Marketing and Client Relations for Interior Designers

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Author: Mary V. Knackstedt

Publisher: John Wiley & Sons

ISBN: 0470260483

Category: Architecture

Page: 271

View: 3274

"This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines."--BOOK JACKET.

Marketing and Selling Design Services

The Designer Client Relationship

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Author: Mary V. Knackstedt,Laura J. Haney

Publisher: Van Nostrand Reinhold Company

ISBN: N.A

Category: Design services

Page: 311

View: 1825

Competition in the design world is ferocious. It's not designer against designer or designer against architect. The competition comes from office supply stores, factory-direct phone numbers, and a multitude of other sources. It is imperative for designers to use marketing and selling strategies effectively. The key to this is the designer/client relationship. This step-by-step manual helps you design the marketing program that best fits your unique practice. Because it is written by a practicing interior designer and business consultant, it is a vocabulary you are familiar with. Mary Knackstedt guides you through all aspects of promoting a design business, including design specialization, promotional resources, market research, and personal interactions. Examples from successful, highly profitable firms make it easy to apply the book's marketing techniques to your own business. Proven strategies help you target the right clients, present yourself and your company in the best possible light during interviews, and build and maintain strong relationships with clients. Business forms such as a design staff questionnaire, meeting planning guides, and the design services outline help keep you on target and can be easily adapted to the specific needs of your practice. Business growth techniques include how to: establish a company profile that attracts clients and accurately conveys the image you want; find clients who are most likely to want your services; "pre-sell" clients so they're more receptive to future sales pitches; budget marketing efforts accurately to avoid unnecessary expenses; set up a reliable customer service operation; handle complaints diplomatically and with minimumproblems; build a better relationship with clients; create proper contracts and letters of agreement; and set prices that are appropriate for your services. Marketing and Selling Design Services is an essential survival guide for interior designers in the 1990s.

Interior Design Clients

The Designer's Guide to Building and Keeping a Great Clientele

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Author: Thomas L. Williams

Publisher: Skyhorse Publishing Inc.

ISBN: 1581156766

Category: Architecture

Page: 233

View: 8743

Clients are the lifeblood of any interior design firm, and a clear understanding of how to manage those clients is essential. Interior Design Clients will help entrepreneurial designers build their clientele and avoid the pitfalls that can waylay even experienced designers. Becoming a residential or commercial interior designer is not an easy undertaking, and developing strategies to gain clients' trust is the key to making client interaction as rewarding as possible. Author Tom Williams, who has run his own design firms for over thirty years, covers everything from good client, project, and time management to interview techniques and paperwork organization. Readers will find information on: marketing to clients; creating budgets; preparing presentations; client contracts and letters of agreement; ordering supplies; project management; delivery and placement; and retaining clients.

Start with Hello

How to Convert Today's Stranger into Tomorrow's Client

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Author: Linda Coles

Publisher: John Wiley & Sons

ISBN: 0730304795

Category: Business & Economics

Page: 224

View: 7060

How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect of doing business successfully. But if you're only talking to your associates, you're missing out on half the story and leaving money on the table. Start with "Hello" reveals how the most successful businesspeople and leaders share an overlooked and underappreciated talent—the ability to engage and communicate with strangers in productive, creative ways. Put simply, people like to do business with people they know, like, and trust. So get to know more people! Even if you don't think of yourself as the most outgoing person, you can learn to be more open and engaging to strangers. The book explains simple, key aspects of communication that make it easy to connect with new people, including behavioral styles, body language, and eye contact. Add together simple tips for starting conversations and following-up on them, and you'll be well on your way to making the business connections that count. Features straightforward guidance for anyone who needs help building new connections with new people Written by a high-profile expert and thought leader in the art of relationship building Includes real stories that reveal how often chance meetings and conversations develop into profitable business relationships In a small, hyper-connected world, today's stranger might be tomorrow's client. If you want to boost your business prospects in simple, practical ways, Start with "Hello" is the resource for you.

Interior Design Practice

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Author: Cindy Coleman

Publisher: Skyhorse Publishing, Inc.

ISBN: 1581157401

Category: Architecture

Page: 256

View: 3929

Interior Design magazine has assembled some of the most notable voices in the interior design world today under editor-in-chief Cindy Coleman to define contemporary interior design and its practice. Interior Design Practice provides aspiring and practicing professionals a perspective that is as broad as it is deep, encompassing design theory and education, global professional practice, and the experiences of design firms large and small. An overview is provided of the development and growth of the profession, along with an in-depth assessment of the legal and regulatory environment. An extensive section is offered on the work process, ranging from pre-design, programming, and design development to contract administration. Finally, a section on management provides a thorough exploration of issues in marketing, financial management, project management, and managing client relationships. Both comprehensive and timely,Interior Design Practice describes the changes currently occurring in the design profession and industry and suggests new, unique ways of thinking and working that will serve as a catalyst for designers who seek excellence in their profession. List of Contributors, their company, and their location: — Edward Friedrichs, (former President, Gensler) San Francisco — Derrel Parker, Parker Scaggiari,Las Vegas — Cindy Coleman, Chicago — Beth Harmon Vaughan, Gensler, Phoenix — Barry LePatner, LePatner & Associates, LLP, New York — Eva Maddox, Perkins + Will, Chicago — Sharon Turner, Swanke Hayden Connell Architects, London — Pamela Anderson Brule, Pamela Anderson Brule Architects, San Jose — Orlando Diaz-Azcuy, San Francisco — Stuart Cohen, Cohen/Hacker Architects, Chicago — David Boeman, Powell + Kleinshmidt, Chicago — Greg Switzer, Robert Sutter, Switzer Architects, New York — Lisabeth Quebe, (Former VP, Perkins + Will) Soldiers Grove, WI — Gary Wheeler, Wheeler Kanik, Richmond, UK — Kathy Rogers, Jacobs Facilities, Arlington, VA Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Marketing Interior Design

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Author: Lloyd Princeton

Publisher: Skyhorse Publishing, Inc.

ISBN: 1581157282

Category: Architecture

Page: 224

View: 4438

Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: • figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and services. This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

How to Prosper as an Interior Designer

A Business and Legal Guide

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Author: Robert L. Alderman

Publisher: John Wiley & Sons

ISBN: 9780471162230

Category: Architecture

Page: 271

View: 5878

How to Prosper as an Interior Designer It has been fifteen years since Robert L. Alderman, Esq., wrote his classic, How to Make More Money at Interior Design—the book that helped a generation of designers to manage successful practices. Since then, the profession has been subjected to momentous changes. Designers have persevered through the boom and bust of the eighties, the upsurge of the nineties, the emergence of "e;mega firms,"e; and greater specialization within the field. Robert Alderman’s new book, How to Prosper as an Interior Designer, provides detailed guidance for all designers seeking to succeed in today’s competitive environment. It will help educate newcomers, reassure seasoned professionals, and equip a tough new breed of designer-entrepreneurs to thrive under any market conditions. Drawing upon his legal and financial experience as an attorney and financial adviser in the interior design field, Robert Alderman offers advice on many crucial legal and business issues to those who operate commercial or residential practices. He helps design professionals make informed decisions about proposals and contracts, letters of agreement, charging clients, budgeting, financial management, working with architects and contractors, legal liability, purchases and deliveries, and more. Employing similar techniques from his previous bestseller, Mr. Alderman uses real-life case studies to show designers how to cope with their daily problems of cost overruns, contract disputes, fraudulent contractors, and difficult clients. These practical case studies show firsthand how other designers react when a crisis occurs—an invaluable source of learning by example.

The Interior Design Business Handbook

A Complete Guide to Profitability

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Author: Mary V. Knackstedt

Publisher: John Wiley & Sons

ISBN: 1118328205

Category: Architecture

Page: 560

View: 7538

Thousands of interior design professionals have come to rely on The Interior Design Business Handbook for comprehensive, accessible coverage of the essential procedures, tools, and techniques necessary to manage a successful interior design business. The Fifth Edition of this essential resource has been revised to address the latest trends and changes in the field, with new and updated material on business size and structure, building a brand, client development, social networking and Internet marketing, finances, purchasing, technology and software programs, and other key areas. Complete with more than 75 sample forms and letters, this Fifth Edition is a one-stop resource for all aspects of establishing and running an interior design business—from choosing a location and managing day-to-day operations to growing a business and putting it up for sale. All of the techniques and procedures in the book are rooted in real-world experience and are used daily in successful design firms throughout the United States. Filled with valuable information for solo practices and small firms as well as larger businesses, this book is an indispensable resource for seasoned professionals as well as interior designers who are at the start of their career.

Marketing the Luxury of Interior Design

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Author: Pamela Danziger

Publisher: Createspace Independent Publishing Platform

ISBN: 9781543286007

Category:

Page: 164

View: 5569

The traditional business of interior design has been disrupted in the face of growing competition, arising from retailers moving upscale with more sophisticated design resources (RH, Crate & Barrel), offering complimentary design services (Ethan Allen, Pottery Barn, West Elm), and emerging new-age internet etailers and services (Wayfair.com, Havenly.com). Complicating matters further, consumers are increasingly taking a do-it-yourself approach to home design and decorating challenges, encouraged by HGTV and other sources of information that portray a oversimplified and unrealistic picture of home improvement projects. Designers dedicated to providing customized, professional interior design services need new marketing strategies to succeed in today's competitive and complex market. To win in this new marketplace, designers must be exceptional marketers as well as exceptional designers. This book is a designer's guide to marketing success. Based upon research that author Pam Danziger, president of Unity Marketing, is known for, this book identifies the best clients for interior designer services and reveals how to reach the target customer with branding and marketing that connects. With a foreword by Cary Kravet, President and CEO of Kravet Inc., a leader in to-the-trade design resources, this book helps prepare interior designers to be more proficient and effective marketers as they confront today's changing market for professional interior design services.

Business and Legal Forms for Interior Designers

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Author: Tad Crawford,Eva Doman Bruck

Publisher: Skyhorse Publishing Inc.

ISBN: 162153250X

Category: Design

Page: 271

View: 8091

All of the forms today's interior designers need tosucceed—revised, updated, and ready to use.

Starting Your Career as an Interior Designer

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Author: Robert K. Hale,Thomas L. Williams

Publisher: Skyhorse Publishing, Inc.

ISBN: 1621535169

Category: Design

Page: 252

View: 6871

Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how to: • Choose a design field • Obtain and keep clients • Garner referrals • Market and position your business • Bid competitively on projects • Manage sales • Organize a budget • Manage start-up costs and cash flow • Promote your business • Branch out into product and architectural design • Design within a retail environment • Set pricing guidelines • Sell to your target demographic • Set up your office Readers will find a history of the business side of interior design as well as various career tracks available to today’s budding entrepreneur. This updated second edition also examines the current state of the interior design industry, and what's in store for the future of firms. Any early career interior designer or student looking for practical advice on the ins and outs of running a design firm will need this one-stop guide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Professional Practice for Interior Designers

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Author: Christine M. Piotrowski

Publisher: John Wiley & Sons

ISBN: 1118415957

Category: Architecture

Page: 736

View: 3999

This updated edition of the most comprehensive business guide for designers covers the interior design profession in a clear and well-organized style. From establishing a practice to managing a project, the reader progresses through all aspects of the business, whether in a small or large firm. The new edition includes additional information on ethics, as well as a companion website containing sample forms and other resources. This book is recommended by the NCIDQ as preparation for their professional registration examination.

MR Architecture + Decor

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Author: David Mann

Publisher: Abrams

ISBN: 1683350138

Category: House & Home

Page: 256

View: 6066

MR Architecture + Decor’s work—which, true to its name, straddles the line between architecture and interior design—is driven by the belief that close collaborations with clients lead to personalized and intimate homes. The first collection of the firm’s 20 years of work includes a brief history of the firm, founded by David Mann. Featuring seven never-before-seen projects, the text not only describes each project but also includes two distinct points of view: that of MR Architecture + Decor and that of the client or collaborator. More than 200 appealing photographs of some of the firm’s gorgeous residential work are included, taken by such leading architecture and interior design photographers as François Dischinger, Eric Piasecki, Simon Upton, and Joshua McHugh. MR Architecture + Decor celebrates an architecture and design firm whose variety and depth of work, from Takashimaya, the legendary department store on Fifth Avenue, to log cabins in Montana, demonstrates the power of creativity and collaboration.

Branding Interior Design

Visibilty and Business Strategy for Interior Designers

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Author: Kim Kuhteubl

Publisher: N.A

ISBN: 9780764351297

Category: Business & Economics

Page: 240

View: 5550

The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others."

How to Start and Operate Your Own Design Firm

A Guide for Interior Designers and Architects, Second Edition

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Author: Albert W. Rubeling

Publisher: Skyhorse Publishing, Inc.

ISBN: 158115805X

Category: Architecture

Page: 256

View: 7044

Want to make it big on Broadway—as a techie? Or how about working in smaller regional theater? Careers in Technical Theater explains more than twenty different careers from the perspective of successful theater artists. Included are specialties that have been around for decades, as well as those still emerging in the field. Concise information is provided on job duties, estimated earnings, recommended training, examples of career paths, and the insights are given of working pros in management, scenery, audio/visual, costumes, video and projection, engineering, and theatrical systems. There’s even a detailed appendix on finding on-the-job training as an intern, apprentice, or paid worker. For anyone interested in a behind-the-scenes life in the theater,Careers in Technical Theater is a priceless resource. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Interior Design in Practice

Case Studies of Successful Business Models

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Author: Terri Maurer,Katie Weeks

Publisher: John Wiley & Sons

ISBN: 0470190531

Category: Architecture

Page: 240

View: 2020

Through real-world case studies, master the business of interior design practice Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success. Through real-world case studies, you'll learn the essentials of building a design practice, including: Deciding how and when to use business planning, strategic planning, and financial planning to your benefit Techniques to build teams and motivate team members Ways to avoid costly mistakes Advice on branding and marketing your firm and yourself Methods to integrate new technology into your day-to-day practice, marketing, and networking Coauthored by a former ASID national president and an experienced design writer and editor, Interior Design in Practice assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.

Interior Design

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Author: N.A

Publisher: N.A

ISBN: N.A

Category: Interior decoration

Page: N.A

View: 2467

Designing Your Business

Professional Practices for Interior Designers

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Author: Gordon T. Kendall,Heidi Painchaud

Publisher: Fairchild Books

ISBN: 9781501313950

Category: Architecture

Page: 448

View: 662

Designing Your Business, 2nd Edition, transforms aspiring interior designers into savvy business people as well as creative interior designers by offering strategies for working effectively with colleagues, clients, and resources. The text explores business organization, legal and ethical issues, and business finance and accounting practices common to the profession. The practical approach and engaging interactive pedagogy make it easy and interesting to learn the intricacies of the business, law, and practice.

Marketing for Architects and Designers

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Author: Harold Linton,Laura Clary,Steven Rost

Publisher: W. W. Norton & Company

ISBN: 9780393731002

Category: Architecture

Page: 152

View: 2137

Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business.