Media/Impact: An Introduction to Mass Media

An Introduction to Mass Media


Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 0495050261

Category: Language Arts & Disciplines

Page: 416

View: 3095

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media---its industries and support industries, as well as the legal, ethical, social, global, and technologic

Media Impact: An Introduction to Mass Media, 2013 Update


Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1111835292

Category: Business & Economics

Page: 464

View: 9019

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today's society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider's look at what it's like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 2013 Update are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including The New York Times, Washington Post, Los Angeles Times, Bloomberg, Advertising Age, The Wall Street Journal, and The New Yorker. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Psychology of Food Choice


Author: Richard Shepherd,Monique Raats

Publisher: CABI

ISBN: 184593086X

Category: Psychology

Page: 399

View: 7981

One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviours so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behaviour. This book brings together theory, research and applications from psychology and behavioural sciences applied to dietary behaviour. The authors are all international leaders in their respective fields and together give an overview of the current understanding of consumer food choice.

Mass Media in the Asian Pacific


Author: Bryce Telfer McIntyre

Publisher: Multilingual Matters

ISBN: 9781853593970

Category: Social Science

Page: 101

View: 1407

A compilation of recent research findings on mass communication in the Asia Pacific region. The studies focus mainly on Hong Kong, China and Taiwan. The unfolding drama of China's take over of Hong Kong and Taiwan's potential reunification with the mainland are also addressed.


Industries, Images, and Audiences


Author: David Croteau,William Hoynes

Publisher: Pine Forge Press

ISBN: 9780761987734

Category: Performing Arts

Page: 409

View: 3746

The Third Edition of this popular text provides students with an overview of the entire media process, with an emphasis on how social forces influence the media and how media potentially affect society.

Media, Education, and America's Counter-culture Revolution

Lost and Found Opportunities for Media Impact on Education, Gender, Race, and the Arts


Author: Robert L. Hilliard

Publisher: Greenwood Publishing Group

ISBN: 9781567505122

Category: Business & Economics

Page: 191

View: 7638

Media, Education and America's Counter-Culture Revolution is an adaptation and amalgamation of some of the author's speeches, papers, and essays during his service in several federal government communication and education posts during the 1960s and 1970s. Dealing with the use and misuse of media and their impact--or lack of it--on our country's political, cultural, and educational development, this book shows how far we fell short of what we might have done with the media, and suggests what we might still do.

Media, Wars and Politics

Comparing the Incomparable in Western and Eastern Europe


Author: Ms Ekaterina Balabanova

Publisher: Ashgate Publishing, Ltd.

ISBN: 1409498298

Category: Political Science

Page: 190

View: 4345

The interaction between media and foreign policy is a critical dimension of the so-called age of 'new military humanitarianism'. The media is now more effective in gathering and distributing information all over the world and media coverage of humanitarian wars allows for information and images to reach a wide audience with great immediacy and realism. For policy making, the 24/7 news cycle means high levels of exposure to fast-breaking international stories receiving global attention and producing a powerful 'do something!' effect. This topical book widens the debate beyond US media and policy making by considering the case of Western and Eastern European media and policy processes. It tests the wider application of existing theoretical approaches and provides useful comparisons, allowing the reader to draw conclusions on the media–policy relationship. It is an excellent resource for all those interested in political communication, European politics and media studies.

Democracy and the Media

A Comparative Perspective


Author: Richard Gunther,Professor Department of Political Science Richard Gunther,Anthony Mughan

Publisher: Cambridge University Press

ISBN: 9780521777438

Category: Political Science

Page: 496

View: 3037

A unique perspective on the relationship between politics and the media in various political regimes.

Public Service, Governance and Web 2.0 Technologies: Future Trends in Social Media

Future Trends in Social Media


Author: Downey, Ed

Publisher: IGI Global

ISBN: 1466600721

Category: Political Science

Page: 369

View: 728

"This book investigates the effects of Web technologies and social media on interaction and the political process helping readers to use Web technologies to address local and global problems and improve systems of governance, social equity, economic activity, sustainability, service delivery, transparency, and the ethical and legal dimensions of public service"--Provided by publisher.

Media Effects Research: A Basic Overview


Author: Glenn G. Sparks

Publisher: Cengage Learning

ISBN: 1111344450

Category: Business & Economics

Page: 336

View: 7064

MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The SAGE Handbook of Media Processes and Effects


Author: Robin L. Nabi,Mary Beth Oliver

Publisher: SAGE

ISBN: 1412959969

Category: Language Arts & Disciplines

Page: 643

View: 7664

The study of media effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and application to important social contexts. In light of this importance - as well as the rapid changes in the media environment that have occurred during the past 20 years - this Handbook of media effects theorizing and research explores where media effects research has been over the past several decades, and, equally important, where it would be most fruitful to go in the years ahead. In addition to providing a comprehensive framework for those interested in media effects, the Handbook also emphasizes the changing nature of the media landscape. Thus, new technologies not only provide new venues for research, but they also represent challenges to many existing media effects theories (that were formulated prior to the widespread adoption of the Internet). The contemporary diversity of the field and its research is seen in chapters addressing sociological, cultural, and organizational approaches and in chapters on specific approaches, domains, and context-related effects. Throughout the Handbook and within each chapter, authors address the following issues: (1) historical context on theory development/area of study; (2) theory explication and theoretical developments through to the present; (3) typical method of study/research approach/moderators; (4) conceptualization of the audience; (5) the impact of new media environments; (6) criticismsntroversies; and (7) directions for future research. Section I: Begins with an overview of the field, conceptualization of media effects, and the editors' goals for the volume and then focuses on the range of methodologies (both quantitative and qualitative methods) used in the study of media effects. Section II: Focuses on dominant theoretical approaches in the media effects area from a more societal perspective. Included here are some of the most dominant theoretical perspectives in the media effects realm (i.e., cultivation, agenda setting, framing) that relate to broad-reaching effects of both entertainment and news programming. The section then focuses on related theories that, though less developed, have received significant attention in the literature. To expand the horizon of this Handbook, a chapter on Cultural Studies in included to engage more qualitative views of media's societal effects. Section III: Focuses on issues of message selection and processing that are central to the mass media literature. These chapters cut across application contexts. For examples, the emotion chapter touches on entertainment, persuasion, and children's media; the Social Influence/Environmental Aspects chapter includes issues of co-viewing in families, among peers, etc. Section IV: Refelcts a dominant trend in media effects literature - that related to persuasion and learning - and traces its theoretical perspectives (including major theories of persuasion and especially social cognitive theory) through the various contexts in which media have such effects, such as health, advertising, media literacy, and the like. Section V: Explores the contexts and audiences that have been traditional foci of media effects research - violence, children, body image, video games, sports, etc. In each chapter authors address the theories most applicable to those contexts, further expaning the theoretical offerings of this Handbook. The focus on how this sort of research is typically conducted methodologically and how it will need to change in light of new technologies and media advances make these chapters unique. Section VI: Expands on existing work by focusing on a concern central and unique to the communication discipline - message medium - and how it influences effects ranging from what messages are attended to (e.g., formal features), how we spend our time (e.g., displacement effects), and even how we think (e.g., medium theory).

Media Worlds in the Postjournalism Era


Author: David L. Altheide,Robert P. Snow

Publisher: Transaction Publishers

ISBN: 9780202367323

Category: Language Arts & Disciplines

Page: 274

View: 4055

The concept of media logic, a theoretical framework for explaining the relationship between mass media and culture, was first introduced in Altheide and Snow's influential work, "Media Logic. "In "Media Worlds in the Postjournalism Era, "the authors expand their analysis of how organizational considerations promote a distinctive media logic, which in turn is conductive to a media culture. They trace the ethnography of that media culture, including the knowledge, techniques, and assumptions that encourage media professionals to acquire particular cognitive and evaluative criteria and thereby present events primarily for the media's own ends. Case studies and examples of the mass media presentation of entertainment, news, politics, organized religion, and sports during the past twenty years illustrate how scheduling, sources of information, style, format, and professional awards influence how the world is portrayed in the various media. The authors analyze the influence of media logic on society's perceptions and judgments of issues and its impact on public opinion, culture, and social institutions.

History of the Mass Media in the United States

An Encyclopedia


Author: Margaret A. Blanchard

Publisher: Routledge

ISBN: 1135917426

Category: History

Page: 784

View: 5094

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Agenda-setting Dynamics in Canada


Author: Stuart Neil Soroka

Publisher: UBC Press

ISBN: 9780774809597

Category: Political Science

Page: 156

View: 7245

Why do public issues like the environment rise and fall in importance over time? To what extent can the trends in salience be explained by real-world factors? To what degree are they the product of interactions between media content, public opinion, and policymaking? This book surveys the development of eight issues in Canada over a decade -- AIDS, crime, the debt/deficit, the environment, inflation, national unity, taxes, and unemployment -- to explore how the salience of issues changes over time, and to examine why these changes are important to our understanding of everyday politics. Agenda-Setting Dynamics in Canada offers one of the first empirical analyses of the interaction of the media, the public, and policymakers in Canada and, more generally, makes an important contribution to the study of political communications and policymaking well beyond the Canadian context.

Recruiting with Social Media

Social Media's Impact on Recruitment and HR


Author: Raj Anand

Publisher: Pearson Education

ISBN: 9780132119870

Category: Business & Economics

Page: 134

View: 7501

Social media can transform the way you recruit. Using Facebook, LinkedIn, Twitter, and other social media platforms, you can connect with great new sources of talent faster and more effectively than ever before. You’ll learn how to use social media to build an open, engaging two-way conversation with potential employees…target job advertising more efficiently and at lower cost…choose the right tools and platforms…. Packed with real case studies and actionable lessons, Recruiting with Social Media will help you recruit quality staff faster and at a lower cost.