Political Public Relations

Principles and Applications

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Author: Jesper Stromback,Spiro Kiousis

Publisher: Taylor & Francis

ISBN: 1135194130

Category: Business & Economics

Page: 352

View: 4885

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science— to explore the area in detail, and to establish a research agenda for future studies.

Organizational Public Relations

A Political Perspective

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Author: Christopher Spicer

Publisher: Routledge

ISBN: 1136688188

Category: Business & Economics

Page: 344

View: 7820

Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by organizational decision making in the development and implementation of public relations programs and activities. It emphasizes the ways in which an organization's culture and decision making processes ultimately influence the success or failure of their public relations efforts. The research, case studies, and author's interpretations and suggestions explore the often confusing netherworld of organizational mindsets -- particularly as those world views affect the organization's relations with clients and other stakeholders. Understanding organizational politics is the way to understanding how and why decisions are made by the organization's dominant coalition. The primary goal of this text is to enhance our understanding of the ways in which organizations "work" -- the political process that accompanies organizational decision making. As an instrumental participant in the organizational political process, the public relations practitioner must posess knowledge and understanding of the organization's political process in order to succeed within that organization. Given the need for public relations practitioners to form coalitions, negotiate consensus, and advocate organizational interests, the political system metaphor is most approriate for understanding the relationship between organizational power and organizational public relations. This book, then, "steps back" from a focus solely on the design of public relations programs, and instead examines how the impetus for those programs emerges within the organization as a result of organizational politics in action. Its special features include: * practitioner responses at the end of each chapter providing commentary on the usefulness of the ideas presented; * sidebars from popular sources illustrating theories; * new case studies; * merging of management and organizational theory and research with communication theory and research; * a focus on external stakeholders from both an advocacy and a collaborative frame resulting in the creation of a "collaborative advocacy" framework for external communication; and * an extended examination of ethical considerations pertaining to organizational decision making and communication.

Cybernetics and Systems

Social and Business Decisions

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Author: Sergio Barile,Raul Espejo,Igor Perko,Marialuisa Saviano

Publisher: Routledge

ISBN: 0429944608

Category: Business & Economics

Page: 594

View: 2199

Society is now facing challenges for which the traditional management toolbox is increasingly inadequate. Well-grounded theoretical frameworks, such as systems thinking and cybernetics, offer general level interpretation schemes and models that are capable of supporting understanding of complex phenomena and are not impacted by the passage of time. This book serves the knowledge society to address the complexity of decision making and problem solving in the 21st century with contributions from systems and cybernetics. A multi-disciplinary approach has been adopted to support diversity and to develop inter- and trans-disciplinary knowledge within the shared thematic of problem solving and decision making in the 21st century. Its conceptual thread is cyber/systemic thinking, and its realisation is supported by a wide network of scientists on the basis of a highly participative agenda. The book provides a platform of knowledge sharing and conceptual frameworks developed with multi-disciplinary perspectives, which are useful to better understand the fast changing scenario and the complexity of problem solving in the present time.

Social, Political, and Economic Contexts in Public Relations

Theory and Cases

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Author: Hugh M. Culbertson,Dennis W. Jeffers,Donna Besser Stone,Martin Terrell

Publisher: Routledge

ISBN: 1136474978

Category: Language Arts & Disciplines

Page: 336

View: 3916

Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases. The need for PR professionals to study the social, political, and economic contexts of public relations carefully had been apparent for some time as issues management and environment scanning emerged as focal points of modern public relations. Yet there was no systematic framework for such study. This volume, however, with its strong foundation in theory, provides just that framework and is highly suitable for graduate-level courses in public relations.

Culture and Public Relations

Links and Implications

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Author: Krishnamurthy Sriramesh,Dejan Verčič

Publisher: Routledge

ISBN: 0415887275

Category: Business & Economics

Page: 288

View: 6624

Culture and Public Relations explores the impact of culture âe" societal and organizational âe" through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Public Relations and Social Theory

Key Figures and Concepts

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Author: Øyvind Ihlen,Magnus Fredriksson

Publisher: Routledge

ISBN: 1135840369

Category: Business & Economics

Page: 376

View: 9354

Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature. Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.

International Public Relations

A Comparative Analysis

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Author: Hugh M. Culbertson,Ni Chen

Publisher: Routledge

ISBN: 1136689303

Category: Language Arts & Disciplines

Page: 464

View: 1520

As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.

Gaining Influence in Public Relations

The Role of Resistance in Practice

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Author: Bruce K. Berger,Bryan H. Reber

Publisher: Routledge

ISBN: 1135605300

Category: Business & Economics

Page: 288

View: 1856

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.

Corporate Public Affairs

Interacting With Interest Groups, Media, and Government

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Author: Otto Lerbinger

Publisher: Routledge

ISBN: 1135599998

Category: Business & Economics

Page: 496

View: 6717

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.

The Public Relations Handbook

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Author: Alison Theaker

Publisher: Routledge

ISBN: 1136643745

Category: Business & Economics

Page: 504

View: 967

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management.

Public Relations Planning

A Strategic Approach

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Author: Edward T. Vieira, Jr.

Publisher: Routledge

ISBN: 1351590391

Category: Business & Economics

Page: 528

View: 5592

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.

Corporate Public Relations

A New Historical Perspective

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Author: Marvin N. Olasky

Publisher: Routledge

ISBN: 113669658X

Category: Language Arts & Disciplines

Page: 192

View: 9828

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

Public Relations Theory II

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Author: Carl H. Botan,Vincent Hazleton

Publisher: Routledge

ISBN: 1135216886

Category: BUSINESS & ECONOMICS

Page: 552

View: 6985

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.

Public Relations in Global Cultural Contexts

Multi-paradigmatic Perspectives

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Author: Nilanjana Bardhan,C. Kay Weaver

Publisher: Routledge

ISBN: 1135236828

Category: Business & Economics

Page: 312

View: 2393

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.

Public Relations As Activism

Postmodern Approaches to Theory & Practice

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Author: Derina R. Holtzhausen

Publisher: Routledge

ISBN: 1136740740

Category: Language Arts & Disciplines

Page: 288

View: 9839

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.

An Integrated Approach to Communication Theory and Research

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Author: Don W. Stacks,Michael B. Salwen

Publisher: Routledge

ISBN: 1135591660

Category: Language Arts & Disciplines

Page: 592

View: 4908

This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.

Negative Political Advertising

Coming of Age

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Author: Karen S. Johnson-Cartee,Gary Copeland

Publisher: Routledge

ISBN: 1135439184

Category: Business & Economics

Page: 332

View: 9493

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

Routledge Handbook of Public Communication of Science and Technology

Second edition

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Author: Massimiano Bucchi,Brian Trench

Publisher: Routledge

ISBN: 1135049475

Category: Science

Page: 258

View: 6162

Communicating science and technology is a high priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. Over the past few decades, the field has developed and expanded significantly, both in terms of professional practice and in terms of research and reflection. The Routledge Handbook of Public Communication of Science and Technology provides a state-of-the-art review of this fast-growing and increasingly important area, through an examination of the research on the main actors, issues, and arenas involved. In this brand-new revised edition, the book brings the reviews up-to-date and deepens the analysis. As well as substantial reworking of many chapters, it gives more attention to digital media and the global aspects of science communication, with the inclusion of four new chapters. Several new contributors are added to leading mass-communication scholars, sociologists, public-relations practitioners, science writers, and others featured herein. With key questions for further discussion highlighted in each chapter, the handbook is a student-friendly resource and its scope and expert contributors mean it is also ideal for both practitioners and professionals working in the field. Combining the perspectives of different disciplines and of different geographical and cultural contexts, this original text provides an interdisciplinary and global approach to the public communication of science and technology. It is a valuable resource for students, researchers, educators, and professionals in media and journalism, sociology, the history of science, and science and technology.

International Media Communication in a Global Age

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Author: Guy Golan,Thomas Johnson,Wayne Wanta

Publisher: Routledge

ISBN: 1135838828

Category: Social Science

Page: 488

View: 2941

This volume provides a comprehensive examination of key issues regarding global communication, focusing particularly on international news and strategic communication. It addresses those news factors that influence the newsworthiness of international events, providing a synthesis of both theoretical and practical studies that highlight the complicated nature of the international news selection process. It also deals with international news coverage, presenting research on the cross-national and cross-cultural nature of media coverage of global events, in the interdisciplinary context of research on political communication, war coverage, new technologies and online communication. The work concludes with a focus on global strategic communications: in the age of globalization, global economies and cross-national media ownership, chapters here provide readers with some of the most up-to-date research on international advertising, public relations and other key issues in international communications. With contributions from many of the leading scholars in the field of international media communication research, this collection presents a valuable resource for advancing knowledge and understanding of the complicated international communication phenomenon. It will be of value to upper-level undergraduates and graduate students in mass media and communication programs, and to scholars whose research focuses on global communication research.

Images of Nations and International Public Relations

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Author: Michael Kunczik

Publisher: Routledge

ISBN: 1136689028

Category: Business & Economics

Page: 338

View: 1259

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.