Introduction to Mass Communication

Model and Theories

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Author: Ashish Sharma

Publisher: Evincepub Publishing

ISBN: 9387905306

Category: Education

Page: 139

View: 9876

This book is designed to give a general and comprehensive view of Mass Communication to the student. The book is unique in presenting mass communication Models and Theories in one volume. The book serves the purpose of all students of mass media and in the field as it is designed specially keeping in focus the academic syllabi of leading universities and colleges. The book is divided into four parts: 1) Introduction to Mass Communication. 2) Function of Mass Communication. 3) Models of Mass Communication. 4) Theories of Mass Communication. This book presents an overview of the various mass communication models which includes Linear/ Non –linear models of communication and theories which includes Media theories, normative theories of mass communication. This book gives insight to basic concepts of mass Communication.

Introduction to Mass Communication

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Author: Frederick C. Whitney

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: N.A

Category: Mass media

Page: 610

View: 3263

In writing the second edition of Introduction to Mass Communication, we continue the main thrust found in the first edition. We have attempted to analyze the mass communication empires on their own terms, to recognize them for what they are--large, sometimes monolithic industries established to earn a profit as well as to serve the interests of their customers. The media are studied here within the broad contexts in which they operate. Technological, economic, political, philosophical, and sociological factors are considered throughout.

Teaching Mass Communication

A Guide to Better Instruction

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Author: Michael D. Murray,Anthony J. Ferri

Publisher: Greenwood Publishing Group

ISBN: 9780275941567

Category: Education

Page: 269

View: 1044

This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids.

Mass Communication

An Introduction to the Field

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Author: Ronald T. Farrar

Publisher: West Group

ISBN: 9780314642134

Category: Social Science

Page: 578

View: 8969

Converging Media

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Author: John V. Pavlik,Shawn McIntosh

Publisher: Oxford University Press, USA

ISBN: 9780190646653

Category: Language Arts & Disciplines

Page: 504

View: 8028

Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media- print, visual, and audio - relates to and influences the others.

Media/Impact: An Introduction to Mass Media

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Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 1305162803

Category: Business & Economics

Page: 448

View: 2544

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Waves

An Introduction to Mass Communication : A College Telecourse and Television Series

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Author: Geoffrey Rubinstein,Joseph R. Dominick

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: 9780070180116

Category: Language Arts & Disciplines

Page: 240

View: 4280

MediaWaves is a telecourse that explores mass media and society, includes 26 30-minute segments, and is tied to the textbook: The dynamics of mass communication, 5th edition, by Joseph R. Dominick.

Media & Culture

An Introduction to Mass Communication

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Author: Richard Campbell,Christopher Martin,Bettina Fabos

Publisher: Bedford/St. Martin's

ISBN: 9781319058517

Category: Language Arts & Disciplines

Page: 656

View: 4122

While we all use digital technology daily, many of us don't realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences – a skill that has become more important than ever. Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect, interlock, and converge, Media & Culture brings together industry expertise, media history, and current trends for an engaging, exhilarating look at the media right now.

Making Sense of Media

An Introduction to Mass Communication

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Author: George Rodman

Publisher: Addison-Wesley Longman

ISBN: 9780801332067

Category: Language Arts & Disciplines

Page: 530

View: 3539

This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media.Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout.For anyone interested in learning more about mass communication on an introductory level.

Introduction to Travel Journalism

On the Road with Serious Intent

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Author: John F. Greenman

Publisher: Peter Lang Pub Incorporated

ISBN: 9781433114205

Category: Language Arts & Disciplines

Page: 218

View: 6145

Travel writers and travel journalists are not the same. They differ in identity, purpose and method. The travel writer looks in a mirror; the travel journalist looks out a window. The travel writer serves the travel industry; the travel journalist serves the public. The travel writer is subsidized; the travel journalist pays his own way.Introduction to Travel Journalismhighlights these distinctions and offers independent, ethical, substantive journalists the skills and knowledge they need to cover the travel and tourism industry, to provide travelers with credible news and information, and to report significant trends and developments at home and across the world. Visit its companion website at www.travel-journalism.com.

Mass Communication in India (4th Edition)

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Author: Keval J. Kumar

Publisher: Jaico Publishing House

ISBN: 8172243731

Category: Business & Economics

Page: 408

View: 6739

Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.

Introduction to Mass Communication: Media Literacy and Culture Updated Edition

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Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 9780077507985

Category: Language Arts & Disciplines

Page: 480

View: 8772

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill's adaptive learning system, assesses students' knowledge of course content and maps out personalised study plans for success.

Media and Culture 7e with 2011 Update

An Introduction to Mass Communication

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Author: Richard Campbell,Christopher R. Martin,Bettina Fabos

Publisher: Bedford/St. Martin's

ISBN: 9780312609429

Category: Language Arts & Disciplines

Page: 624

View: 7688

The #1 introduction to mass communication text, Media and Culture offers a critical approach to media literacy, a cultural perspective, compelling storytelling, and comprehensive coverage of the media industries to help students understand the complex relationship between the mass media and our shared culture. And, because each year brings numerous changes in the media — whether it’s exploring new trends like Twitter, thinking about the future of journalism, or trying a Kindle for the first time — the Seventh Edition 2011 Update helps you bring the latest media trends into the classroom and into context.

Journalism and Mass Communication in Africa

Cameroon

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Author: Festus Eribo,Enoh Tanjong

Publisher: Lexington Books

ISBN: 9780739103777

Category: Political Science

Page: 168

View: 5040

Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.

Media in Your Life, The, an Introduction to Mass Communication, Books a la Carte Edition

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Author: Jean Folkerts,Stephen Lacy

Publisher: Allyn & Bacon

ISBN: 9780205449361

Category:

Page: 512

View: 3067

Explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.This affordable Books a la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format -- allowing students to take only what they need to class. As a bonus, the Books a la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.

Media Today

An Introduction to Mass Communication

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Author: Joseph Turow

Publisher: Routledge

ISBN: 1136864016

Category: Social Science

Page: 656

View: 528

Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.