Introduction to Media Literacy

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Author: W. James Potter

Publisher: SAGE Publications

ISBN: 1483379604

Category: Language Arts & Disciplines

Page: 296

View: 7283

Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.

Intro to Media Literacy

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Author: Lori Moses

Publisher: Kendall Hunt Publishing Company

ISBN: 9780757555329

Category: Language Arts & Disciplines

Page: 268

View: 7415

Introduction to Mass Communication: Media Literacy and Culture Updated Edition

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Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 9780077507985

Category: Language Arts & Disciplines

Page: 480

View: 4608

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill's adaptive learning system, assesses students' knowledge of course content and maps out personalised study plans for success.

Create to Learn

Introduction to Digital Literacy

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Author: Renee Hobbs

Publisher: John Wiley & Sons

ISBN: 1118968352

Category: Social Science

Page: 296

View: 9004

Want to learn something well? Make media to advance knowledge and gain new ideas. You don't have to be a communication professional to create to learn. Today, with free and low-cost digital tools, everyone can compose videos, blogs and websites, remixes, podcasts, screencasts, infographics, animation, remixes and more. By creating to learn, people internalize ideas and express information creatively in ways that may inspire others. This book helps learners create multimedia texts as they develop both critical thinking and communication skills. It introduces a wide range of conceptual principles at the heart of multimedia composition and digital pedagogy. Its approach is useful for anyone who sees the educational value of creating multimedia projects in an increasingly digital and connected world. Students will become skilled multimedia communicators by learning how to gather information, generate ideas, and develop media projects using contemporary digital tools and platforms. [Publisher]

Introduction to Mass Communication, Media Literacy and Culture, Updated Edition

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1467279285

Category: Education

Page: 47

View: 3523

Facts101 is your complete guide to Introduction to Mass Communication, Media Literacy and Culture, Updated Edition. In this book, you will learn topics such as Books, Newspapers, Magazines, and Film plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

LooseLeaf for Introduction to Mass Communication: Media Literacy and Culture

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Author: Stanley J. Baran

Publisher: McGraw-Hill Education

ISBN: 9781259924972

Category: Performing Arts

Page: 464

View: 4191

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

Looseleaf Introduction to Mass Communication: Media Literacy and Culture

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Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 9781259376504

Category: Language Arts & Disciplines

Page: 448

View: 2746

In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally, the new 9th edition will also feature SmartBook, the first and only adaptive reading experience, that highlights content based on what the individual student knows and doesn’t know, and provides focused help at that moment in need through targeted learning resources (including videos, animations, and other interactivities). SmartBook’s intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.

Introduction to Mass Communication, Media Literacy and Culture

Communication, Communication

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1478435399

Category: Education

Page: 68

View: 4444

Facts101 is your complete guide to Introduction to Mass Communication, Media Literacy and Culture. In this book, you will learn topics such as Books, Newspapers, Magazines, and Film plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Theory of media literacy

a cognitive approach

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Author: W. James Potter

Publisher: Sage Publications, Inc

ISBN: 9780761929529

Category: Language Arts & Disciplines

Page: 307

View: 9346

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.

Introduction to Information Literacy for Students

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Author: Michael C. Alewine,Mark Canada

Publisher: John Wiley & Sons

ISBN: 1119054699

Category: Social Science

Page: 256

View: 4870

Introduction to Information Literacy for Students presents a concise, practical guide to navigating information in the digital age. Features a unique step-by-step method that can be applied to any research project Includes research insights from professionals, along with review exercises, insiders' tips and tools, search screen images utilized by students, and more Encourages active inquiry-based learning through the inclusion of various study questions and exercises Provides students with effective research strategies to serve them through their academic years and professional careers Ensures accessibility and a strong instructional approach due to authorship by a librarian and award-winning English professor

Media Today

An Introduction to Mass Communication

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Author: Joseph Turow

Publisher: Routledge

ISBN: 1136864016

Category: Social Science

Page: 656

View: 5222

Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.

Looseleaf Introduction to Mass Communication 8e Update

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Author: Stanley J. Baran

Publisher: McGraw-Hill Education

ISBN: 9781259343278

Category: Performing Arts

Page: 960

View: 1295

"Introduction to Mass Communication: Media Literacy and Culture" is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the "Introduction to Mass Communication: Media Literacy and Culture" program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill s adaptive learning system, assesses students knowledge of course content and maps out personalized study plans for success."