strategischen Schachzügen (im Lauf von mehr als 100 Jahren und in mehr als 50 Branchen) vertreten die Autoren die Ansicht, dass nachhaltiger Erfolg nicht auf verschärftem Konkurrenzkampf, sondern auf der Eroberung »Blauer Ozeane« beruht: der Erschließung neuer Märkte mit großem Wachstumspotenzial. Der Blaue Ozean als Strategie präsentiert einen systematischen Ansatz, wie man Konkurrenz irrelevant macht, und legt Prinzipien und Methoden vor, mit der jede Organisation ihre eigenen Blauen Ozeane erobern kann. Diese erweiterte Auflage enthält: - Ein neues Vorwort der Autoren: Hilfe! Mein Ozean färbt sich rot. - Aktualisierungen der in dem Buch behandelten Fälle und Beispiele, indem ihre Geschichte bis in die Gegenwart weitervorfolgt wird. - Zwei neue Kapitel und ein erweitertes drittes Kapitel: Ausrichtung, Erneuerung und Red Ocean Traps. Sie behandeln die wichtigsten Fragen, die die Leser in den vergangenen zehn Jahren gestellt haben. Der bahnbrechende Bestseller stellt das bisherige strategische Denken auf den Kopf und entwirft einen kühnen neuen Weg in die Zukunft. Hier können Sie lernen, wie man neue Märkte erschließt, auf denen Konkurrenz noch keine Rolle spielt. "Das ist ein extrem wertvolles Buch." Nicolas G. Hayek, Verwaltungsratpräsident, Swatch Group "Ein Muss für Manager und Wirtschaftsstudenten." Carlos Ghosn, President und CEO, Nissan Motor Co., Ltd. "Die Strategien von Kim und Mauborgne sind nicht nur neu, sondern auch praxisnah. Wir haben sie in unserem Unternehmen mit großem Erfolg umgesetzt." Patrick Snowball, Chief Executive, Norwich Union Insurance Wenn Sie mehr über die innovative Kraft des Buches wissen wollen, besuchen Sie blueoceanstrategy.com. Dort finden Sie alle Mittel, die Sie brauchen: praktische Ideen und Fallbeispiele aus staatlichen Unternehmen und der Privatindustrie, Lehrmaterial, Mobile Apps, aktuelle Updates sowie Tipps und Tools, mit denen Sie Ihre Reise auf dem Blauen Ozean erfolgreich gestalten können.

Arco the Office Professional's Quick Reference Handbook

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Author: Sheryl Lindsell-Roberts

Publisher: Arco Pub

ISBN: 9780028600277

Category: Office practice

Page: 288

View: 516

Featuring expanded coverage of today's "electronic office," a concise style guide covers essentials of business English, business letter styles, records management techniques, current postal and overnight delivery information, and desktop publishing. Original.

Business Adventures

Zwölf lehrreiche Geschichten aus der Welt der Wall Street

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Author: John Brooks

Publisher: Börsenbuchverlag

ISBN: 3864702763

Category: Business & Economics

Page: 480

View: 5266

Wenn Bill Gates in seinem Blog ein Buch zum "besten Wirtschaftsbuch" kürt und nebenbei erwähnt, dass er es sich vor Jahren von Warren Buffett geliehen hat, dann kommt das dabei heraus: Ein seit Jahren vergriffenes Werk wird wieder zum Bestseller. "Business Adventures" wurde erstmals im Jahr 1968 veröffentlicht. Es enthält zwölf Essays des New Yorker Journalisten John Brooks, in denen dieser beschreibt, wie sich das Schicksal gigantischer Unternehmen durch einen Schlüsselmoment entschied. Sie geben einen zeitlosen und tiefen Einblick in die Mechanismen der Wirtschaft und der Wall Street. Bis vor wenigen Monaten war das Buch jahrelang vergriffen. Dann lobte Bill Gates es über den grünen Klee. Der Rest ist Geschichte. "Business Adventures" schoss umgehend in die