Media/Impact: An Introduction to Mass Media

DOWNLOAD NOW »

Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1305890361

Category: Business & Economics

Page: 448

View: 6711

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also gives readers an insider's look at what it's like to work in each industry. In addition, it offers new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media/impact

An Introduction to Mass Media

DOWNLOAD NOW »

Author: Shirley Biagi

Publisher: Wadsworth Publishing Company

ISBN: 9780495571469

Category: Social Science

Page: 418

View: 5343

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, introduces students to today's converged mass media--its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it is like to work in each industry. The ninth edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.

Media/Impact: An Introduction to Mass Media, Enhanced

DOWNLOAD NOW »

Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1133169015

Category: Business & Economics

Page: 448

View: 5535

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today’s converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the business aspect of various media industries and provides concise histories of each industry before giving students an insider’s look at what it’s like to work in each environment. The new edition of this enduring bestseller includes discussions of the latest communications technology and its impact on society. The Enhanced Ninth Edition offers several key features, including a media literacy case study in each chapter, brand new Media/Impact boxes, detailed timelines, and an online resource center featuring videos, podcasts, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Introduction to Media Literacy

DOWNLOAD NOW »

Author: W. James Potter

Publisher: SAGE Publications

ISBN: 1483379604

Category: Language Arts & Disciplines

Page: 296

View: 4949

Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.

Converging Media

A New Introduction to Mass Communication

DOWNLOAD NOW »

Author: Shawn McIntosh

Publisher: Oxford University Press, USA

ISBN: 9780190271510

Category: Digital media

Page: 504

View: 5310

Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media -print, visual, and audio - relates to and influences the others.

Mass Media Research

DOWNLOAD NOW »

Author: Roger D. Wimmer,Joseph R. Dominick

Publisher: Cengage Learning

ISBN: 1133307337

Category: Business & Economics

Page: 496

View: 490

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Introduction to Mass Communication

Media Literacy and Culture

DOWNLOAD NOW »

Author: Stanley J. Baran

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: 9780073209418

Category: Language Arts & Disciplines

Page: 523

View: 9697

Encourages students to take more active roles as media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture.

Media/Impact , An Introduction to Mass Media

DOWNLOAD NOW »

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 146727710X

Category: Education

Page: 58

View: 1775

Facts101 is your complete guide to Media/Impact , An Introduction to Mass Media. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Media Today

Mass Communication in a Converging World

DOWNLOAD NOW »

Author: Joseph Turow

Publisher: Routledge

ISBN: 1317401026

Category: Social Science

Page: 470

View: 1524

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

Mass Media and Historical Change

Germany in International Perspective, 1400 to the Present

DOWNLOAD NOW »

Author: Frank Bösch

Publisher: Berghahn Books

ISBN: 1782386262

Category: Social Science

Page: 212

View: 3639

Media influenced politics, culture, and everyday life long before the invention of the Internet. This book shows how the advent of new media has changed societies in modern history, focusing not on the specifics of technology but rather on their distribution, use, and impact. Using Germany as an example for international trends, it compares the advent of printing in Europe and East Asia, and the impact of the press on revolutions, nation building, and wars in North America and Europe. The rise of tabloids and film is discussed as an international phenomenon, as the importance of media during National Socialism is looked at in comparison with Fascist Italy and Spain. Finally, this book offers a precise analysis of media during the Cold War, with divided Germany providing the central case study.

Mass Media and Health

Examining Media Impact on Individuals and the Health Environment

DOWNLOAD NOW »

Author: Kim Walsh-Childers

Publisher: Routledge

ISBN: 1317406907

Category: Language Arts & Disciplines

Page: 536

View: 379

Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual’s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community’s members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.

Strategic Communication

An Introduction

DOWNLOAD NOW »

Author: Jesper Falkheimer,Mats Heide

Publisher: Routledge

ISBN: 1317220293

Category: Business & Economics

Page: 160

View: 8891

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

Introduction to Media and Politics

DOWNLOAD NOW »

Author: Sarah Oates

Publisher: SAGE

ISBN: 1473903726

Category: Political Science

Page: 240

View: 5006

'...a lively introduction to media and politics, with timely chapters on the media, war and terrorism and the internet. If you want to know why media matters in politics this is a great place to start' - Dr Margaret Scammell, London School of Economics and Political Science 'This book has the truly international perspective that helps to put politics and media in the context of current world events...a unique and valuable text' - Professor Lynda Lee Kaid, University of Florida '...a new and promising perspective to the study of media and politics in a comparative dimension' - Professor Paolo Mancini, Università di Perugia Introduction to Media and Politics draws together evidence from the United States, the United Kingdom, Russia and beyond to provide students with an understanding of the relationship between the media and the political sphere. This highly accessible text: - balances theory with case studies on elections, war, terrorism, and the emerging role of the Internet, enabling the reader to think critically about how the media should work in the service of democracy. - places the study of media and politics in a comparative perspective, allowing the reader to consider how the same media institutions - including commercial and public service broadcasting, paid political advertising, and war coverage - function in different countries. This text is essential reading for advanced undergraduate and postgraduate students of media and politics.

An Introduction to Statistical Learning

with Applications in R

DOWNLOAD NOW »

Author: Gareth James,Daniela Witten,Trevor Hastie,Robert Tibshirani

Publisher: Springer Science & Business Media

ISBN: 1461471389

Category: Mathematics

Page: 426

View: 1731

An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense of the vast and complex data sets that have emerged in fields ranging from biology to finance to marketing to astrophysics in the past twenty years. This book presents some of the most important modeling and prediction techniques, along with relevant applications. Topics include linear regression, classification, resampling methods, shrinkage approaches, tree-based methods, support vector machines, clustering, and more. Color graphics and real-world examples are used to illustrate the methods presented. Since the goal of this textbook is to facilitate the use of these statistical learning techniques by practitioners in science, industry, and other fields, each chapter contains a tutorial on implementing the analyses and methods presented in R, an extremely popular open source statistical software platform. Two of the authors co-wrote The Elements of Statistical Learning (Hastie, Tibshirani and Friedman, 2nd edition 2009), a popular reference book for statistics and machine learning researchers. An Introduction to Statistical Learning covers many of the same topics, but at a level accessible to a much broader audience. This book is targeted at statisticians and non-statisticians alike who wish to use cutting-edge statistical learning techniques to analyze their data. The text assumes only a previous course in linear regression and no knowledge of matrix algebra.

Understanding Media

The Extensions of Man

DOWNLOAD NOW »

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

ISBN: 9781537430058

Category:

Page: 396

View: 917

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Mass Media, Culture and Society in Twentieth-Century Germany

DOWNLOAD NOW »

Author: K. Führer,C. Ross

Publisher: Springer

ISBN: 0230800939

Category: Social Science

Page: 263

View: 1088

This is the first study of mass media in Germany from a social and cultural-historical perspective. Beyond the conventional focus on organizational structures or aesthetic content, it investigates the impact the media has on German society under varying political systems, and how the media is shaped by wider social, political and cultural context.

The World Is Flat 3.0

A Brief History of the Twenty-first Century

DOWNLOAD NOW »

Author: Thomas L. Friedman

Publisher: Picador

ISBN: 9781429923071

Category: Social Science

Page: 672

View: 1629

This Independence Day edition of The World is Flat 3.0 includes an an exclusive preview of That Used to Be Us: How America Fell Behind in the World It Invented and How We Can Come Back, by Thomas L. Friedman and Michael Mandelbaum, on sale September 5th, 2011. A New Edition of the Phenomenal #1 Bestseller "One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal," the Nobel laureate Joseph E. Stiglitz wrote in The New York Times reviewing The World Is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents across the country, this third edition also includes two new chapters--on how to be a political activist and social entrepreneur in a flat world; and on the more troubling question of how to manage our reputations and privacy in a world where we are all becoming publishers and public figures. The World Is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political, powerfully illuminated by the Pulitzer Prize--winning author of The Lexus and the Olive Tree.

Mass Media and American Politics

DOWNLOAD NOW »

Author: Doris A. Graber,Johanna Dunaway

Publisher: CQ Press

ISBN: 1506340245

Category: Political Science

Page: 536

View: 1771

This comprehensive, trusted core text on media's impact on attitudes, behavior, elections, politics, and policymaking is known for its readable introduction to the literature and theory of the field. Mass Media and American Politics, Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news, including the impact of the changing media landscape. It includes timely examples of the significance of these changes pulled from the 2016 election cycle. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard.