Projective Techniques for Social Science and Business Research

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Author: Lawrence C. Soley,Aaron Lee Smith

Publisher: The Southshore Press

ISBN: N.A

Category: Business & Economics

Page: 238

View: 7989

Projective techniques have been used for social, business and behavioral research for more than half a century. This is the first book to explain how these techniques have been, and should be, used in research settings. This book provides historical information about the development of projective methods, discussions of their underlying theories, instruction for methodological applications, and a framework for future research with projective techniques.

Encyclopedia of Emotion

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Author: Gretchen M. Reevy

Publisher: ABC-CLIO

ISBN: 0313345740

Category: Emotions

Page: 675

View: 4395

This unique two-volume reference is an accessible, up-to-date resource for the rich and fascinating study of human emotion. * Comprises 400 A–Z entries on emotion, including general emotions, emotion theories, emotion research, emotional disorders, treatments of emotional disorders, assessment of emotional traits, organizations devoted to studying emotion, and significant people who have contributed to the understanding of emotion * Provides a chronology of the ways emotion has been conceived, research on emotion, treatment of emotional disorders, and assessment of emotional traits * Offers a bibliography of suggested print and online resources on emotion for further research * Includes a comprehensive index

Designing and Managing a Research Project

A Business Student's Guide

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Author: Michael Jay Polonsky,David S. Waller

Publisher: SAGE Publications

ISBN: 1483321908

Category: Business & Economics

Page: 352

View: 4279

Designing and Managing a Research Project: A Business Student’s Guide, Third Edition is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. Michael Jay Polonsky and David Scott Waller have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, with links provided to a range of online resources, as well as examples from student projects.

Using Qualitative Research in Advertising

Strategies, Techniques, and Applications

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Author: Margaret A. Morrison,Eric Haley,Kim Bartel Sheehan,Ronald E. Taylor

Publisher: SAGE Publications

ISBN: 1483342220

Category: Language Arts & Disciplines

Page: 240

View: 3642

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

Collecting Qualitative Data

A Field Manual for Applied Research

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Author: Greg Guest,Emily E. Namey,Marilyn L. Mitchell

Publisher: SAGE Publications

ISBN: 148330714X

Category: Social Science

Page: 376

View: 4383

Collecting Qualitative Data: A Field Manual for Applied Research provides a very practical, step-by-step guide to collecting and managing qualitative data. The data collection chapters focus on the three most often used forms of qualitative data collection: participant observation, in-depth interviews, and focus groups. The book also contains chapters on other practical aspects of qualitative field research often neglected in textbooks, including sampling, data management, research ethics, and supplementary data collection activities. Designed as an instructional field manual, this textbook includes many checklists and tips for how to use each technique while doing research. It also includes numerous real-life examples and cases, making it easy for readers to see the broader picture.

Social Research Methods

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Author: Alan Bryman

Publisher: Oxford University Press

ISBN: 0199689458

Category:

Page: 824

View: 8108

This best-selling introduction to research methods provides students and researchers with unrivalled coverage of both quantitative and qualitative methods, making it invaluable for anyone embarking on social research. Bridging the gap between theory and practice, Social Research Methods is packed full of engaging examples and practical tips to equip students with the tools and knowledge needed for them to complete their own research projects. In addition to providing practical advice, Bryman deftly explores thenature of social research and the wider issues impinging on it. This book is supported by an Online Resource Centre, which includes:For Students* A researcher's toolkit to take students step by step through the research process* Multiple choice questions to help students test their knowledge and understanding* A guide to using Excel in data analysis to help develop analytical skillsFor Lecturers* A test bank of questions which can be customized to meet teaching needs* PowerPoint slides for each chapter* New seminar outlines including suggested activities and tasks * New exam and course work questions to set in class

Interviewing Groups and Individuals in Qualitative Market Research

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Author: Joanna Chrzanowska

Publisher: SAGE

ISBN: 1847876986

Category: Social Science

Page: 172

View: 328

'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.

Psychological Science in the Courtroom

Consensus and Controversy

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Author: Jennifer L. Skeem,Kevin S. Douglas,Scott O. Lilienfeld

Publisher: Guilford Press

ISBN: 1606233912

Category: Psychology

Page: 418

View: 3649

This rigorous yet reader-friendly book reviews the state of the science on a broad range of psychological issues commonly encountered in the forensic context. The goal is to help professionals and students differentiate between supported and unsupported psychological techniques--and steer clear of those that may be misleading or legally inadmissible. Leading contributors focus on controversial issues surrounding recovered memories, projective techniques, lie detection, child witnesses, offender rehabilitation, psychopathy, violence risk assessment, and more. With a focus on real-world legal situations, the book offers guidelines for presenting scientific evidence accurately and effectively in courtroom testimony and written reports.

Formative Research in Social Marketing

Innovative Methods to Gain Consumer Insights

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Author: Krzysztof Kubacki,Sharyn Rundle-Thiele

Publisher: Springer

ISBN: 9811018294

Category: Business & Economics

Page: 290

View: 1055

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Business Research Methods

Statistics, Statistics

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1467238643

Category: Education

Page: 276

View: 7214

Facts101 is your complete guide to Business Research Methods. In this book, you will learn topics such as the Research Process: An Overview, Business Research Requests and Proposals, Ethics in Business Research, and Research Design: An Overview plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Business Research Methods

An Applied Orientation

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Author: S. Sreejesh,Sanjay Mohapatra,M R Anusree

Publisher: Springer Science & Business Media

ISBN: 3319005391

Category: Business & Economics

Page: 281

View: 933

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

Handbook of Qualitative Research Methods in Marketing

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Author: Russell W. Belk

Publisher: Edward Elgar Publishing

ISBN: 1847204120

Category: Business & Economics

Page: 608

View: 8236

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Qualitative Research Practice

A Guide for Social Science Students and Researchers

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Author: Jane Ritchie,Jane Lewis,Professor of Social Policy Jane Lewis,Carol McNaughton Nicholls,Rachel Ormston

Publisher: SAGE

ISBN: 1446296202

Category: Reference

Page: 456

View: 6331

Why use qualitative methods? What kinds of questions can qualitative methods help you answer? How do you actually do rigorous and reflective qualitative research in the real world? Written by a team of leading researchers associated with NatCen Social Research (the National Centre for Social Research) this textbook leads students and researchers through the entire process of qualitative research from beginning to end - moving through design, sampling, data collection, analysis and reporting. In this fully revised second edition you will find: A practical account of how to carry out qualitative research which recognises a range of current approaches and applications A brand new chapter on ethics A brand new chapter on observational research Updated advice on using software when analysing your qualitative data New case studies which illustrate issues you may encounter and how problems have been tackled by other researchers. This book is an ideal guide for students, practitioners and researchers faced with the challenges of doing qualitative research in both applied and academic settings in messy real-life contexts.

Research Methodology: A Guide for Researchers In Agricultural Science, Social Science and Other Related Fields

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Author: Pradip Kumar Sahu

Publisher: Springer Science & Business Media

ISBN: 8132210204

Category: Technology & Engineering

Page: 432

View: 736

This book is the outcome of more than 20 years of experience of the author in teaching and research field. The wider scope and coverage of the book will help not only the students/ researchers/professionals in the field of agriculture and allied disciplines, but also the researchers and practitioners in other fields. Written in simple and lucid language, the book would appeal to all those who are meant to be benefitted out of it. All efforts have been made to present "RESEARCH", its meaning, intention and usefulness. The book reflects current methodological techniques used in interdisciplinary research, as illustrated with many relevant worked out examples. Designing of research programme, selection of variables, collection of data and their analysis to interpret the data are discussed extensively. Statistical tools are complemented with real-life examples, making the otherwise complicated subject like statistics seem simpler. Attempts have been made to demonstrate how a user can solve the problems using simple computer-oriented programme. Emphasis is placed not only on solving the problems in various fields but also on drawing inferences from the problems. The importance of instruments and computers in research processes and statistical analyses along with their misuse/incorrect use is also discussed to make the user aware about the correct use of specific technique. In all the chapters, theories are combined with examples, and steps are enumerated to follow the correct use of the available packages like MSEXCELL, SPSS, SPAR1, SAS etc. Utmost care has been taken to present varied range of research problems along with their solutions in agriculture and allied fields which would be of immense use to readers.

Qualitative methods for marketplace research

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Author: Shay Sayre

Publisher: Sage Publications, Inc

ISBN: 9780761922698

Category: Business & Economics

Page: 255

View: 6921

All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.

Research Methodology

Methods and Techniques

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Author: C. R. Kothari

Publisher: New Age International

ISBN: 8122415229

Category: Analysis of covariance

Page: 401

View: 4163

About the Book: This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter The Computer: Its Role in Research have been added keeping in view of the fact tha

The SAGE Encyclopedia of Qualitative Research Methods

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Author: Lisa M. Given

Publisher: SAGE Publications

ISBN: 1452265895

Category: Social Science

Page: 1072

View: 539

Qualitative research is designed to explore the human elements of a given topic, while specific qualitative methods examine how individuals see and experience the world. Qualitative approaches are typically used to explore new phenomena and to capture individuals' thoughts, feelings, or interpretations of meaning and process. Such methods are central to research conducted in education, nursing, sociology, anthropology, information studies, and other disciplines in the humanities, social sciences, and health sciences. Qualitative research projects are informed by a wide range of methodologies and theoretical frameworks. The SAGE Encyclopedia of Qualitative Research Methods presents current and complete information as well as ready-to-use techniques, facts, and examples from the field of qualitative research in a very accessible style. In taking an interdisciplinary approach, these two volumes target a broad audience and fill a gap in the existing reference literature for a general guide to the core concepts that inform qualitative research practices. The entries cover every major facet of qualitative methods, including access to research participants, data coding, research ethics, the role of theory in qualitative research, and much more—all without overwhelming the informed reader. Key Features Defines and explains core concepts, describes the techniques involved in the implementation of qualitative methods, and presents an overview of qualitative approaches to research Offers many entries that point to substantive debates among qualitative researchers regarding how concepts are labeled and the implications of such labels for how qualitative research is valued Guides readers through the complex landscape of the language of qualitative inquiry Includes contributors from various countries and disciplines that reflect a diverse spectrum of research approaches from more traditional, positivist approaches, through postmodern, constructionist ones Presents some entries written in first-person voice and others in third-person voice to reflect the diversity of approaches that define qualitative work Key Themes Approaches and Methodologies Arts-Based Research, Ties to Computer Software Data Analysis Data Collection Data Types and Characteristics Dissemination History of Qualitative Research Participants Quantitative Research, Ties to Research Ethics Rigor Textual Analysis, Ties to Theoretical and Philosophical Frameworks The SAGE Encyclopedia of Qualitative Research Methods is designed to appeal to undergraduate and graduate students, practitioners, researchers, consultants, and consumers of information across the social sciences, humanities, and health sciences, making it a welcome addition to any academic or public library.

The SAGE Handbook of Visual Research Methods

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Author: Eric Margolis,Luc Pauwels

Publisher: SAGE

ISBN: 1446250121

Category: Education

Page: 776

View: 6618

This book captures the state of the art in visual research. Margolis and Pauwels have brought together, in one volume, a unique survey of the field of visual research that will be essential reading for scholars and students across the social sciences, arts and humanities. The SAGE Handbook of Visual Research Methods encompasses the breadth and depth of the field, and points the way to future research possibilities. It illustrates 'cutting edge' as well as long-standing and recognized practices. This book is not only 'about' research, it is also an example of the way that the visual can be incorporated into data collection and the presentation of research findings. Chapters describe a methodology or analytical framework, its strengths and limitations, possible fields of application and practical guidelines on how to apply the method or technique. The Handbook is organized into seven main sections: - Framing the Field of Visual Research - Producing Visual Data and Insight - Participatory and Subject-Centered Approaches - Analytical Frameworks and Approaches - Visualization Technologies and Practices - Moving Beyond the Visual - Options and Issues for Using and Presenting Visual Research. Eric Margolis is an Associate Professor in the Hugh Downs School of Human Communication. He is President of the International Visual Sociology Association. Luc Pauwels is Professor of Visual Culture at the University of Antwerp. He is Chair of the Visual Communication Studies Division of the ICA and Vice-President of the International Visual Sociology Association (IVSA).

Focus Groups

Theory and Practice

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Author: David W. Stewart,Prem N. Shamdasani

Publisher: SAGE Publications

ISBN: 148332396X

Category: Social Science

Page: 224

View: 7815

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.