Media/Impact: An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1305890361

Category: Business & Economics

Page: 448

View: 5538

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also gives readers an insider's look at what it's like to work in each industry. In addition, it offers new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media/impact

An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Wadsworth Publishing Company

ISBN: 9780495571469

Category: Social Science

Page: 418

View: 5455

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, introduces students to today's converged mass media--its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it is like to work in each industry. The ninth edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.

Ie Media Impact

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Author: Shirley Biagi

Publisher: Wadsworth Publishing Company

ISBN: 9780495009191

Category: Juvenile Nonfiction

Page: 396

View: 6289

Recruiting with Social Media

Social Media's Impact on Recruitment and HR

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Author: Raj Anand

Publisher: Pearson Education

ISBN: 9780132119870

Category: Business & Economics

Page: 134

View: 6016

Social media can transform the way you recruit. Using Facebook, LinkedIn, Twitter, and other social media platforms, you can connect with great new sources of talent faster and more effectively than ever before. You’ll learn how to use social media to build an open, engaging two-way conversation with potential employees…target job advertising more efficiently and at lower cost…choose the right tools and platforms…. Packed with real case studies and actionable lessons, Recruiting with Social Media will help you recruit quality staff faster and at a lower cost.

Hispanic media

impact and influence

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Author: Ana Veciana-Suárez

Publisher: Media Inst

ISBN: 9780937790410

Category: Social Science

Page: 82

View: 6054

The Psychology of Food Choice

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Author: Richard Shepherd,Monique Raats

Publisher: CABI

ISBN: 184593086X

Category: Psychology

Page: 399

View: 9716

One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviours so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behaviour. This book brings together theory, research and applications from psychology and behavioural sciences applied to dietary behaviour. The authors are all international leaders in their respective fields and together give an overview of the current understanding of consumer food choice.

Social Media

Usage and Impact

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Author: Hana S. Noor Al-Deen,John Allen Hendricks

Publisher: Lexington Books

ISBN: 0739167294

Category: Computers

Page: 307

View: 7628

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.

Media/Impact: An Introduction to Mass Media, Enhanced

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1133169015

Category: Business & Economics

Page: 448

View: 1013

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today’s converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the business aspect of various media industries and provides concise histories of each industry before giving students an insider’s look at what it’s like to work in each environment. The new edition of this enduring bestseller includes discussions of the latest communications technology and its impact on society. The Enhanced Ninth Edition offers several key features, including a media literacy case study in each chapter, brand new Media/Impact boxes, detailed timelines, and an online resource center featuring videos, podcasts, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mass Media in the Asian Pacific

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Author: Bryce Telfer McIntyre

Publisher: Multilingual Matters

ISBN: 9781853593970

Category: Social Science

Page: 101

View: 9008

A compilation of recent research findings on mass communication in the Asia Pacific region. The studies focus mainly on Hong Kong, China and Taiwan. The unfolding drama of China's take over of Hong Kong and Taiwan's potential reunification with the mainland are also addressed.

Media/Society

Industries, Images, and Audiences

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Author: David Croteau,William Hoynes

Publisher: Pine Forge Press

ISBN: 9780761987734

Category: Performing Arts

Page: 409

View: 8290

The Third Edition of this popular text provides students with an overview of the entire media process, with an emphasis on how social forces influence the media and how media potentially affect society.

Weaving the Roots

How to Maximize Your Social Media Impact

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Author: William T. Hennessy

Publisher: Harper Collins

ISBN: 0062112961

Category: Political Science

Page: 100

View: 9292

New from Broadside Books' Voices of the Tea Party. In Weaving the Roots, you'll learn how even tiny grassroots organizations can make big impacts on the world through smart use of free or inexpensive social media tools. First you'll learn the major tools, like Facebook, twitter, LinkedIn, Google Buzz, blogging, talk radio, and SMS text. How they work, how they work together, and how you can maximize your impact with a small team. Next, you'll explore five key activities for social networking and which tools work best: recruiting, informing, activating, advocating, coordinating Finally, you'll find out the science behind social media. You'll get answers to questions that many don't know to ask, like what time of day to tweet or post on Facebook, which day of the week is best for which social channel, and how to announce an event to get lots of attendees without lots of time-consuming questions.

Mass Media and Health

Examining Media Impact on Individuals and the Health Environment

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Author: Kim Walsh-Childers

Publisher: Taylor & Francis

ISBN: 1317406915

Category: Language Arts & Disciplines

Page: 520

View: 8849

Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual’s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community’s members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.