How to Use Trust Based Marketing for Greater Income, Influence, and Impact
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Author: Ben Gioia
Publisher: Marketing with a Heart
"Marketing With A Heart is a key addition to your favorite books as it will make immediate and powerful changes in every aspect of the way you communicate and operate your business...and your life. It's a motivational read that inspires and Ben Gioia shifts your thinking and proves that you can truly make money while making a difference. Even better, the more money you make, the more people you can serve."-Tracy Repchuk International Bestselling Author & World Renowned Speaker"Get Instant Online Impact with a Fully Branded End to End Website Presence in Under 60 Days"Marketing With A Heart is the most practical, proven approach to marketing, selling, and service.Because most businesses have only one value that's the driving force behind everything they do: profit. Now, profit is critical to business success. But profit as a value-by itself-is unsustainable for everyone involved (the customers, the business, partners, stakeholders, affiliates), for the environment, for long term success, and for your happiness and fulfillment. Because when you win, someone else has to lose.That's why Marketing With A Heart(tm) take a principle based approach to business and redefines the "bottom line".People. Purpose. Profit. It's a win-win-win.Because the best way for businesses to make real impact in the world (and real profits) is to transform how they do marketing and selling...by cultivating trust, delivering value, and developing relationships.***What You Will Learn In This Book***PEOPLEMarketing is how you can change lives with your message. This is why the right kind of marketing is critical to your success. You'll discover perspectives and approaches to high integrity marketing, selling, and influence that are simple, powerful, and you can use right now.PURPOSEIt's the "why" that fuels your passion and your mission. It's the strategy for making your dreams into reality. It's how you balance your long-term vision with day-to-day action so you can inspire, persuade, and transform lives.PROFIT While your message will change one life, your marketing can change thousands, if not millions of lives. You'll learn simple principles to communicate more persuasively, be more profitable, help more people, and inspire others through your message, work, and example.PRINCIPLESPrinciples are the foundation of Marketing With A Heart(tm). When your principles are based on win-win, you are able to make you business truly sustainable, more profitable, and successful. because your choices impact everyone involved inside and outside of the workplace.IT'S THE NEW AND BETTER WAY TO DO BUSINESS "Old school" marketing is what you do TO people: pressure, fear, manipulation, lies, false hope, sales tactics, and hard closes. (Think of the "stereotypical" used car salesperson or a late night infomercial.) Marketing With A Heart(tm) is what you do FOR people: educating, adding value, creating trust, developing relationships, and changing lives. Marketing With A Heart(tm) is a revolutionary philosophy and successful business strategy because it provides a personal approach to making money while making a difference.OUTCOMES* Yes you can be profitable and successful, by building trust based relationships and adding value, not through fear and manipulation.* Yes your message can reach the right people (in the right language), so you can create greater income, influence, and impact. * Yes you can run your business in a way that's aligned with your principles, so you can so you can have more fun, help more people, and be more fulfilled.Marketing With A Heart is not only a book. It's a system, strategy, and philosophy that puts an end to unsustainable approaches to marketing, selling, and making money. It offers a new bottom line for business-people, purpose, and profit-which creates sustainable, long-term success and personal fulfillment.