Houston, We Have a Narrative

Why Science Needs Story

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Author: Randy Olson

Publisher: University of Chicago Press

ISBN: 022627098X

Category: Science

Page: 256

View: 9472

Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

Houston, We Have a Narrative

Why Science Needs Story

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Author: Randy Olson

Publisher: University of Chicago Press

ISBN: 022627084X

Category: Language Arts & Disciplines

Page: 260

View: 4130

Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

Houston, We Have a Narrative

Why Science Needs Story

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Author: Randy Olson

Publisher: University of Chicago Press

ISBN: 9780226270708

Category: Science

Page: 256

View: 3644

Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

Escape from the Ivory Tower

A Guide to Making Your Science Matter

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Author: Nancy Baron

Publisher: Island Press

ISBN: 9781597269650

Category: Science

Page: 272

View: 9234

Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.

Science Communication

A Practical Guide for Scientists

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Author: Laura Bowater,Kay Yeoman

Publisher: John Wiley & Sons

ISBN: 1118406664

Category: Science

Page: 384

View: 1898

Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.

Don't Be Such a Scientist, Second Edition

Talking Substance in an Age of Style

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Author: Randy Olson

Publisher: Island Press

ISBN: 1610919173

Category: Business & Economics

Page: 248

View: 4122

In Don't Be Such a Scientist, Randy Olson recounts the lessons from his own hilarious--and at times humiliating--evolution from science professor to Hollywood filmmaker, sharing the secrets of talking substance in an age of style. The key, he argued, is to stay true to the facts while tapping into something more primordial, more irrational--and ultimately more human. Now, in this second edition of his provocative and groundbreaking book, Olson builds upon the lessons and storytelling of Don't Be Such a Scientist, providing an epilogue to each chapter for the current times, and adding a fresh introduction and new chapter on the importance of listening for science communicators (and beyond). Don't Be Such a Scientist, Second Edition is a cutting and irreverent manual to speaking out and making your voice heard in an age of attacks on science. Invaluable for anyone looking to break out of the boxes of academia or research, Olson's writing will inspire readers to "make science human"--and to enjoy the ride along the way.

Am I Making Myself Clear?

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Author: Cornelia Dean

Publisher: Harvard University Press

ISBN: 0674053710

Category: Science

Page: 288

View: 2069

Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.

Writing Science in Plain English

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Author: Anne E. Greene

Publisher: University of Chicago Press

ISBN: 022602640X

Category: Reference

Page: 128

View: 2261

Scientific writing is often dry, wordy, and difficult to understand. But, as Anne E. Greene shows in Writing Science in Plain English,writers from all scientific disciplines can learn to produce clear, concise prose by mastering just a few simple principles. This short, focused guide presents a dozen such principles based on what readers need in order to understand complex information, including concrete subjects, strong verbs, consistent terms, and organized paragraphs. The author, a biologist and an experienced teacher of scientific writing, illustrates each principle with real-life examples of both good and bad writing and shows how to revise bad writing to make it clearer and more concise. She ends each chapter with practice exercises so that readers can come away with new writing skills after just one sitting. Writing Science in Plain English can help writers at all levels of their academic and professional careers—undergraduate students working on research reports, established scientists writing articles and grant proposals, or agency employees working to follow the Plain Writing Act. This essential resource is the perfect companion for all who seek to write science effectively.

Marketing for Scientists

How to Shine in Tough Times

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Author: Marc J. Kuchner

Publisher: Island Press

ISBN: 1610911733

Category: Science

Page: 248

View: 7595

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Connection

Hollywood Storytelling Meets Critical Thinking

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Author: Randy Olson,Dorie Barton,Brian Palermo

Publisher: N.A

ISBN: 9780615872384

Category: Critical thinking

Page: 284

View: 609

The power and importance of storytelling is now widely accepted, but this book goes further to focus on storymaking. CONNECTION brings together a former scientist, a story consultant, and an improv actor to give you the critical thinking of science combined with a century of Hollywood knowledge in the creation and shaping of stories. The material is relevant to lawyers, politicians, public health workers, educators, activists-- everyone. In today's "Twitterfied" world, CONNECTION provides the narrative tools for effective communication.

The Chicago Guide to Communicating Science

Second Edition

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Author: Scott L. Montgomery

Publisher: University of Chicago Press

ISBN: 022614450X

Category: Reference

Page: 312

View: 2752

This book is a comprehensive guide to scientific communication that has been used widely in courses and workshops as well as by individual scientists and other professionals since its first publication in 2002. This revision accounts for the many ways in which the globalization of research and the changing media landscape have altered scientific communication over the past decade. With an increased focus throughout on how research is communicated in industry, government, and non-profit centers as well as in academia, it now covers such topics as the opportunities and perils of online publishing, the need for translation skills, and the communication of scientific findings to the broader world, both directly through speaking and writing and through the filter of traditional and social media. It also offers advice for those whose research concerns controversial issues, such as climate change and emerging viruses, in which clear and accurate communication is especially critical to the scientific community and the wider world.

Explaining Research

How to Reach Key Audiences to Advance Your Work

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Author: Dennis Meredith

Publisher: Oxford University Press

ISBN: 9780199741533

Category: Science

Page: 376

View: 3907

Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: ? Develop a "strategy of synergy" that makes research communication efficient and effective ? Give compelling talks ? Build a professional Web site ? Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars ? Write popular articles and books ? Persuade donors, administrators and other key funding decision-makers ? Produce news releases that attract media coverage ? Give clear media interviews ? Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.

The Art of Scientific Storytelling

Transform Your Research Manuscript with a Step-By-Step Formula

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Author: Rafael E. Luna

Publisher: N.A

ISBN: 9780615821993

Category: Communication in science

Page: 88

View: 4310

The academic and biotech research climate is more competitive than ever before. Congress has not increased the funding of research to match inflation. Governmental study sections (National Institutes of Health and the National Science Foundation) award research grants based heavily on a proven track record, i.e. peer-review publications in top-tier journals. Publishing in high-impact journals propels your academic career and helps you in the following areas: land a faculty position, faculty promotion and eventual tenure. Publications secure funding for your research program and elevate your research onto the international stage. As your academic level ascends and your expertise increases, the expectation that you can produce a cohesive research article also increases. This book walks you through the steps to crafting your Scientific Story for peer-review journals. This book demystifies the logical thinking required for hypothesis-driven research and encourages scientists to 'Drop the Mic'.

Science Communication

Culture, Identity and Citizenship

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Author: Sarah R. Davies,Maja Horst

Publisher: Springer

ISBN: 1137503661

Category: Social Science

Page: 266

View: 3544

This book describes current practices in science communication, from citizen science to Twitter storms, and celebrates this diversity through case studies and examples. However, the authors also reflect on how scholars and practitioners can gain better insight into science communication through new analytical methods and perspectives. From science PR to the role of embodiment and materiality, some aspects of science communication have been under-studied. How can we better notice these? Science Communication provides a new synthesis for Science Communication Studies. It uses the historical literature of the field, new empirical data, and interdisciplinary thought to argue that the frames which are typically used to think about science communication often omit important features of how it is imagined and practised. It is essential reading for students, scholars, and practitioners of science education, science and technology studies, museum studies, and media and communication studies.

If I Understood You, Would I Have This Look on My Face?

My Adventures in the Art and Science of Relating and Communicating

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Author: Alan Alda

Publisher: Relating to and Communicating with Others

ISBN: 0812989147

Category: Interpersonal communication

Page: 213

View: 3058

The beloved actor shares fascinating and powerful lessons from the science of communication, and teaches readers to improve the way they relate to others using improv games, storytelling, and their own innate mind-reading abilities. With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiersso effective. This book reveals what it means to be a true communicator, and how we can communicate better, in every aspect of our lives-with our friends, lovers, and families, with our doctors, in business settings, and beyond.

Stuff Matters

Exploring the Marvelous Materials That Shape Our Man-Made World

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Author: Mark Miodownik

Publisher: Houghton Mifflin Harcourt

ISBN: 0544237048

Category: Science

Page: 256

View: 4358

New York Times Bestseller • New York Times Notable Book 2014 • Winner of the Royal Society Winton Prize for Science Books “A thrilling account of the modern material world.” —Wall Street Journal "Miodownik, a materials scientist, explains the history and science behind things such as paper, glass, chocolate, and concrete with an infectious enthusiasm." —Scientific American Why is glass see-through? What makes elastic stretchy? Why does any material look and behave the way it does? These are the sorts of questions that renowned materials scientist Mark Miodownik constantly asks himself. Miodownik studies objects as ordinary as an envelope and as unexpected as concrete cloth, uncovering the fascinating secrets that hold together our physical world. In Stuff Matters, Miodownik explores the materials he encounters in a typical morning, from the steel in his razor to the foam in his sneakers. Full of enthralling tales of the miracles of engineering that permeate our lives, Stuff Matters will make you see stuff in a whole new way. "Stuff Matters is about hidden wonders, the astonishing properties of materials we think boring, banal, and unworthy of attention...It's possible this science and these stories have been told elsewhere, but like the best chocolatiers, Miodownik gets the blend right." —New York Times Book Review

Proof

The Science of Booze

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Author: Adam Rogers

Publisher: Houghton Mifflin Harcourt

ISBN: 0547897960

Category: Cooking

Page: 264

View: 5276

A spirited, history-rich narrative on the art and science of alcohol discusses everything from fermentation and distillation to traditions and the effects of alcohol on the body and brain. 25,000 first printing.

The Oxford Handbook of the Science of Science Communication

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Author: Kathleen Hall Jamieson,Dan Kahan,Dietram A. Scheufele

Publisher: Oxford University Press

ISBN: 0190497629

Category: Psychology

Page: 512

View: 3601

The proposal to vaccinate adolescent girls against the human papilloma virus ignited political controversy, as did the advent of fracking and a host of other emerging technologies. These disputes attest to the persistent gap between expert and public perceptions. Complicating the communication of sound science and the debates that surround the societal applications of that science is a changing media environment in which misinformation can elicit belief without corrective context and likeminded individuals are prone to seek ideologically comforting information within their own self-constructed media enclaves. Drawing on the expertise of leading science communication scholars from six countries, The Oxford Handbook of the Science of Science Communication not only charts the media landscape - from news and entertainment to blogs and films - but also examines the powers and perils of human biases - from the disposition to seek confirming evidence to the inclination to overweight endpoints in a trend line. In the process, it draws together the best available social science on ways to communicate science while also minimizing the pernicious effects of human bias. The Handbook adds case studies exploring instances in which communication undercut or facilitated the access to scientific evidence. The range of topics addressed is wide, from genetically engineered organisms and nanotechnology to vaccination controversies and climate change. Also unique to this book is a focus on the complexities of involving the public in decision making about the uses of science, the regulations that should govern its application, and the ethical boundaries within which science should operate. The Handbook is an invaluable resource for researchers in the communication fields, particularly in science and health communication, as well as to scholars involved in research on scientific topics susceptible to distortion in partisan debate.

A Scientist's Guide to Talking with the Media

Practical Advice from the Union of Concerned Scientists

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Author: Richard Hayes,Daniel Grossman

Publisher: Rutgers University Press

ISBN: 9780813538587

Category: Science

Page: 200

View: 2193

Research in most scientific disciplines calls for painstaking accuracy and a hesitation to generalize for fear of distorting the truth. Given this penchant for nuance, scientists often feel uneasy about a relationship with anyone in the media who is seeking an eye-catching lead, usually with limited space to express subtleties. Researchers who give interviews often feel that their findings are distorted or sensationalized, and shun future media contact. By avoiding potential misrepresentations, however, scientists also sacrifice opportunities to educate the public on important issues related to health, the environment, outer space, and much more. In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues. A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.

The New Celebrity Scientists

Out of the Lab and into the Limelight

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Author: Declan Fahy

Publisher: Rowman & Littlefield

ISBN: 1442233435

Category: Biography & Autobiography

Page: 298

View: 2235

Fahy profiles an array of publicly—and internationally—prominent scientists, exploring how they captured popular imagination, achieved celebrity, and used their ideas to influence our understanding of the world.