Social Media Communication im Personalmarketing: Eine Studie zu M”glichkeiten und Implementierung am Beispiel des Auszubildenden-Recruitings der DACHSER GmbH & Co. KG

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Author: Maxim Weinmann

Publisher: Diplomica Verlag

ISBN: 3842886055

Category: Business & Economics

Page: 196

View: 9269

Das vorliegende Buch befasst sich mit dem Thema des Web 2.0 und der Social Media Communication sowie den sich daraus ergebenden Einsatzmöglichkeiten im Auszubildenden-Recruiting. Durch O’Reillys Prinzipien wird das Verständnis des Web 2.0 vermittelt und darauf aufbauend diverse Tools des Web 2.0 auf ihre Einsatzmöglichkeiten im Auszubildenden-Recruitment analysiert. Die Analyse des Ausbildungsmarktes in Hinblick auf den gesellschaftlichen Wandel, einen prognostizierten Mangel an Fachkräften sowie die Besonderheiten in der Logistik-Branche bilden die Grundlage für die Einführung der Instrumente des Web 2.0. Am Beispiel der DACHSER GmbH & Co. KG wird Unternehmen in Spedition, Transport, Logistik und darüber hinaus eine Möglichkeit aufgezeigt, diesen Problemen zu begegnen. Anhand dieses Buches werden die Implementierung einer Facebook-Karriereseite im Auszubildendenmarketing der DACHSER GmbH & Co. KG detailliert aufgezeigt und von der Strategiefindung bis zur Möglichkeit der Erfolgsauswertung dargelegt. Abschließend werden Denkanstöße und neue Einsatzmöglichkeiten des Web 2.0 in Unternehmen dargestellt.

Social Media Communication

Einsatz und Handlungsempfehlungen der integrierten Web 2.0 Unternehmenskommunikation

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Author: Sabrina Kapitza

Publisher: GRIN Verlag

ISBN: 3640873157

Category:

Page: 128

View: 7161

Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Fachhochschule Dusseldorf, Veranstaltung: Kommunikationswirtschaft, Sprache: Deutsch, Anmerkungen: Case Studie Vodafone Deutschland, Abstract: Das Bedurfnis nach Kommunikation ist so alt wie die Menschheit selber. Prahistorische Hohlenmalereien, agyptische Hieroglyphen, phonetische Bildzeichen oder indianische Trommel- und Rauchzeichen belegen genau dieses.1 Das Grundbedurfnis sich mitzuteilen und wichtige Informationen weiterzugeben, verstand die Menschheit von jeher, manchmal sogar uber die Jahrtausende hinaus. Kommunikation ist der Schlussel des menschlichen Zusammenlebens, dass je-doch eine technische Revolution, namens Word Wide Web (WWW), in den 90er Jahren die Moglichkeit bieten wurde, weltweit uber alle Landergrenzen hinweg zu kommunizieren, war nicht absehbar. Seitdem hat sich das WWW kontinuierlich weiterentwickelt und, einerseits aufgrund neuartiger Technologien, andererseits aufgrund eines veranderten Nutzerverhaltens, einen revolutionaren Wandel erfahren. Spatestens seit der ersten Web 2.0 Conference," nach dem zerplatzen der sogenannten Dotcom-Blase im Jahre 2004, sind Schlagworte wie Web 2.0" und Social Media" in aller Munde. Der Siegeszug des Internets, welcher erst langsam und spater rasant von Statten ging, kann heute sogar als eine Art Renaissance" der Kommunikation angesehen werden. Dieser Siegeszug fand im Jahr 2006 einen medienwirksamen Hohepunkt. Das TIME Magazine kurte die Internetnutzer als Person of the year 2006." Diese Auszeichnung war bis dahin einflussreichen Personlichkeiten wie Martin Luther King vorbehalten. TIME kundigte hiermit den Durchbruch einer digitalen Revolution an, da es die Nutzer und Nutzerinnen sind, die den Inhalt des Webs bestimmen: "Person of the Year: You - Yes, you. You control the Information Age. Welcome to your world." Mit der beschriebenen Revolution des Webs, geht auch

Effective Media Communication During Public Health Emergencies

A WHO Field Guide

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Author: Randall N. Hyer,World Health Organization,Vincent T. Covello

Publisher: World Health Organization

ISBN: 9241547049

Category: Medical

Page: 53

View: 5653

Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally support calm a nervous public provide much-needed information encourage cooperative behaviors and help save lives. This handbook presents an integrated, principle-based approach to media communication for those dealing with public health emergencies. Topics covered include how journalists gather and process information about public health emergencies, steps for planning and implementing an effective media communication program, identifying and reaching target audiences, media interviews, avoiding traps and pitfalls, and preparing key messages. It is designed to improve those skills needed for preparing and delivering public health messages during an emergency. It will be useful to public health and government officials, senior managers in public and private sector organizations, hospital managers, public information officers, and experts responsible for communicating with the media. The Field Guide produced as a separate book summarizes the practical steps that can be taken to strengthen and enhance efforts made in this area. The target audiences for the Field Guide are WHO offices, field personnel, and public health officials who are unfamiliar with media interactions or who wish to sharpen their skills in this area. Companion volume link: Handbook

Media Communication

An Introduction to Theory and Process

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Author: James Watson

Publisher: Macmillan International Higher Education

ISBN: 1137265884

Category: Social Science

Page: 472

View: 5718

The media is at the heart of cultural, social, political and economic events throughout the world. But how is the role and influence of mass media evolving? Who controls what the media tell us? What impact is new technology on the media as we know it? Building on the success of previous editions, Media Communication 3e continues to explore the changing media climate of the 21st Century. With each chapter showing how theory can be related to our everyday experience of the media, the book makes the most complex ideas easy to understand. All the key topics for first year study are introduced and broken down into manageable chunks, as the book examines the role, ownership and constraints of media production, explaining essential terminology along the way. Packed with memorable examples from international media coverage of world affairs, this new edition explores important contemporary topics from public service broadcasting and network communication to web 2.0 and citizen journalism. With helpful features, including an extensive glossary, further reading and suggestions for discussion, this third edition provides an essential resource for all those studying media and communication.

Journalism and Mass Communication in Africa

Cameroon

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Author: Festus Eribo,Enoh Tanjong

Publisher: Lexington Books

ISBN: 9780739103777

Category: Political Science

Page: 168

View: 3287

Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.

Social Media Communication

Concepts, Practices, Data, Law and Ethics

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Author: Jeremy Harris Lipschultz

Publisher: Taylor & Francis

ISBN: 1315388138

Category:

Page: N.A

View: 9617

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

Personalisation in Mass Media Communication

British online news between public and private

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Author: Daniela Landert

Publisher: John Benjamins Publishing Company

ISBN: 902727083X

Category: Language Arts & Disciplines

Page: 294

View: 6159

It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative immediacy, for instance in the form of direct speech and first and second person pronouns. This model is applied to data from five British online news sites, demonstrating how individual features contribute to personalisation, how different features interact, and what personalisation strategies are used by news sites of different market orientations.

Media, Communication, Culture

A Global Approach

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Author: James Lull

Publisher: John Wiley & Sons

ISBN: 0745667570

Category: Social Science

Page: 318

View: 1256

Media, Communication, Culture offers a bold and comprehensive analysis of developments in the field amidst the effects of postmodernism and globalization. James Lull, one of the leading scholars in the discipline, draws from a wide range of social and cultural theory, including the work of John B. Thompson, Thomas Sowell, Nestor Garcia Canclini, Anthony Giddens and Samuel P. Huntington, to formulate a well balanced and highly original account of key contemporary developments worldwide. The first edition of Media, Communication, Culture became a well established introductory text. For this new edition coverage has been expanded from six to ten chapters, and has been thoroughly updated to include all new developments in the field. In his familiar and accessible style, Lull brings to life a diverse range of examples and mini case studies which will prove invaluable to the reader. These range from the hip-hop hybrids of New Zealand's Maori youth and the vastly divergent meaning of race and culture in Brazil and the United States to the global impact of McDonalds and Microsoft. Complex theoretical ideas such as globalization, symbolic power, popular culture, ideology, consciousness, hegemony, social rules, media audience, cultural territory, and superculture are explained in a clear and engaging way that challenges traditional understandings. By connecting major streams of theory to the latest trends in the global cultural mix, the book provides a fresh and unsurpassed introduction to media, communication and cultural studies. It will prove essential reading for undergraduates and above in the fields of media studies, communication studies, cultural studies and the sociology of culture.

From Twitter to Tahrir Square: Ethics in Social and New Media Communication [2 volumes]

Ethics in Social and New Media Communication

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Author: Bala A. Musa,Jim Willis

Publisher: ABC-CLIO

ISBN: 1440828423

Category: Social Science

Page: 707

View: 1287

This timely guide examines the influence of social media in private, public, and professional settings, particularly the ethical implications of the cultural changes and trends created by their use. • Features expert contributors from different academic backgrounds to provide varied perspectives • Integrates theoretical analysis with practical solutions to stimulate critical thinking while engaging interest • Includes practical guidelines for navigating a changing media environment • Reveals how ancient Chinese philosophies can provide a framework for ethics in social and new media • Provides helpful criteria for working responsibly with social networking sites

New Media Communication Skills for Engineers and IT Professionals: Trans-National and Trans-Cultural Demands

Trans-National and Trans-Cultural Demands

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Author: Patil, Arun

Publisher: IGI Global

ISBN: 1466602449

Category: Technology & Engineering

Page: 272

View: 7179

The communication demands expected of today’s engineers and information technology professionals immersed in multicultural global enterprises are unsurpassed. New Media Communication Skills for Engineers and IT Professionals: Trans-National and Trans-Cultural Demands provides new and experienced practitioners, academics, employers, researchers, and students with international examples of best practices in new, as well as traditional, communication skills in increasingly trans-cultural, digitalized, hypertext environments. This book will be a valuable addition to the existing literature and resources in communication skills in both organizational and higher educational settings, giving readers comprehensive insights into the proficient use of a broad range of communication critical for effective professional participation in the globalized and digitized communication environments that characterize current engineering and IT workplaces.

Intelligent Integrated Media Communication Techniques

COST 254 & COST 276

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Author: Jurij F. Tasic,Mohamed Najim,Michael Ansorge

Publisher: Springer Science & Business Media

ISBN: 1402075529

Category: Technology & Engineering

Page: 418

View: 3523

This volume contains many examples and applied methods explaining the basic architecture of the mobile terminals. It includes sufficient introductory material to enabling even non-expert readers to understand the topics and to make a step towards system integration of complex future applications.

How to Get a 2:1 in Media, Communication and Cultural Studies

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Author: Noel R Williams

Publisher: SAGE

ISBN: 0761949119

Category: Social Science

Page: 230

View: 5042

How can you succeed in media, communication and cultural studies? How can you sort out your dissertation? This guide defines the field, provides easy tips on being a good learner and supplies a trouble-shooting and problem solving guide for all aspects of your study.

International Media Communication in a Global Age

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Author: Guy Golan,Thomas Johnson,Wayne Wanta

Publisher: Routledge

ISBN: 1135838836

Category: Social Science

Page: 488

View: 6091

This volume provides a comprehensive examination of key issues regarding global communication, focusing particularly on international news and strategic communication. It addresses those news factors that influence the newsworthiness of international events, providing a synthesis of both theoretical and practical studies that highlight the complicated nature of the international news selection process. It also deals with international news coverage, presenting research on the cross-national and cross-cultural nature of media coverage of global events, in the interdisciplinary context of research on political communication, war coverage, new technologies and online communication. The work concludes with a focus on global strategic communications: in the age of globalization, global economies and cross-national media ownership, chapters here provide readers with some of the most up-to-date research on international advertising, public relations and other key issues in international communications. With contributions from many of the leading scholars in the field of international media communication research, this collection presents a valuable resource for advancing knowledge and understanding of the complicated international communication phenomenon. It will be of value to upper-level undergraduates and graduate students in mass media and communication programs, and to scholars whose research focuses on global communication research.

Games and Activities for Media, Communication, and Cultural Studies Students

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Author: Arthur Asa Berger

Publisher: Rowman & Littlefield

ISBN: 9780742530447

Category: Social Science

Page: 87

View: 878

Based on class activities and assignments used by the author over nearly forty years of teaching, Games and Activities for Media, Communication, and Cultural Studies Students is a natural accompaniment for texts in media or cultural studies and communication courses. Berger has put together a range of activities that will help students apply the ideas and concepts learned about media and communication to films, television programs, advertisements, and other media texts. It also gives tips to students and professors on how to create new games and includes a glossary of communication and cultural studies terms. Games and Activities will help turn textbook concepts into useful applications. Visit our website for sample chapters!

Mass Communication and American Social Thought

Key Texts, 1919-1968

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Author: John Durham Peters,Peter Simonson

Publisher: Rowman & Littlefield

ISBN: 9780742528390

Category: Language Arts & Disciplines

Page: 530

View: 826

This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

Mass Communication and Public Health

Complexities and Conflicts

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Author: Charles K. Atkin,Lawrence Wallack

Publisher: SAGE

ISBN: 9780803939257

Category: Language Arts & Disciplines

Page: 198

View: 8641

This book increases our understanding of the influences of mass media on health issues and problems. It explores shared responsibilities among media and public health professionals and designs strategies and sets priorities for influencing policy makers who deal with health issues. The discussions are centred around conflicts within various public health, media and academic communities. Contributors also address the complexities of the health information to be conveyed, as well as audience responses to health content in the media. The book provides a foundation for mass media and public health professionals to understand each other better and to work together more effectively for improved public health.

McQuail's Mass Communication Theory

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Author: Denis McQuail

Publisher: SAGE

ISBN: 9781446244029

Category: Social Science

Page: 632

View: 4050

"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Anthropology & Mass Communication

Media and Myth in the New Millennium

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Author: Mark Allen Peterson

Publisher: Berghahn Books

ISBN: 9781571812780

Category: Social Science

Page: 321

View: 4125

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists.