Looseleaf Introduction to Mass Communication: Media Literacy and Culture

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Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 9781259376504

Category: Language Arts & Disciplines

Page: 448

View: 4624

In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally, the new 9th edition will also feature SmartBook, the first and only adaptive reading experience, that highlights content based on what the individual student knows and doesn’t know, and provides focused help at that moment in need through targeted learning resources (including videos, animations, and other interactivities). SmartBook’s intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.

LooseLeaf for Introduction to Mass Communication: Media Literacy and Culture

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Author: Stanley J. Baran

Publisher: McGraw-Hill Education

ISBN: 9781259924972

Category: Performing Arts

Page: 464

View: 9505

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

Looseleaf Introduction to Mass Communication 8e Update

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Author: Stanley J. Baran

Publisher: McGraw-Hill Education

ISBN: 9781259343278

Category: Performing Arts

Page: 960

View: 2695

"Introduction to Mass Communication: Media Literacy and Culture" is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the "Introduction to Mass Communication: Media Literacy and Culture" program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill s adaptive learning system, assesses students knowledge of course content and maps out personalized study plans for success."

Introduction to Mass Communication: Media Literacy and Culture

Eighth Edition

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Author: Stanley Baran

Publisher: McGraw-Hill Higher Education

ISBN: 0077736397

Category: Language Arts & Disciplines

Page: N.A

View: 3810

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-HillËs adaptive learning system, assesses studentsË knowledge of course content and maps out personalized study plans for success.

Loose-leaf Version for Media & Culture

An Introduction to Mass Communication

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Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Bedford/St. Martin's

ISBN: 9781457634598

Category: Language Arts & Disciplines

Page: 672

View: 8100

Today's communication students need a book that keeps pace with the ever-changing world of mass media – and with their own experiences as media consumers. While students may be familiar with the latest in digital technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we may be headed in the future. Using its signature critical process, cultural perspective, up-to-the-minute examples, and keen understanding of the digital turn, the ninth edition shows how the media really works – and how to become informed media consumers and critics.

Loose-leaf Version for Media & Culture with 2016 Update

An Introduction to Mass Communication

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Author: Richard Campbell,Christopher Martin,Bettina Fabos

Publisher: Macmillan Higher Education

ISBN: 1319047793

Category: Language Arts & Disciplines

Page: 672

View: 7913

While we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.

Einladung zur Soziologie

Eine humanistische Perspektive

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Author: Peter Berger

Publisher: UTB

ISBN: 3825248321

Category: Social Science

Page: 224

View: 4696

Im Alter von 35 Jahren schrieb Peter L. Berger seine charmante Einführung „Invitation to Sociology“, welche in zahlreiche Sprachen übersetzt wurde. Mit seiner konkurrenz- und zeitlosen »Einladung zur Soziologie« eröffnet er auf möglichst leichtfüßige und eingängige Art einen Zugang in die Denk- und Arbeitsweisen des Fachs. Ergänzt wird das Werk durch ein aktuelles Interview, das die Herausgeberin Michaela Pfadenhauer mit Peter L. Berger über dieses Buch und sein heutiges Verständnis von Soziologie führte. Peter L. Berger gilt als bedeutendster Vertreter der „neueren Wissenssoziologie“ und scharfer Analytiker der Gegenwart. Er leitete 30 Jahre lang das von ihm gegründete „Institute for Culture, Religion and World Affairs“ (CURA) an der Boston University. Mit dieser utb-Studienausgabe wird das wichtige Werk Studienanfängern wieder zugänglich gemacht.

Media & Culture with 2016 Update

An Introduction to Mass Communication

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Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Macmillan Higher Education

ISBN: 1319116892

Category: Language Arts & Disciplines

Page: 672

View: 2307

While we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.

Communicating In German, (Novice Level)

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Author: Lois Feuerle,Conrad Schmitt

Publisher: McGraw Hill Professional

ISBN: 9780070569348

Category: Foreign Language Study

Page: 176

View: 4052

Communicating Series Don't be reduced to silence. Give yourself the power to communicate by using ... the Communicating Series!

1089 oder das Wunder der Zahlen

eine Reise in die Welt der Mathematik

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Author: David J. Acheson

Publisher: N.A

ISBN: 9783866470200

Category:

Page: 189

View: 6331

Das Buch beginnt mit einem alten Zaubertrick - Man nehme eine 3-stellige Zahl, etwa 782, kehre sie um, ziehe die kleinere von der größeren ab und addiere dazu die Umkehrung. Also - 782 - 287 = 495, dann 495 + 594. Und schon ist man mitten in der Wunderwelt der Mathematik, denn das Ergebnis ist immer - 1089. Mit solchen und vielen weiteren Beispielen aus Alltag, Geschichte und Wissenschaft gelingt es David Acheson, die faszinierende Welt der Mathematik zu erschließen - ein geistreicher Überblick, eine für jeden verständliche Einführung.

Akten

Medientechnik und Recht

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Author: Cornelia Vismann

Publisher: N.A

ISBN: N.A

Category: Akte

Page: 359

View: 1728

Strategisches Markt-Management

Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln

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Author: David A. Aaker

Publisher: Springer-Verlag

ISBN: 3322845788

Category: Business & Economics

Page: 365

View: 2086

Neues Lernen

Warum Faulheit und Ablenkung dabei helfen

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Author: Benedict Carey

Publisher: Rowohlt Verlag GmbH

ISBN: 3644042918

Category: Psychology

Page: 352

View: 7463

Die Wissenschaft hat in den letzten Jahrzehnten vieles über den Haufen geworfen, was wir darüber zu wissen glaubten, wie das Gehirn Informationen aufnimmt und verarbeitet. Fest steht: Wir lernen von Geburt an schnell, effizient und automatisch. Weil wir diesen Vorgang unbedingt systematisieren wollen, betrachten wir Vergessen, Schlafen und Tagträumen als hinderlich. Dabei sind sie wertvolle Hilfsmittel, die den Eigenarten unseres Gehirns Rechnung tragen. Benedict Carey erklärt, mit welchen Methoden wir uns Stoffe leichter einprägen und unser problemlösendes Denken verbessern können und wie wir die Potenziale des Unbewussten möglichst effizient nutzen – lernen, ohne nachzudenken. Nebenbei erfahren wir, dass Ablenkung zu Unrecht verteufelt wird, Wiederholung keineswegs immer weiterhilft und es sinnvoll ist, sich zu Themen testen zu lassen, über die man noch gar nichts weiß. Ein äußerst unterhaltsam geschriebenes Buch voller überraschender Erkenntnisse, das zeigt: Lernen muss keine Qual sein.