Media/Impact: An Introduction to Mass Media


Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1305890361

Category: Business & Economics

Page: 448

View: 5027

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also gives readers an insider's look at what it's like to work in each industry. In addition, it offers new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media, Impact

An Introduction to Mass Media


Author: Shirley Biagi

Publisher: Wadsworth Publishing Company

ISBN: 9781111829537

Category: Mass media

Page: 448

View: 1498

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today's society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider's look at what it's like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society.Included in the 10th Edition are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including "The New York Times", "Washington Post", "Los Angeles Times", "Bloomberg", "Advertising Age", "The Wall Street Journal", and "The New Yorker".

Media/Impact: An Introduction to Mass Media, Enhanced


Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 0495798169

Category: Business & Economics

Page: 448

View: 527

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today’s converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the business aspect of various media industries and provides concise histories of each industry before giving students an insider’s look at what it’s like to work in each environment. The new edition of this enduring bestseller includes discussions of the latest communications technology and its impact on society. The Enhanced Ninth Edition offers several key features, including a media literacy case study in each chapter, brand new Media/Impact boxes, detailed timelines, and an online resource center featuring videos, podcasts, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media/Impact , An Introduction to Mass Media


Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 146727710X

Category: Education

Page: 58

View: 7274

Facts101 is your complete guide to Media/Impact , An Introduction to Mass Media. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Media Today

An Introduction to Mass Communication


Author: Joseph Turow

Publisher: Taylor & Francis

ISBN: 1136864024

Category: Language Arts & Disciplines

Page: 656

View: 1204

Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at

Media in Your Life, The, an Introduction to Mass Communication, Books a la Carte Edition


Author: Jean Folkerts,Stephen Lacy

Publisher: Allyn & Bacon

ISBN: 9780205449361


Page: 512

View: 4506

Explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.This affordable Books a la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format -- allowing students to take only what they need to class. As a bonus, the Books a la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.

Media, Audiences, Effects

An Introduction to the Study of Media Content and Audience Analysis


Author: Paul J. Traudt

Publisher: Pearson College Division


Category: Language Arts & Disciplines

Page: 208

View: 3372

"Media, Audiences, Effects" teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to more than 300 contemporary research studies focusing on twelve important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society. Features Includes summaries of more than 300 articles published since 1990, providing readers with a large body of contemporary research to synthesize, critique, and explore. Features research studies in twelve key topic areas including children and advertising, race and ethnic stereotyping, and television and presidential politics, helping students truly engage in topics that affect their lives. Includes two introductory chapters (Chapters 2 & 3) on research methods, providing students with tools for analyzing qualitative and quantitative research. Provides summaries of current qualitative and quantitative research, allowing students to see different approaches to media inquiry in practice.

Making Sense of Media

An Introduction to Mass Communication


Author: George Rodman

Publisher: Addison-Wesley Longman

ISBN: 9780801332067

Category: Language Arts & Disciplines

Page: 530

View: 2912

This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media.Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout.For anyone interested in learning more about mass communication on an introductory level.

Media Today, Third Edition, 2010 Update

An Introduction to Mass Communication


Author: Joseph Turow

Publisher: Taylor & Francis

ISBN: 0203852109

Category: Language Arts & Disciplines

Page: 680

View: 9960

Media Today puts students at the center of profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about how these changes affect their lives. Media Today, Third Edition 2010 Update is built around four key concepts: A media systems approach allows students to understand the interconnected system of media products that surrounds them every day Unique insights into media trends give students an insider’s perspective on how media industries are responding to changes from globalization to social networking Emphasis on the centrality of digital convergence demonstrates in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television A media literacy goal encourages and builds critical skills to make students more informed and responsible citizens in our media-driven society In the 2010 Update to Media Today, over 40% of the textboxes and photos were updated to reflect the latest cultural and technological issues affecting media industries, along with case studies and activities designed to build media literacy. Additional learning resources include an enclosed DVD with media examples for further study and classroom discussion, and a free interactive companion website with a full range of instructor and student materials at

Media & Culture

An Introduction to Mass Communication


Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Macmillan

ISBN: 9780312478247

Category: Language Arts & Disciplines

Page: 590

View: 7476

Breaking the mold of traditional mass communication textbooks, Richard Campbell’sMedia & Culturegoes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media.Media & Culture’s integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture — how cultural trends affect our media and how historical developments, technology, and key media leaders have shaped our society. Completing the full picture of the mass media is the text’s in-depth coverage of the history, structure, and economics of each industry. Continuing the tradition of cutting-edge content, the 2009 Update includes the most current media trends and developments.

Media Communication

An Introduction to Theory and Process


Author: James Watson

Publisher: Macmillan International Higher Education

ISBN: 1137265884

Category: Social Science

Page: 472

View: 8904

The media is at the heart of cultural, social, political and economic events throughout the world. But how is the role and influence of mass media evolving? Who controls what the media tell us? What impact is new technology on the media as we know it? Building on the success of previous editions, Media Communication 3e continues to explore the changing media climate of the 21st Century. With each chapter showing how theory can be related to our everyday experience of the media, the book makes the most complex ideas easy to understand. All the key topics for first year study are introduced and broken down into manageable chunks, as the book examines the role, ownership and constraints of media production, explaining essential terminology along the way. Packed with memorable examples from international media coverage of world affairs, this new edition explores important contemporary topics from public service broadcasting and network communication to web 2.0 and citizen journalism. With helpful features, including an extensive glossary, further reading and suggestions for discussion, this third edition provides an essential resource for all those studying media and communication.

Mass Media Research


Author: Roger D. Wimmer,Joseph R. Dominick

Publisher: Cengage Learning

ISBN: 1133307337

Category: Business & Economics

Page: 496

View: 318

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Control

Wie die Medien uns manipulieren


Author: Noam Chomsky

Publisher: Piper ebooks

ISBN: 349296253X

Category: Social Science

Page: 256

View: 2828

Nicht erst im Irakkrieg spielten die US-Massenmedien eine fatale Rolle als Propagandainstrumente der Außenpolitik. Noam Chomsky, einer der wichtigsten Querdenker der USA, wirft den Medien vor, unbequeme Tatsachen bereitwillig zu verschleiern und die Verbrechen des »Feindes« wie mit der Lupe zu betrachten. Obwohl sie keiner direkten staatlichen Kontrolle unterliegen, verstehen sich die Massenmedien in den USA nicht als kritische Gegner, sondern als Partner der Regierung und ihrer hegemonialen Ziele.

Selling the Air

A Critique of the Policy of Commercial Broadcasting in the United States


Author: Thomas Streeter

Publisher: University of Chicago Press

ISBN: 9780226777214

Category: Performing Arts

Page: 336

View: 1817

In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.

Media Effects Research: A Basic Overview


Author: Glenn G. Sparks

Publisher: Cengage Learning

ISBN: 1305686381

Category: Business & Economics

Page: 368

View: 8171

Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Completely up to date, the Fifth Edition offers new coverage of electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. In addition, 19 all-new Study Boxes offer an in-depth look at media effects information in real-world practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Converging Media

A New Introduction to Mass Communication


Author: Shawn McIntosh

Publisher: Oxford University Press, USA

ISBN: 9780190271510

Category: Digital media

Page: 504

View: 1059

Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media -print, visual, and audio - relates to and influences the others.