Marketing and Client Relations for Interior Designers

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Author: Mary V. Knackstedt

Publisher: John Wiley & Sons

ISBN: 0470260483

Category: Architecture

Page: 271

View: 2009

"This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines."--BOOK JACKET.

Marketing and Selling Design Services

The Designer Client Relationship

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Author: Mary V. Knackstedt,Laura J. Haney

Publisher: Van Nostrand Reinhold Company

ISBN: N.A

Category: Design services

Page: 311

View: 4774

Competition in the design world is ferocious. It's not designer against designer or designer against architect. The competition comes from office supply stores, factory-direct phone numbers, and a multitude of other sources. It is imperative for designers to use marketing and selling strategies effectively. The key to this is the designer/client relationship. This step-by-step manual helps you design the marketing program that best fits your unique practice. Because it is written by a practicing interior designer and business consultant, it is a vocabulary you are familiar with. Mary Knackstedt guides you through all aspects of promoting a design business, including design specialization, promotional resources, market research, and personal interactions. Examples from successful, highly profitable firms make it easy to apply the book's marketing techniques to your own business. Proven strategies help you target the right clients, present yourself and your company in the best possible light during interviews, and build and maintain strong relationships with clients. Business forms such as a design staff questionnaire, meeting planning guides, and the design services outline help keep you on target and can be easily adapted to the specific needs of your practice. Business growth techniques include how to: establish a company profile that attracts clients and accurately conveys the image you want; find clients who are most likely to want your services; "pre-sell" clients so they're more receptive to future sales pitches; budget marketing efforts accurately to avoid unnecessary expenses; set up a reliable customer service operation; handle complaints diplomatically and with minimumproblems; build a better relationship with clients; create proper contracts and letters of agreement; and set prices that are appropriate for your services. Marketing and Selling Design Services is an essential survival guide for interior designers in the 1990s.

How to Start a Home-Based Interior Design Business

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Author: N.A

Publisher: Rowman & Littlefield

ISBN: 1630761125

Category: Business & Economics

Page: 216

View: 2955

Have you ever dreamed of starting your own home-based interior design business? Have you been hesitant to put your business plans into action? This book contains all the necessary tools and success strategies you need to launch and grow your business. An experienced designer shares her experiences and advice on every aspect of setting up and running a thriving home-based interior design business. Learn how to develop a business plan, estimate your start-up costs, price your services, and stay profitable once you're in business. Read all about getting clients and referrals, outshining the competition, bidding competitively, establishing your daily schedule, organizing your business, getting paid and much more. The book is packed with worksheets, including products and services charts, a sample balance worksheet, a profit-and-loss worksheet, a cash-flow projections worksheet, a weekly accounting ledger, a vendor sale sheet, and a bid sheet.

Interior Design in Practice

Case Studies of Successful Business Models

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Author: Terri Maurer,Katie Weeks

Publisher: John Wiley & Sons

ISBN: 0470190531

Category: Architecture

Page: 240

View: 3269

Through real-world case studies, master the business of interior design practice Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success. Through real-world case studies, you'll learn the essentials of building a design practice, including: Deciding how and when to use business planning, strategic planning, and financial planning to your benefit Techniques to build teams and motivate team members Ways to avoid costly mistakes Advice on branding and marketing your firm and yourself Methods to integrate new technology into your day-to-day practice, marketing, and networking Coauthored by a former ASID national president and an experienced design writer and editor, Interior Design in Practice assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.

Interior Design

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Author: N.A

Publisher: N.A

ISBN: N.A

Category: Interior decoration

Page: N.A

View: 2767

How to Open and Operate a Financially Successful Interior Design Business

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Author: Diane Leone

Publisher: Atlantic Publishing Company

ISBN: 1601382626

Category: Business & Economics

Page: 288

View: 8688

Book & CD-ROM. An active real estate market has turned interior design into a boom industry in recent years. Interior designers owning their own firms have a median income of $75,000. Tens of thousands of homes are for sale in the United States today, and many need the help of an interior designer to be sold. Interior designers create the spaces where we work, play, and live every day. Whether it is a private residence, corporate office, retail store, or a zany restaurant, interior designers use their creativity, as well as their knowledge of colour principles, architecture, and design, to make it work and look amazing. As a result, they are well compensated for the work. This guide provides readers with an understanding of the basic concepts of starting their own interior design business. This book is a comprehensive and detailed study of the business side of interior design. You will learn everything from the initial start-up decisions to working with clients. If you are investigating opportunities in this type of business, you should begin by reading this book. You can build a highly successful business using your talent and understanding of colour and architectural features, while providing a much needed service to home owners. If you enjoy working with people and have that creative knack, this may be the perfect business for you. Keep in mind that this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; setting up your office; and dozens of other valuable, timesaving tools of the trade that no business should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word® and about choosing a name; getting Started; the who, what, when, why, and how of interior design; equipment; selling your other services to your present customers; home staging and interior redesign; how to build a portfolio; how to get your first clients; how to attract and bid on new jobs; contracts and billing procedures; advertising; insurance; legal matters; basic cost control systems; market research; getting new clients; tax laws; zoning laws; pricing; leads; sales and marketing techniques; and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff if necessary, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as increase sales and have customers refer others to you. You will learn the basics of accounting and bookkeeping procedures, auditing, successful budgeting, and profit planning development, as well as thousands of great tips and useful guidelines. This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful entrepreneurs will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms found in the book, as well as a sample business plan you can adapt for your own use.

Interior Design Clients

The Designer's Guide to Building and Keeping a Great Clientele

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Author: Thomas L. Williams

Publisher: Skyhorse Publishing Inc.

ISBN: 1581156766

Category: Architecture

Page: 233

View: 339

Clients are the lifeblood of any interior design firm, and a clear understanding of how to manage those clients is essential. Interior Design Clients will help entrepreneurial designers build their clientele and avoid the pitfalls that can waylay even experienced designers. Becoming a residential or commercial interior designer is not an easy undertaking, and developing strategies to gain clients' trust is the key to making client interaction as rewarding as possible. Author Tom Williams, who has run his own design firms for over thirty years, covers everything from good client, project, and time management to interview techniques and paperwork organization. Readers will find information on: marketing to clients; creating budgets; preparing presentations; client contracts and letters of agreement; ordering supplies; project management; delivery and placement; and retaining clients.

How to Prosper as an Interior Designer

A Business and Legal Guide

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Author: Robert L. Alderman

Publisher: John Wiley & Sons

ISBN: 9780471162230

Category: Architecture

Page: 271

View: 5284

How to Prosper as an Interior Designer It has been fifteen years since Robert L. Alderman, Esq., wrote his classic, How to Make More Money at Interior Design—the book that helped a generation of designers to manage successful practices. Since then, the profession has been subjected to momentous changes. Designers have persevered through the boom and bust of the eighties, the upsurge of the nineties, the emergence of "e;mega firms,"e; and greater specialization within the field. Robert Alderman’s new book, How to Prosper as an Interior Designer, provides detailed guidance for all designers seeking to succeed in today’s competitive environment. It will help educate newcomers, reassure seasoned professionals, and equip a tough new breed of designer-entrepreneurs to thrive under any market conditions. Drawing upon his legal and financial experience as an attorney and financial adviser in the interior design field, Robert Alderman offers advice on many crucial legal and business issues to those who operate commercial or residential practices. He helps design professionals make informed decisions about proposals and contracts, letters of agreement, charging clients, budgeting, financial management, working with architects and contractors, legal liability, purchases and deliveries, and more. Employing similar techniques from his previous bestseller, Mr. Alderman uses real-life case studies to show designers how to cope with their daily problems of cost overruns, contract disputes, fraudulent contractors, and difficult clients. These practical case studies show firsthand how other designers react when a crisis occurs—an invaluable source of learning by example.

Interior Design

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Author: Jenny Gibbs

Publisher: Laurence King Publishing

ISBN: 9781856694285

Category: Interior decoration

Page: 192

View: 1757

Offering a thorough grounding in the principles of interior design, this book describes the qualities and skills needed to become an interior designer, examines the varied career opportunities available and gives a balanced inside view of the business today. Its broad, up-to-date approach unites history, theory and practice. Subjects covered include: how to develop a brief with a client; presentations and sample boards; choosing materials and designs; project planning and management. The book aims to inform and inspire as well as to equip new designers with a valuable route-guide to the profession. Principally written for interior design students, it will also serve as a reliable manual for aspiring amateurs.

Interior design and beyond

art, science, industry

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Author: Mary V. Knackstedt,Laura J. Haney

Publisher: John Wiley & Sons Inc

ISBN: N.A

Category: Architecture

Page: 236

View: 555

"For our profession to be as rewarding as it ought to be, we need to restructure all of our value systems and priorities. We have to do this with vision and with an accurate picture of the current reality." -Mary V. Knackstedt Mary V. Knackstedt has been helping designers achieve business success through her popular books, seminars, and business consulting work. Now, in her most important and visionary work yet, she shares a clear-sighted look at the current state of the design industry and traces the powerful socioeconomic, cultural, and technological trends that are radically transforming the role of the interior designer. In Interior Design and Beyond, Ms. Knackstedt provides a comprehensive framework and a set of powerful business tools to help design firms survive and thrive in today's business-driven globalized marketplace. She offers clear, easy-to-follow guidelines, tips, and strategies for everything from business process reengineering, organizational redesign, the learning process, and the use of information technology, to creating client/designer partnerships, tracking trends, promoting teamwork and cooperation, and much more. It is becoming increasingly apparent that, in the years ahead, the successful interior designers will be those who understand their role as agents of positive cultural change and who exercise their power to help people achieve their full potential by providing them with optimal interior spaces in which to live, work, learn, heal, and grow old. Now this groundbreaking book helps them do exactly that. An inspiring call to action, a heady vision of the future, a guide to business success in the twenty-first century, Interior Design and Beyond is an indispensable resource for the practicing designer and apprentice, as well as the contractors, manufacturers, consultants, and other design professionals who work with them. "Good interior design is responsible design. It takes into account the needs and realities of the situation and the people who will use the space. This approach to interior design looks to the future rather than waiting for a problem to occur before anyone tries to solve it. It goes beyond prettifying a room or responding to environmental issues raised by the media. If we address real needs with well-researched solutions, then interior design will be indispensable." -Mary V. Knackstedt In this groundbreaking book, one of the leaders in the world of interior design prepares designers for the demands of tomorrow's marketplace by offering a hard look at the current state of the profession and sharing her expert prescription for success in the 1990s and beyond. Drawing on her more than thirty-five years as a celebrated interior designer and business consultant, she provides readers with: Practical solutions to the crucial problems facing the design profession today A comprehensive framework for business success in a business-driven globalized marketplace A suggestion for restructuring the educational system to begin in college and continue throughout the design career Guidelines on such vital issues as business process reengineering, organizational redesign, the use of information technology, client/designer partnerships, teamwork, and much more Interior Design and Beyond is a guide to business success in the twenty-first century and an indispensable resource for the practicing designer and apprentice, as well as the contractors, manufacturers, consultants, and other design professionals who work with them.

Marketing Basics for Designers

A Sourcebook of Strategies and Ideas

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Author: Jane D. Martin,Nancy Knoohuizen

Publisher: John Wiley & Sons

ISBN: 9780471118718

Category: Architecture

Page: 253

View: 9041

Business essentials and marketing strategies to help your firm survive and thrive . . . As a design professional running your own small firm, you expect to wear many hats--designer, office manager, project manager--all in a day's work. But strategic marketer? No one prepared you for that! Marketing Basics for Designers is a long overdue resource for designers who need to become expert marketers fast. It provides solid practical advice on how to market your services, build your client base, and keep your customers coming back for more. You'll learn how to establish your design niche and develop your own marketing plan to reach potential clients. You'll find techniques for networking and using your contacts with other professionals. And you'll find inside tips from 30 leading designers who have had to develop their own marketing methods to survive. Positively packed with all the details you need, Marketing Basics for Designers helps you ensure your firm's future success and shows you how to: * Increase your firm's visibility within your community * Use past successes to generate future business * Perform beyond your clients' expectations * Utilize a show home to market your talents * Establish competitive and appropriate prices * Work successfully with other professionals * And much more If you are recently out on your own, planning to start your own practice, or already managing your own small firm, this is one of the most important books you will ever add to your professional library. Marketing Basics for Designers What makes running a small design practice so much more challenging than working for one of the big firms? You have to attract your own clients and keep them, you're working with limited resources and personnel, and once you finally pull yourself away from your drawing board to concentrate on marketing your services, where do you begin? You can't just sit there wondering why you didn't learn more about marketing in design school. Here's a book to help you out. With a clear, no-nonsense approach, Jane D. Martin and Nancy Knoohuizen address the full range of marketing problems and solutions from the unique perspective of the small design firm. They understand that you often find yourself short of the time, money, and know-how it takes to advertise your services effectively. Drawing on their own experience as well as interviews with more than 30 successful designers, Martin and Knoohuizen show you how to overcome these limitations and develop an effective marketing campaign. This incomparable guide will help you put together your marketing campaign, map out your strategy, and attract the attention of potential clients. Not everyone is a born salesperson, but Martin and Knoohuizen let you in on trade secrets that really work and offer suggestions that will help you feel more comfortable marketing yourself. You'll learn to build relationships by effective use of referrals and word of mouth. You'll master the subtleties of clinching the deal and discover how to keep your newfound clients coming back for more. You'll also receive sound advice from those who have been there before you. Charles Gandy, B. J. Peterson, Mark Hampton, and Cheryl P. Duvall are among the illustrious designers who share their wisdom, tips, and recommendations. You'll find out how these major designers have coped with many of the same problems you face now, and you'll learn from their mistakes as well as their triumphs. Whether you're just starting out in the design business, yearning to break free and become your own boss, or trying to create growth in an established firm, Marketing Basics for Designers helps you develop a successful marketing strategy based on your own needs, capabilities, and expectations.

Primalbranding

Create Zealots for Your Brand, Your Company, and Your Future

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Author: Patrick Hanlon

Publisher: Simon and Schuster

ISBN: 074327797X

Category: Business & Economics

Page: 257

View: 6879

Identifies seven components that can enable companies to brand effectively for greater market shares, citing the examples of such top companies as Starbucks, Apple, and Nike to reveal the commonalities of successful brands. 40,000 first printing.

The Photographer's Guide to Marketing and Self-Promotion

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Author: Maria Piscopo

Publisher: Regnery Publishing

ISBN: 1621535487

Category: Photography

Page: 280

View: 2397

Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top photographers. Readers will learn how to: Create a business plan Identify a marketing message Find reps and agents Hire a marketing coordinator Deal with ethical issues Work with commercial and consumer clients Plan a budget Create an effective portfolio Write press releases The Photographer’s Guide to Marketing and Self-Promotion contains unique information to help professional and aspiring photographers build satisfying, lucrative careers. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Handbook of Interior Architecture and Design

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Author: Graeme Brooker,Lois Weinthal

Publisher: A&C Black

ISBN: 1472539044

Category: Design

Page: 672

View: 7498

The Handbook of Interior Architecture and Design offers a compelling collection of original essays that seek to examine the shifting role of interior architecture and interior design, and their importance and meaning within the contemporary world. Interior architecture and interior design are disciplines that span a complexity of ideas, ranging from human behaviour and anthropology to history and the technology of the future. Approaches to designing the interior are in a constant state of flux, reflecting and adapting to the changing systems of history, culture and politics. It is this process that allows interior design to be used as evidence for identifying patterns of consumption, gender, identity and social issues. The Handbook of Interior Architecture and Design provides a pioneering overview of the ideas and arrangements within the two disciplines that make them such important platforms from which to study the way humans interact with the space around them. Covering a wide range of thought and research, the book enables the reader to investigate fully the changing face of interior architecture and interior design, while offering questions about their future trajectory.

Interior Design Handbook of Professional Practice

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Author: Cindy Coleman,Interior Design Magazine

Publisher: McGraw Hill Professional

ISBN: 007141603X

Category: Architecture

Page: 768

View: 2541

Everything you need to know about the practice and business of interior design -- from McGraw-Hill and Interior Design magazine Let today's most admired design professionals share with you their priceless insights, step-by-step guidelines, and real-life examples drawn from their own highly successful practices. Interior Design Handbook of Professional Practice packs fresh new ways of thinking and profitable ways of working -- quality information you expect when experts join forces! Comprehensive, hands-on details show you how to problem-solve the design needs of clients¿streamline every stage of your practice, from finding and winning clients to project build-out¿and master the most efficient negotiation, bidding, contract, and documentation techniques. Achieve professional excellence and profitability with this authoritative resource as you learn how to act on the implications of the profound changes occurring in the design industry today with tips from designers who are at the top of their game. An outstanding preparation tool for the NCIDQ national licensing exam

The Designer's Coach

Business Strategies for Interior Designers and Decorators

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Author: Neil Perry Gordon

Publisher: iUniverse

ISBN: 0595399339

Category: Business & Economics

Page: 116

View: 2542

Welcome to The Designer's Coach, a coaching and consulting manual for professionals in the interior design and decorating business. With more than twenty years of experience in the field, author Neil Gordon provides powerful tools to grow your business. Drawing on his hands-on knowledge from the window covering business, combined with his training and certification as a business coach, Gordon presents inspirational advice and material to help you make real changes in the way you lead and manage your business. The Designer's Coach will show you how to: · Learn effective negotiating skills · Examine your leadership competency · Develop a great selling-and-design system · Create a team chart and a strategic vision plan · Analyze the strengths and weaknesses of your business · Understand the value of position and vendor agreements · Prevent problems by creating flawless client-fulfillment systems · Examine lead generating systems and the effectiveness of your positioning statement In addition, Gordon discusses the six fatal flaws that can prevent your ultimate success. By avoiding these mistakes and following the clear and concise advice in The Designer's Coach, you'll be well on your way to building a successful business enterprise.

How to Start a Home-Based Interior Design Business

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Author: Nita Phillips

Publisher: Rowman & Littlefield

ISBN: 0762756179

Category: Business & Economics

Page: 208

View: 9572

Have you ever dreamed of starting your own home-based interior design business? Have you been hesitant to put your business plans into action? This book contains all the necessary tools and success strategies you need to launch and grow your business. An experienced designer shares her experiences and advice on every aspect of setting up and running a thriving home-based interior design business. Learn how to develop a business plan, estimate your start-up costs, price your services, and stay profitable once you're in business. Read all about getting clients and referrals, outshining the competition, bidding competitively, establishing your daily schedule, organizing your business, getting paid and much more. The book is packed with worksheets, including products and services chart, sample balance worksheet, profit-and-loss worksheet, cash-flow projections worksheet, weekly accounting ledger, vendor sale sheet, bid sheet. New in this edition are more "points of entry": lots of sidebars and lists, including sidebars with new information on “green” home furnishings and environmentally friendly paints that clients may ask about.