Introduction to Mass Communication

Model and Theories

DOWNLOAD NOW »

Author: Ashish Sharma

Publisher: Evincepub Publishing

ISBN: 9387905306

Category: Education

Page: 139

View: 3231

This book is designed to give a general and comprehensive view of Mass Communication to the student. The book is unique in presenting mass communication Models and Theories in one volume. The book serves the purpose of all students of mass media and in the field as it is designed specially keeping in focus the academic syllabi of leading universities and colleges. The book is divided into four parts: 1) Introduction to Mass Communication. 2) Function of Mass Communication. 3) Models of Mass Communication. 4) Theories of Mass Communication. This book presents an overview of the various mass communication models which includes Linear/ Non –linear models of communication and theories which includes Media theories, normative theories of mass communication. This book gives insight to basic concepts of mass Communication.

Introduction To Mass Communications

DOWNLOAD NOW »

Author: Warren K. Agee,Edwin Emery,Phillip H. Ault

Publisher: HarperCollins Publishers

ISBN: N.A

Category: Language Arts & Disciplines

Page: 599

View: 9601

Teaching Mass Communication

A Guide to Better Instruction

DOWNLOAD NOW »

Author: Michael D. Murray,Anthony J. Ferri

Publisher: Greenwood Publishing Group

ISBN: 9780275941567

Category: Education

Page: 269

View: 8815

This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids.

LooseLeaf for Introduction to Mass Communication: Media Literacy and Culture

DOWNLOAD NOW »

Author: Stanley J. Baran

Publisher: McGraw-Hill Education

ISBN: 9781259924972

Category: Performing Arts

Page: 464

View: 4338

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

Journalism and Mass Communication in Africa

Cameroon

DOWNLOAD NOW »

Author: Festus Eribo,Enoh Tanjong

Publisher: Lexington Books

ISBN: 9780739103777

Category: Political Science

Page: 168

View: 2017

Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.

The Media in Your Life

An Introduction to Mass Communication

DOWNLOAD NOW »

Author: Jean Folkerts,Stephen Lacy

Publisher: Allyn & Bacon

ISBN: 9780205387014

Category: Business & Economics

Page: 475

View: 7178

Written by two highly regarded scholars and teachers, The Media in Your Life helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. The 3rd Edition explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives.

Media & Culture

An Introduction to Mass Communication

DOWNLOAD NOW »

Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Bedford Books

ISBN: 9780312390709

Category: Mass media and culture

Page: 613

View: 5041

Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Media Impact: An Introduction to Mass Media

DOWNLOAD NOW »

Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1111346364

Category: Business & Economics

Page: 464

View: 2144

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today’s world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today’s society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider’s look at what it’s like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 10th Edition are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including The New York Times, Washington Post, Los Angeles Times, Bloomberg, Advertising Age, The Wall Street Journal, and The New Yorker. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Law for Advertising, Broadcasting, Journalism, and Public Relations

A Comprehensive Text for Students and Practitioners

DOWNLOAD NOW »

Author: Michael G. Parkinson,L. Marie Parkinson

Publisher: Routledge

ISBN: 1136774629

Category: Business & Economics

Page: 528

View: 1853

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.

Heimatländer der Phantasie

Essays und Kritiken 1981 - 1991

DOWNLOAD NOW »

Author: Salman Rushdie

Publisher: N.A

ISBN: 9783463401553

Category:

Page: 510

View: 2077

Belletristik : Indien ; Prosatexte.

The Law of Journalism and Mass Communication

DOWNLOAD NOW »

Author: Robert Trager,Susan Dente Ross,Amy Reynolds

Publisher: CQ Press

ISBN: 1506363202

Category: Language Arts & Disciplines

Page: 704

View: 9556

The Law of Journalism and Mass Communication, Sixth Edition, by Robert Trager, Susan Dente Ross, and Amy Reynolds offers a clear and engaging introduction to media law with comprehensive coverage and analysis of key cases for future journalists and media professionals. You are introduced to key legal issues at the start of each chapter, building your critical thinking skills before progressing to real-world landmark cases that demonstrate how media law is applied today. Contemporary examples, emerging legal topics, international issues, and cutting-edge research all help you to retain and apply principles of media law in practice. The thoroughly revised Sixth Edition has been reorganized and shortened to 12 chapters, streamlining the content and offering instructors more opportunities for classroom activities. This edition also goes beyond the judiciary—including discussions of tweets and public protests, alcohol ads in university newspapers, global data privacy and cybersecurity, libel on the internet, and free speech on college campuses—to show how the law affects the ways mass communication works and how people perceive and receive that work.

Introduction to Mass Communications

DOWNLOAD NOW »

Author: Warren Kendall Agee,Phillip H. Ault,Edwin Emery

Publisher: New York : Harper & Row

ISBN: 9780060419097

Category: Social Science

Page: 469

View: 884

Introduction to Travel Journalism

On the Road with Serious Intent

DOWNLOAD NOW »

Author: John F. Greenman

Publisher: Peter Lang Pub Incorporated

ISBN: 9781433114205

Category: Language Arts & Disciplines

Page: 218

View: 5973

Travel writers and travel journalists are not the same. They differ in identity, purpose and method. The travel writer looks in a mirror; the travel journalist looks out a window. The travel writer serves the travel industry; the travel journalist serves the public. The travel writer is subsidized; the travel journalist pays his own way. Introduction to Travel Journalism highlights these distinctions and offers independent, ethical, substantive journalists the skills and knowledge they need to cover the travel and tourism industry, to provide travelers with credible news and information, and to report significant trends and developments at home and across the world.

Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches

Communication, Communication

DOWNLOAD NOW »

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1467219932

Category: Education

Page: 33

View: 6278

Facts101 is your complete guide to Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Media Metrics

An Introduction to Quantitative Research in Mass Communication

DOWNLOAD NOW »

Author: Manoj Dayal

Publisher: Sage Publications Pvt. Limited

ISBN: 9789386062161

Category: Language Arts & Disciplines

Page: 544

View: 9516

The book is a comprehensive introduction to the application of statistical tools and techniques in media research. "Media metrics" is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. Key Features � Pioneering introductory text on media metrics, a method of measuring media variables � Clear and easy-to-understand explanation of descriptive and inferential media variables and their use � Complete coverage with relevant examples from media studies � Review exercises, and extensive list of references � Ideal companion for students and researchers in the fields of mass communication, media studies, communication studies, and journalism

Introduction to Mass Communication: Media Literacy and Culture

Eighth Edition

DOWNLOAD NOW »

Author: Stanley Baran

Publisher: McGraw-Hill Higher Education

ISBN: 0077736397

Category: Language Arts & Disciplines

Page: N.A

View: 1794

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-HillËs adaptive learning system, assesses studentsË knowledge of course content and maps out personalized study plans for success.

Media and Culture with 2013 Update

An Introduction to Mass Communication

DOWNLOAD NOW »

Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Macmillan

ISBN: 1457604914

Category: Language Arts & Disciplines

Page: 608

View: 2087

Today's media landscape is changing faster than ever, and students are experiencing these developments firsthand. Media & Culture pulls back the curtain on the media and shows students what all these new trends and developments really mean — giving students the deeper insight and context they need to become informed media critics. The 2013 Update also includes the must-cover events and trends students need to know to become informed media consumers and critics — from social media's influence on political events like the Occupy Wall Street movement and the Arab Spring revolutions and what the News Corp. phone-hacking scandal means for journalism to the continued growth of television streaming and apps and the advent of tablet-only newspapers. Read the preface.

Media and Culture, An Introduction to Mass Communication

Communication, Communication

DOWNLOAD NOW »

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1478401958

Category: Education

Page: 218

View: 3771

Facts101 is your complete guide to Media and Culture, An Introduction to Mass Communication. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.