How Journalists Use Twitter

The Changing Landscape of U.S. Newsrooms

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Author: Alecia Swasy

Publisher: Lexington Books

ISBN: 1498532195

Category: Language Arts & Disciplines

Page: 110

View: 6480

How Journalists Use Twitter analyzes how Twitter has changed the routines and coverage strategies of four U.S. metropolitan newspapers. This book addresses newsroom work through the lens of four different communications theories—diffusion of innovation, boundaries, social capital, and agenda-setting theories.

Travel Journalism

Informing Tourists in the Digital Age

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Author: Bryan Pirolli

Publisher: Routledge

ISBN: 1351616943

Category: Social Science

Page: 186

View: 2109

In the last decade, with the success of review sites and online commentaries and the increased accessibility of travel information online, the job of a traditional travel journalist is being challenged. Travel Journalism closely examines the impact of digital media and technology on this specialist area of journalism and how professionals working in travel media today are adapting to it. Bryan Pirolli draws on a wealth of professional experience to present both practical guidance and a theoretical analysis of travel journalism. Through interviews with content providers – including journalists and bloggers – the book explores new ways of thinking about this profession. Looking at the relationship between travel journalists, social media and influencers, the book asks how travel journalists might rethink their work for more constructive purposes and how they should respond to innovations like the ever-growing sharing economy. The book also explores how journalistic ethics can be preserved as concerns around 'sponsored content' and 'paid influencers' remain widespread. For students and professionals looking to better understand the role of the travel journalist in the digital age, this book is an invaluable resource. Pirolli comprehensively assesses the challenges and the opportunities for success that actors in travel media are now presented with and encourages readers to proactively embrace them.

The Handbook of Global Online Journalism

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Author: Eugenia Siapera,Andreas Veglis

Publisher: John Wiley & Sons

ISBN: 1118313941

Category: Language Arts & Disciplines

Page: 528

View: 1006

The Handbook to Global Online Journalism features acollection of readings from international practitioners andscholars that represent a comprehensive and state-of-the-artoverview of the relationship between the internet and journalismaround the world. Provides a state-of-the-art overview of current research andfuture directions of online journalism Traces the evolution of journalistic practices, businessmodels, and shifting patterns of journalistic cultures that haveemerged around the world with the migration of news online Written and edited by top international researchers andpractitioners in the area of online journalism Features an extensive breadth of coverage, including economics,organizational practices, contents and experiences Discusses developments in online news in a wide range ofcountries, from the USA to Brazil, and from Germany to China Contains original theory, new research data, and reviews ofexisting studies in the field

Rethinking Journalism Again

Societal role and public relevance in a digital age

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Author: Chris Peters,Marcel Broersma

Publisher: Taylor & Francis

ISBN: 1317506413

Category: Social Science

Page: 234

View: 2942

It’s easy to make a rhetorical case for the value of journalism. Because, it is a necessary precondition for democracy; it speaks to the people and for the people; it informs citizens and enables them to make rational decisions; it functions as their watchdog on government and other powers that be. But does rehashing such familiar rationales bring journalism studies forward? Does it contribute to ongoing discussions surrounding journalism’s viability going forth? For all their seeming self-evidence, this book considers what bearing these old platitudes have in the new digital era. It asks whether such hopeful talk really reflects the concrete roles journalism now performs for people in their everyday lives. In essence, it poses questions that strike at the core of the idea of journalism itself. Is there a singular journalism that has one well-defined role in society? Is its public mandate as strong as we think? The internationally-renowned scholars comprising the collection address these recurring concerns that have long-defined the profession and which journalism faces even more acutely today. By discussing what journalism was, is, and (possibly) will be, this book highlights key contemporary areas of debate and tackles on-going anxieties about its future.

Journalism in Context

Practice and Theory for the Digital Age

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Author: Angela Phillips

Publisher: Routledge

ISBN: 113627961X

Category: Social Science

Page: 174

View: 6901

Journalism in Context is an accessible introduction to the theory and practice of journalism in a changing world. The book looks at the way in which power flows through media organisations influencing not only what journalists choose to present to their audiences but how they present it and then in turn what their audiences do with it. Using examples from across the world, as well as from her own research, Angela Phillips uses them to explain complex theoretical concepts. She invites readers to consider how news is influenced by the culture from which it emerges, as well as the way it is paid for and how different countries have approached the problem of ensuring that democracy is served by its media, rather than being undermined by it. Journalism has always been an early adopter of new technologies and the most recent changes are examined in the light of a history in which, although platforms keep on changing, journalism always survives. The questions raised here are important for all students of journalism and all those who believe that journalism matters.

Journalism at the Crossroads

crisis and opportunity for the press

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Author: Margaret Simons

Publisher: Scribe Publications

ISBN: 1921942177

Category: Social Science

Page: 96

View: 4961

A lively, spirited, and stirring critique of what is wrong with the Australian press — and how we might go about fixing it. As newspaper subscription-rates decline, and mastheads lament what appears to be a broken business model, the future of journalism is uncertain. Yet, in an age of spin and the sideshow syndrome, quality journalism is more essential than ever before. How do we resolve the contradictions, and map out a path forward? And what do we mean by ‘quality’? As we face new, digital models for journalism, what might be worth preserving about the old models? How can journalists embrace new forms of media and technology, and engage more directly with their readers? Can journalism continue to contribute to a vibrant and robust democracy? In Journalism at the Crossroads, journalist and media commentator Dr Margaret Simons explores the challenges and opportunities facing journalists as they confront the digital revolution and grapple with the changing role of journalism. Simons considers the role of the journalist in this new media landscape, why we still need quality news reporting, how new technologies can enhance traditional reporting, ways in which journalists and citizens can work together to break stories, and how media organisations can reinvigorate their newsrooms by engaging directly with the community. The imperative to think about new ways of journalism has arrived, and it is time for all of us — citizens and journalists alike — to become involved in this vital debate.

Principles of American Journalism

An Introduction

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Author: Stephanie Craft,Charles N. Davis

Publisher: Routledge

ISBN: 0415890160

Category: Language Arts & Disciplines

Page: 234

View: 684

In a rapidly changing media landscape, what becomes of journalism? Designed to engage, inspire and challenge students while laying out the fundamental principles of the craft, Principles of American Journalism introduces students to the core values of journalism and its singularly important role in a democracy. From the First Amendment to Facebook, Stephanie Craft and Charles N. Davis provide a comprehensive exploration of the guiding principles of journalisme"the ethical and legal foundations of the profession, its historical and modern precepts, the economic landscape, the relationships among journalism and other social institutions, and the key issues and challenges that contemporary journalists face. Case studies, discussion questions and field exercises help students to think critically about journalisme(tm)s function in society, creating mindful practitioners of journalism and more informed media consumers. With its bottom line under assault, its values being challenged from without and from within and its future anything but certain, it has never been more important to think about whate(tm)s unique about journalism. This text is ideal for use in introductory Principles of Journalism courses, and the companion website provides a full complement of student and instructor resources to enhance the learning experience and connect to the latest news issues and events.

Journalism Next: A Practical Guide to Digital Reporting and Publishing, 2nd Edition

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Author: Mark Briggs

Publisher: CQ Press

ISBN: 1452227853

Category: Business & Economics

Page: 341

View: 1833

Do you want to help build what's next for journalism? Then jump into Mark Briggs' proven guide for leveraging digital technology to do better journalism. The media landscape changes with such ferocious speed that as soon as new technologies gain a foothold, older ones become obsolete. To keep ahead and abreast of these ever-evolving tools and techniques, Briggs offers practical and timely guidance for both the seasoned professional looking to get up to speed and the digital native looking to root their tech know-how in real journalistic principles. Learn how to effectively blog, crowdsource, use mobile applications, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and tell compelling stories. Journalism Next will improve digital literacy, fast. Briggs begins with the basics and then explores specialized skills in multimedia so you can better manage online communities and build an online audience. Journalism Next is a quick read and roadmap you'll reference time and time again. Dive into any chapter and start mastering a new skill right away. And for today's journalist, who can afford to waste any time?

Powerful PR Strategies for Success (Collection)

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Author: Deirdre Breakenridge,Brian Solis

Publisher: FT Press

ISBN: 0133087301

Category: Business & Economics

Page: 828

View: 8067

A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets you need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Next, in Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, Breakenridge and Brian Solis show how to bring the “public” back into public relations and get results traditional PR people can only dream about. Drawing on their unparalleled experience, they present powerful new ways to build the relationships that matter and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…embed yourself in communities that are shaping the future. Finally, in PR 2.0: New Media, New Tools, New Audiences, Breakenridge helps you master the full spectrum of online tools to build meaningful two-way conversations with everyone who matters to you. Choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, stop using outmoded, counterproductive tactics, and master new best practices ranging from online newsrooms to advanced research and analytics. From world-renowned leaders in social media and modern public relations Deirdre Breakenridgeand Brian Solis

Your Brand, The Next Media Company

How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

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Author: Michael Brito

Publisher: Que Publishing

ISBN: 0133480135

Category: Business & Economics

Page: 272

View: 7549

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.

Facebook, YouTube, Xing & Co

gewinnen mit Social Technologies

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Author: Charlene Li,Josh Bernoff

Publisher: N.A

ISBN: 9783446417823

Category:

Page: 294

View: 9866

Immer mehr Menschen nutzen "Social Technologies": Internet-Plattformen wie Facebook, YouTube und Twitter sowie Tools wie Podcasts, Wikis und Blogs, wo sie sich online austauschen. Dort finden sie, was sie suchen - Informationen, Produkte, Geschäftspartner oder einfach jemanden zum Chatten. Viele Unternehmen tun sich schwer mit den Social Technologies: Sie sind es nicht gewohnt, dass sich Kunden ganz unverblümt zu ihren Produkten äußern, statt die "offizielle" Produktwerbung zu schlucken. Aber ob es den Unternehmen gefällt oder nicht: Die Bedeutung der Social Technologies nimmt ständig weiter zu. Unternehmen, die diesen Trend ignorieren, sind jetzt schon erheblich im Nachteil gegenüber ihren Wettbewerbern - wer die Herausforderung annimmt, kann davon stark profitieren. Charlene Li und Josh Bernoff zeigen, wie Social Technologies funktionieren - und wie Unternehmen sie strategisch für sich nutzen können. Mehr als zwanzig konkrete Fallbeispiele zeigen, wie führende Unternehmen aus aller Welt und in ganz verschiedenen Branchen mit Social Technologies ihren Umsatz und ihren Gewinn steigern - und was Führungskräfte in allen Unternehmen davon lernen können. Charlene Li, vormals bei Forrester Research, ist nun als unabhängige Vordenkerin und Beraterin tätig. Josh Bernoff ist Vice President und Principal Analyst bei Forrester Research. Er rief kontinuierlich erhobene Umfragen zu Technologiethemen bei Forrester Research ins Leben. Durch seine Forschungen versucht er eine Antwort auf die Frage zu geben, wie Menschen Technologien nutzen.

Posttraditionale Gemeinschaften

Theoretische und ethnografische Erkundungen

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Author: Ronald Hitzler,Anne Honer,Michaela Pfadenhauer

Publisher: Springer-Verlag

ISBN: 3531917803

Category: Social Science

Page: 360

View: 6730

Der Band diskutiert neue Formen sozialer Vergemeinschaftung: Posttraditionale Gemeinschaften können die Frage ihrer Mitgliedschaft nicht wirksam sanktionieren. Sie können den Einzelnen zur Mitgliedschaft nicht verpflichten, sondern ihn in aller Regel lediglich zur Mitgliedschaft verführen. Diese "Verführung" geschieht wesentlich durch die Option zur Teilhabe an von den dadurch Angesprochenen als "erlebenswert" angesehenen sozialen Ereignissen. Derartige Ereignisse treten üblicherweise nicht zufällig ein, sondern sind in der Regel (kalkulierte) kollektive Ausbrüche aus der Banalität des Alltags.

Ethnographische Erkundungen

Methodische Aspekte aktueller Forschungsprojekte

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Author: Ronald Hitzler,Miriam Gothe

Publisher: Springer-Verlag

ISBN: 3658072571

Category: Social Science

Page: 289

View: 3332

​ In diesem Band werden methodische Aspekte ethnographischer Arbeit fokussiert. Unbeschadet dessen erscheint die Reinheit der je eingesetzten Erkundungs- und Deutungstechniken prinzipiell als nachrangig gegenüber der Aufgabe, so Vieles und so Vielfältiges wie möglich über die Welt, in der man sich jeweils bewegt, in Erfahrung zu bringen. Dies gelingt in Ethnographien vorzugsweise dadurch, dass die forschende Person am Leben in ihrem jeweiligen Feld tatsächlich teilhat und dass sie zugleich im Feld so agiert, dass sie es möglichst wenig von äußeren Wertsetzungen her beeinflusst und verändert.Die besondere forscherische Kompetenz der Ethnographie treibenden Person besteht dementsprechend vor allem darin, dass sie in der Lage ist, erkenntnisoptimierend zwischen existenzieller Nähe und analytischer Distanz zu changieren – was insbesondere deshalb so bedeutsam ist, weil Datenerhebung, Datenauswertung und Theoriebildung eben nicht in einer vorweg festgelegten, linearen Abfolge stehen, sondern weil der explorativ-interpretative Forschungsprozess in einer spiralförmigen Bewegung stattfindet.

Die Gesellschaft der Daten

Über die digitale Transformation der sozialen Ordnung

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Author: Florian Süssenguth

Publisher: transcript Verlag

ISBN: 3839427649

Category: Social Science

Page: 290

View: 8735

Big Data, Social Media, Computational Journalism, Industrie 4.0 - hinter all diesen Chiffren blitzen die Anzeichen des Beginns einer umgreifenden Veränderung der Gesellschaft durch die Möglichkeiten digitaler Datenverarbeitung auf. Welchen Stellenwert hat das zukunftsoffene Experimentieren mit diesen neuen Daten, in deren Gesellschaft wir uns in jedem Moment befinden und die alle unsere Praktiken durchdringen? Und wie ist dies angemessen wissenschaftlich zu beschreiben? Perspektivenreich zeigen die Autorinnen und Autoren des Bandes, darunter Bruno Latour, Karin Knorr Cetina, Christoph Bieber, Christoph Neuberger und Karl-Heinz Ladeur, die Möglichkeiten auf, das theoretische und empirische Inventar der Gesellschaftswissenschaften am Gegenstand der Digitalisierung zu schärfen.

Handbuch Journalismustheorien

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Author: Martin Löffelholz,Liane Rothenberger

Publisher: Springer-Verlag

ISBN: 3531189662

Category: Language Arts & Disciplines

Page: 724

View: 2006

Das Handbuch Journalismustheorien bietet einen systematischen Überblick über die Theorien des Journalismus. Die Beiträge sind in thematische Blöcke gegliedert und ermöglichen so einen schnellen Einstieg in den jeweiligen Theoriekomplex. Das Studienbuch schafft eine verständliche Orientierung über die Grundlagen, Entwicklungsstränge, Konzepte und Problemfelder der Journalismustheorien und beschreibt darüber hinaus theoretische Ansätze zu den Interrelationen des Journalismus mit anderen Bereichen wie Öffentlichkeitsarbeit, Politik oder Sport.

Von Nerds, Einhörnern und Disruption

Meine irren Abenteuer in der Start-up-Welt

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Author: Dan Lyons

Publisher: Redline Wirtschaft

ISBN: 386414924X

Category: Business & Economics

Page: 304

View: 5250

Er war 25 Jahre lang Journalist, dann stand er von einem Tag auf den anderen auf der Straße: Dan Lyons wurde mit 52 Jahren einfach aus dem Team wegrationalisiert. Was also tun? Da kam das Jobangebot von HubSpot, einem Bostoner Start-up, genau richtig: Sie bieten dem altgedienten Journalisten einen Stapel Aktien für den nicht näher bestimmten Job des »Marketingtypen«. Was soll da schon schiefgehen? Doch es kommt, wie es bei der Konstellation kommen muss: Schnell wird klar, dass bei seinem Job bei HubSpot ungefähr alles schiefläuft, was schieflaufen kann. Seine Kollegen sind im Schnitt halb so alt, statt Bürostühlen gibt es Sitzbälle, Spam wird als »liebenswerter Marketingcontent« bezeichnet und überhaupt erinnert die Atmosphäre bei HubSpot eher an einen immerwährenden Kindergeburtstag. Dass das nicht lange gutgehen kann, ist vorprogrammiert ... Dieses Buch bietet einzigartige Einblicke in die Start-up-Welt!

Digital Turn?

Zum Einfluss digitaler Medien auf Wissensgenerierungsprozesse von Studierenden und Hochschullehrenden

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Author: Markus F. Peschl,Brigitte Kossek

Publisher: Vandenhoeck & Ruprecht

ISBN: 3847000381

Category: Fiction

Page: 205

View: 9225

Wie beeinflussen digitale Medien Erkenntnisprozesse? Lässt sich angesichts der Integration von digitalen Medien in den Hochschulalltag von einem digital turn sprechen? Wie können sie genutzt werden, um Lehr- bzw. Lernumgebungen zu schaffen, die kritisch, kreativ und innovativ Wissensgenerierungsprozesse sowie neue Denk- und Handlungsspielräume ermöglichen und unterstützen? Aus unterschiedlichen Perspektiven werden in diesem Band auch die Potenziale und Grenzen von Social Media untersucht. Diese werden dabei im Zusammenhang mit der neoliberalen Logik und kommerziellen Dominanz von Unternehmen wie z. B. Google, Microsoft oder Facebook betrachtet. Ebenfalls analysiert werden in diesem Kontext die Protestbewegung der Studierenden an der Universität Wien 2009 und die Interventionen des digital vernetzten Kollektivs Anonymous. Die Untersuchungen verweisen auf die Entwicklung neuer Repräsentations- und Identifikationspraktiken, um Freiheit, Gerechtigkeit und Demokratie einzufordern.