Introduction to Mass Communication

Model and Theories

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Author: Ashish Sharma

Publisher: Evincepub Publishing

ISBN: 9387905306

Category: Education

Page: 139

View: 3491

This book is designed to give a general and comprehensive view of Mass Communication to the student. The book is unique in presenting mass communication Models and Theories in one volume. The book serves the purpose of all students of mass media and in the field as it is designed specially keeping in focus the academic syllabi of leading universities and colleges. The book is divided into four parts: 1) Introduction to Mass Communication. 2) Function of Mass Communication. 3) Models of Mass Communication. 4) Theories of Mass Communication. This book presents an overview of the various mass communication models which includes Linear/ Non –linear models of communication and theories which includes Media theories, normative theories of mass communication. This book gives insight to basic concepts of mass Communication.

Introduction To Mass Communications

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Author: Warren K. Agee,Edwin Emery,Phillip H. Ault

Publisher: HarperCollins Publishers

ISBN: N.A

Category: Language Arts & Disciplines

Page: 599

View: 1899

LooseLeaf for Introduction to Mass Communication: Media Literacy and Culture

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Author: Stanley J. Baran

Publisher: McGraw-Hill Education

ISBN: 9781259924972

Category: Performing Arts

Page: 464

View: 7772

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

Introduction to Mass Communications

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Author: Warren Kendall Agee,Phillip H. Ault,Edwin Emery

Publisher: New York : Harper & Row

ISBN: 9780060419097

Category: Social Science

Page: 469

View: 4311

Media Today

An Introduction to Mass Communication

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Author: Joseph Turow

Publisher: Taylor & Francis

ISBN: 1136864024

Category: Language Arts & Disciplines

Page: 656

View: 7923

Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.

Introduction to Mass Communication: Media Literacy and Culture

Eighth Edition

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Author: Stanley Baran

Publisher: McGraw-Hill Higher Education

ISBN: 0077736397

Category: Language Arts & Disciplines

Page: N.A

View: 6844

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-HillËs adaptive learning system, assesses studentsË knowledge of course content and maps out personalized study plans for success.

Introduction to Mass Communication

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Author: Frederick C. Whitney

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: N.A

Category: Mass media

Page: 610

View: 3991

In writing the second edition of Introduction to Mass Communication, we continue the main thrust found in the first edition. We have attempted to analyze the mass communication empires on their own terms, to recognize them for what they are--large, sometimes monolithic industries established to earn a profit as well as to serve the interests of their customers. The media are studied here within the broad contexts in which they operate. Technological, economic, political, philosophical, and sociological factors are considered throughout.

The Media in Your Life

An Introduction to Mass Communication

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Author: Jean Folkerts,Stephen Lacy

Publisher: Allyn & Bacon

ISBN: 9780205317820

Category: Performing Arts

Page: 520

View: 9390

With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Written by two highly regarded scholars and teachers, this book goes beyond other textbooks to help readers understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide readers through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. For anyone interested in gaining knowledge of the media.

Making Sense of Media

An Introduction to Mass Communication

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Author: George Rodman

Publisher: Addison-Wesley Longman

ISBN: 9780801332067

Category: Language Arts & Disciplines

Page: 530

View: 9066

This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media.Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout.For anyone interested in learning more about mass communication on an introductory level.

Media and Culture, An Introduction to Mass Communication

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1467278025

Category: Education

Page: 63

View: 6014

Facts101 is your complete guide to Media and Culture, An Introduction to Mass Communication. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Introduction to Mass Communication, Media Literacy and Culture, Updated Edition

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1467279285

Category: Education

Page: 47

View: 5675

Facts101 is your complete guide to Introduction to Mass Communication, Media Literacy and Culture, Updated Edition. In this book, you will learn topics such as Books, Newspapers, Magazines, and Film plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Converging Media

An Introduction to Mass Communication

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Author: John Vernon Pavlik,Shawn McIntosh

Publisher: Allyn & Bacon

ISBN: 9780205308033

Category: Social Science

Page: 563

View: 3278

Reflects the fundamental changes made by digital technologies in the way people get their news and entertainment and conduct media commerce. This book does not contend that media products such as newspapers, magazines or books, are or will become digital. It states that the majority of the process of mass communication is or is becoming digital.

Introduction to Mass Communication

Media Literacy and Culture

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Author: Stanley J. Baran

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: 9780073209418

Category: Language Arts & Disciplines

Page: 523

View: 3885

Encourages students to take more active roles as media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture.

Media in Your Life, The, an Introduction to Mass Communication, Books a la Carte Edition

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Author: Jean Folkerts,Stephen Lacy

Publisher: Allyn & Bacon

ISBN: 9780205449361

Category:

Page: 512

View: 7354

Explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.This affordable Books a la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format -- allowing students to take only what they need to class. As a bonus, the Books a la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.

Media Today, An Introduction to Mass Communication

Communication, Mass media

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1490270221

Category: Education

Page: 67

View: 6067

Facts101 is your complete guide to Media Today, An Introduction to Mass Communication. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Introduction to Mass Communication

Media Literacy and Culture

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Author: Baran,Stanley J. Baran

Publisher: McGraw-Hill Medical Publishing

ISBN: 9780070169135

Category: Mass media

Page: 450

View: 6959

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. The sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, and the US presidential election. Facebook and MySpace and Second Life.