Sneaker Wars

The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

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Author: Barbara Smit

Publisher: Harper Collins

ISBN: 0061246581

Category: Business & Economics

Page: 400

View: 858

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

Sneaker Wars

The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport

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Author: Barbara Smit

Publisher: Harper Collins

ISBN: 0061246573

Category: Biography & Autobiography

Page: 384

View: 968

Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma. 25,000 first printing.

Sneaker Wars

The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport

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Author: Barbara Smit

Publisher: Ecco

ISBN: N.A

Category: Business & Economics

Page: 400

View: 4504

The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown. Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.

The Real All Americans

The Team That Changed a Game, a People, a Nation

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Author: Sally Jenkins

Publisher: Anchor Books

ISBN: 0767926242

Category: Sports & Recreation

Page: 343

View: 2154

Offers an inspirational portrait of the Native American football team of the Carlisle Indian Industrial School, a championship squad that included the legendary Jim Thorpe and that defeated its Ivy League opponents, in a history that is set against a backdrop of the early days of football and the rise and fall of Coach Glenn "Pop" Warner. Reprint. 25,000 first printing.

First in Thirst

How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

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Author: Darren Rovell

Publisher: Amacom Books

ISBN: 9780814472996

Category: Business & Economics

Page: 243

View: 4311

What began in 1965 as the after-hours project of four University of Florida doctors, Gatorade has grown into an internationally renowned brand that today comprises 80 percent of the U.S. sports drink market it created. A lifelong Gatorade consumer and ESPN.com's sports business writer, Rovell locates the increasingly wide intersection of sports, business and popular culture, creating an account wide in scope, rich in details and sufficiently varied to keep the pages turning. Rovell's research pays big dividends in entertaining stories, relating, for instance, when Florida's head football coach, Ray Graves, initially allowed the doctors to test Gatorade, but only on his freshman team; or the late nights before games when the doctors could be found in the lab squeezing lemons into the concoction to mask its then-rancid taste; or Stokely Van-Camp's decision, when buying Gatorade from the doctors and their investors, to compensate the Gatorade Trust on a royalty structure instead of paying a flat $1 million fee, which "turned out to be a boon for the doctors. Instead of collecting a couple of hundred thousand dollars each, they were to earn more than $30 million each over the next 40 years;" and even criticism of Gatorade by those who assert the company "overpromotes hydration in order to promote its product." Throughout his account, Rovell reveals the many secrets of Gatorade's success, portraying the company as an ever-evolving pioneer that continually tweaks its business model to remain on top, a sports analogy to be sure.--Publisher's Weekly.

Sneakers

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Author: Rodrigo Corral,Alex French,Howie Kahn

Publisher: Penguin

ISBN: 0448494353

Category: Photography

Page: 288

View: 2464

"One of this year's coolest books."—Men's Journal "The definitive story of the sneaker universe."—WSJ Magazine Featuring exclusive interviews with Virgil Abloh (Off-White), Daniel Bailey, Ronnie Fieg (Kith), DJ Clark Kent, Serena Williams, Alexander Wang, Kobe Bryant and many, many others. Through honesty, intimacy, intelligence, and swagger, Sneakers amounts to a singular rubber-soled taxonomy, a global group portrait of a culture that’s both personal and public, driven by commitment and curiosity, and sustained by our definitive cast of storytellers, historians, and artists. An absolute necessity for design devotees and sneakerheads of all ages! Sneakers is a definitive exploration of the cultural phenomenon of sneakers, now an 85-billion-dollar-a-year industry. This gift-worthy book features 320 pages of photos and interviews with industry gurus, sports legends, and celebrities in a stunning package created by celebrated designer Rodrigo Corral. The book’s carefully-curated list of participants takes readers to the center of the action. Edson Sabajo, owner of Amsterdam’s seminal sneaker boutique, Patta, leads a sneaker hunt that starts in the back-alleys of Philadelphia and ends in the Middle East. Jeff Staple, designer of a pair of sneakers that resells for $6000, recalls the sneaker riot his design kicked off on the Lower East Side of Manhattan in 2005. Jim Riswold dishes on making commercials with Michael Jordan. Ronnie Fieg explains the collaborative magic of KITH. Adidas’s Rachel Muscat and Jon Wexler get philosophical about their star collaborator, Kanye West. Nike’s legendary Tinker Hatfield takes a glimpse into the future. Professional tennis player Serena Williams shares an exclusive reveal. And much, much more. From its arresting cover design and thought-provoking interiors to the unprecedented depth of its first-person accounts, Sneakers is an absolute must-have for sneaker lovers and anyone who is interested in design, creative process, street culture, branding, entrepreneurship, art and fashion.

India's Wars

A Military History, 1947-1971

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Author: Arjun Subramaniam

Publisher: Naval Institute Press

ISBN: 1682472426

Category: History

Page: 576

View: 3112

"First published in India in 2016 by HarperCollins Publishers."

Faust's Gold

Inside The East German Doping Machine

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Author: Steven Ungerleider, Ph.D.

Publisher: Macmillan

ISBN: 1466891858

Category: History

Page: 256

View: 3282

For nearly twenty-five years, East Germany's corrupt sports organization dominated international athletics. While the German Democratic Republic's secret "State Plan" was in effect, more than ten thousand unsuspecting young athletes-- some as young as twelve years old-- were given massive doses of performance-enhancing anabolic steroids. These athletes achieved miraculous success in international competitions, including the Olympics, but for many of them, their physical and emotional health was permanently damaged. Faust's Gold draws on the revelations of the ongoing trials of former GDR coaches, doctors, and sports officials who have now confessed to conducting ruthless medical experiments on young and talented athletes selected for Olympic training camps. It also draws on the extensive research of Brigitte Berendonk, who escaped from East Germany to begin a decade-long crusade to bring justice to her fellow athletes, and that of her husband, Professor Werner Franke. Berendonk's story, and those of her colleagues in the GDR, offers a unique insight into a bizarre regime. Faust's Gold is a true-life detective story that plunges into the dark, secretive world of the GDR doping scam, where elite competitors and their families are up against a formidable opponent: the East German secret police, known as the STASI. What emerges is a complex tapestry of the politicized modern Olympics that culminates in a powerful testimony to the massive wrong done by one Eastern Bloc nation to its world-class athletes.

Pitch Invasion

Adidas, Puma and the Making of Modern Sport

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Author: Barbara Smit

Publisher: Penguin UK

ISBN: 0141023686

Category: Business & Economics

Page: 320

View: 7399

Unlacing the story of how sport became so full of money � Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry. Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker�s unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today�s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas�s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.

Republicans Buy Sneakers Too

How the Left Is Ruining Sports with Politics

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Author: Clay Travis

Publisher: HarperCollins

ISBN: 0062878557

Category: Sports & Recreation

Page: 272

View: 5023

National Bestseller! Sports media superstar Clay Travis wants to save sports from the social justice warriors seeking to turn them into another political battleground. Have you ever tuned into your favorite sports highlights show, only to find the talking heads yammering about the newest Trump tweets or what an athlete thinks about the second amendment? The way Clay Travis sees it, sports are barely about sports anymore. Whether it’s in the stadium or the studio, the conversation isn’t about who’s talented and who stinks. It’s about who said the right or wrong thing from the sidelines or on social media. And we know which side is playing referee in that game. Having ruined journalism and Hollywood, far left-wing activists have now turned to sports. Travis argues it’s time for right-thinking fans everywhere to put down their beers and reclaim their teams and their traditions. In Republicans Buy Sneakers, Too he replays the arguments he’s won and lays out all the battles ahead. His goal is simple: to make sports great again. Travis wants sports to remain the great equalizer and ultimate meritocracy—a passion that unites Americans of all races, genders, and creeds, providing an opportunity to find common ground and an escape from polarizing commentary. He takes readers through the recent politicization of sports, controversy by controversy and untalented-but-celebrated hero by hero, and skewers outlets like ESPN which spend more time mimicking MSNBC than covering sports. Travis hopes that if we can stop sports from being just another political battlefield, and return it to our common ground, we can come together as a country again.

Sneaker Century

A History of Athletic Shoes

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Author: Amber J. Keyser

Publisher: Twenty-First Century Books

ISBN: 1512456403

Category: Young Adult Nonfiction

Page: 64

View: 3493

Whether you call them kicks or sneakers, runners or gutties, you probably have a pair of athletic shoes in your closet. The earliest sneakers debuted in the 1800s and weren't much more than a canvas upper and a flexible sole made of a crazy new materialrubber. The stuff might have been new to Americans then, but for thousands of years, the indigenous peoples of the Amazon Basin of South America had been using latex made from the milky sap of hevea trees to protect their feet from rocks, sticks, and biting insects. Once Charles Goodyear figured out how to make the stuff more durable, sneakers were here to stay. Early sneakers were initially designed for elite athletes, but kids and teens quickly adopted them. Some of the first brands included Converse, Brooks, and Saucony. German companies Adidas and Puma started up during World War II. The Nike shoe debuted in the 1970s (with a bit of inspiration from a waffle iron). As fitness crazes took off in the 1980s, people all over the world started buying the shoes for workouts and everyday wear. At about the same time, companies began hiring high-profile athletes and pop stars for big-dollar endorsements, and shoe sales soared into the stratosphere to the tune of billions of dollars each year. In Sneaker Century, follow sneaker fashions and the larger-than-life personalities behind the best known athletic shoe brands in history. Learn how teen sneakerheads became important style makers and drove the success of NIKE, Inc., and other shoe companies. Look behind the scenes at the labor-intensive process of manufacturing sneakers. Explore the sneaker frontier of the futurerecycled shoes, earth-friendly initiatives, and high-fashion statements. Get ready to speed through the Sneaker Century!

Sneakers

Fashion, Gender, and Subculture

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Author: Yuniya Kawamura

Publisher: Bloomsbury Publishing

ISBN: 1474262937

Category: Design

Page: 176

View: 2928

This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as "sneakerheads?? or "sneakerholics??, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol. Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.

Out of Nowhere

The Inside Story of how Nike Marketed the Culture of Running

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Author: Geoff Hollister

Publisher: Meyer & Meyer Verlag

ISBN: 184126234X

Category: Biography & Autobiography

Page: 326

View: 2573

This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.

The 1972 Munich Olympics and the Making of Modern Germany

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Author: Kay Schiller,Christopher Young

Publisher: Univ of California Press

ISBN: 0520262158

Category: History

Page: 348

View: 547

The 1972 Munich Olympics were intended to showcase the New Germany and replace lingering memories of the Third Reich. In this cultural and political history of the Munich Olympics, the authors set these games into both the context of 1972 and the history of the modern Olympiad.

The Curious Feminist

Searching for Women in a New Age of Empire

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Author: Cynthia Enloe

Publisher: Univ of California Press

ISBN: 9780520938519

Category: Social Science

Page: 367

View: 8104

In this collection of lively essays, Cynthia Enloe makes better sense of globalization and international politics by taking a deep and personal look into the daily realities in a range of women's lives. She proposes a distinctively feminist curiosity that begins with taking women seriously, especially during this era of unprecedented American influence. This means listening carefully, digging deep, challenging assumptions, and welcoming surprises. Listening to women in Asian sneaker factories, Enloe reveals, enables us to bring down to earth the often abstract discussions of the global economy. Paying close attention to Iraqi women's organizing efforts under military occupation exposes the false global promises made by officials. Enloe also turns the beam of her inquiry inward. In a series of four candid interviews and a new set of autobiographical pieces, she reflects on the gradual development of her own feminist curiosity. Describing her wartime suburban girlhood and her years at Berkeley, she maps the everyday obstacles placed on the path to feminist consciousness—and suggests how those obstacles can be identified and overcome. The Curious Feminist shows how taking women seriously also challenges the common assumption that masculinities are trivial factors in today's international affairs. Enloe explores the workings of masculinity inside organizations as diverse as the American military, a Serbian militia, the UN, and Oxfam. A feminist curiosity finds all women worth thinking about, Enloe claims. She suggests that we pay thoughtful attention to women who appear complicit in violence or in the oppression of others, or too cozily wrapped up in their relative privilege to inspire praise or compassion. Enloe's vitality, passion, and incisive wit illuminate each essay. The Curious Feminist is an original and timely invitation to look at global politics in an entirely different way.

Sports Business Management

Decision Making Around the Globe

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Author: George Foster,Norman O'Reilly,Antonio Davila

Publisher: Routledge

ISBN: 1317419308

Category: Sports & Recreation

Page: 512

View: 2683

Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.

Kicks

The Great American Story of Sneakers

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Author: Nicholas Smith

Publisher: Crown

ISBN: 0451498135

Category: Social Science

Page: 320

View: 3572

A cultural history of sneakers, tracing the footprint of one of our most iconic fashions across sports, business, pop culture, and American identity When the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of American life was just getting started. In this rollicking narrative, Nicholas K. Smith carries us through the long twentieth century as sneakers became the totem of subcultures from California skateboarders to New York rappers, the cause of gang violence and riots, the heart of a global economic controversy, the lynchpin in a quest to turn big sports into big business, and the muse of high fashion. Studded with larger-than-life mavericks and unexpected visionaries—from genius rubber inventor, Charles Goodyear, to road-warrior huckster Chuck Taylor, to the feuding brothers who founded Adidas and Puma, to the track coach who changed the sport by pouring rubber in his wife's waffle iron—Kicks introduces us to the sneaker's surprisingly influential, enduring, and evolving legacy.

True Originals

An OG Adidas Selection by a Fan 1970-1993

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Author: Marlon Knispel

Publisher: Seltmann+soehne

ISBN: 9783946688174

Category: Sneakers

Page: 195

View: 8765

This book is a fan tribute to the original adidas models, the so-called "OG's" - it includes original adidas basketball, tennis, and running shoes from the 70s, 80s, and 90s. This exceptional book presents legendary sneakers, as well as athletes and musicians who have been memorialized by adidas with their own signature models. Interviews with contemporary sneakerheads, collectors, and retailers illustrate the "magical" development of the brand.

Gender, Race, and Class in Media

A Text-Reader

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Author: Gail Dines,Jean M. Humez

Publisher: SAGE

ISBN: 9780761922612

Category: Language Arts & Disciplines

Page: 776

View: 1044

Incisive analyses of mass media – including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.

Roone

A Memoir

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Author: Roone Arledge

Publisher: Harper Collins

ISBN: 9780062030733

Category: Biography & Autobiography

Page: 432

View: 3043

Roone Arledge's extraordinary career of more than a half century mirrors the history of the television industry he helped create. Roone is the vivid, intimate account of his own rise to fame and power as the head of both ABC Sports and ABC News as well as an up-close-and- personal story of his era, peopled with friends and foes alike.