Introduction to Mass Communication

Media Literacy and Culture

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Author: Stanley J. Baran

Publisher: McGraw-Hill College

ISBN: 9780073256238

Category: Language Arts & Disciplines

Page: 523

View: 4390

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!

Looseleaf Introduction to Mass Communication: Media Literacy and Culture

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Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 9781259376504

Category: Language Arts & Disciplines

Page: 448

View: 2299

In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally, the new 9th edition will also feature SmartBook, the first and only adaptive reading experience, that highlights content based on what the individual student knows and doesn’t know, and provides focused help at that moment in need through targeted learning resources (including videos, animations, and other interactivities). SmartBook’s intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.

The Media of Mass Communication

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Author: John Vivian

Publisher: Pearson College Division

ISBN: 9780205029587

Category: Language Arts & Disciplines

Page: 478

View: 5430

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Mass Communication

Living in a Media World

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Author: Ralph E. Hanson

Publisher: SAGE Publications

ISBN: 1544332327

Category: Language Arts & Disciplines

Page: 528

View: 5879

Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.

Media & Culture

Mass Communication in a Digital Age

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Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Macmillan Higher Education

ISBN: 1319010431

Category: Language Arts & Disciplines

Page: 672

View: 8374

A number of high stakes conflicts — over net neutrality, streaming music, copyrights, the shifting fortunes of various media outlets, and divisive politics — continue to unfold over YouTube, Twitter, TV screens, and other mediated feeds. The speed at which these stories are consumed means that understanding the complex connections between the media and our culture is more important than ever. The new tenth edition of Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. As always, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now. Through new infographics, cross-reference pages, and a new digital jobs feature, this edition offers the most contemporary and compelling examinations yet of how the media industries connect, interlock, and converge.

Media & Culture

An Introduction to Mass Communication

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Author: Richard Campbell,Christopher Martin,Bettina Fabos

Publisher: Bedford/St. Martin's

ISBN: 9781319058517

Category: Language Arts & Disciplines

Page: 656

View: 4381

While we all use digital technology daily, many of us don't realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences – a skill that has become more important than ever. Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect, interlock, and converge, Media & Culture brings together industry expertise, media history, and current trends for an engaging, exhilarating look at the media right now.

Media Now: Understanding Media, Culture, and Technology

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Author: Joseph Straubhaar,Robert LaRose,Lucinda Davenport

Publisher: Cengage Learning

ISBN: 1305950844

Category: Business & Economics

Page: 50

View: 8238

Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media & Culture with 2016 Update

An Introduction to Mass Communication

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Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Macmillan Higher Education

ISBN: 1319116892

Category: Language Arts & Disciplines

Page: 672

View: 4502

While we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.

The Media Book

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Author: Chris Newbold,Oliver Boyd-Barrett,Hilde van den Bulck

Publisher: Hodder Education

ISBN: 9780340740477

Category: Social Science

Page: 445

View: 1037

The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S.

Mass Media Revolution

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Author: J. Charles Sterin,Tameka Winston

Publisher: Routledge

ISBN: 1315311798

Category: Language Arts & Disciplines

Page: 540

View: 6171

Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers’ development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.

Media and the American Mind

From Morse to McLuhan

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Author: Daniel J. Czitrom

Publisher: Univ of North Carolina Press

ISBN: 9780807841075

Category: Social Science

Page: 254

View: 3860

In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments

Social Marketing

Changing Behaviors for Good

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Author: Nancy R. Lee,Philip Kotler

Publisher: SAGE Publications

ISBN: 1483324990

Category: Business & Economics

Page: 584

View: 5386

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Your Introduction to Education

Explorations in Teaching

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Author: Sara D. Powell

Publisher: Pearson

ISBN: 9780134736921

Category: Teaching

Page: 432

View: 1636

An engaging overview of who teachers are, the work they do, and the realities of life in the classroom Your Introduction to Education takes readers on a journey into authentic classrooms and guides them through life in real classrooms lived by real teachers and real students. One of the core goals of this work is to help readers discover whether teaching is for them and, if it is, what their potential strengths and weakness as educators might be. The text weaves the real-life experiences of eight teachers and eight students from four schools across the country into its content. These people and places are drawn from urban, suburban, and rural settings, allowing readers to examine teaching and learning from a variety of perspectives. The 4th Edition has been significantly updated to address topics like preventing bullying, teacher evaluation, social media, cultural and linguistic diversity, LGBTQ students, and teacher effectiveness research. Your Introduction to Education, 4th Edition is also available via Revel(TM) , an interactive learning environment that enables students to read, practice, and study in one continuous experience.

The Call to Teach

An Introduction to Teaching

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Author: Matthew Lynch

Publisher: Pearson Higher Ed

ISBN: 0133830373

Category: Education

Page: 512

View: 7464

0134531671 / 9780134531670 Call to Teach: An Introduction to Teaching with Enhanced Pearson eText, Loose-Leaf Version with Video Analysis Tool -- Access Card Package, 1/e Package consists of: 0132908247 / 9780132908245 Call to Teach, The: An Introduction to Teaching, Loose-Leaf Version 0133824608 / 9780133824605 Call to Teach, The: An Introduction to Teaching, Enhanced Pearson eText -- Access Card 0134550412 / 9780134550411 Video Analysis Tool for Introduction to Teaching in MediaShare -- ValuePack Access Card

Media Literacy Worksheets to Accompany Introduction to Mass Comm

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Author: Stanley J Baran,Stanley J. Baran

Publisher: McGraw-Hill Humanities/Social Sciences/Languages

ISBN: 9780767427111

Category: Social Science

Page: N.A

View: 2935

The worksheets provide exercises and activities for developing media literacy skills.

Media Essentials

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Author: Richard Campbell,Christopher Martin,Bettina Fabos

Publisher: Bedford Books

ISBN: 9781319059477

Category: Mass media and culture

Page: 672

View: 3238

Media Essentials focuses on the pivotal aspects of mass communication, helping students better understand what the media is and the impact of the most vital recent changes on the mass-media landscape. The new Media Essentials features an array of Digital Turn and Media Literacy boxes with specific, detailed case studies providing windows to broader ideas about the media, and a robust program of LaunchPad videos and Web clips that drive home the book's approach to media literacy, convergence, and analysis. In its fourth edition, this more concise and more affordable option for mass communication courses is more current, flexible, and informative than ever.

Converging Media

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Author: John V. Pavlik,Shawn McIntosh

Publisher: Oxford University Press, USA

ISBN: 9780190646653

Category: Language Arts & Disciplines

Page: 504

View: 898

Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media- print, visual, and audio - relates to and influences the others.