It Takes a Tribe

Building the Tough Mudder Movement

Author: Will Dean

Publisher: Penguin

ISBN: 0735214700

Category: Business & Economics

Page: 272

View: 3095

“Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?” my professors asked. My gut feeling was—plenty of people. Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other companies can embrace the Tough Mudder playbook by nurturing tribes of passionate fans while constantly experimenting with new risks. After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course—a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy. It would be about the power of a tribe. Dean and his small team launched the first Tough Mudder event in May 2010, hosting 5,000 pioneers at a deserted ski resort in Pennsylvania. Just seven years later, more than 3 million people on four continents have participated at least once, and hundreds of thousands have done so repeatedly. More than 20,000 are so committed that they sport a Tough Mudder tattoo. Mudders prove the power of fierce and unshakable loyalty to one another and the challenge itself. Proudly sport­ing orange headbands and team uniforms, they’ll run through mud, climb steep walls, face elec­tric shocks, and slide down the side of a moun­tain. The tougher the experience, the greater the satisfaction. It Takes a Tribe shows you how to embody the Tough Mudder spirit and capture the same magic. As a Tough Mudder slogan says, “When was the last time you did something for the first time?”

It Takes a Tribe

Building the Tough Mudder Movement

Author: Will Dean

Publisher: Penguin

ISBN: 0735214697

Category: Business & Economics

Page: 272

View: 7709

"After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course: a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy."--Amazon.com.

It Takes a Tribe

Building the Tough Mudder Movement

Author: Will Dean

Publisher: Penguin UK

ISBN: 0241979323

Category: Business & Economics

Page: 272

View: 9161

Tough Mudder is not a race. It's a challenge. Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it. This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love. It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a business or find more followers. 'Gripping - reveals what it takes to stand by your values' ADAM GRANT, Wharton professor and bestselling author of Originals and co-author of Option B Will Dean is co-founder and CEO of Tough Mudder. Will was included in Fortune's '40 Under 40' list and received the US National EY Entrepreneur Of The Year Emerging Award. He was born in the UK and is a graduate of the University of Bristol and Harvard Business School. Prior to founding Tough Mudder, he worked as a counter-terrorism officer at the UK Foreign and Commonwealth Office. He divides his time between London and New York.

Spartan Up!

A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life

Author: Joe De Sena

Publisher: Houghton Mifflin Harcourt

ISBN: 0544285182

Category: Sports & Recreation

Page: 320

View: 2090

"A must read for anyone looking to take his performance to the next level, be it in athletics or in life."—Dean Karnazes, author of Ultra Marathon Man “If there’s anyone out there who has taken extreme to a new level, its Joe De Sena—in adventure racing, in business, and ultimately in the business of adventure! Spartan Up! is must-read.”—Robyn Benincasa, world champion adventure racer and New York Times best-selling author of How Winning Works What do marathoners do when 26.2 miles just isn’t enough anymore? They try obstacle racing, combining the endurance challenges of a marathon with the mind- and body-bending rigors of overcoming obstacles along the way. At the heart of this phenomenon is Joe De Sena, the driving force behind the Spartan Race. De Sena overcame his own obstacles—working his way from Queens to Wall Street to legendary extreme athlete—by adhering to a simple philosophy: commit to a goal, put in the work, and get it done. From that philosophy, as played out now for millions across trails, through mud, and up mountainsides, the Spartan Race was born. Filled with unforgettable stories of Spartan racers as well as hard-won truths learned along the course, Spartan Up! will help you reach your full potential in whatever you set out to do. “Have you ever wanted to be more, been stuck in a funk, or simply wanted make life poignant? Look no further because Spartan Up! is your catalyst. Loaded with real life inspiration and lessons, Joe De Sena uses his supercharged success in life, business, and sports to deliver the nuggets. This is an easy and juicy read; succinct, powerful, and relevant.” —Ian Adamson, world champion adventure racer and author of Runner’s World Guide to Adventure Racing

The Ultimate Guide to Mad Men

The Guardian Companion to the Slickest Show on Television

Author: Will Dean

Publisher: Guardian Books

ISBN: 0852653654

Category: Performing Arts

Page: 256

View: 1173

'Who could not be happy with all this?' Donald Draper, season one, episode two Sophisticated, controversial and stylish, Mad Men has been mesmerising its many fans since it first appeared on our screens in 2007. The Hitchcock-inspired title sequence, the period Madison Avenue set design and the impeccably styled costumes have all garnered admiration, but it is the quality of the scripts and the intensity of the drama that keeps people coming back for more. What is Don Draper's big secret? Will Pete and Peggy's love ever see the light of day? And how on earth do they manage to smoke and drink so much over the course of a working day? These questions and countless like them are debated in this brilliant collection, which features comments and discussions from the Guardian's Notes from the Break Room blog coupled with in-depth interviews with the show's creators and stars. Whether you've been watching the series from the beginning or are new to the show, The Ultimate Guide to Mad Men is as compelling as the show itself.

Legacy

Author: James Kerr

Publisher: Constable

ISBN: 1472104900

Category: Sports & Recreation

Page: 160

View: 4573

Champions do extra. They sweep the sheds. They follow the spearhead. They keep a blue head. They are good ancestors. In Legacy, best-selling author James Kerr goes deep into the heart of the world's most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business. Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success - sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you're gone? What will be your legacy?

Dark Pines

Author: Will Dean

Publisher: Point Blank

ISBN: 9781786073853

Category:

Page: 336

View: 6849

Make Your Own Waves

The Surfer's Rules for Innovators and Entrepreneurs

Author: Louis Patler,Shaun TOMSON

Publisher: AMACOM

ISBN: 0814437249

Category: Business & Economics

Page: 192

View: 7676

Don't just sit on the beach... Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence-and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, O'Neill, Reef, Quiksilver). Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water, including: * Learn to swim-the basics set the stage for everything * Get wet-you can't succeed if you stick to the shore * Always look "outside"-watch for what's coming or you may miss a better opportunity * Commit, charge, shred-you have to go all out to be all in * Never turn your back on the ocean-always stay in touch with the marketplace and the customer * Stay stoked-desire drives success Even the best surfers fall, but they learn from their wipeouts and paddle back out to once again push the edge, knowing that with big waves come big opportunities.

Off Course

Inside the Mad, Muddy World of Obstacle Course Racing

Author: Erin Beresini

Publisher: Houghton Mifflin Harcourt

ISBN: 0544055322

Category: Sports & Recreation

Page: 256

View: 1421

A sports journalist describes her experiences and the cast of characters she met during her training and running of obstacle races, courses that consist of mud, fire, barbed wire, and walls.

The Change Catalyst

Secrets to Successful and Sustainable Business Change

Author: Campbell Macpherson

Publisher: John Wiley & Sons

ISBN: 1119386268

Category: Business & Economics

Page: 424

View: 8339

WINNER OF BUSINESS BOOK OF THE YEAR 2018 (The Business Book Awards) "Essential reading for CEOs and leaders of change." - Martin Davis, CEO, Kames Capital 88% of change initiatives fail. The Change Catalyst provides you with the insight, tools and know-how you need to make sure your next change, strategy or M&A is the one in eight that succeeds. Whether you're trying to change a process, a culture, a behaviour or an entire business, success demands complete clarity of what you are trying to achieve and why, followed by a clear plan to align your people to deliver. All change is about people, and one of the most important ingredients for successful change is the identification and appointment of a Change Catalyst. This is the person who can guide your organisation – its people and its processes – to the ultimate delivery of the outcomes your business needs. The book takes you deep inside the culture and process of change to show you how to set yourself up for success in both the short and long term; identify your goal, clarify your vision, stay focused on the outcome and develop and deliver a do-able plan. It will also explain how to genuinely engage stakeholders at all levels in every stage of the process. Real-world case studies show you what a successful change initiative looks like on the ground, and the Change Toolbox offers a collection of proven tools and models to streamline planning and implementation. Clear, intelligent guidance cuts through the buzzwords to get down to business quickly, and a pragmatic, holistic approach helps you tackle strategy, culture, execution and more. People don't like change; it rattles their cages and makes them uncomfortable – and emotion trumps logic every time. This book shows you how to pinpoint the emotional triggers, coax logic out of hiding and get everyone on board as you drive real, lasting change. Learn why typical change initiatives are far more likely to fail than succeed. Identify your Change Catalyst to strengthen both process and outcome. Overcome cultural challenges and turn understanding into transformation. Develop and implement a solid strategy for successful change. Whether you want change at the team level or on a government scale, no initiative is immune from the perils of inertia, misguided focus, distracted leadership or muddled planning. Change is inevitable. Successful change isn't. The Change Catalyst will tilt the odds on your favour and enable your next change initiative to be among the 12% that succeeds.

Murder in a Minute

Author: Shouvik Bhattacharya

Publisher: Bloomsbury Publishing

ISBN: 9386643782

Category: Fiction

Page: 204

View: 4194

When a young woman is found lifeless in a pool of her own blood, everyone is convinced that it is her college sweetheart who murdered her. The victim's step-brothers, Rishabh and Arya,embark on a journey to unearth the truth, a journey riddled with fallacies and conspiracies, planted intentionally. What connection is there between a missing blue envelope, a misplaced sweater and stray footprints in a room. Could those people they thought they knew so well be hiding dark secrets about their past? Or did their dead sister have more to hide than they imagined?

Who Can You Trust?

How Technology Brought Us Together and Why It Might Drive Us Apart

Author: Rachel Botsman

Publisher: PublicAffairs

ISBN: 1541773683

Category: Technology & Engineering

Page: 336

View: 3141

If you can't trust those in charge, who can you trust?From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust--far from it. In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history--with fundamental consequences for everyone. A new world order is emerging: we might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust," a paradigm shift driven by innovative technologies that are rewriting the rules of an all-too-human relationship. If we are to benefit from this radical shift, we must understand the mechanics of how trust is built, managed, lost, and repaired in the digital age. In the first book to explain this new world, Botsman provides a detailed map of this uncharted landscape--and explores what's next for humanity.

Treated Like Family

How an Entrepreneur and His "Employee Family" Built Sargento, a Billion-Dollar Cheese Company

Author: Tom Faley

Publisher: Center Street

ISBN: 1478992883

Category: Biography & Autobiography

Page: 336

View: 705

At the age of nineteen, high school diploma in hand, Leonard Gentine knew two things: he wanted to own a family business that would pass from generation to generation, and he wanted to spend the rest of his life with Dolores Becker, a girl he'd met on a blind date. For Leonard, life didn't prove that simple. This biography, told from the viewpoint of four generations of the Gentine family, places the reader in Leonard's shoes as he advances from young man to old age and discovers life's foundational lessons. Along the way, he endures outstanding debts, disappointments, and a collection of small businesses, all with Dolores at his side. It's an inspirational story of perseverance, personal integrity, and a mind-set of always doing the right thing-as painful as that may be in the short term. TREATED LIKE FAMILY details the development of Sargento-a nationally recognized cheese company and household name. At the same time, it's a timeless story that showcases the importance of the individual and how a family united in a single purpose within the right culture is unstoppable. Tom Faley invites the reader into the lives of the Gentine family and the men and women they hired, deftly weaving a story grounded in over 180 interviews-the collective voices of the company's employees, retirees, and friends. TREATED LIKE FAMILY offers a rare glimpse into the creative mind of an innovator and entrepreneur and underscores the rewards for all of us when we maintain our humanity toward one another: When one person motivates others to pull together, at times facing unspeakable odds, he is able not only to change their lives but to alter history.

A Tribe Called Bliss

Break Through Superficial Friendships, Create Real Connections, Reach Your Highest Potential

Author: Lori Harder

Publisher: Simon and Schuster

ISBN: 1501176188

Category: Self-Help

Page: 288

View: 7370

Lori Harder is a self-love expert with over one million listeners on her Earn Your Happy podcast. In A Tribe Called Bliss she shares the exact structure she used to build her own tribe and grow from the anxiety ridden, unhealthy, introverted underachiever she was to the confident woman who takes risks and leaps out of her comfort zone, with a foreword from #1 New York Times bestselling author Gabrielle Bernstein. The benefits of a having a tribe are undeniable. Women who have strong social circles are living longer, happier, healthier lives in comparison to those who lack connections and are mentally and physically exhausting themselves trying to quench external desires in isolation. Today, we live in an uber-connected era, where anyone is able to make thousands of friends and participate in their lives with the swipe of a finger. Why then, in such a connected time in history, do so many women feel disconnected, confined, misunderstood, defeated, or think that success is a solo project? In A Tribe Called Bliss Lori Harder bridges the gap between inspiration and action, providing a lasting resource for positive change and a guidebook for establishing a support tribe. This practical book is for the growing audience of woman seeking the sisterhood and connection they crave so much. It encourages readers to examine life on a micro level, and Lori provides lessons and contextual self-work exercises on how to develop the kind of awareness of the present moment that is the key to a lifetime of blissful happiness.

Irresistible APIs: Designing Web APIs That Developers Will Love

Author: Kirsten L. Hunter

Publisher: Manning Publications

ISBN: 9781617292552

Category: Computers

Page: 325

View: 5984

A Web API is a platform with a web-style interface developers can use to implement functionality. Well-designed APIs feel like a natural extension of the application, rather than just a new interface into the backend database. Designing Web APIs based on use cases allows an organization to develop irresistible APIs, which developers can consume easily and which support the business values of that organization. Irresistible APIs provides step-by-step, jargon-free guidance for designing APIs that reflect an application's core business value, delight the developers who use them, and will stand the test of time. In it, business product managers and developers learn to treat an API as a first class product, discovering what questions to ask during design so that the first version is the best possible product. Because APIs are a combination of business needs and technical implementations, exercises throughout the book present both sides of the design process, allowing users to engage with the material that's most comfortable and relevant for them. After reading, teams will be able to design APIs that attract developers, lead their industry, and add value to their core business. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

Obroni and the Chocolate Factory

An Unlikely Story of Globalization and Ghana's First Gourmet Chocolate Bar

Author: Steven Wallace

Publisher: Skyhorse Publishing Inc.

ISBN: 1510723668

Category: Business & Economics

Page: 256

View: 8041

What country makes the best chocolate? Most people would answer "Switzerland," or, if they're discerning, "Belgium" or "France." But, how many cocoa trees grow in Zurich? Lyon? Antwerp? Shouldn't the country known for growing the best cocoa beans be the one that makes the best chocolate? So, captivated by theories of international trade but with precious little knowledge of cocoa or chocolate, Steven Wallace set out to build the Omanhene Cocoa Bean Company in Ghana—a country renowned for its cocoa and where Wallace spent part of his youth—in a quest to produce the world's first export-ready, single-origin chocolate bar. What followed would be the true story of an obroni—white person—from Wisconsin taking on the ultimate entrepreneurial challenge. Written with sensitivity and devastating self-awareness, Obroni and the Chocolate Factory is Steven's chaotic, fascinating, and bemusing journey to create a successful international business that aspired to do a bit of good in the world. This book is at once a penetrating business memoir and a story about imagining globalism done right. Wallace's picaresque journey takes him to Ghana's residence for the head of state, to the Amsterdam offices of a secretive international cocoa conglomerate, and face-to-face with key figures in the sharp-elbowed world of global trade and geopolitics. Along the way he'll be forced to deal with bureaucratic roadblocks, a legacy of colonialism, corporate intrigue, inscrutable international politics, a Bond-esque villain nemesis, and constant uncertainty about whether he'll actually pull it off. This rollicking love letter to both Ghana and the world of business is a rare glimpse into the mind of an unusually literate and articulate entrepreneur.

Spartan Fit!

30 Days. Transform Your Mind. Transform Your Body. Commit to Grit.

Author: Joe De Sena,John Durant

Publisher: Houghton Mifflin Harcourt

ISBN: 054437049X

Category: Sports & Recreation

Page: 224

View: 8414

From the best-selling author of Spartan Up! a complete 30-day workout and diet plan to help you reach peak performance Joe De Sena designed the Spartan races to test overall conditioning: strength, flexibility, endurance, and speed. His signature take-no-prisoners approach to achieving physical and mental fitness has taken the endurance world by storm and inspired millions. Now in Spartan Fit!, De Sena breaks down that approach and gives readers the tools they need to conquer the course — and life, including: • A 30-day workout and diet plan to prepare for the Spartan Sprint — or to just get you in shape • Full-body workouts requiring no gym, no weights • How to build on one race to the next • Inspiring, motivating stories of Spartans A complete Spartan training guide, Spartan Fit! will arm readers with the strength, knowledge, and grit to never question their potential again.

Great Western Star Class Locomotives

Author: Laurence Waters

Publisher: Pen and Sword

ISBN: 1473871026

Category: History

Page: 152

View: 8498

Designed by G.J. Churchward, no. 40 was constructed at Swindon in April 1906. It was Swindon’s first 4 cylinder simple engine and was the forerunner of Churchward’s famous 4 cylinder Star Class 4-6-0s. Initially built as a 4-4-2 Atlantic, no. 40 was named North Star in September 1906, rebuilt as a 4-6-0 in 1909, and renumbered 4000 in 1913. Including no. 40, the Star class eventually numbered seventy-three locomotives, all built at Swindon in batches between 1906 and 1923. In service the Stars proved to be both free-running and reliable locomotives, and for many years were used to haul the Great Western’s top link services, including the world-famous ‘Cornish Riviera Express’. The introduction of the Collett Castle Class 4-6-0s in 1923, and the King Class 4-6-0s in 1927, saw the Stars relegated to secondary passenger, freight and parcels services. A number of Stars were rebuilt by Collett as Castles, including the prototype no. 4000 North Star, but the remaining Stars continued to give good service. At Nationalisation in 1948, no less than forty-seven of these fine locomotives passed into Western Region ownership, the last example, no. 4056 Princess Margaret, being withdrawn in October 1957. In this book, Laurence Waters charts the history of the class from the prototype, right through to the final workings in October 1957. Using many previously unpublished photographs from the Great Western Trust photographic collection, accompanied by informative captions, every member of the Class is illustrated. This book should appeal to those interested in the history of Great Western locomotive development as well as modellers of the Great Western and Western Region.

Think Your Way to Wealth

Author: Napoleon Hill

Publisher: Penguin

ISBN: 1101547421

Category: Business & Economics

Page: 384

View: 626

Finally back in print, this true lost classic records Napoleon Hill's first, fateful encounter with industrialist Andrew Carnegie, where the young Hill learned the secrets to winning at life. Returned to print after many years of unavailability, here is the one-and-only trade edition of a treasury of wisdom. Think Your Way to Wealth captures Napoleon Hill's initial encounter with Andrew Carnegie, who revealed the money-attracting strategy that Hill later popularized in classic books like Think and Grow Rich and The Law of Success. While working as a reporter for an inspirational magazine in 1908, Napoleon Hill chanced upon an opportunity that gave direction to his life. The young writer landed an interview with industrial giant Carnegie. Hill had just one key question for the magnate: What is the secret to your success? Carnegie's response electrified Hill and launched him on a lifelong mission to distill the steps to success into a clear, definite protocol that could be used by any motivated man or woman. Think Your Way to Wealth is Hill's vivid account of that seminal meeting. It captures Carnegie's initial advice, how-to's, practical steps, and concrete directions-all of which formed the basis for Hill's groundbreaking books, and jump-started the field of business motivation. Originally published in 1948, Think Your Way to Wealth has been out of print and unavailable for many years. This new Tarcher Success Classics edition reproduces the complete, original text just as Hill first presented it. The dialogue between Hill and Carnegie represents an invaluable, irreplaceable playbook of success strategies that can change the life of any reader, just as they changed Hill's life that day.