Media/Impact: An Introduction to Mass Media, Enhanced

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 0495798169

Category: Business & Economics

Page: 448

View: 3313

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today’s converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the business aspect of various media industries and provides concise histories of each industry before giving students an insider’s look at what it’s like to work in each environment. The new edition of this enduring bestseller includes discussions of the latest communications technology and its impact on society. The Enhanced Ninth Edition offers several key features, including a media literacy case study in each chapter, brand new Media/Impact boxes, detailed timelines, and an online resource center featuring videos, podcasts, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Impact: An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1111346364

Category: Business & Economics

Page: 464

View: 823

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today’s world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today’s society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider’s look at what it’s like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 10th Edition are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including The New York Times, Washington Post, Los Angeles Times, Bloomberg, Advertising Age, The Wall Street Journal, and The New Yorker. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media/impact

An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Wadsworth Publishing Company

ISBN: 9780495571469

Category: Social Science

Page: 418

View: 4040

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, introduces students to today's converged mass media--its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it is like to work in each industry. The ninth edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.

An Introduction to Political Communication

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Author: Brian McNair

Publisher: Taylor & Francis

ISBN: 1136810129

Category: Language Arts & Disciplines

Page: 256

View: 2334

An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media. Individual chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies. This fifth edition has been revised and updated to include: the 2008 US presidential election, and the early years of Barack Obama’s term the MPs’ expenses scandal in Britain, and the 2010 UK election campaign the growing role of bloggers and online pundits such as Guido Fawkes in the political agenda setting process the emergence of social media platforms such as Twitter, YouTube and Facebook, and their destabiising impact on the management of political crises all over the world, including the Iranian pro-reform protests of July 2009 and the Israeli atack on the anti-blockade flotilla of May 2010 the growing power of Wikileaks and other online information sources to challenge state control of classified information

An Introduction to Global Studies

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Author: Patricia J. Campbell,Aran MacKinnon,Christy R. Stevens

Publisher: John Wiley & Sons

ISBN: 1444329588

Category: Political Science

Page: 440

View: 9611

Taking an interdisciplinary approach, An Introduction to Global Studies presents readers with a solid introduction to the complex, interconnected forces and issues confronting today's globalized world. Introduces readers to major theories, key terms, concepts, and notable theorists Equips readers with the basic knowledge and conceptual tools necessary for thinking critically about the complex issues facing the global community Includes a variety of supplemental features to facilitate learning and enhance readers' understanding of the material

Preventing Interpersonal Violence Among Youth

An Introduction to School, Community, and Mass Media Strategies

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Author: William DeJong

Publisher: DIANE Publishing

ISBN: 0788125206

Category: Social Science

Page: 70

View: 6705

Reports on new violence prevention strategies. Reviews current school, community, and mass media strategies, and describes the most promising programs now in operation. Offers recommendations for how police and other criminal justice professionals can get involved by introducing the basic concepts and strategies of violence prevention. Designed to encourage even more criminal justice professionals to join this vital effort.

Health Communication and Mass Media

An Integrated Approach to Policy and Practice

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Author: Dr Benjamin R Bates,Dr Rukhsana Ahmed

Publisher: Gower Publishing, Ltd.

ISBN: 1472401646

Category: Business & Economics

Page: 272

View: 1942

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.

Online Journalism

Reporting, Writing, and Editing for New Media

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Author: Richard Craig

Publisher: Wadsworth Publishing Company

ISBN: N.A

Category: Business & Economics

Page: 284

View: 7993

Learn to report, write, and edit for online media with ONLINE JOURNALISM with InfoTrac ! Created specifically with the Internet in mind, this communication text will help you explore the writing opportunities associated with online media. Interviews with online professionals are included throughout the text to give you an idea of exactly what the job of the online journalist entails. A comprehensive Web site helps keep the book up to date and provides additional material, including sound clips of some of the book's interviewees.

Mass Media

An Introduction to Modern Communication

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Author: Ray Eldon Hiebert,Donald F. Ungurait,Thomas W. Bohn

Publisher: New York : Longman

ISBN: N.A

Category: Communication

Page: 536

View: 989

From Reliable Sources

An Introduction to Historical Methods

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Author: Martha C. Howell,Walter Prevenier

Publisher: Cornell University Press

ISBN: 9780801485602

Category: Philosophy

Page: 207

View: 1426

A lively introduction to historical methodology, an overview of the techniques historians must master in order to reconstruct the past.

An Introduction to Environmental Biophysics

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Author: Gaylon S. Campbell,John M. Norman

Publisher: Springer Science & Business Media

ISBN: 9780387949376

Category: Science

Page: 286

View: 8282

From reviews of the first edition: "well organized . . . Recommended as an introductory text for undergraduates" -- AAAS Science Books and Films "well written and illustrated" -- Bulletin of the American Meteorological Society

Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced

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Author: Joseph Straubhaar,Robert LaRose,Lucinda Davenport

Publisher: Cengage Learning

ISBN: 0495570087

Category: Business & Economics

Page: 608

View: 1790

MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, ENHANCED SIXTH EDITION encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The Enhanced Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Introduction to Politics and Society

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Author: Shaun Best

Publisher: SAGE

ISBN: 9780761971313

Category: Social Science

Page: 275

View: 4106

Introduction to Politics and Society draws on examples from popular political culture in order to convey how politics operates in the contemporary world. Examples illustrate the meaning of theories and show the relevance of central theoretical debates. Planned and developed with an eye to the needs of students, the book is an extraordinary resource for undergraduate teaching and study needs. It will be required reading for undergraduate students in sociology, politics and social policy.

The Impact of New Media on Radio Broadcast

Case Study of Capital FM (Kenya)

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Author: Thomas Muema,Joan Mwaura

Publisher: GRIN Verlag

ISBN: 3656117152

Category: Mass media

Page: 88

View: 3212

Projektarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Rundfunk und Unterhaltung, Sprache: Deutsch, Abstract: Among media and ICT platforms in Kenya, radio remains the most widely available, reaching directly into more than 85 percent of adults' homes in the country. Mobile phones are increasingly widespread, but they have not yet reached the near-universal coverage of radio. Fewer than half of all adults can watch TV in their homes, and other ICTs such as computers and MP3 players are available at home to only a tiny minority of Kenyans (AudienceScapes, 2011). Information communication technology includes any communication device or application, encompassing: radio, television, mobile phones, computer and network hardware and software, satellite systems and so on, as well as the various services and applications associated with them. The size and nature of the marketplace for radio has enlarged significantly since 2000, with over 50 new stations coming on-air, with at least 10 of them streaming online for worldwide listeners In particular, there has been an increase in vernacular-language stations, and the proliferation of these stations reflects a push towards addressing the various interests groups in the country. (Inter Media, 2005). The upsurge of stations is a result of liberalization of the airwaves, and listeners now have a wide range of listening choices, particularly entertainment services. ...]

Looseleaf Introduction to Mass Communication: Media Literacy and Culture

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Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 9781259376504

Category: Language Arts & Disciplines

Page: 448

View: 9521

In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally, the new 9th edition will also feature SmartBook, the first and only adaptive reading experience, that highlights content based on what the individual student knows and doesn’t know, and provides focused help at that moment in need through targeted learning resources (including videos, animations, and other interactivities). SmartBook’s intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.

Librarianship as a Bridge to an Information and Knowledge Society in Africa

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Author: Alli Mcharazo,Sjoerd Koopman

Publisher: Walter de Gruyter

ISBN: 3598440251

Category: Language Arts & Disciplines

Page: 248

View: 3407

Knowledge Management was the theme of the Standing Conference of Eastern, Central and Southern African Library and Information Associations (SCECSAL XVII) in 2006. This selection of conference papers provides a cross-disciplinary approach to knowledge, information and development and how the three together can mould a new and more informed society. The challenge is to make our libraries more people-centered and Afro-centric, not simply serving the interests of the elite and paying little attention to the plight of the less well off. This needs to change, with libraries becoming more inclusive and serving the needs of all. These papers raise provocative questions, and provide an insight into the struggle of information services in this part of Africa to be part of an emerging information and knowledge society.

New Media

A Critical Introduction

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Author: Martin Lister,Jon Dovey,Seth Giddings,Iain Grant,Kieran Kelly

Publisher: Routledge

ISBN: 1134083823

Category: Language Arts & Disciplines

Page: 448

View: 3488

New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. The authors introduce a wide variety of topics including: how to define the characteristics of new media; social and political uses of new media and new communications; new media technologies, politics and globalization; everyday life and new media; theories of interactivity, simulation, the new media economy; cybernetics, cyberculture, the history of automata and artificial life. Substantially updated from the first edition to cover recent theoretical developments, approaches and significant technological developments, this is the best and by far the most comprehensive textbook available on this exciting and expanding subject. At www.newmediaintro.com you will find: additional international case studies with online references specially created You Tube videos on machines and digital photography a new ‘Virtual Camera’ case study, with links to short film examples useful links to related websites, resources and research sites further online reading links to specific arguments or discussion topics in the book links to key scholars in the field of new media.

Medicine, the Market and the Mass Media

Producing Health in the Twentieth Century

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Author: Reader in History in the Department of Public Health Virginia Berridge,Virginia Berridge,Kelly Loughlin

Publisher: Routledge

ISBN: 1134408560

Category: Health & Fitness

Page: 320

View: 1502

This collection opens up the post war history of public health to sustained research-based historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years. Taking a broad perspective the book examines developments in Western Europe, and the relationships between Europe and the US. The essays looks at the dual legacy of social medicine through health services and health promotion, and analyse the role of mass media along with the connections between public health and industry. This international collection will appeal to public health professionals, students of the history of medicince and of heath policy