Mass Communications and Media Studies

An Introduction

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Author: Peyton Paxson

Publisher: Bloomsbury Publishing USA

ISBN: 1501329952

Category: Social Science

Page: 336

View: 5108

Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Mass Communication and American Social Thought

Key Texts, 1919-1968

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Author: John Durham Peters,Peter Simonson

Publisher: Rowman & Littlefield

ISBN: 9780742528390

Category: Language Arts & Disciplines

Page: 530

View: 762

This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

Teaching Mass Communication

A Guide to Better Instruction

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Author: Michael D. Murray,Anthony J. Ferri

Publisher: Greenwood Publishing Group

ISBN: 9780275941567

Category: Education

Page: 269

View: 7321

This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids.

Media Studies

Media History, Media and Society

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Author: Pieter J. Fourie

Publisher: Juta and Company Ltd

ISBN: 9780702176753

Category: Social Science

Page: 514

View: 8271

Exploring the media as an institution, this volume also introduces the topics of media regulation and content. The nature of communications policy is explained, following overviews of internal and external media regulation. Strategic ways of managing the media are discussed in addition to the guide's analysis of the ways that media presents issues of identity, race, gender, sexual orientation, the environment, AIDS, and terrorism.

Anthropology & Mass Communication

Media and Myth in the New Millennium

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Author: Mark Allen Peterson

Publisher: Berghahn Books

ISBN: 9781571812780

Category: Social Science

Page: 321

View: 8645

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists.

JOURNALISM AND MASS COMMUNICATION -Volume I

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Author: Rashmi Luthra

Publisher: EOLSS Publications

ISBN: 1905839715

Category:

Page: 388

View: 9788

Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.

Games and Activities for Media, Communication, and Cultural Studies Students

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Author: Arthur Asa Berger

Publisher: Rowman & Littlefield

ISBN: 9780742530447

Category: Education

Page: 87

View: 813

Based on class activities and assignments used by the author over nearly forty years of teaching, Games and Activities for Media, Communication, and Cultural Studies Students is a natural accompaniment for texts in media or cultural studies and communication courses. Berger has put together a range of activities that will help students apply the ideas and concepts learned about media and communication to films, television programs, advertisements, and other media texts. It also gives tips to students and professors on how to create new games and includes a glossary of communication and cultural studies terms. Games and Activities will help turn textbook concepts into useful applications. Visit our website for sample chapters!

Communication, Cultural and Media Studies: The Key Concepts

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Author: John Hartley

Publisher: Routledge

ISBN: 1134492065

Category: Language Arts & Disciplines

Page: 288

View: 8523

This is the third edition of an up-to-date, multi-disciplinary glossary of the concepts you are most likely to encounter in the study of communication, culture and media, with new entries and coverage of recent developments.

Mass Communication Research

On Problems and Policies : the Art of Asking the Right Questions : in Honor of James D. Halloran

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Author: Cees J. Hamelink,Olga Linné

Publisher: Greenwood Publishing Group

ISBN: 9780893919511

Category: Business & Economics

Page: 417

View: 5025

This book pays special tribute to Professor James D. Halloran at his retirement after 18 years as president of the International Association for Mass Communication Research. Each chapter is a succinct learning unit in the field of mass communications.

Essentials of Mass Communication Theory

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Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 9780803973572

Category: Language Arts & Disciplines

Page: 208

View: 8309

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Media Performance

Mass Communication and the Public Interest

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Author: Denis McQuail

Publisher: SAGE

ISBN: 9781446232682

Category: Mass media

Page: 368

View: 4243

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts. Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice.

A Handbook of Media and Communication Research

Qualitative and Quantitative Methodologies

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Author: Klaus Bruhn Jensen

Publisher: Routledge

ISBN: 1134590008

Category: Language Arts & Disciplines

Page: 352

View: 4918

A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers.

JOURNALISM AND MASS COMMUNICATION -Volume II

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Author: Rashmi Luthra

Publisher: EOLSS Publications

ISBN: 1905839723

Category:

Page: 450

View: 6778

Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.