Media/Impact: An Introduction to Mass Media

An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 0495050261

Category: Language Arts & Disciplines

Page: 416

View: 7829

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media---its industries and support industries, as well as the legal, ethical, social, global, and technologic

Media Impact: An Introduction to Mass Media, 2013 Update

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1111835292

Category: Business & Economics

Page: 464

View: 5958

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today's society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider's look at what it's like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 2013 Update are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including The New York Times, Washington Post, Los Angeles Times, Bloomberg, Advertising Age, The Wall Street Journal, and The New Yorker. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media/impact

An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Wadsworth Publishing Company

ISBN: 9780534597061

Category: Business & Economics

Page: 388

View: 7292

Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.

Media/Impact: An Introduction to Mass Media, Enhanced

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 0495798169

Category: Business & Economics

Page: 448

View: 3235

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today’s converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the business aspect of various media industries and provides concise histories of each industry before giving students an insider’s look at what it’s like to work in each environment. The new edition of this enduring bestseller includes discussions of the latest communications technology and its impact on society. The Enhanced Ninth Edition offers several key features, including a media literacy case study in each chapter, brand new Media/Impact boxes, detailed timelines, and an online resource center featuring videos, podcasts, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mass Media

A Bibliography with Indexes

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Author: James B. Martin

Publisher: Nova Publishers

ISBN: 9781590332627

Category: Reference

Page: 279

View: 6626

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.

Media Today

An Introduction to Mass Communication

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Author: Joseph Turow

Publisher: Taylor & Francis

ISBN: 1136864024

Category: Language Arts & Disciplines

Page: 656

View: 9386

Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.

The Media in Your Life

An Introduction to Mass Communication

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Author: Jean Folkerts,Stephen Lacy

Publisher: Allyn & Bacon

ISBN: 9780205387014

Category: Business & Economics

Page: 475

View: 5145

Written by two highly regarded scholars and teachers, The Media in Your Life helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. The 3rd Edition explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives.

Media in Your Life, The, an Introduction to Mass Communication, Books a la Carte Edition

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Author: Jean Folkerts,Stephen Lacy

Publisher: Allyn & Bacon

ISBN: 9780205449361

Category:

Page: 512

View: 9619

Explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.This affordable Books a la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format -- allowing students to take only what they need to class. As a bonus, the Books a la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.

Selling the Air

A Critique of the Policy of Commercial Broadcasting in the United States

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Author: Thomas Streeter

Publisher: University of Chicago Press

ISBN: 9780226777214

Category: Performing Arts

Page: 336

View: 3379

In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.

Media Today, Third Edition, 2010 Update

An Introduction to Mass Communication

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Author: Joseph Turow

Publisher: Taylor & Francis

ISBN: 0203852109

Category: Language Arts & Disciplines

Page: 680

View: 6377

Media Today puts students at the center of profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about how these changes affect their lives. Media Today, Third Edition 2010 Update is built around four key concepts: A media systems approach allows students to understand the interconnected system of media products that surrounds them every day Unique insights into media trends give students an insider’s perspective on how media industries are responding to changes from globalization to social networking Emphasis on the centrality of digital convergence demonstrates in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television A media literacy goal encourages and builds critical skills to make students more informed and responsible citizens in our media-driven society In the 2010 Update to Media Today, over 40% of the textboxes and photos were updated to reflect the latest cultural and technological issues affecting media industries, along with case studies and activities designed to build media literacy. Additional learning resources include an enclosed DVD with media examples for further study and classroom discussion, and a free interactive companion website with a full range of instructor and student materials at www.routledge.com/textbooks/MediaTodayUpdate.

Media & Culture

An Introduction to Mass Communication

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Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Macmillan

ISBN: 9780312478247

Category: Language Arts & Disciplines

Page: 590

View: 6872

Breaking the mold of traditional mass communication textbooks, Richard Campbell’sMedia & Culturegoes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media.Media & Culture’s integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture — how cultural trends affect our media and how historical developments, technology, and key media leaders have shaped our society. Completing the full picture of the mass media is the text’s in-depth coverage of the history, structure, and economics of each industry. Continuing the tradition of cutting-edge content, the 2009 Update includes the most current media trends and developments.

Wer bin ich, wenn ich online bin...

und was macht mein Gehirn solange? - Wie das Internet unser Denken verändert

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Author: Nicholas Carr

Publisher: Karl Blessing Verlag

ISBN: 3641080681

Category: Social Science

Page: 384

View: 9776

Wie beeinflusst sie Körper und Geist? Heute schon gegoogelt? Im Durchschnitt sind die Deutschen etwa zweieinhalb Stunden täglich online. Neuesten Studien zufolge, so zeigt Bestsellerautor und IT-Experte Nicholas Carr, bewirkt bereits eine Onlinestunde am Tag erstaunliche neurologische Prägungen in unserem Gehirn. Wer das Internet nach Informationen, sozialen Kontakten oder Unterhaltung durchforstet, verwendet, anders als beim Buch- oder Zeitunglesen, einen Großteil seiner geistigen Energie auf die Beherrschung des Mediums selbst. Und macht sich um die Inhalte, buchstäblich, keinen Kopf. Die Folge: Im Internetzeitalter lesen wir oberflächlicher, lernen wir schlechter, erinnern wir uns schwächer denn je. Von den Anpassungsleistungen unseres Gehirns profitieren nicht wir, sondern die Konzerne, die mit Klickzahlen Kasse machen. In seinem neuen Buch verbindet Carr, zwanzig Jahre nach Entstehung des World Wide Web, seine medienkritische Bilanz mit einer erhellenden Zeitreise durch Philosophie-, Technologie- und Wissenschaftsgeschichte – von Sokrates’ Skepsis gegenüber der Schrift, dem Menschen als Uhrwerk und Nietzsches Schreibmaschine bis zum User als Gegenstand aktueller Debatten und Studien. Und er vermittelt – jenseits von vagem Kulturpessimismus – anhand greifbarer Untersuchungen und Experimente, wie das Internet unser Denken verändert.

Fusion Book 1, Enhanced Edition: Integrated Reading and Writing

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Author: Dave Kemper,Verne Meyer,John Van Rys,Patrick Sebranek

Publisher: Cengage Learning

ISBN: 1305176863

Category: Education

Page: 672

View: 2341

FUSION: INTEGRATED READING AND WRITING, Enhanced Edition, Book 1 connects the reading and writing processes for a streamlined learning process that also shows you how reading and writing are linked. Using a clear and colorful design, the book includes interesting professional and student writing models that will motivate you as you develop your reading and writing skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

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Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 1034

Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.