A Social History Of Spin


Author: Stuart Ewen

Publisher: Basic Books

ISBN: 9780465061792

Category: Social Science

Page: 496

View: 3613

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.


A Social History of Spin


Author: Stuart Ewen

Publisher: Basic Books (AZ)


Category: Language Arts & Disciplines

Page: 480

View: 1310

Traces the history of public relations as a tool born during the Industrial Revolution to counter the attacks by muckrakers, and examines how it has been used throughout American history by large corporations to manipulate public opinion

A century of spin

how public relations became the cutting edge of corporate power


Author: David Miller,William Dinan

Publisher: Pluto Pr

ISBN: 9780745326887

Category: Business & Economics

Page: 232

View: 430

A history of the PR industry, and how it has shaped and corrupted politics.


On the Arts and Sciences of Human Inequality


Author: Stuart Ewen,Elizabeth Ewen

Publisher: Seven Stories Press

ISBN: 1583229493

Category: Social Science

Page: 509

View: 2867

Typecasting chronicles the emergence of the "science of first impression" and reveals how the work of its creators—early social scientists—continues to shape how we see the world and to inform our most fundamental and unconscious judgments of beauty, humanity, and degeneracy. In this groundbreaking exploration of the growth of stereotyping amidst the rise of modern society, authors Ewen & Ewen demonstrate "typecasting" as a persistent cultural practice. Drawing on fields as diverse as history, pop culture, racial science, and film, and including over one hundred images, many published here for the first time, the authors present a vivid portrait of stereotyping as it was forged by colonialism, industrialization, mass media, urban life, and the global economy.

Advertising on Trial

Consumer Activism and Corporate Public Relations in the 1930s


Author: Inger L. Stole

Publisher: University of Illinois Press

ISBN: 0252092589

Category: Business & Economics

Page: 312

View: 2315

It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Stole's account of this contentious struggle also demonstrates how public relations developed as a way to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for that period but for ours as well.

It's Not Just PR

Public Relations in Society


Author: W. Timothy Coombs,Sherry J. Holladay

Publisher: John Wiley & Sons

ISBN: 1118554043

Category: Social Science

Page: 160

View: 861

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars

Public Relations


Author: Edward L. Bernays

Publisher: University of Oklahoma Press

ISBN: 0806189827

Category: Business & Economics

Page: 308

View: 4190

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture


Author: Stuart Ewen

Publisher: Hachette UK

ISBN: 0786722878

Category: Social Science

Page: 416

View: 2906

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

PR- A Persuasive Industry?

Spin, Public Relations and the Shaping of the Modern Media


Author: T. Morris,S. Goldsworthy

Publisher: Springer

ISBN: 0230594859

Category: Business & Economics

Page: 204

View: 5273

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.

New Dimensions in Investor Relations

Competing for Capital in the 21st Century


Author: Bruce W. Marcus,Sherwood Lee Wallace

Publisher: John Wiley & Sons

ISBN: 9780471141532

Category: Business & Economics

Page: 409

View: 4321

Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. "Maximizing Investor Relations" provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value.



Author: Edward Bernays


ISBN: 1387471066

Category: History

Page: 124

View: 3772

"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."-Noam Chomsky A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

Journalism and Public Relations

News Media and PR in the Digital Age


Author: John Lloyd,Laura Toogood

Publisher: I.B.Tauris

ISBN: 178453062X

Category: Business & Economics

Page: 160

View: 2582

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand - personal, corporate or political - means that public relations is now a top-table profession - whilst journalism struggles for survival. This unique study illuminates and analyses a new media age.

The Father of Spin

Edward L. Bernays and The Birth of Public Relations


Author: Larry Tye

Publisher: Macmillan

ISBN: 0805067892

Category: Biography & Autobiography

Page: 290

View: 5095

Traces the life of the first and most successful public relations consultant and his revolutionary campaigns with the American Tobacco Company, the United Fruit Company, and presidental campaigns. Reprint. 10,000 first printing.

Removing the Spin: Una nueva teoría histórica de las Relaciones Públicas.


Author: Margot Opdycke Lamme ,Karen Miller Russell

Publisher: Editorial UOC

ISBN: 8490649006

Category: Business & Economics

Page: N.A

View: 9424

Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estra­tegias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto, a falta de una teoría general que describa la aparición y el desarrollo de esta disciplina, los expertos han tendido a organizar tanto estas como sus antecedentes, en períodos de tiem­po que presentan una evolución progresiva desde unos orígenes tempranos —poco sofisticados y no muy sobrados de ética— hasta las campañas actuales, con una visión planificada, estraté­gica y ética. Según Karen Russell y Meg Lamme, tales intentos de periodización han oscurecido nuestra comprensión de las relaciones públicas y su historia. De hecho, los historiadores especializados en la materia han bus­cado con ahínco un punto de partida, y han dado fe de las limita­ciones que ello supone para la comprensión de su desarrollo, en Estados Unidos y el resto del mundo. Para ello, se ha procurado corregir malentendidos acerca de la historia de las relaciones públicas que han (mal) conformado la teoría durante más de veinte años, así como des­cribir y comprender la relación histórica que existe entre estas, los medios de comunicación y los contextos históricos en los que emergieron

Toxic Sludge is Good for You!


Author: John Clyde Stauber,Sheldon Rampton

Publisher: Constable

ISBN: 9781841199542

Category: Corporations

Page: 238

View: 4118

Toxic Sludge is Good for You explains exactly how the magic of modern PR transforms the favoured policies of the rich and the powerful into uncontroversial common sense. It is without doubt the most important book about the methods and objectives of corporate public relations ever published. Reading it will make life for the executives at Hill and Knowlton, Ketchum and Barston-Marstellar a little bit more difficult. And that can only be a good thing.

PR Today

The Authoritative Guide to Public Relations


Author: Trevor Morris,Simon Goldsworthy

Publisher: Macmillan International Higher Education

ISBN: 1137495707

Category: Social Science

Page: 320

View: 947

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you. The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public relations, spanning all aspects of PR work, including fashion, events management, crisis communications, politics, celebrity PR and corporate communications. It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world – not least its controversial but crucial relationship with the media. With a wealth of international examples, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR.

Spin Sucks

Communication and Reputation Management in the Digital Age


Author: Gini Dietrich

Publisher: Que Publishing

ISBN: 013343219X

Category: Business & Economics

Page: 176

View: 4966

Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world,, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully—without sex, extortion, or “truth-stretching” Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that’s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer’s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others’ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media—and get more value from all of them

Enough Is Enough

Building a Sustainable Economy in a World of Finite Resources


Author: Rob Dietz,Dan O'Neill

Publisher: Routledge

ISBN: 0415820936

Category: Business & Economics

Page: 240

View: 1617

This powerful book sets out arguments and an agenda of policy proposals for achieving a sustainable and prosperous, but non-growing economy, also known as a steady-state economy. Theauthorsdescribe a plan for solving the major social and environmental problems which face us today on a finite planetwith a rapidlygrowing population. They show how we have to find ways to reverse the environmental crises, while at the same time, we have to eradicate poverty and erase the divide between the haves and the have-nots. They argue that the economic orthodoxy...