Looseleaf Introduction to Mass Communication: Media Literacy and Culture

DOWNLOAD NOW »

Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 9781259376504

Category: Language Arts & Disciplines

Page: 448

View: 6771

In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally, the new 9th edition will also feature SmartBook, the first and only adaptive reading experience, that highlights content based on what the individual student knows and doesn’t know, and provides focused help at that moment in need through targeted learning resources (including videos, animations, and other interactivities). SmartBook’s intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.

LooseLeaf for Introduction to Mass Communication: Media Literacy and Culture

DOWNLOAD NOW »

Author: Stanley J. Baran

Publisher: McGraw-Hill Education

ISBN: 9781259924972

Category: Performing Arts

Page: 464

View: 9035

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

Looseleaf Introduction to Mass Communication: Media Literacy and Culture

DOWNLOAD NOW »

Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 9781259126093

Category: Language Arts & Disciplines

Page: 402

View: 9175

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success.

Looseleaf Introduction to Mass Communication 8e Update

DOWNLOAD NOW »

Author: Stanley J. Baran

Publisher: McGraw-Hill Education

ISBN: 9781259343278

Category: Performing Arts

Page: 960

View: 2921

"Introduction to Mass Communication: Media Literacy and Culture" is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the "Introduction to Mass Communication: Media Literacy and Culture" program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill s adaptive learning system, assesses students knowledge of course content and maps out personalized study plans for success."

Introduction to Mass Communication: Media Literacy and Culture

Eighth Edition

DOWNLOAD NOW »

Author: Stanley Baran

Publisher: McGraw-Hill Higher Education

ISBN: 0077736397

Category: Language Arts & Disciplines

Page: N.A

View: 3229

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-HillËs adaptive learning system, assesses studentsË knowledge of course content and maps out personalized study plans for success.

Portale zu Vergangenheit und Zukunft

Bibliotheken in Deutschland

DOWNLOAD NOW »

Author: Jürgen Seefeldt,Ludger Syré,Bundesvereinigung Deutscher Bibliotheksverbände

Publisher: N.A

ISBN: 9783487117126

Category: Foreign Language Study

Page: 112

View: 3755

Leadership Challenge

DOWNLOAD NOW »

Author: James M. Kouzes,Barry Z. Posner

Publisher: John Wiley & Sons

ISBN: 9783527503742

Category: Executive ability

Page: 382

View: 5831

Through research, interviews and the experience of hundreds of managers, Kouzes and Posner show how leadership can be learned and mastered by all. Readable, interesting, and up-to-date. Highly recommended.--Library Journal.

Media & Culture

An Introduction to Mass Communication

DOWNLOAD NOW »

Author: Richard Campbell,Christopher Martin,Bettina Fabos

Publisher: Macmillan Higher Education

ISBN: 1319104649

Category: Language Arts & Disciplines

Page: 672

View: 686

The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time--including the proliferation of fake news, the #metoo movement, the use and abuse of social media platforms, consumer privacy, and the role media plays in our democracy. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today's media by highlighting global issues, such as foreign interference in social media and the effect of international box office revenue on decisions made by the domestic film industry,and ethical considerations, such as the fight against sexual harassment across the media industries and the coverage of recent mass shootings, throughout each chapter. This is an exciting and tumultuous time in the media. Developing an understanding of mass communication and becoming a critical consumer of the media is vitally important, especially now as the media are under siege and the lines between fact and fiction are being continuously blurred. Media & Culture reaches students where they are and puts the media industries into perspective historically and culturally, helping them to become more informed citizens who use critical thinking and media literacy skills in their daily lives, even as they are bombarded by information, in a variety of ways and via a variety of media. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today's media by highlighting global issues, such as foreign interference in social media; augmented reality gaming around the world; the effect of international box office revenue on decisions made by the domestic film industry; newspaper and television consumption around the globe; China's dominant media corporations; new bias around the globe; and international media research; and ethical considerations such as the coverage of recent mass shootings; #MeToo and the fight against sexual harassment across the media industries; gender problems in digital gaming; breaking through Hollywood's race barrier; contemporary politics reviving interest in classic novels; and public relations and "alternative facts".?

Loose-leaf Version for Media & Culture

An Introduction to Mass Communication

DOWNLOAD NOW »

Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Bedford/St. Martin's

ISBN: 9781457634598

Category: Language Arts & Disciplines

Page: 672

View: 3904

Today's communication students need a book that keeps pace with the ever-changing world of mass media – and with their own experiences as media consumers. While students may be familiar with the latest in digital technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we may be headed in the future. Using its signature critical process, cultural perspective, up-to-the-minute examples, and keen understanding of the digital turn, the ninth edition shows how the media really works – and how to become informed media consumers and critics.

Die Welt ist flach

eine kurze Geschichte des 21. Jahrhunderts

DOWNLOAD NOW »

Author: Thomas L. Friedman

Publisher: N.A

ISBN: 9783518459645

Category: Diffusion of innovations

Page: 764

View: 1051

Loose-leaf Version for Media & Culture with 2016 Update

An Introduction to Mass Communication

DOWNLOAD NOW »

Author: Richard Campbell,Christopher Martin,Bettina Fabos

Publisher: Macmillan Higher Education

ISBN: 1319047793

Category: Language Arts & Disciplines

Page: 672

View: 2044

While we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.

Keine Angst vor Weißraum!

Ein Crashkurs in Print- und Webdesign

DOWNLOAD NOW »

Author: Kim Golombisky,Rebecca Hagen

Publisher: N.A

ISBN: 9783898647144

Category:

Page: 289

View: 5578

Der Dschungel

DOWNLOAD NOW »

Author: Upton Sinclair (Schriftsteller, USA)

Publisher: N.A

ISBN: 9783293206649

Category:

Page: 416

View: 3100

Media & Culture with 2016 Update

An Introduction to Mass Communication

DOWNLOAD NOW »

Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Macmillan Higher Education

ISBN: 1319116892

Category: Language Arts & Disciplines

Page: 672

View: 2945

While we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.

Communicating In German, (Novice Level)

DOWNLOAD NOW »

Author: Lois Feuerle,Conrad Schmitt

Publisher: McGraw Hill Professional

ISBN: 9780070569348

Category: Foreign Language Study

Page: 176

View: 9374

Communicating Series Don't be reduced to silence. Give yourself the power to communicate by using ... the Communicating Series!

Operations Research

Einführung

DOWNLOAD NOW »

Author: Frederick S. Hillier,Gerald J. Liebermann

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 3486792083

Category: Business & Economics

Page: 868

View: 7070

Aus dem Inhalt: Was ist Operations Research? Überblick über die Modellierungsgrundsätze des Operations Research. Einführung in die lineare Programmierung. Die Lösung linearer Programmierungsprobleme: Das Simplexverfahren. Stochastische Prozesse. Warteschlangentheorie. Lagerhaltungstheorie. Prognoseverfahren. Markov-Entscheidungsprozesse. Reliabilität. Entscheidungstheorie. Die Theorie des Simplexverfahrens Qualitätstheorie und Sensitivitätsanalyse Spezialfälle linearer Programmierungsprobleme. Die Formulierung linearer Programmierungsmodelle und Goal-Programmierung. Weitere Algorithmen der linearen Programmierung. Netzwerkanalyse einschließlich PERT-CPM. Dynamische Optimierung. Spieltheorie. Ganzzahlige Programmierung. Nichtlineare Programmierung Simulation. Anhang. Lösungen für ausgewählte Übungsaufgaben.