No Logo!

Der Kampf der Global Players um Marktmacht - Ein Spiel mit vielen Verlierern und wenigen Gewinnern

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Author: Naomi Klein

Publisher: S. Fischer Verlag

ISBN: 3104031533

Category: Business & Economics

Page: 528

View: 4977

+++ Der Klassiker der Globalisierungskritik und Bestseller, jetzt im FISCHER Taschenbuch +++ Die führende Intellektuelle unserer Zeit und Bestsellerautorin Naomi Klein offenbart die Machenschaften multinationaler Konzerne hinter der Fassade bunter Logos. Der von ihr propagierte Ausweg aus dem Markendiktat ist eine Auflehnung gegen die Täuschung der Verbraucher, gegen menschenunwürdige Arbeitsbedingungen, Zerstörung der Natur und kulturellen Kahlschlag. Denn durch ihre Demystifizierung verlieren die großen, global agierenden Marken an Glanz und Macht – zum Wohle aller.

No Logo 10th Anniversary Edition

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Author: Naomi Klein

Publisher: Vintage Canada

ISBN: 0307366316

Category: Social Science

Page: 528

View: 431

The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago. From the Trade Paperback edition.

No Logo. Люди против брэндов

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Author: Наоми Кляйн

Publisher: Litres

ISBN: 5457671666

Category: Political Science

Page: N.A

View: 6296

No logo – «евангелие антикорпоративного движения» (The New York Times), культовая книга которую называют новым «Капиталом», одновременно серьезное экономическое и культурологическое исследование, политический манифест, научная монография и увлекательное журналистское расследование, критикующее глобализацию, неолиберализм и современный экономический порядок, при котором мир, опутанный сетями глобальных брендов, лишен возможности свободного выбора и не может полноценно развиваться.Наоми Кляйн раскрывает истинные причины основных конфликтов современности и объясняет, почему некоторые известные и уважаемые компании становятся объектами открытой ненависти миллионов людей, которые выходят на улицы, пытаясь изменить мировой порядок и сделать его более справедливым.Книга состоит из четырех частей, отражающих различные аспекты современного мирового экономического порядка.Без пространства.Борьба за общественное сознание: как бренды внедряются в социальную сферу, колонизируют общественное пространство, приватизируют образование, науку и культуру, лишая общество возможности свободно развиваться.Без выбора.Глобальный мономультикультурализм: как транснациональные корпорации захватывают и монополизируют рынки, искусственно создавая мнимое многообразие альтернатив, последовательно ограничивают свободу выбора и пытаются «запрограммировать» нашу жизнь, внедряя в сознание потребителей ограниченный набор ценностей и стилей жизни в рамках раскручиваемых ими глобальных брэндов.Без работы.Как транснациональные корпорации в погоне за сверхприбылями забывают о социальной ответственности и гуманизме, возвращаясь к практике использования рабского труда.Без брендов.Возникновение и эволюция современного антикорпоративного движения: от иронического пародирования навязчивой рекламы до широкомасштабных кампаний протеста, охватывающих целые города и страны.

No logo : el poder de les marques

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Author: Naomi Klein

Publisher: Grupo Planeta Spain

ISBN: 8496863514

Category: Education

Page: 736

View: 7375

En aquest assaig lúcid i valent, Naomi Klein explica la raó per la qual amplis sectors de la societat estan començant a sentir un fort rebuig per les grans marques. Des de les botigues de roba més luxoses de les grans ciutats fins a certs tallers d'Indonèsia, on treballar es converteix en una degradació; des dels grans centres comercials dels Estats Units fins als quarters dels activistes que atempten contra les tanques publicitàries o els pirates informàtics que han declarat la guerra a les multinacionals que violen els drets humans a l'Àsia, de mica en mica comprendrem la dimensió de la tragèdia que s'amaga darrere de les grans marques. Naomi Klein desemmascara la «nova economia» i ens mostra de quina manera ha incomplert tot el que prometia.

No Logo

Economia Globale e Nuova Contestazione

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Author: Naomi Klein,Serena Borgo,Ester Dornetti

Publisher: Dalai Editore

ISBN: 9788860731395

Category: Business & Economics

Page: 598

View: 1927

Klein, No logo pocketeditie

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Author: N.A

Publisher: Lemniscaat Publishers

ISBN: 9056376004

Category:

Page: 554

View: 8170

Polemiek tegen de hedendaagse, door de neoliberalische tijdgeest bevorderde invloed van het bedrijfsleven op de samenleving.

No Is Not Enough

Defeating the New Shock Politics

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Author: Naomi Klein

Publisher: Penguin UK

ISBN: 0241320895

Category: Political Science

Page: 288

View: 7397

**The New York Times and Sunday Times Bestseller** 'An ordinary person's guide to hope. Read this book' Arundhati Roy 'As accessible as it is brilliant' Owen Jones 'A genuine page turner' Michelle Alexander Naomi Klein - award-winning journalist, bestselling author of No Logo, The Shock Doctrine and This Changes Everything, scourge of brand bullies and corporate liars - gives us the toolkit we need to survive our surreal, shocking age. 'This is a look at how we arrived at this surreal political moment, how to keep it from getting a lot worse, and how, if we keep our heads, we can flip the script.' Remember when love was supposed to Trump hate? Remember when the oil companies and bankers seemed to be running scared? What the hell happened? And what can we do about it? Naomi Klein shows us how we got here, and how we can make things better. No Is Not Enough reveals, among other things, that the disorientation we're feeling is deliberate. That around the world, shock political tactics are being used to generate crisis after crisis, designed to force through policies that will destroy people, the environment, the economy and our security. That extremism isn't a freak event - it's a toxic cocktail of our times. From how to trash the Trump megabrand to the art of reclaiming the populist argument, Naomi Klein shows all of us how we can break the spell and win the world we need. Don't let them get away with it. 'Who better than Naomi to make sense of this madness, and help us find a way out? A top-of-the-stack must read' Michael Stipe 'Naomi Klein's new book incites us brilliantly to interweave our No with a programmatic Yes. A manual for emancipation' Yanis Varoufakis 'Magnificent ... a courageous coruscating counterspell' Junot Díaz

Brands and Branding

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Author: Rita Clifton

Publisher: John Wiley & Sons

ISBN: 9781576603505

Category: Business & Economics

Page: 284

View: 9442

With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Mustererkennung

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Author: William Gibson

Publisher: Klett-Cotta

ISBN: 9783608936582

Category:

Page: 460

View: 6146

The Illustrated Autocad 2010 Quick Reference

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Author: Ralph Grabowski

Publisher: Cengage Learning

ISBN: 1439056277

Category: Technology & Engineering

Page: 1008

View: 831

THE ILLUSTRATED AUTOCAD® 2010 QUICK REFERENCE is an excellent and up-to-date AutoCAD® reference that provides a rich range of useful detail for so many commands and functions, making it a popular resource for so many. This book lists all standard AutoCAD

No logo

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Author: Naomi Klein

Publisher: N.A

ISBN: 9788388612770

Category:

Page: 507

View: 1547

Die Schock-Strategie

Der Aufstieg des Katastrophen-Kapitalismus

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Author: Naomi Klein

Publisher: S. Fischer Verlag

ISBN: 3104907269

Category: History

Page: 768

View: 877

Erst Schock durch Krieg oder Katastrophe, dann der sogenannte Wiederaufbau: Es funktioniert immer nach den gleichen Mechanismen. Wo vor dem Tsunami Fischer ihren Lebensunterhalt verdienten, stehen heute luxuriöse Hotelresorts, im Irak wurden nach dem Krieg die Staatsbetriebe und die Ölwirtschaft neu verteilt - an westliche Konzerne. Existenzen werden vernichtet, es herrscht Wild-West-Kapitalismus der reinsten Sorte. Naomi Klein, Autorin des Welt-Bestsellers ›No Logo‹, weist in ihrem beeindruckenden Buch nach, wie der Siegeszug der neoliberalen Ideologie in den letzten dreißig Jahren auf extremer Gewalt, auf Katastrophen und sogar auf Folter beruht, um die ungezügelte Marktwirtschaft rund um die Welt von Lateinamerika über Osteuropa und Russland bis nach Südafrika und in den Irak durchzusetzen.

No logo

브랜드파워의진실

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Author: 나오미클라인

Publisher: N.A

ISBN: 9788983757517

Category: Brand name products

Page: 560

View: 2143

This Changes Everything

Capitalism vs. the Climate

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Author: Naomi Klein

Publisher: Penguin UK

ISBN: 0141971800

Category: Political Science

Page: 352

View: 1939

Naomi Klein, author of the #1 international bestsellers, The Shock Doctrine and No Logo, returns with This Changes Everything, a must-read on how the climate crisis needs to spur transformational political change We seem to have given up on any serious effort to prevent catastrophic climate change. Despite mounting scientific evidence, denialism is surging in many wealthy countries, and extreme fossil-fuel extraction gathers pace. Exposing the work of ideologues on the right who know the challenge this poses to the free market all too well, Naomi Klein also challenges the failing strategies of environmental groups. This Changes Everything argues that the deep changes required should not be viewed as punishments to fear, but as a kind of gift. It's time to stop running from the full implications of the crisis and begin to embrace them. Naomi Klein is an award-winning journalist, syndicated columnist and author of the international bestsellers, The Shock Doctrine and No Logo. She is a member of the board of directors for 350.org, a global grassroots movement to solve the climate crisis, a Puffin Foundation Writing Fellow at The Nation Institute, and a former Miliband Fellow at the LSE. She holds an honorary Doctor of Civil Laws from the University of King's College, Nova Scotia.

The Shock Doctrine

The Rise of Disaster Capitalism

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Author: Naomi Klein

Publisher: Metropolitan Books

ISBN: 9781429919487

Category: Business & Economics

Page: 576

View: 1873

The bestselling author of No Logo shows how the global "free market" has exploited crises and shock for three decades, from Chile to Iraq In her groundbreaking reporting over the past few years, Naomi Klein introduced the term "disaster capitalism." Whether covering Baghdad after the U.S. occupation, Sri Lanka in the wake of the tsunami, or New Orleans post-Katrina, she witnessed something remarkably similar. People still reeling from catastrophe were being hit again, this time with economic "shock treatment," losing their land and homes to rapid-fire corporate makeovers. The Shock Doctrine retells the story of the most dominant ideology of our time, Milton Friedman's free market economic revolution. In contrast to the popular myth of this movement's peaceful global victory, Klein shows how it has exploited moments of shock and extreme violence in order to implement its economic policies in so many parts of the world from Latin America and Eastern Europe to South Africa, Russia, and Iraq. At the core of disaster capitalism is the use of cataclysmic events to advance radical privatization combined with the privatization of the disaster response itself. Klein argues that by capitalizing on crises, created by nature or war, the disaster capitalism complex now exists as a booming new economy, and is the violent culmination of a radical economic project that has been incubating for fifty years.