Social Media Communication

Concepts, Practices, Data, Law and Ethics

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Author: Jeremy Harris Lipschultz

Publisher: Taylor & Francis

ISBN: 1315388138

Category:

Page: N.A

View: 7541

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

Games and Activities for Media, Communication, and Cultural Studies Students

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Author: Arthur Asa Berger

Publisher: Rowman & Littlefield

ISBN: 9780742530447

Category: Education

Page: 87

View: 1959

Based on class activities and assignments used by the author over nearly forty years of teaching, Games and Activities for Media, Communication, and Cultural Studies Students is a natural accompaniment for texts in media or cultural studies and communication courses. Berger has put together a range of activities that will help students apply the ideas and concepts learned about media and communication to films, television programs, advertisements, and other media texts. It also gives tips to students and professors on how to create new games and includes a glossary of communication and cultural studies terms. Games and Activities will help turn textbook concepts into useful applications. Visit our website for sample chapters!

Social Media Communication im Personalmarketing: Eine Studie zu M”glichkeiten und Implementierung am Beispiel des Auszubildenden-Recruitings der DACHSER GmbH & Co. KG

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Author: Maxim Weinmann

Publisher: Diplomica Verlag

ISBN: 3842886055

Category: Business & Economics

Page: 196

View: 8891

Das vorliegende Buch befasst sich mit dem Thema des Web 2.0 und der Social Media Communication sowie den sich daraus ergebenden Einsatzmöglichkeiten im Auszubildenden-Recruiting. Durch O’Reillys Prinzipien wird das Verständnis des Web 2.0 vermittelt und darauf aufbauend diverse Tools des Web 2.0 auf ihre Einsatzmöglichkeiten im Auszubildenden-Recruitment analysiert. Die Analyse des Ausbildungsmarktes in Hinblick auf den gesellschaftlichen Wandel, einen prognostizierten Mangel an Fachkräften sowie die Besonderheiten in der Logistik-Branche bilden die Grundlage für die Einführung der Instrumente des Web 2.0. Am Beispiel der DACHSER GmbH & Co. KG wird Unternehmen in Spedition, Transport, Logistik und darüber hinaus eine Möglichkeit aufgezeigt, diesen Problemen zu begegnen. Anhand dieses Buches werden die Implementierung einer Facebook-Karriereseite im Auszubildendenmarketing der DACHSER GmbH & Co. KG detailliert aufgezeigt und von der Strategiefindung bis zur Möglichkeit der Erfolgsauswertung dargelegt. Abschließend werden Denkanstöße und neue Einsatzmöglichkeiten des Web 2.0 in Unternehmen dargestellt.

Reclaiming the Media

Communication Rights and Democratic Media Roles

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Author: Bart Cammaerts,Nico Carpentier

Publisher: Intellect Books

ISBN: 1841501638

Category: Language Arts & Disciplines

Page: 292

View: 9596

The book addresses whether the contemporary media conjuncture offers enough to our democracies, how their democratic investment can be deepened and how our communication rights can be expanded.

Analyzing Media

Communication Technologies as Symbolic and Cognitive Systems

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Author: James W. Chesebro,Dale A. Bertelsen

Publisher: Guilford Press

ISBN: 9781572304192

Category: Language Arts & Disciplines

Page: 228

View: 372

For the past 25 years, critics of communication have focused on the content and form of verbal and nonverbal communication, while for the most part neglecting what traditionally has been considered a technical rather than a critical issue - the impact of how messages are produced or formatted in the various media. Topics such as the sexual and violent content of television and films, the meaning of pornography, and the persuasive efforts of advertisers largely have been examined with the use of social science methodologies that ignore the behavioral and message-generating implications of specific media systems themselves. Filling a significant void in the literature, this volume eschews the notion of communication technologies as neutral conduits, and instead depicts them as active and creative determinants of meaning. In doing so, it offers an illuminating examination of the dynamic relationships among communication, cognition, and social organization. Providing a framework for the chapters that follow, the first section of the book presents a history of human communication from a technological perspective, explores the integral role of communication technologies in everyday life, and isolates the ways in which criticism can function as an assessment system. Three specific technological cultures that define human communication are identified: the oral, the literate, and the electronic. The authors identify structural features and discuss the social implications of each. They also provide descriptions, interpretations, and evaluations of these technological cultures, and show how criticism changes when the media of transmission is taken into account. The book concludes with a cogentdiscussion of a range of topics surrounding media criticism, such as its pedagogical implications, how multiple selves can exist in a world of varied communication technologies, the integration of communication technologies, and how media studies should be incorporated into the disc

Social Media Communication

Einsatz und Handlungsempfehlungen der integrierten Web 2.0 Unternehmenskommunikation

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Author: Sabrina Kapitza

Publisher: GRIN Verlag

ISBN: 3640873157

Category:

Page: 128

View: 7222

Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Fachhochschule Dusseldorf, Veranstaltung: Kommunikationswirtschaft, Sprache: Deutsch, Anmerkungen: Case Studie Vodafone Deutschland, Abstract: Das Bedurfnis nach Kommunikation ist so alt wie die Menschheit selber. Prahistorische Hohlenmalereien, agyptische Hieroglyphen, phonetische Bildzeichen oder indianische Trommel- und Rauchzeichen belegen genau dieses.1 Das Grundbedurfnis sich mitzuteilen und wichtige Informationen weiterzugeben, verstand die Menschheit von jeher, manchmal sogar uber die Jahrtausende hinaus. Kommunikation ist der Schlussel des menschlichen Zusammenlebens, dass je-doch eine technische Revolution, namens Word Wide Web (WWW), in den 90er Jahren die Moglichkeit bieten wurde, weltweit uber alle Landergrenzen hinweg zu kommunizieren, war nicht absehbar. Seitdem hat sich das WWW kontinuierlich weiterentwickelt und, einerseits aufgrund neuartiger Technologien, andererseits aufgrund eines veranderten Nutzerverhaltens, einen revolutionaren Wandel erfahren. Spatestens seit der ersten Web 2.0 Conference," nach dem zerplatzen der sogenannten Dotcom-Blase im Jahre 2004, sind Schlagworte wie Web 2.0" und Social Media" in aller Munde. Der Siegeszug des Internets, welcher erst langsam und spater rasant von Statten ging, kann heute sogar als eine Art Renaissance" der Kommunikation angesehen werden. Dieser Siegeszug fand im Jahr 2006 einen medienwirksamen Hohepunkt. Das TIME Magazine kurte die Internetnutzer als Person of the year 2006." Diese Auszeichnung war bis dahin einflussreichen Personlichkeiten wie Martin Luther King vorbehalten. TIME kundigte hiermit den Durchbruch einer digitalen Revolution an, da es die Nutzer und Nutzerinnen sind, die den Inhalt des Webs bestimmen: "Person of the Year: You - Yes, you. You control the Information Age. Welcome to your world." Mit der beschriebenen Revolution des Webs, geht auch

Media, Communication, Culture

A Global Approach

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Author: James Lull

Publisher: John Wiley & Sons

ISBN: 0745667570

Category: Social Science

Page: 318

View: 4212

Media, Communication, Culture offers a bold and comprehensive analysis of developments in the field amidst the effects of postmodernism and globalization. James Lull, one of the leading scholars in the discipline, draws from a wide range of social and cultural theory, including the work of John B. Thompson, Thomas Sowell, Nestor Garcia Canclini, Anthony Giddens and Samuel P. Huntington, to formulate a well balanced and highly original account of key contemporary developments worldwide. The first edition of Media, Communication, Culture became a well established introductory text. For this new edition coverage has been expanded from six to ten chapters, and has been thoroughly updated to include all new developments in the field. In his familiar and accessible style, Lull brings to life a diverse range of examples and mini case studies which will prove invaluable to the reader. These range from the hip-hop hybrids of New Zealand's Maori youth and the vastly divergent meaning of race and culture in Brazil and the United States to the global impact of McDonalds and Microsoft. Complex theoretical ideas such as globalization, symbolic power, popular culture, ideology, consciousness, hegemony, social rules, media audience, cultural territory, and superculture are explained in a clear and engaging way that challenges traditional understandings. By connecting major streams of theory to the latest trends in the global cultural mix, the book provides a fresh and unsurpassed introduction to media, communication and cultural studies. It will prove essential reading for undergraduates and above in the fields of media studies, communication studies, cultural studies and the sociology of culture.

Mass Communication

Living in a Media World

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Author: Ralph E. Hanson

Publisher: SAGE Publications

ISBN: 1506358578

Category: Language Arts & Disciplines

Page: 488

View: 5989

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Media Performance

Mass Communication and the Public Interest

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Author: Denis McQuail

Publisher: SAGE

ISBN: 9781446232682

Category: Mass media

Page: 368

View: 7930

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts. Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice.

An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign

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Author: Benjamin R. Warner,Dianne G. Bystrom,Mitchell S. McKinney Ph.D.,Mary C. Banwart

Publisher: ABC-CLIO

ISBN: 1440860661

Category: Political Science

Page: 415

View: 6543

Written by leading scholars in the field of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign. • Provides detailed coverage of the most salient issues in the 2016 campaign from multiple perspectives and frames of reference • Presents contributions from top scholars in political communication representing the very best doctoral programs in the field, including numerous past presidents of the National Communication Association's political communication division • Includes all-original, multi-methodological, quantitative and qualitative research, giving readers a fuller understanding of the trends in and effects and content of political communication in the election

Effective Media Communication During Public Health Emergencies

A WHO Field Guide

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Author: Randall N. Hyer,World Health Organization,Vincent T. Covello

Publisher: World Health Organization

ISBN: 9241547049

Category: Medical

Page: 53

View: 4322

Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally support calm a nervous public provide much-needed information encourage cooperative behaviors and help save lives. This handbook presents an integrated, principle-based approach to media communication for those dealing with public health emergencies. Topics covered include how journalists gather and process information about public health emergencies, steps for planning and implementing an effective media communication program, identifying and reaching target audiences, media interviews, avoiding traps and pitfalls, and preparing key messages. It is designed to improve those skills needed for preparing and delivering public health messages during an emergency. It will be useful to public health and government officials, senior managers in public and private sector organizations, hospital managers, public information officers, and experts responsible for communicating with the media. The Field Guide produced as a separate book summarizes the practical steps that can be taken to strengthen and enhance efforts made in this area. The target audiences for the Field Guide are WHO offices, field personnel, and public health officials who are unfamiliar with media interactions or who wish to sharpen their skills in this area. Companion volume link: Handbook

Mass Communication in India (4th Edition)

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Author: Keval J. Kumar

Publisher: Jaico Publishing House

ISBN: 8172243731

Category: Business & Economics

Page: 408

View: 9749

Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.

McQuail's Mass Communication Theory

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Author: Denis McQuail

Publisher: SAGE

ISBN: 9781446244029

Category: Social Science

Page: 632

View: 2819

"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Media Today

An Introduction to Mass Communication

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Author: Joseph Turow

Publisher: Taylor & Francis

ISBN: 1136864024

Category: Language Arts & Disciplines

Page: 656

View: 348

Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.

Teaching Mass Communication

A Guide to Better Instruction

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Author: Michael D. Murray,Anthony J. Ferri

Publisher: Greenwood Publishing Group

ISBN: 9780275941567

Category: Education

Page: 269

View: 4976

This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids.

Social Media

Communication, Sharing and Visibility

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Author: Graham Meikle

Publisher: Routledge

ISBN: 1134661037

Category: Social Science

Page: 186

View: 3311

Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media. From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

Theories of mass communication

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Author: Melvin Lawrence DeFleur,Sandra Ball-Rokeach

Publisher: Allyn & Bacon

ISBN: N.A

Category: Language Arts & Disciplines

Page: 368

View: 9406

This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.

The Circuit of Mass Communication

Media Strategies, Representation and Audience Reception in the AIDS Crisis

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Author: David Miller

Publisher: SAGE

ISBN: 9780803977037

Category: Social Science

Page: 248

View: 7985

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response

Beyond Media

New Approaches to Mass Communication

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Author: Richard Wade Budd,Brent D. Ruben

Publisher: Transaction Publishers

ISBN: 9781412818094

Category: Language Arts & Disciplines

Page: 292

View: 5109

This revised and enlarged edition provides a fresh look at mass communication theory and the institutions of mass communication. "Beyond Media "broadens and redefines the concept of mass communication to include all institutions which contribute to the mass production and distribution of information within society, including television, film, newspapers, books and magazines, as well as museums, libraries, popular art, politics, theater, religion and architecture. The book begins with a new preface examining the role of mass communication and related institutions in the Information Age. It is followed by an extensive chapter tracing the development of the traditional concept of mass communication, with a dialogue between Lee Thayer and Leslie Moeller, two prominent scholars in the field. A summary of important theories and research findings in the field completes this section. Eight chapters follow which examine other major mass media institutions. Key figures from each field, Victor Danilov on museums, David Davidson on libraries, Paola Soleri on architecture, Roberta Mueller on art, Richard Rudman on politics, James Hitchcock on the church, Vincent Sardi on restaurants, and Ken Weissman and Maxine Fox on theater, discuss the roles of their respective institutions in the mass production and distribution of information.