Media/Impact: An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1305890361

Category: Business & Economics

Page: 448

View: 9655

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also gives readers an insider's look at what it's like to work in each industry. In addition, it offers new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media/Impact: An Introduction to Mass Media, Enhanced

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 0495798169

Category: Business & Economics

Page: 448

View: 907

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today’s converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the business aspect of various media industries and provides concise histories of each industry before giving students an insider’s look at what it’s like to work in each environment. The new edition of this enduring bestseller includes discussions of the latest communications technology and its impact on society. The Enhanced Ninth Edition offers several key features, including a media literacy case study in each chapter, brand new Media/Impact boxes, detailed timelines, and an online resource center featuring videos, podcasts, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media/impact

An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Wadsworth Publishing Company

ISBN: 9780495571469

Category: Social Science

Page: 418

View: 4455

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, introduces students to today's converged mass media--its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it is like to work in each industry. The ninth edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.

An Introduction to Political Communication

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Author: Brian McNair

Publisher: Taylor & Francis

ISBN: 1136810129

Category: Language Arts & Disciplines

Page: 256

View: 866

An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media. Individual chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies. This fifth edition has been revised and updated to include: the 2008 US presidential election, and the early years of Barack Obama’s term the MPs’ expenses scandal in Britain, and the 2010 UK election campaign the growing role of bloggers and online pundits such as Guido Fawkes in the political agenda setting process the emergence of social media platforms such as Twitter, YouTube and Facebook, and their destabiising impact on the management of political crises all over the world, including the Iranian pro-reform protests of July 2009 and the Israeli atack on the anti-blockade flotilla of May 2010 the growing power of Wikileaks and other online information sources to challenge state control of classified information

An Introduction to Global Studies

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Author: Patricia J. Campbell,Aran MacKinnon,Christy R. Stevens

Publisher: John Wiley & Sons

ISBN: 1444329588

Category: Political Science

Page: 440

View: 8198

Taking an interdisciplinary approach, An Introduction to Global Studies presents readers with a solid introduction to the complex, interconnected forces and issues confronting today's globalized world. Introduces readers to major theories, key terms, concepts, and notable theorists Equips readers with the basic knowledge and conceptual tools necessary for thinking critically about the complex issues facing the global community Includes a variety of supplemental features to facilitate learning and enhance readers' understanding of the material

Preventing Interpersonal Violence Among Youth

An Introduction to School, Community, and Mass Media Strategies

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Author: William DeJong

Publisher: DIANE Publishing

ISBN: 0788125206

Category: Social Science

Page: 70

View: 8287

Reports on new violence prevention strategies. Reviews current school, community, and mass media strategies, and describes the most promising programs now in operation. Offers recommendations for how police and other criminal justice professionals can get involved by introducing the basic concepts and strategies of violence prevention. Designed to encourage even more criminal justice professionals to join this vital effort.

Looseleaf Introduction to Mass Communication: Media Literacy and Culture

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Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 9781259376504

Category: Language Arts & Disciplines

Page: 448

View: 5306

In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally, the new 9th edition will also feature SmartBook, the first and only adaptive reading experience, that highlights content based on what the individual student knows and doesn’t know, and provides focused help at that moment in need through targeted learning resources (including videos, animations, and other interactivities). SmartBook’s intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.

Kranke Gesellschaften

Soziales Gleichgewicht und Gesundheit

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Author: Richard G. Wilkinson

Publisher: Springer-Verlag

ISBN: 3709161800

Category: Medical

Page: 312

View: 2211

Ethics in Media Communications

Cases and Controversies

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Author: Louis A. Day

Publisher: Wadsworth Publishing Company

ISBN: N.A

Category: Business & Economics

Page: 480

View: 8433

ETHICS IN MEDIA COMMUNICATIONS uses case studies throughout each chapter to explore the principles of media ethics. Accessible writing style and coherency between chapters allow for coverage of advanced topics such as morally offensive content and media and privacy.

Health Communication and Mass Media

An Integrated Approach to Policy and Practice

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Author: Dr Benjamin R Bates,Dr Rukhsana Ahmed

Publisher: Gower Publishing, Ltd.

ISBN: 1472401646

Category: Business & Economics

Page: 272

View: 6232

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.

Online Journalism

Reporting, Writing, and Editing for New Media

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Author: Richard Craig

Publisher: Wadsworth Publishing Company

ISBN: N.A

Category: Business & Economics

Page: 284

View: 7570

Learn to report, write, and edit for online media with ONLINE JOURNALISM with InfoTrac ! Created specifically with the Internet in mind, this communication text will help you explore the writing opportunities associated with online media. Interviews with online professionals are included throughout the text to give you an idea of exactly what the job of the online journalist entails. A comprehensive Web site helps keep the book up to date and provides additional material, including sound clips of some of the book's interviewees.

Mass Media

An Introduction to Modern Communication

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Author: Ray Eldon Hiebert,Donald F. Ungurait,Thomas W. Bohn

Publisher: New York : Longman

ISBN: N.A

Category: Communication

Page: 536

View: 2198

Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced

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Author: Joseph Straubhaar,Robert LaRose,Lucinda Davenport

Publisher: Cengage Learning

ISBN: 0495570087

Category: Business & Economics

Page: 608

View: 9382

MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, ENHANCED SIXTH EDITION encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The Enhanced Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

From Reliable Sources

An Introduction to Historical Methods

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Author: Martha C. Howell,Walter Prevenier

Publisher: Cornell University Press

ISBN: 9780801485602

Category: Philosophy

Page: 207

View: 7439

A lively introduction to historical methodology, an overview of the techniques historians must master in order to reconstruct the past.

Questioning the Media

A Critical Introduction

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Author: John Downing,John D. H. Downing,Ali Mohammadi,Annabelle Sreberny

Publisher: SAGE

ISBN: 9780803971974

Category: Language Arts & Disciplines

Page: 511

View: 306

The Second Edition of this successful text has been updated and extensively revised to provide students with an engaging introduction to media studies. Practical and accessible, Questioning the Media invites readers to be active participants in the process of understanding the importance of the media today. New chapters on media and identity, global media influences, computer-mediated communication, feminist media theories, popular music and news coverage of AIDS enhance the previous collection of original works by distinguished contributors. With helpful introductions to each section and chapter, this innovative volume offers diverse critical perspectives on media studies, political economy, cultural studies, the Frankfurt School of Critical Theory, feminism, audience ethnography and cultural dependency. Students can examine thoroughly topics in mass culture, technology, international communication and more. Throughout the book sophisticated terms and concepts are explained, making this the ideal critical introduction to media studies.

Introduction to Politics and Society

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Author: Shaun Best

Publisher: SAGE

ISBN: 9780761971313

Category: Social Science

Page: 275

View: 398

Introduction to Politics and Society draws on examples from popular political culture in order to convey how politics operates in the contemporary world. Examples illustrate the meaning of theories and show the relevance of central theoretical debates. Planned and developed with an eye to the needs of students, the book is an extraordinary resource for undergraduate teaching and study needs. It will be required reading for undergraduate students in sociology, politics and social policy.

An Introduction to Environmental Biophysics

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Author: Gaylon S. Campbell,John M. Norman

Publisher: Springer Science & Business Media

ISBN: 9780387949376

Category: Science

Page: 286

View: 1804

From reviews of the first edition: "well organized . . . Recommended as an introductory text for undergraduates" -- AAAS Science Books and Films "well written and illustrated" -- Bulletin of the American Meteorological Society

The Impact of New Media on Radio Broadcast

Case Study of Capital FM (Kenya)

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Author: Thomas Muema,Joan Mwaura

Publisher: GRIN Verlag

ISBN: 3656117152

Category: Mass media

Page: 88

View: 9050

Projektarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Rundfunk und Unterhaltung, Sprache: Deutsch, Abstract: Among media and ICT platforms in Kenya, radio remains the most widely available, reaching directly into more than 85 percent of adults' homes in the country. Mobile phones are increasingly widespread, but they have not yet reached the near-universal coverage of radio. Fewer than half of all adults can watch TV in their homes, and other ICTs such as computers and MP3 players are available at home to only a tiny minority of Kenyans (AudienceScapes, 2011). Information communication technology includes any communication device or application, encompassing: radio, television, mobile phones, computer and network hardware and software, satellite systems and so on, as well as the various services and applications associated with them. The size and nature of the marketplace for radio has enlarged significantly since 2000, with over 50 new stations coming on-air, with at least 10 of them streaming online for worldwide listeners In particular, there has been an increase in vernacular-language stations, and the proliferation of these stations reflects a push towards addressing the various interests groups in the country. (Inter Media, 2005). The upsurge of stations is a result of liberalization of the airwaves, and listeners now have a wide range of listening choices, particularly entertainment services. ...]

The Design of Everyday Things

Psychologie und Design der alltäglichen Dinge

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Author: Norman Don

Publisher: Vahlen

ISBN: 3800648105

Category: Business & Economics

Page: 320

View: 3841

Apple, Audi, Braun oder Samsung machen es vor: Gutes Design ist heute eine kritische Voraussetzung für erfolgreiche Produkte. Dieser Klassiker beschreibt die fundamentalen Prinzipien, um Dinge des täglichen Gebrauchs umzuwandeln in unterhaltsame und zufriedenstellende Produkte. Don Norman fordert ein Zusammenspiel von Mensch und Technologie mit dem Ziel, dass Designer und Produktentwickler die Bedürfnisse, Fähigkeiten und Handlungsweisen der Nutzer in den Vordergrund stellen und Designs an diesen angepasst werden. The Design of Everyday Things ist eine informative und spannende Einführung für Designer, Marketer, Produktentwickler und für alle an gutem Design interessierten Menschen. Zum Autor Don Norman ist emeritierter Professor für Kognitionswissenschaften. Er lehrte an der University of California in San Diego und der Northwest University in Illinois. Mitte der Neunzigerjahre leitete Don Norman die Advanced Technology Group bei Apple. Dort prägte er den Begriff der User Experience, um über die reine Benutzbarkeit hinaus eine ganzheitliche Erfahrung der Anwender im Umgang mit Technik in den Vordergrund zu stellen. Norman ist Mitbegründer der Beratungsfirma Nielsen Norman Group und hat unter anderem Autohersteller von BMW bis Toyota beraten. „Keiner kommt an Don Norman vorbei, wenn es um Fragen zu einem Design geht, das sich am Menschen orientiert.“ Brand Eins 7/2013 „Design ist einer der wichtigsten Wettbewerbsvorteile. Dieses Buch macht Spaß zu lesen und ist von größter Bedeutung.” Tom Peters, Co-Autor von „Auf der Suche nach Spitzenleistungen“