Media/Impact: An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1305162803

Category: Business & Economics

Page: 448

View: 1362

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media/Impact

An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Wadsworth Publishing Company

ISBN: 9780495565963

Category: Social Science

Page: 400

View: 6668

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, an extensive online media careers guide, and a new collection of video clips.

Media Impact: An Introduction to Mass Media, 2013 Update

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1111835292

Category: Business & Economics

Page: 464

View: 1921

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today's society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider's look at what it's like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 2013 Update are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including The New York Times, Washington Post, Los Angeles Times, Bloomberg, Advertising Age, The Wall Street Journal, and The New Yorker. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Effects and Society

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Author: Elizabeth M. Perse

Publisher: Routledge

ISBN: 1135686793

Category: Language Arts & Disciplines

Page: 304

View: 6070

Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are underestimated, author Elizabeth M. Perse identifies dominant areas of media effects and provides a synthesis of those areas of research. She focuses on the theoretical explanations for media effects, offering explanations of how media effects occur so readers can understand how to mitigate harmful effects and enhance positive ones. This text provides comprehensive coverage of the range of media effects, including news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. Written for those who study and conduct research in media effects, Media Effects and Society presents a thorough and accessible discussion of media effects theory. As such, it is appropriate for advanced courses on media effects, media theory, and media and society.

Media Impact

A Research Study on Science Communication

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Author: Orest Dubas,Lisa Martel

Publisher: N.A

ISBN: N.A

Category: Communication in science

Page: N.A

View: 6979

Ie Media Impact

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Author: Shirley Biagi

Publisher: Wadsworth Publishing Company

ISBN: 9780495009191

Category: Juvenile Nonfiction

Page: 396

View: 1937

Media Effects Research: A Basic Overview

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Author: Glenn G. Sparks

Publisher: Cengage Learning

ISBN: 1111344450

Category: Business & Economics

Page: 336

View: 7965

MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Media Effect

How the News Influences Politics and Government

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Author: Jim Willis,William James Willis

Publisher: Greenwood Publishing Group

ISBN: 9780275994969

Category: Language Arts & Disciplines

Page: 162

View: 2492

Reveals the ways in which the news media affect American political actions and policies, from the timing of going to war to the fortunes of presidential campaigns.

The Psychology of Food Choice

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Author: Richard Shepherd,Monique Raats

Publisher: CABI

ISBN: 184593086X

Category: Psychology

Page: 399

View: 5167

One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviours so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behaviour. This book brings together theory, research and applications from psychology and behavioural sciences applied to dietary behaviour. The authors are all international leaders in their respective fields and together give an overview of the current understanding of consumer food choice.

Media Effects

Advances in Theory and Research

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Author: Jennings Bryant,Mary Beth Oliver

Publisher: Routledge

ISBN: 1135591105

Category: Language Arts & Disciplines

Page: 576

View: 8028

With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

Mass Media in the Asian Pacific

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Author: Bryce Telfer McIntyre

Publisher: Multilingual Matters

ISBN: 9781853593970

Category: Social Science

Page: 101

View: 5562

A compilation of recent research findings on mass communication in the Asia Pacific region. The studies focus mainly on Hong Kong, China and Taiwan. The unfolding drama of China's take over of Hong Kong and Taiwan's potential reunification with the mainland are also addressed.

Studying Media Effects on Children and Youth

Improving Methods and Measures: Workshop Summary

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Author: Institute of Medicine,National Research Council,Division of Behavioral and Social Sciences and Education,Board on Children, Youth and Families,Program Committee for a Workshop on Improving Research on Interactive Media and Children's Health

Publisher: National Academies Press

ISBN: 9780309181082

Category: Social Science

Page: 36

View: 9979

The presence and intensity of media influences television, radio, music, computers, films, videos, and the Internet are increasingly recognized as an important part of the social ecology of children and youth, and these influences have become more visible and volatile in recent decades. Research that explores the level and effects of media influences calls for measurements of the quantity and character of exposure to a variety of potentially overlapping media sources, an analysis of the content of the media output, and examination of the social context and relationships that are associated with the media experience. Recognizing the importance of this research, the Board on Children, Youth, and Families, under the auspices of the National Research Council and the Institute of Medicine, and with the sponsorship of the Henry J. Kaiser Family Foundation, held a workshop in March 2006. Its purpose was twofold: to examine the quality of the measures used in studies of the effects of media on children's health and development and to identify gaps in both research and practice. The goal was for a variety of experts to consider steps and strategies that could move this research forward and improve its utility for helping parents, practitioners, and policy makers guide young people in navigating a media-rich environment. Studying Media Effects on Children and Youth provides a summary of that discussion, supplemented with information from two papers prepared for the workshop. It begins with an examination of the potential impact of media exposure, followed by a description of the basic research questions and the methods currently used to study them. Methodological questions and challenges and theoretical approaches are described; they are discussed from the perspective of other kinds of epidemiological research. This report closes with a discussion of future directions for the field.

Recruiting with Social Media

Social Media's Impact on Recruitment and HR

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Author: Raj Anand

Publisher: Pearson Education

ISBN: 9780132119870

Category: Business & Economics

Page: 134

View: 6462

Social media can transform the way you recruit. Using Facebook, LinkedIn, Twitter, and other social media platforms, you can connect with great new sources of talent faster and more effectively than ever before. You’ll learn how to use social media to build an open, engaging two-way conversation with potential employees…target job advertising more efficiently and at lower cost…choose the right tools and platforms…. Packed with real case studies and actionable lessons, Recruiting with Social Media will help you recruit quality staff faster and at a lower cost.

Media Violence and Children

A Complete Guide for Parents and Professionals

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Author: Douglas A. Gentile

Publisher: Greenwood Publishing Group

ISBN: 9780275979560

Category: Psychology

Page: 328

View: 3021

Presents a collection of essays on the role media violence plays in a child's development and behavior.

Social Media

Usage and Impact

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Author: Hana S. Noor Al-Deen,John Allen Hendricks

Publisher: Lexington Books

ISBN: 0739167294

Category: Computers

Page: 307

View: 8203

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.

Media Effects

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Author: W. James Potter

Publisher: SAGE Publications

ISBN: 1452289751

Category: Language Arts & Disciplines

Page: 400

View: 7578

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

Media/Impact: An Introduction to Mass Media, Enhanced

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 0495798169

Category: Business & Economics

Page: 448

View: 5544

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today’s converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the business aspect of various media industries and provides concise histories of each industry before giving students an insider’s look at what it’s like to work in each environment. The new edition of this enduring bestseller includes discussions of the latest communications technology and its impact on society. The Enhanced Ninth Edition offers several key features, including a media literacy case study in each chapter, brand new Media/Impact boxes, detailed timelines, and an online resource center featuring videos, podcasts, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.