Ideas, Influence, and Income

Write a Book, Build Your Brand, and Lead Your Industry

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Author: Tanya Hall

Publisher: Greenleaf Book Group

ISBN: 1626345155

Category: Business & Economics

Page: 224

View: 3513

A comprehensive guide to writing, publishing, and launching your book—and monetizing your content ​Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.

Ideas, Influence, and Income

Write a Book, Build Your Brand, and Lead Your Industry

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Author: Tanya Hall

Publisher: Greenleaf Book Group Press

ISBN: 9781626345140

Category: Business & Economics

Page: 224

View: 6839

"Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content"--]cProvided by publisher.

How Clients Buy

A Practical Guide to Business Development for Consulting and Professional Services

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Author: Tom McMakin,Doug Fletcher

Publisher: John Wiley & Sons

ISBN: 111943470X

Category: Business & Economics

Page: 272

View: 5905

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.

5 Day Weekend

Freedom to Make Your Life and Work Rich With Purpose

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Author: Halik Nik,Garrett B. Gunderson

Publisher: Bard Press

ISBN: 1885167857

Category: Business & Economics

Page: 320

View: 8266

Add three more days to your weekend with the 5 Day Weekend strategy. It’s more than inspiration, it’s a plan of how to build multiple streams of independent income. It’s more than a concept, it’s real world with cases of examples and guidance. It’s more than money, it’s purpose. It opens up your world to more and better choices can achieve your grandest goals.

The End of Influence

What Happens When Other Countries Have the Money

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Author: J. Bradford DeLong,Stephen S. Cohen

Publisher: Basic Books

ISBN: 0465020070

Category: Business & Economics

Page: 176

View: 6525

At the end of World War II, the United States had all the money—and all the power. Now, America finds itself cash poor, and to a great extent power follows money. In The End of Influence, renowned economic analysts Stephen S. Cohen and J. Bradford DeLong explore the grave consequences this loss will have for America’s place in the world. America, Cohen and DeLong argue, will no longer be the world’s hyperpower. It will no longer wield soft cultural power or dictate a monolithic foreign policy. More damaging, though, is the blow to the world’s ability to innovate economically, financially, and politically. Cohen and DeLong also explore American’s complicated relationship with China, the misunderstood role of sovereign wealth funds, and the return of state-led capitalism. An essential read for anyone interested in how global economics and finance interact with national policy, The End of Influence explains the far-reaching and potentially long-lasting but little-noted consequences of our great fiscal crisis.

The Personal Branding Phenomenon

Realize Greater Influence, Explosive Income Growth and Rapid Career Advancement by Applying the Branding Techniques of Michael, Martha & Oprah

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Author: Peter Montoya,Tim Vandehey

Publisher: Peter Montoya

ISBN: 9780967450612

Category: Business & Economics

Page: 235

View: 9997

From the schoolroom to the boardroom, everyone succeeds - or fails - by the rules of Personal Branding. Understand why, and how, in this guide to shaping your life. Personal Branding isn't the product of ad agencies or corporations; it's a continuous process that's as old as society. A Personal Brand - the values, abilities and personality traits people associate with you - affects your career, your relationships, your life. it. This work teaches the secrets that can turn the right Personal Brand into an engine for unlimited success and wealth.

The General Theory of Employment, Interest, and Money

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Author: John Maynard Keynes

Publisher: Springer

ISBN: 3319703447

Category: Business & Economics

Page: 404

View: 6537

This book was originally published by Macmillan in 1936. It was voted the top Academic Book that Shaped Modern Britain by Academic Book Week (UK) in 2017, and in 2011 was placed on Time Magazine's top 100 non-fiction books written in English since 1923. Reissued with a fresh Introduction by the Nobel-prize winner Paul Krugman and a new Afterword by Keynes’ biographer Robert Skidelsky, this important work is made available to a new generation. The General Theory of Employment, Interest and Money transformed economics and changed the face of modern macroeconomics. Keynes’ argument is based on the idea that the level of employment is not determined by the price of labour, but by the spending of money. It gave way to an entirely new approach where employment, inflation and the market economy are concerned. Highly provocative at its time of publication, this book and Keynes’ theories continue to remain the subject of much support and praise, criticism and debate. Economists at any stage in their career will enjoy revisiting this treatise and observing the relevance of Keynes’ work in today’s contemporary climate.

Marketing with a Heart

How to Use Trust Based Marketing for Greater Income, Influence, and Impact

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Author: Ben Gioia

Publisher: Marketing with a Heart

ISBN: 9780692316764

Category:

Page: 146

View: 2158

"Marketing With A Heart is a key addition to your favorite books as it will make immediate and powerful changes in every aspect of the way you communicate and operate your business...and your life. It's a motivational read that inspires and Ben Gioia shifts your thinking and proves that you can truly make money while making a difference. Even better, the more money you make, the more people you can serve."-Tracy Repchuk International Bestselling Author & World Renowned Speaker"Get Instant Online Impact with a Fully Branded End to End Website Presence in Under 60 Days"Marketing With A Heart is the most practical, proven approach to marketing, selling, and service.Because most businesses have only one value that's the driving force behind everything they do: profit. Now, profit is critical to business success. But profit as a value-by itself-is unsustainable for everyone involved (the customers, the business, partners, stakeholders, affiliates), for the environment, for long term success, and for your happiness and fulfillment. Because when you win, someone else has to lose.That's why Marketing With A Heart(tm) take a principle based approach to business and redefines the "bottom line".People. Purpose. Profit. It's a win-win-win.Because the best way for businesses to make real impact in the world (and real profits) is to transform how they do marketing and selling...by cultivating trust, delivering value, and developing relationships.***What You Will Learn In This Book***PEOPLEMarketing is how you can change lives with your message. This is why the right kind of marketing is critical to your success. You'll discover perspectives and approaches to high integrity marketing, selling, and influence that are simple, powerful, and you can use right now.PURPOSEIt's the "why" that fuels your passion and your mission. It's the strategy for making your dreams into reality. It's how you balance your long-term vision with day-to-day action so you can inspire, persuade, and transform lives.PROFIT While your message will change one life, your marketing can change thousands, if not millions of lives. You'll learn simple principles to communicate more persuasively, be more profitable, help more people, and inspire others through your message, work, and example.PRINCIPLESPrinciples are the foundation of Marketing With A Heart(tm). When your principles are based on win-win, you are able to make you business truly sustainable, more profitable, and successful. because your choices impact everyone involved inside and outside of the workplace.IT'S THE NEW AND BETTER WAY TO DO BUSINESS "Old school" marketing is what you do TO people: pressure, fear, manipulation, lies, false hope, sales tactics, and hard closes. (Think of the "stereotypical" used car salesperson or a late night infomercial.) Marketing With A Heart(tm) is what you do FOR people: educating, adding value, creating trust, developing relationships, and changing lives. Marketing With A Heart(tm) is a revolutionary philosophy and successful business strategy because it provides a personal approach to making money while making a difference.OUTCOMES* Yes you can be profitable and successful, by building trust based relationships and adding value, not through fear and manipulation.* Yes your message can reach the right people (in the right language), so you can create greater income, influence, and impact. * Yes you can run your business in a way that's aligned with your principles, so you can so you can have more fun, help more people, and be more fulfilled.Marketing With A Heart is not only a book. It's a system, strategy, and philosophy that puts an end to unsustainable approaches to marketing, selling, and making money. It offers a new bottom line for business-people, purpose, and profit-which creates sustainable, long-term success and personal fulfillment.

The Science of Money

How to Increase Your Income and Become Wealthy

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Author: Brian Tracy

Publisher: HBG

ISBN: 1469066513

Category: Self-Help

Page: 200

View: 8619

The subject of "money' remains one of the most fascinating, thought provoking, emotional, polarizing, and well researched subjects in the world. Scores of books, articles, blog posts, and speeches have been written on what money is, how to earn it, how to spend it, who has it and who does not and a myriad of other topics related to the effects that it produces. Yet, despite the content focus and interest on the topic, there is one word that describes the average person's views around money: confusion. It seems that there is so much disinformation (what we might call "financial white noise") that most people either rely on chance for their fortunes they ignore the subject altogether. This is not only unnecessary, it is a tragedy because of the untapped human potential that is never uncovered when people leave their lives to chance or give up on their dreams. It's also totally unnecessary, because the topic of money - how to create it, how to invest it, and how to spend it wisely - is known. Truly there is a "science" of money, just as there is a science of nutrition, chemistry, and engineering. This "science of money" has been tested and proven again and again. And while new "theories" can arise all the time - just as we have new theories for cures for cancer or baldness, for example - the discipline of science, and it's rules for testing and verifying results - will, in short order, move these ideas from the realm of "theory" to one of two categories: The Laws of Money that have been proven and can be relied upon - as much as you can rely upon the sun rising in the East and setting in the West - the The Myths of Money - those ideas (some of which may still be around just as "rumor" or "innuendo" can exist without any basis) which claim to be true, but which have been tested and disproven, or which at best have never been decidedly proven. Ultimately, this program has one central goal: To end all of the confusion once and for all, and to present in one comprehensive program, the essential truths about money. If you simply study the ideas in this program and apply them to your life and your business, you will become financially successful - as sure as the sun will rise tomorrow.

Entrepreneurial You

Monetize Your Expertise, Create Multiple Income Streams, and Thrive

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Author: Dorie Clark

Publisher: Harvard Business Press

ISBN: 1633692280

Category: Business & Economics

Page: 272

View: 4351

What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect. Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. In short, engaging chapters she outlines the necessary elements and concrete tactics for entrepreneurial success. She shares the stories of entrepreneurs of all kinds--from consultants and coaches to podcasters, bloggers, and online marketers--who have generated six- and seven-figure incomes. This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.

Fair Shot

Rethinking Inequality and How We Earn

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Author: Chris Hughes

Publisher: N.A

ISBN: 1250196590

Category: Biography & Autobiography

Page: 224

View: 5776

Introduction -- How it happens -- The dismantling of the American dream -- Africa & back -- The precariat -- A guaranteed income for working people -- Worthwhile work -- Untethered idealism -- Everybody likes a tax credit -- What we owe one another -- Afterword

Elevate

An Essential Guide to Life

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Author: Joseph Deitch

Publisher: Greenleaf Book Group

ISBN: 1626344701

Category: Self-Help

Page: 350

View: 3713

A modern world that is bursting with data can often make us feel even more lost as we struggle to find meaning and look for the answers to life’s mysteries. Joseph Deitch shares his lifelong pursuit of wisdom and growth in an accessible, practical, down-to-earth gift to his readers. Elevate is a celebration of life and the potential that exists for all of us. It provides both answers and insights as it links awareness and action, East and West, ancient and modern, spiritual and scientific. It offers a formula for turning frustration into fascination and provides a universal framework for what works and why, what to do . . . and why we don’t.

Success and Luck

Good Fortune and the Myth of Meritocracy

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Author: Robert H. Frank

Publisher: Princeton University Press

ISBN: 1400880270

Category: Business & Economics

Page: 208

View: 3981

From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine. In Success and Luck, bestselling author and New York Times economics columnist Robert Frank explores the surprising implications of those findings to show why the rich underestimate the importance of luck in success—and why that hurts everyone, even the wealthy. Frank describes how, in a world increasingly dominated by winner-take-all markets, chance opportunities and trivial initial advantages often translate into much larger ones—and enormous income differences—over time; how false beliefs about luck persist, despite compelling evidence against them; and how myths about personal success and luck shape individual and political choices in harmful ways. But, Frank argues, we could decrease the inequality driven by sheer luck by adopting simple, unintrusive policies that would free up trillions of dollars each year—more than enough to fix our crumbling infrastructure, expand healthcare coverage, fight global warming, and reduce poverty, all without requiring painful sacrifices from anyone. If this sounds implausible, you'll be surprised to discover that the solution requires only a few, noncontroversial steps. Compellingly readable, Success and Luck shows how a more accurate understanding of the role of chance in life could lead to better, richer, and fairer economies and societies.

Capital in the Twenty-First Century

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Author: Thomas Piketty

Publisher: Harvard University Press

ISBN: 0674979850

Category: Business & Economics

Page: 816

View: 1090

The main driver of inequality—returns on capital that exceed the rate of economic growth—is again threatening to generate extreme discontent and undermine democratic values. Thomas Piketty’s findings in this ambitious, original, rigorous work will transform debate and set the agenda for the next generation of thought about wealth and inequality.

The Millionaire Next Door

The Surprising Secrets of America's Wealthy

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Author: Thomas J. Stanley,William D. Danko

Publisher: Government Institutes

ISBN: 1589795474

Category: Business & Economics

Page: 272

View: 5189

This bestselling resource identifies seven common traits that show up again and again among those who have accumulated wealth. The new edition, the first since 1998, includes a new Foreword for the 21st century by Dr. Stanley.

Silent Invasion

China's influence in Australia

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Author: Clive Hamilton

Publisher: Hardie Grant Publishing

ISBN: 1743585446

Category: Reference

Page: 376

View: 708

In 2008 Clive Hamilton was at Parliament House in Canberra when the Beijing Olympic torch relay passed through. He watched in bewilderment as a small pro-Tibet protest was overrun by thousands of angry Chinese students. Where did they come from? Why were they so aggressive? And what gave them the right to shut down others exercising their democratic right to protest? The authorities did nothing about it, and what he saw stayed with him.
 
In 2016 it was revealed that wealthy Chinese businessmen linked to the Chinese Communist Party had become the largest donors to both major political parties. Hamilton realised something big was happening, and decided to investigate the Chinese government’s influence in Australia. What he found shocked him.
 
From politics to culture, real estate to agriculture, universities to unions, and even in our primary schools, he uncovered compelling evidence of the Chinese Communist Party’s infiltration of Australia. Sophisticated influence operations target Australia’s elites, and parts of the large Chinese-Australian diaspora have been mobilised to buy access to politicians, limit academic freedom, intimidate critics, collect information for Chinese intelligence agencies, and protest in the streets against Australian government policy. It’s no exaggeration to say the Chinese Communist Party and Australian democracy are on a collision course. The CCP is determined to win, while Australia looks the other way.
 
Thoroughly researched and powerfully argued, Silent Invasion is a sobering examination of the mounting threats to democratic freedoms Australians have for too long taken for granted. Yes, China is important to our economic prosperity; but, Hamilton asks, how much is our sovereignty as a nation worth?

Anyone keen to understand how China draws other countries into its sphere of influence should start with Silent Invasion. This is an important book for the future of Australia. But tug on the threads of China’s influence networks in Australia and its global network of influence operations starts to unravel.Professor John Fitzgerald, author of Big White Lie: Chinese Australians in White Australia

Affluence and Influence

Economic Inequality and Political Power in America

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Author: Martin Gilens

Publisher: Princeton University Press

ISBN: 0691153973

Category: Political Science

Page: 329

View: 7730

Can a country be a democracy if its government only responds to the preferences of the rich? In an ideal democracy, all citizens should have equal influence on government policy--but as this book demonstrates, America's policymakers respond almost exclusively to the preferences of the economically advantaged. Affluence and Influence definitively explores how political inequality in the United States has evolved over the last several decades and how this growing disparity has been shaped by interest groups, parties, and elections. With sharp analysis and an impressive range of data, Martin Gilens looks at thousands of proposed policy changes, and the degree of support for each among poor, middle-class, and affluent Americans. His findings are staggering: when preferences of low- or middle-income Americans diverge from those of the affluent, there is virtually no relationship between policy outcomes and the desires of less advantaged groups. In contrast, affluent Americans' preferences exhibit a substantial relationship with policy outcomes whether their preferences are shared by lower-income groups or not. Gilens shows that representational inequality is spread widely across different policy domains and time periods. Yet Gilens also shows that under specific circumstances the preferences of the middle class and, to a lesser extent, the poor, do seem to matter. In particular, impending elections--especially presidential elections--and an even partisan division in Congress mitigate representational inequality and boost responsiveness to the preferences of the broader public. At a time when economic and political inequality in the United States only continues to rise, Affluence and Influence raises important questions about whether American democracy is truly responding to the needs of all its citizens.

Crushing It!

How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

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Author: Gary Vaynerchuk

Publisher: HarperCollins

ISBN: 0062674692

Category: Business & Economics

Page: 288

View: 1008

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

The Amazement Revolution

Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience

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Author: Shep Hyken

Publisher: Greenleaf Book Group

ISBN: 1608321061

Category: Business & Economics

Page: 214

View: 765

A guide to the principle of customer amazement. Hyken uses fifty companies as role-model examples to teach seven powerful strategies that will kick-start the revolution in your organization.

The Broken Ladder

How Inequality Affects the Way We Think, Live, and Die

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Author: Keith Payne

Publisher: Penguin

ISBN: 069840937X

Category: Social Science

Page: 256

View: 4402

A timely examination by a leading scientist of the physical, psychological, and moral effects of inequality. Today’s inequality is on a scale that none of us has seen in our lifetimes, yet this disparity between rich and poor has ramifications that extend far beyond mere financial means. In The Broken Ladder psychologist Keith Payne examines how inequality divides us not just economically, but has profound consequences for how we think, how our cardiovascular systems respond to stress, how our immune systems function, and how we view moral ideas like justice and fairness. Experiments in psychology, neuroscience, and behavioral economics have not only revealed important new insights on how inequality changes people in predictable ways, but have provided a corrective to our flawed way of viewing poverty as the result of individual character failings. Among modern, developed societies, economic inequality is not primarily about money, but rather about relative status: where we stand in relation to other people. Regardless of their average income, countries or states with greater levels of income inequality have much higher rates of all the social problems we associate with poverty, including lower average life expectancies, serious health issues, mental illness, and crime. The Broken Ladder explores such issues as why women in poor societies often have more children, and have them younger; why there is little trust among the working class that investing for the future will pay off; why people’s perception of their relative social status affects their political beliefs, and why growing inequality leads to greater political divisions; how poverty raises stress levels in the same way as a physical threat; inequality in the workplace, and how it affects performance; why unequal societies become more religious; and finally offers measures people can take to lessen the harm done by inequality in their own lives and the lives of their children.