Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches

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Author: Arthur Asa Berger

Publisher: SAGE Publications

ISBN: 148337758X

Category: Language Arts & Disciplines

Page: 440

View: 3778

Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.

Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches

Communication, Communication

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1467219932

Category: Education

Page: 33

View: 818

Facts101 is your complete guide to Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Media and Communication Research Methods

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Author: Anders Hansen,David Machin

Publisher: Macmillan International Higher Education

ISBN: 1137272252

Category: Art

Page: 328

View: 2363

Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Media Research Techniques

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Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 9780761915379

Category: Language Arts & Disciplines

Page: 175

View: 4863

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Doing Media Research

An Introduction

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Author: Susanna Hornig Priest

Publisher: SAGE

ISBN: 1412960975

Category: Language Arts & Disciplines

Page: 248

View: 6114

Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Essentials of Mass Communication Theory

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Author: Arthur Asa Berger

Publisher: SAGE Publications

ISBN: 1506338186

Category: Language Arts & Disciplines

Page: 224

View: 5430

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Ideology and Utopia

An Introduction to the Sociology of Knowledge

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Author: Karl Mannheim,Louis Wirth

Publisher: Trieste Publishing

ISBN: 9780649610624

Category:

Page: 360

View: 7206

Trieste Publishing has a massive catalogue of classic book titles. Our aim is to provide readers with the highest quality reproductions of fiction and non-fiction literature that has stood the test of time. The many thousands of books in our collection have been sourced from libraries and private collections around the world.The titles that Trieste Publishing has chosen to be part of the collection have been scanned to simulate the original. Our readers see the books the same way that their first readers did decades or a hundred or more years ago. Books from that period are often spoiled by imperfections that did not exist in the original. Imperfections could be in the form of blurred text, photographs, or missing pages. It is highly unlikely that this would occur with one of our books. Our extensive quality control ensures that the readers of Trieste Publishing's books will be delighted with their purchase. Our staff has thoroughly reviewed every page of all the books in the collection, repairing, or if necessary, rejecting titles that are not of the highest quality. This process ensures that the reader of one of Trieste Publishing's titles receives a volume that faithfully reproduces the original, and to the maximum degree possible, gives them the experience of owning the original work.We pride ourselves on not only creating a pathway to an extensive reservoir of books of the finest quality, but also providing value to every one of our readers. Generally, Trieste books are purchased singly - on demand, however they may also be purchased in bulk. Readers interested in bulk purchases are invited to contact us directly to enquire about our tailored bulk rates.

Media, Audiences, Effects

An Introduction to the Study of Media Content and Audience Analysis

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Author: Paul J. Traudt

Publisher: Pearson College Division

ISBN: N.A

Category: Language Arts & Disciplines

Page: 208

View: 8690

"Media, Audiences, Effects" teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to more than 300 contemporary research studies focusing on twelve important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society. Features Includes summaries of more than 300 articles published since 1990, providing readers with a large body of contemporary research to synthesize, critique, and explore. Features research studies in twelve key topic areas including children and advertising, race and ethnic stereotyping, and television and presidential politics, helping students truly engage in topics that affect their lives. Includes two introductory chapters (Chapters 2 & 3) on research methods, providing students with tools for analyzing qualitative and quantitative research. Provides summaries of current qualitative and quantitative research, allowing students to see different approaches to media inquiry in practice.

Narratives in Popular Culture, Media, and Everyday Life

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Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 0761903453

Category: Language Arts & Disciplines

Page: 200

View: 9227

Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.

Media and Left

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Author: N.A

Publisher: BRILL

ISBN: 9004272933

Category: Social Science

Page: 270

View: 5882

This volume applies a critical lens to our understanding of how mass communication impacts our understanding of and potential for meaningful social change in the global political economy.

A Handbook of Media and Communication Research

Qualitative and Quantitative Methodologies

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Author: Klaus Bruhn Jensen

Publisher: Routledge

ISBN: 1136597646

Category: Language Arts & Disciplines

Page: 448

View: 9398

A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

Qualitative Research Methods for Media Studies

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Author: Bonnie S. Brennen

Publisher: Routledge

ISBN: 1136200878

Category: Social Science

Page: 248

View: 3291

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Media Analysis Techniques

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Author: Arthur Asa Berger

Publisher: SAGE Publications

ISBN: 1506366201

Category: Language Arts & Disciplines

Page: 368

View: 771

In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations.

Methoden der empirischen Kommunikationsforschung

Eine Einführung

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Author: Hans-Bernd Brosius,Alexander Haas,Friederike Koschel

Publisher: Springer-Verlag

ISBN: 353194214X

Category: Language Arts & Disciplines

Page: 238

View: 9661

Dieses Buch ist eine Einführung in die wesentlichen Methoden der empirischen Kommunikationswissenschaft. Es wendet sich insbesondere an Studierende der Kommunikations- und Medienwissenschaft, die erste Erfahrung mit empirischen Methoden sammeln, und eignet sich als vertiefende Begleitung einführender Vorlesungen und als praxisorientierte Handreichung für Methodenübungen. Leichte Verständlichkeit, Anwendungsorientierung und eine klare Gliederung sind die Haupteigenschaften dieses Lehrbuchs.

News Media and EU-China Relations

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Author: L. Zhang

Publisher: Springer

ISBN: 0230118631

Category: Political Science

Page: 230

View: 6477

This book investigates the role of the news media in the development of EU-China relations in the post-Cold War era.

Research Methods for Media and Communication

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Author: Niranjala Weerakkody

Publisher: N.A

ISBN: 9780195588033

Category: Communication

Page: 320

View: 927

Research Methods in Media and Communication 2nd edition is a comprehensive and user-friendly introduction to media and communications research. The book explores the various aspects and processes related to carrying out research, and introduces the quantitative and qualitative data collection methods as applied to media studies, journalism and public relations. It guides students through the entire process of carrying out an original research project, from the idea generation stage to the submission of research findings as a report or journal article.New to this editionNew chapter 'Experiments' explores the area of experimental research and how it can be effectively applied in media and communication researchOnline research now included in discussing the application of each data collection method in journalism, media and communication and public relationsUpdated case studies and examples throughoutA glossary with key research terms

Popular Culture Genres

Theories and Texts

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Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 9780803947269

Category: Social Science

Page: 171

View: 502

No (spy story), War of the Worlds (science fiction), and Frankenstein (horror). Viewing these works in the context of their respective genres is not only instructive but fascinating reading as well.

Communication Research

Techniques, Methods and Applications

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Author: G. M. du Plooy

Publisher: Juta and Company Ltd

ISBN: 9780702156410

Category: Social Science

Page: 379

View: 9010

Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.

Qualitative Medienforschung

Ein Handbuch

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Author: Lothar Mikos

Publisher: UTB

ISBN: 3825286479

Category: Social Science

Page: 642

View: 8064

Das Standardwerk zur Einführung in die qualitativen Methoden der Medienforschung. Kern des Buches sind die verschiedenen Erhebungsmethoden, wie Inhaltsanalyse, Interview, Gruppendiskussion, Beobachtung, Experiment oder szenisches Spiel. Weitere Teile setzen sich mit der Aufzeichnung und Auswertung qualitativer Daten auseinander. In der völlig überarbeiteten und erweiterten Neuauflage werden u. a. mobile Online-Befragungen und Analysen von Websites in ihrer forschungspraktischen Relevanz erläutert. Dieser Titel ist auf verschiedenen e-Book-Plattformen (Amazon, Libreka, Libri) auch als e-Pub-Version für mobile Lesegeräte verfügbar. Dieser Titel ist nicht als Dozenten-Freiexemplar erhältlich.

Medien und Kommunikation

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Author: Paddy Scannell

Publisher: VS Verlag für Sozialwissenschaften

ISBN: 9783531165943

Category: Social Science

Page: 361

View: 949

Paddy Scannells Buch bietet eine faszinierende, erhellende und sehr gut verständliche Einführung in die Medien- und Kommunikationstheorie. Scannell entwickelt anhand der historischen Entwicklungen in Nordamerika und Europa eine sehr zugängliche, systematische und gleichzeitig differenzierte Analyse der verschiedenen Zugänge der Beschäftigung mit Medien- und Kommunikation. Immer wieder schöpft er aus verschiedenen Disziplinen und fordert so insgesamt die Leserinnen und Leser heraus, sich mit Kommunikation und Medien in ihren Gesamtzusammenhängen auseinander zu setzen. Das international vielfach beachtete Werk des bekannten britischen Wissenschaftlers und Professors für Kommunikationswissenschaft an der University of Michigan liegt nun endlich in deutscher Sprache vor.