Introduction to Mass Communication: Media Literacy and Culture Updated Edition

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Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 9780077507985

Category: Language Arts & Disciplines

Page: 480

View: 1628

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill's adaptive learning system, assesses students' knowledge of course content and maps out personalised study plans for success.

Introduction to Mass Communication: Media Literacy and Culture

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Author: Stanley Baran

Publisher: McGraw-Hill Humanities/Social Sciences/Languages

ISBN: 9780073378909

Category: Performing Arts

Page: 528

View: 3783

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. Building on this tested emphasis, the sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, the Presidential election, and the emergence of wildly popular Internet applications such as massive multiplayer online worlds like Second Life and social networking sites like Facebook and MySpace.

Introduction to Mass Communication, Media Literacy and Culture, Updated Edition

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1467279285

Category: Education

Page: 47

View: 2529

Facts101 is your complete guide to Introduction to Mass Communication, Media Literacy and Culture, Updated Edition. In this book, you will learn topics such as Books, Newspapers, Magazines, and Film plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

LooseLeaf for Introduction to Mass Communication: Media Literacy and Culture

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Author: Stanley J. Baran

Publisher: McGraw-Hill Education

ISBN: 9781259924972

Category: Performing Arts

Page: 464

View: 5593

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

Handbook of Research on Media Literacy in Higher Education Environments

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Author: Cubbage, Jayne

Publisher: IGI Global

ISBN: 1522540601

Category: Education

Page: 396

View: 6101

Media is rapidly evolving, from social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Teaching the next generation of communication professionals how to interact with varying forms of media is paramount as they will be the future distributors of news and information. The Handbook of Research on Media Literacy in Higher Education Environments provides emerging research on the role of journalism and mass communication education in the digital era. While highlighting topics such as community media labs, political cognition, and public engagement, this publication explores the impact of globalization and a changing and diversified world within the realm of higher education. This publication is an important resource for educators, academicians, professionals, and researchers seeking current research on applications and strategies in promoting media and digital studies in higher education.

Looseleaf Introduction to Mass Communication 8e Update

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Author: Stanley J. Baran

Publisher: McGraw-Hill Education

ISBN: 9781259343278

Category: Performing Arts

Page: 960

View: 5513

"Introduction to Mass Communication: Media Literacy and Culture" is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the "Introduction to Mass Communication: Media Literacy and Culture" program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill s adaptive learning system, assesses students knowledge of course content and maps out personalized study plans for success."

Media and Culture

An Introduction to Mass Communication

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Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Macmillan

ISBN: 0312644655

Category: Language Arts & Disciplines

Page: 616

View: 6113

It's no secret today's media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.

Media & Culture with 2016 Update

An Introduction to Mass Communication

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Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Macmillan Higher Education

ISBN: 1319116892

Category: Language Arts & Disciplines

Page: 672

View: 3998

While we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.

Annual Editions: Mass Media 09/10

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Author: Joan Gorham

Publisher: McGraw-Hill/Dushkin

ISBN: 9780078127762

Category: Performing Arts

Page: 208

View: 8375

Annual Editions is a series of over 65 volumes, each designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The Annual Editions volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an online Instructor's Resource Guide with testing materials. Using Annual Editions in the Classroom is the general instructor's guide for our popular Annual Editions series and is available in print (0073301906) or online. Visit www.mhcls.com for more details.

Media Today, Third Edition, 2010 Update

An Introduction to Mass Communication

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Author: Joseph Turow

Publisher: Taylor & Francis

ISBN: 0203852109

Category: Language Arts & Disciplines

Page: 680

View: 2804

Media Today puts students at the center of profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about how these changes affect their lives. Media Today, Third Edition 2010 Update is built around four key concepts: A media systems approach allows students to understand the interconnected system of media products that surrounds them every day Unique insights into media trends give students an insider’s perspective on how media industries are responding to changes from globalization to social networking Emphasis on the centrality of digital convergence demonstrates in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television A media literacy goal encourages and builds critical skills to make students more informed and responsible citizens in our media-driven society In the 2010 Update to Media Today, over 40% of the textboxes and photos were updated to reflect the latest cultural and technological issues affecting media industries, along with case studies and activities designed to build media literacy. Additional learning resources include an enclosed DVD with media examples for further study and classroom discussion, and a free interactive companion website with a full range of instructor and student materials at www.routledge.com/textbooks/MediaTodayUpdate.

Mass Communication Theory

Foundations, Ferment, and Future

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Author: Stanley J. Baran,Dennis K. Davis

Publisher: Wadsworth Publishing Company

ISBN: N.A

Category: Mass media

Page: 400

View: 8246

This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this editionu-now streamlined to increase accessibilityu-traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. The Second Edition includes new coverage of the Internet, as well as many updated examples."

Mass Media

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Author: Joan Gorham

Publisher: McGraw-Hill/Dushkin

ISBN: 9780073515984

Category: Social Science

Page: 209

View: 7744

Provides access to articles selected from the public press. This book includes an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; overviews for each section; a topical index; and an instructor's resource guide with testing materials.

Media Today

An Introduction to Mass Communication

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Author: Joseph Turow

Publisher: Taylor & Francis

ISBN: 1136864024

Category: Language Arts & Disciplines

Page: 656

View: 2071

Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.

Media and Culture with 2015 Update

An Introduction to Mass Communication

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Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Macmillan Higher Education

ISBN: 1457679760

Category: Language Arts & Disciplines

Page: 688

View: 2539

The media are in a constant state of change, accelerated by the recent turn in digital technology. The new 2015 update of Media and Culture keeps up with the newest changes unfolding over YouTube, Twitter, Facebook, and other feeds—because the speed of today's media stories requires an understanding of the complex connections between media and our culture. The 2015 update includes the latest media developments and coverage of the political, economic, and cultural issues affecting our mass media and culture. But the authors go beyond the addition of current events and trends to focus on what these changes mean, extending the bridge between media history and the media right now.

Media Today

An Introduction to Mass Communication

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Author: N.A

Publisher: Routledge

ISBN: 1135902038

Category: Language Arts & Disciplines

Page: 712

View: 7723

Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives.

Media & Culture

An Introduction to Mass Communication

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Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Macmillan

ISBN: 9780312478247

Category: Language Arts & Disciplines

Page: 590

View: 2852

Breaking the mold of traditional mass communication textbooks, Richard Campbell’sMedia & Culturegoes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media.Media & Culture’s integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture — how cultural trends affect our media and how historical developments, technology, and key media leaders have shaped our society. Completing the full picture of the mass media is the text’s in-depth coverage of the history, structure, and economics of each industry. Continuing the tradition of cutting-edge content, the 2009 Update includes the most current media trends and developments.