It Takes a Tribe

Building the Tough Mudder Movement

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Author: Will Dean

Publisher: Penguin

ISBN: 0735214700

Category: Business & Economics

Page: 272

View: 6453

“Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?” my professors asked. My gut feeling was—plenty of people. Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other companies can embrace the Tough Mudder playbook by nurturing tribes of passionate fans while constantly experimenting with new risks. After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course—a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy. It would be about the power of a tribe. Dean and his small team launched the first Tough Mudder event in May 2010, hosting 5,000 pioneers at a deserted ski resort in Pennsylvania. Just seven years later, more than 3 million people on four continents have participated at least once, and hundreds of thousands have done so repeatedly. More than 20,000 are so committed that they sport a Tough Mudder tattoo. Mudders prove the power of fierce and unshakable loyalty to one another and the challenge itself. Proudly sport­ing orange headbands and team uniforms, they’ll run through mud, climb steep walls, face elec­tric shocks, and slide down the side of a moun­tain. The tougher the experience, the greater the satisfaction. It Takes a Tribe shows you how to embody the Tough Mudder spirit and capture the same magic. As a Tough Mudder slogan says, “When was the last time you did something for the first time?”

It Takes a Tribe

Building the Tough Mudder Movement

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Author: Will Dean

Publisher: Penguin

ISBN: 0735214697

Category: Business & Economics

Page: 272

View: 6966

"Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?" my professors asked. My gut feeling was--plenty of people. Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other companies can embrace the Tough Mudder playbook by nurturing tribes of passionate fans while constantly experimenting with new risks. After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course--a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy. It would be about the power of a tribe. Dean and his small team launched the first Tough Mudder event in May 2010, hosting 5,000 pioneers at a deserted ski resort in Pennsylvania. Just seven years later, more than 3 million people on four continents have participated at least once, and hundreds of thousands have done so repeatedly. More than 20,000 are so committed that they sport a Tough Mudder tattoo. Mudders prove the power of fierce and unshakable loyalty to one another and the challenge itself. Proudly sporting orange headbands and team uniforms, they'll run through mud, climb steep walls, face electric shocks, and slide down the side of a mountain. The tougher the experience, the greater the satisfaction. It Takes a Tribe shows you how to embody the Tough Mudder spirit and capture the same magic. As a Tough Mudder slogan says, "When was the last time you did something for the first time?"

It Takes a Tribe

Building the Tough Mudder Movement

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Author: Will Dean

Publisher: Penguin UK

ISBN: 0241979323

Category: Business & Economics

Page: 272

View: 8893

Winner of the Business Book Awards 'Startup Inspiration' category ------ Tough Mudder is not a race. It's a challenge. Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it. This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love. It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a business or find more followers. 'Gripping - reveals what it takes to stand by your values' ADAM GRANT, Wharton professor and bestselling author of Originals and co-author of Option B Will Dean is co-founder and CEO of Tough Mudder. Will was included in Fortune's '40 Under 40' list and received the US National EY Entrepreneur Of The Year Emerging Award. He was born in the UK and is a graduate of the University of Bristol and Harvard Business School. Prior to founding Tough Mudder, he worked as a counter-terrorism officer at the UK Foreign and Commonwealth Office. He divides his time between London and New York.

Happily Ever Esther

Two Men, a Wonder Pig, and Their Life-Changing Mission to Give Animals a Home

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Author: Steve Jenkins,Derek Walter

Publisher: Grand Central Publishing

ISBN: 1538728125

Category: Pets

Page: 224

View: 7002

Steve Jenkins and Derek Walter, had their lives turned upside down when they adopted their pig-daughter Esther--the so-called micro pig who turned out to be a full-sized commercial pig growing to a whopping 600 pounds--as they describe in their bestselling memoir Esther the Wonder Pig. The book ends with them moving to a new farm, and starting a new wonderful life where they will live on the Happily Ever Esther Farm Sanctuary to care for other animals and just live happily ever after... Or so they thought. People often think about giving it all up and just moving to a farm. In theory it sure does sound great. But as Derek and Steve quickly realized, the realities of being a farmer--especially when you have never lived on a farm let alone outside of the city--can be frantic, crazy, and even insane. Not only are they adjusting to farm life and dutifully taking care of their pig-daughter Esther (who by the way lives in the master bedroom of their house), but before they knew it their sanctuary grew to as many as 42 animals, including: pigs, sheep, goats, rabbits, chickens, cows, roosters, a peacock, a duck, a horse, a donkey, and a barn cat named Willma Ferrell. Written with joy and humor, and filled with delicious Esther-approved recipes dispersed throughout the book, this charming memoir captures an emotional journey of one little family advocating for animals everywhere.

Off Course

Inside the Mad, Muddy World of Obstacle Course Racing

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Author: Erin Beresini

Publisher: Houghton Mifflin Harcourt

ISBN: 0544055527

Category: Sports & Recreation

Page: 224

View: 6757

“Beresini uncovers the growing sport’s most compelling characters and provides the most authoritative insiders’ guide to date.” —Outside “Obstacle course racing has taken the endurance world by storm, and in Off Course Erin Beresini gives us an insider perspective into the conflict and appeal of these masochistic suffer-fests, culminating in her quest to complete the granddaddy of them all, the Spartan Ultra Beast. A must-read for anyone currently competing in, or considering taking on, one of these newfangled racing events.” —Dean Karnazes, best-selling author of Ultramarathon Man Everyone has seen the pictures on their social media feeds: friends or family wearing mud-spattered athletic gear, holding a medal to proclaim they’ve crossed the finish line of an intensely grueling race. Indeed, obstacle course racing is the fastest growing sport in U.S. history. Every week, thousands of athletes shell out money to run through mud and fire, crawl under barbed wire, scramble over ten-foot walls, and dodge baton-wielding gladiators. Erin Beresini’s Off Course chronicles the author’s period of training and competition in obstacle course racing. As she investigates the world behind this military-inspired amateur competition and the industry surrounding it, Beresini meets the diverse characters who compete in these races and uncovers the sport’s biggest scandals, lawsuits, and rivalries. And through her own race training, Erin illuminates the history, science, and psychology of this sport that is taking the endurance world by storm. “[Beresini’s] narrative has humor and heart, and a carnival of characters . . . By the end of her riotous narrative, I had to wipe mud from my glasses at least twenty-six times.”—Gary M. Pomerantz, author of Their Life’s Work: The Brotherhood of the 1970s Pittsburgh Steelers, Then and Now

Great Western Star Class Locomotives

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Author: Laurence Waters

Publisher: Pen and Sword

ISBN: 1473871042

Category: History

Page: 152

View: 3684

Designed by G.J. Churchward, no. 40 was constructed at Swindon in April 1906. It was Swindon’s first 4 cylinder simple engine and was the forerunner of Churchward’s famous 4 cylinder Star Class 4-6-0s. Initially built as a 4-4-2 Atlantic, no. 40 was named North Star in September 1906, rebuilt as a 4-6-0 in 1909, and renumbered 4000 in 1913. Including no. 40, the Star class eventually numbered seventy-three locomotives, all built at Swindon in batches between 1906 and 1923. In service the Stars proved to be both free-running and reliable locomotives, and for many years were used to haul the Great Western’s top link services, including the world-famous ‘Cornish Riviera Express’. The introduction of the Collett Castle Class 4-6-0s in 1923, and the King Class 4-6-0s in 1927, saw the Stars relegated to secondary passenger, freight and parcels services. A number of Stars were rebuilt by Collett as Castles, including the prototype no. 4000 North Star, but the remaining Stars continued to give good service. At Nationalisation in 1948, no less than forty-seven of these fine locomotives passed into Western Region ownership, the last example, no. 4056 Princess Margaret, being withdrawn in October 1957. In this book, Laurence Waters charts the history of the class from the prototype, right through to the final workings in October 1957. Using many previously unpublished photographs from the Great Western Trust photographic collection, accompanied by informative captions, every member of the Class is illustrated. This book should appeal to those interested in the history of Great Western locomotive development as well as modellers of the Great Western and Western Region.

The Change Catalyst

Secrets to Successful and Sustainable Business Change

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Author: Campbell Macpherson

Publisher: John Wiley & Sons

ISBN: 1119386268

Category: Business & Economics

Page: 424

View: 1779

WINNER OF BUSINESS BOOK OF THE YEAR 2018 (The Business Book Awards) "Essential reading for CEOs and leaders of change." - Martin Davis, CEO, Kames Capital 88% of change initiatives fail. The Change Catalyst provides you with the insight, tools and know-how you need to make sure your next change, strategy or M&A is the one in eight that succeeds. Whether you're trying to change a process, a culture, a behaviour or an entire business, success demands complete clarity of what you are trying to achieve and why, followed by a clear plan to align your people to deliver. All change is about people, and one of the most important ingredients for successful change is the identification and appointment of a Change Catalyst. This is the person who can guide your organisation – its people and its processes – to the ultimate delivery of the outcomes your business needs. The book takes you deep inside the culture and process of change to show you how to set yourself up for success in both the short and long term; identify your goal, clarify your vision, stay focused on the outcome and develop and deliver a do-able plan. It will also explain how to genuinely engage stakeholders at all levels in every stage of the process. Real-world case studies show you what a successful change initiative looks like on the ground, and the Change Toolbox offers a collection of proven tools and models to streamline planning and implementation. Clear, intelligent guidance cuts through the buzzwords to get down to business quickly, and a pragmatic, holistic approach helps you tackle strategy, culture, execution and more. People don't like change; it rattles their cages and makes them uncomfortable – and emotion trumps logic every time. This book shows you how to pinpoint the emotional triggers, coax logic out of hiding and get everyone on board as you drive real, lasting change. Learn why typical change initiatives are far more likely to fail than succeed. Identify your Change Catalyst to strengthen both process and outcome. Overcome cultural challenges and turn understanding into transformation. Develop and implement a solid strategy for successful change. Whether you want change at the team level or on a government scale, no initiative is immune from the perils of inertia, misguided focus, distracted leadership or muddled planning. Change is inevitable. Successful change isn't. The Change Catalyst will tilt the odds on your favour and enable your next change initiative to be among the 12% that succeeds.

Run, Jump, Climb and Crawl

The Essential Training Guide for Obstacle Racing Enthusiasts, Or How to Get Fit, Stay Safe and Prepare for the Toughest Mud Runs on the Planet

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Author: Jacob Salt-Berrymen

Publisher: CreateSpace

ISBN: 9781490340555

Category: Sports & Recreation

Page: 80

View: 4757

A must read for anyone with a curious mind for obstacle racing, preparing for their first ever event, or for extreme mud-loving, obstacle racing addicts. Published by Central YMCA, the UK's leading activity for health charity, and written by Jacob Salt-Berrymen, an experienced health and fitness instructor, this essential guide will ensure you are fully prepared for the obstacle race that lies ahead of you, complete with its crawling, jumping, dodging and electrifying obstacles! With something for everyone, Jacob's advice covers everything you need to know to get you from your sofa to the finishing line, including what types of races to choose, what demands they will place on your fitness and your body, what obstacles you are likely to face and, vitally, how you can train for them. Central YMCA Guides: Trustworthy advice from those in the know.

Ten Things Video Games Can Teach Us

(about life, philosophy and everything)

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Author: Jordan Erica Webber,Daniel Griliopoulos

Publisher: Robinson

ISBN: 1472137922

Category: Philosophy

Page: 288

View: 7873

WOULD YOU KILL ONE PERSON TO SAVE FIVE OTHERS? If you could upload all of your memories into a machine, would that machine be you? Is it possible we're all already artificial intelligences, living inside a simulation? These sound like questions from a philosophy class, but in fact they're from modern, popular video games. Philosophical discussion often uses thought experiments to consider ideas that we can't test in real life, and media like books, films, and games can make these thought experiments far more accessible to a non-academic audience. Thanks to their interactive nature, video games can be especially effective ways to explore these ideas. Each chapter of this book introduces a philosophical topic through discussion of relevant video games, with interviews with game creators and expert philosophers. In ten chapters, this book demonstrates how video games can help us to consider the following questions: 1. Why do video games make for good thought experiments? (From the ethical dilemmas of the Mass Effect series to 'philosophy games'.) 2. What can we actually know? (From why Phoenix Wright is right for the wrong reasons to whether No Man's Sky is a lie.) 3. Is virtual reality a kind of reality? (On whether VR headsets like the Oculus Rift, PlayStation VR, and HTC Vive deal in mass-market hallucination.) 4. What constitutes a mind? (From the souls of Beyond: Two Souls to the synths of Fallout 4.) 5. What can you lose before you're no longer yourself? (Identity crises in the likes of The Swapper and BioShock Infinite.) 6. Does it mean anything to say we have choice? (Determinism and free will in Bioshock, Portal 2 and Deus Ex.) 7. What does it mean to be a good or dutiful person? (Virtue ethics in the Ultima series and duty ethics in Planescape: Torment.) 8. Is there anything better in life than to be happy? (Utilitarianism in Bioshock 2 and Harvest Moon.) 10. How should we be governed, for whom and by who? (Government and rights in Eve Online, Crusader Kings, Democracy 3 and Fable 3.) 11. Is it ever right to take another life? And how do we cope with our own death? (The Harm Thesis and the good death in To The Moon and Lost Odyssey.)

Computer Games

Text, Narrative and Play

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Author: Diane Carr,David Buckingham,Andrew Burn,Gareth Schott

Publisher: John Wiley & Sons

ISBN: 0745687504

Category: Social Science

Page: 224

View: 1491

Computer games are one of the most exciting and rapidly evolving media of our time. Revenues from console and computer games have now overtaken those from Hollywood movies; and online gaming is one of the fastest-growing areas of the internet. Games are no longer just kids' stuff: the majority of players are now adults, and the market is constantly broadening. The visual style of games has become increasingly sophisticated, and the complexities of game-play are ever more challenging. Meanwhile, the iconography and generic forms of games are increasingly influencing a whole range of other media, from films and television to books and toys. This book provides a systematic, comprehensive introduction to the analysis of computer and video games. It introduces key concepts and approaches drawn from literary, film and media theory in an accessible and concrete manner; and it tests their use and relevance by applying them to a small but representative selection of role-playing and action-adventure games. It combines methods of textual analysis and audience research, showing how the combination of such methods can give a more complete picture of these playable texts and the fan cultures they generate. Clearly written and engaging, it will be a key text for students in the field and for all those with an interest in taking games seriously.

Make Your Own Waves

The Surfer's Rules for Innovators and Entrepreneurs

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Author: Louis Patler,Shaun TOMSON

Publisher: AMACOM

ISBN: 0814437249

Category: Business & Economics

Page: 192

View: 5913

Don't just sit on the beach... Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence-and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, O'Neill, Reef, Quiksilver). Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water, including: * Learn to swim-the basics set the stage for everything * Get wet-you can't succeed if you stick to the shore * Always look "outside"-watch for what's coming or you may miss a better opportunity * Commit, charge, shred-you have to go all out to be all in * Never turn your back on the ocean-always stay in touch with the marketplace and the customer * Stay stoked-desire drives success Even the best surfers fall, but they learn from their wipeouts and paddle back out to once again push the edge, knowing that with big waves come big opportunities.

The Future of Happiness

5 Modern Strategies for Balancing Productivity and Well-Being in the Digital Era

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Author: Amy Blankson

Publisher: BenBella Books, Inc.

ISBN: 1942952953

Category: Business & Economics

Page: 240

View: 3964

Technology, at least in theory, is improving our productivity, efficiency, and communication. The one thing it’s not doing is making us happier. We are experiencing historically high levels of depression and dissatisfaction. But we can change that. Knowing that technology is here to stay and will continue to evolve in form and function, we need to know how to navigate the future to achieve a better balance between technology, productivity, and well-being. Technology can drive—not diminish—human happiness. In The Future of Happiness, author Amy Blankson, cofounder of the global positive psychology consulting firm GoodThink, unveils five strategies successful individuals can use, not just to survive—but actually thrive—in the Digital Age: Stay Grounded to focus your energy and increase productivity Know Thyself through app-driven data to strive toward your potential Train Your Brain to develop and sustain an optimistic mindset Create a Habitat for Happiness to maximize the spaces where you live, work, and learn Be a Conscious Innovator to help make the world a better place By rethinking when, where, why, and how you use technology, you will not only influence your own well-being but also help shape the future of your community. Discover how technologies can transform the idea of “I’ll be happy when . . .” to being happy now.

Competitive Intelligence Rescue: Getting It Right

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Author: Carolyn M. Vella,John J. McGonagle

Publisher: ABC-CLIO

ISBN: 1440851611

Category: Business & Economics

Page: 177

View: 8457

A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes. • Provides readers with practical tools and strategies to immediately identify and address their CI problems • Enables businesses to realize discernible improvements in performance, planning, competitiveness, and agility • Offers helpful checklists and other easy-to-use aids to make improving CI operations a straightforward process • Serves leaders in any organization—for profit or nonprofit—charged with the challenge of maintaining a competitive edge in their industry

Dark Pines

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Author: Will Dean

Publisher: Point Blank

ISBN: 9781786073853

Category:

Page: 336

View: 2939

Digging In

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Author: Loretta Nyhan

Publisher: Lake Union Publishing

ISBN: 9781503951709

Category: FICTION

Page: 252

View: 2213

In author Loretta Nyhan{u2019}s warm, witty, and wonderful novel, a widow discovers an unexpected chance to start over{u2014}right in her own backyard.

The 5 Second Rule

Transform Your Life, Work, and Confidence with Everyday Courage

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Author: Mel Robbins

Publisher: Savio Republic

ISBN: 1682612392

Category: Self-Help

Page: 240

View: 7613

Throughout your life, you've had parents, coaches, teachers, friends, and mentors who have pushed you to be better than your excuses and bigger than your fears. What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself? Using the science habits, riveting stories and surprising facts from some of the most famous moments in history, art and business, Mel Robbins will explain the power of a "push moment." Then, she'll give you one simple tool you can use to become your greatest self. It take just five seconds to use this tool, and every time you do, you'll be in great company. More than 8 million people have watched Mel's TEDx Talk, and executives inside of the world's largest brands are using the tool to increase productivity, collaboration, and engagement. In The 5 Second Rule, you'll discover it takes just five seconds to: Become confident Break the habit of procrastination and self-doubt Beat fear and uncertainty Stop worrying and feel happier Share your ideas with courage The 5 Second Rule is a simple, one-size-fits-all solution for the one problem we all face—we hold ourselves back. The secret isn't knowing what to do—it's knowing how to make yourself do it. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial}

One of Ours

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Author: Willa Cather

Publisher: Xist Publishing

ISBN: 1681951584

Category: Fiction

Page: 275

View: 3695

An American Farm Boy In Search Of Meaning “Life was so short that it meant nothing at all unless it were continually reinforced by something that endured; unless the shadows of individual existence came and went against a background that held together.” - Willa Cather, One of Ours Claude tries to escapes from his family firm grasp who want him pious and working at their family farm in Nebraska. He marries in his attempt to escape only to realize that his wife is not interested at all in him. That’s when another opportunity arises: going overseas and fight for the American army in World War One. This Xist Classics edition has been professionally formatted for e-readers with a linked table of contents. This eBook also contains a bonus book club leadership guide and discussion questions. We hope you’ll share this book with your friends, neighbors and colleagues and can’t wait to hear what you have to say about it. Xist Publishing is a digital-first publisher. Xist Publishing creates books for the touchscreen generation and is dedicated to helping everyone develop a lifetime love of reading, no matter what form it takes

Spartan Fit!

30 Days. Transform Your Mind. Transform Your Body. Commit to Grit.

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Author: Joe De Sena,John Durant

Publisher: Houghton Mifflin Harcourt

ISBN: 054437049X

Category: Sports & Recreation

Page: 224

View: 7571

From the best-selling author of Spartan Up! a complete 30-day workout and diet plan to help you reach peak performance Joe De Sena designed the Spartan races to test overall conditioning: strength, flexibility, endurance, and speed. His signature take-no-prisoners approach to achieving physical and mental fitness has taken the endurance world by storm and inspired millions. Now in Spartan Fit!, De Sena breaks down that approach and gives readers the tools they need to conquer the course — and life, including: • A 30-day workout and diet plan to prepare for the Spartan Sprint — or to just get you in shape • Full-body workouts requiring no gym, no weights • How to build on one race to the next • Inspiring, motivating stories of Spartans A complete Spartan training guide, Spartan Fit! will arm readers with the strength, knowledge, and grit to never question their potential again.

The Dark Side of Sports

Exposing the Sexual Culture of Collegiate and Professional Athletes

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Author: Nick T. Pappas

Publisher: Meyer & Meyer Verlag

ISBN: 1841263389

Category: Sports & Recreation

Page: 392

View: 2375

The book will be of interest beyond the sports and age-levels of those interviewed for the study since sexual deviancy and aggression appeared in an array of athlete cultures.

Extreme You

Step Up. Stand Out. Kick Ass. Repeat.

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Author: Sarah Robb O'Hagan

Publisher: HarperCollins

ISBN: 0062456180

Category: Business & Economics

Page: 320

View: 1295

"Every once in a while, you need someone standing by your shoulder, inspiring you, cheering you on, pushing you to go further. Sarah might be just the coach you’re looking for."—Seth Godin, author of Linchpin As a child, Sarah Robb O’Hagan dreamed she could be a champion. Her early efforts failed to reveal a natural superstar, but she refused to settle for average. Through dramatic successes and epic fails, she studied how extraordinary people in sports, entertainment and business set and achieve extremely personal goals. Sarah became an executive at Virgin Atlantic and Nike, and despite being fired twice in her twenties, she went on to become the global president of Gatorade and of Equinox—as well as a wife, mother, and endurance athlete. In every challenging situation, personal or professional, individuals face the pressure to play it safe and conform to the accepted norms. But doing so comes with heavy costs: passions stifled, talents ignored, and opportunities squelched. The bolder choice is to embrace what Sarah calls Extreme You: to confidently bring all that is distinctive and relevant about yourself to everything you do. Inspiring, surprising, and practical, Extreme You is her training program for becoming the best version of yourself.