Media and Communication Research

An Introduction to Qualitative and Quantitative Approaches

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Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 9780761918530

Category: Language Arts & Disciplines

Page: 295

View: 9703

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches

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Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 1412987776

Category: Language Arts & Disciplines

Page: 341

View: 8881

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.

Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches

Communication, Communication

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1467219932

Category: Education

Page: 33

View: 3411

Facts101 is your complete guide to Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Ideology and Utopia

An Introduction to the Sociology of Knowledge

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Author: Karl Mannheim,Louis Wirth

Publisher: Trieste Publishing

ISBN: 9780649610624

Category:

Page: 360

View: 3121

Trieste Publishing has a massive catalogue of classic book titles. Our aim is to provide readers with the highest quality reproductions of fiction and non-fiction literature that has stood the test of time. The many thousands of books in our collection have been sourced from libraries and private collections around the world.The titles that Trieste Publishing has chosen to be part of the collection have been scanned to simulate the original. Our readers see the books the same way that their first readers did decades or a hundred or more years ago. Books from that period are often spoiled by imperfections that did not exist in the original. Imperfections could be in the form of blurred text, photographs, or missing pages. It is highly unlikely that this would occur with one of our books. Our extensive quality control ensures that the readers of Trieste Publishing's books will be delighted with their purchase. Our staff has thoroughly reviewed every page of all the books in the collection, repairing, or if necessary, rejecting titles that are not of the highest quality. This process ensures that the reader of one of Trieste Publishing's titles receives a volume that faithfully reproduces the original, and to the maximum degree possible, gives them the experience of owning the original work.We pride ourselves on not only creating a pathway to an extensive reservoir of books of the finest quality, but also providing value to every one of our readers. Generally, Trieste books are purchased singly - on demand, however they may also be purchased in bulk. Readers interested in bulk purchases are invited to contact us directly to enquire about our tailored bulk rates.

Doing Media Research

An Introduction

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Author: Susanna Hornig Priest

Publisher: SAGE

ISBN: 1412960975

Category: Language Arts & Disciplines

Page: 248

View: 7382

Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Essentials of Mass Communication Theory

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Author: Arthur Asa Berger

Publisher: SAGE Publications

ISBN: 1506338186

Category: Language Arts & Disciplines

Page: 224

View: 6991

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Media Research Techniques

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Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 9780761915379

Category: Language Arts & Disciplines

Page: 175

View: 4359

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Media Analysis Techniques

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Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 1412987768

Category: Performing Arts

Page: 260

View: 5124

In the Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media research methods and techniques. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation--semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory--that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, it includes a glossary, study guides, and the author's own illustrations.

Narratives in Popular Culture, Media, and Everyday Life

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Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 0761903453

Category: Language Arts & Disciplines

Page: 200

View: 305

Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.

Media and Communication Research Methods

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Author: Anders Hansen,David Machin

Publisher: Macmillan International Higher Education

ISBN: 1137272252

Category: Art

Page: 328

View: 6263

Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Die Street Corner Society

Die Sozialstruktur eines Italienerviertels

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Author: William Foote Whyte

Publisher: Walter de Gruyter

ISBN: 9783110152272

Category:

Page: 386

View: 3618

Qualitative Interviews

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Author: Sabina Misoch

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 3110354616

Category: Social Science

Page: 301

View: 6298

Qualitative interviews are a key tool in modern research practice. What are the different forms of the qualitative interview? Which method is suitable for which situation? How does one conduct qualitative interviews in practice? The book answers these and other questions by presenting methodological principles and different interview methods with schemata, figures, and examples, along with a discussion of their advantages and disadvantages.

A Handbook of Media and Communication Research

Qualitative and Quantitative Methodologies

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Author: Klaus Bruhn Jensen

Publisher: Routledge

ISBN: 1136597646

Category: Language Arts & Disciplines

Page: 448

View: 1601

A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

Media and Left

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Author: N.A

Publisher: BRILL

ISBN: 9004272933

Category: Social Science

Page: 270

View: 3477

This volume applies a critical lens to our understanding of how mass communication impacts our understanding of and potential for meaningful social change in the global political economy.

Qualitative Research Methods for Media Studies

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Author: Bonnie S. Brennen

Publisher: Routledge

ISBN: 1136200878

Category: Social Science

Page: 248

View: 1202

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Methoden der empirischen Kommunikationsforschung

Eine Einführung

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Author: Hans-Bernd Brosius,Alexander Haas,Friederike Koschel

Publisher: Springer-Verlag

ISBN: 353194214X

Category: Language Arts & Disciplines

Page: 238

View: 9899

Dieses Buch ist eine Einführung in die wesentlichen Methoden der empirischen Kommunikationswissenschaft. Es wendet sich insbesondere an Studierende der Kommunikations- und Medienwissenschaft, die erste Erfahrung mit empirischen Methoden sammeln, und eignet sich als vertiefende Begleitung einführender Vorlesungen und als praxisorientierte Handreichung für Methodenübungen. Leichte Verständlichkeit, Anwendungsorientierung und eine klare Gliederung sind die Haupteigenschaften dieses Lehrbuchs.

News Media and EU-China Relations

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Author: L. Zhang

Publisher: Springer

ISBN: 0230118631

Category: Political Science

Page: 230

View: 3083

An exploration of the role of the news media in the development of EU-China relations after the end of the Cold War, this book provides empirical evidence to support what Nye and Anholt have argued: that branding a country's image is soft power. The author examines the nature of European Union and China coverage in Chinese and European news media respectively and explores how the economics, politics, and journalistic practice interplay in shaping the coverage. Based on this analysis, the author delves into the relationship between the news media and their foreign policy toward each other in terms of both the general direction of policy-making and the policy in a specific issue area. Including not only content analysis of media coverage, but also has first-hand interview materials with the officials involved in the decision-making process and the journalists involved in reporting the EU and China, the book sheds light on the way in which the media construct the post-Cold War world and therefore play a role in transforming international relations.

Mixed Methods

Methodologie, Forschungsdesigns und Analyseverfahren

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Author: Udo Kuckartz

Publisher: Springer-Verlag

ISBN: 3531932675

Category: Social Science

Page: 162

View: 3141

Mixed Methods-Ansätze gelten mittlerweile im angelsächsischen Raum als „drittes methodologisches Paradigma“ jenseits der Dualität von qualitativ versus quantitativ. Dieses Buch macht Forscher aus den Sozial- und Erziehungswissenschaften mit diesem neuen Methodenverständnis vertraut und gibt eine praktische Einführung in Designformen und Analysemethoden.

Media, Audiences, Effects

An Introduction to the Study of Media Content and Audience Analysis

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Author: Paul J. Traudt

Publisher: Pearson College Division

ISBN: N.A

Category: Language Arts & Disciplines

Page: 208

View: 9776

"Media, Audiences, Effects" teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to more than 300 contemporary research studies focusing on twelve important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society. Features Includes summaries of more than 300 articles published since 1990, providing readers with a large body of contemporary research to synthesize, critique, and explore. Features research studies in twelve key topic areas including children and advertising, race and ethnic stereotyping, and television and presidential politics, helping students truly engage in topics that affect their lives. Includes two introductory chapters (Chapters 2 & 3) on research methods, providing students with tools for analyzing qualitative and quantitative research. Provides summaries of current qualitative and quantitative research, allowing students to see different approaches to media inquiry in practice.

Communication Research

Techniques, Methods and Applications

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Author: G. M. du Plooy

Publisher: Juta and Company Ltd

ISBN: 9780702156410

Category: Social Science

Page: 379

View: 4084

Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.