Helvetica and the New York City Subway System

The True (maybe) Story

DOWNLOAD NOW »

Author: Paul Shaw

Publisher: MIT Press (MA)

ISBN: 9780262015486

Category: Design

Page: 131

View: 5806

A book with 260 full-color illustrations offers an intriguing history of how the chaotic hodge-podge of signs littering the New York City Subway System was standardized thanks in part to a little font called Helvetica.

Helvetica forever

story of a typeface

DOWNLOAD NOW »

Author: Lars Müller,Axel Langer,Indra Kupferschmid

Publisher: Lars Muller Publishers

ISBN: N.A

Category: Antiques & Collectibles

Page: 159

View: 4954

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity – a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica's fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields – from signal design to party flyers.

Helvetica

Homage to a Typeface

DOWNLOAD NOW »

Author: Lars Müller

Publisher: Springer Science & Business Media

ISBN: 9783037780466

Category: Political Science

Page: 256

View: 9069

NYCTA Objects

DOWNLOAD NOW »

Author: N.A

Publisher: Thames & Hudson

ISBN: 9780692902554

Category: Subways

Page: 356

View: 6800

The evolving design of New York subway ephemera: a collector's story New York City Transit Authority: Objects originated as a photography experiment. In 2011, New York photographer Brian Kelley began documenting collections of used MetroCards in his Brooklyn studio, arranging them in various grids with the goal of perfecting the lighting of an image. His brother suggested he make the grids more interesting by finding other types of cards. Having exhausted his search for discarded MetroCards in many of the city's 472 subway stations, Kelley turned to eBay for new finds. The online rabbit-hole gave him a crash course in the history of NYC transportation. He discovered tokens dating back to 1860, a ticket stub from 1885 when it cost three cents to take the train across the Brooklyn Bridge, as well as patches, matchbooks, tokens, timetables, pins and signs, posting his photographs of these finds on Tumblr and Instagram. Six years on, many MTA employees follow and advocate his project, sometimes contacting him with information and tips on rare items. As the collection grew, Kelley recognized that there were no comparable digital archives documenting the city's transportation evolution. New York City Transit Authority: Objects is a story told through the evolving design that spans decades of the city's history. Kelley's objects tell a greater story of New York's past. For him, The NYCTA Project remains a photography experiment and self-funded hobby, archiving the culture of his home city. For the reader, it's an intimate view of the city's history that merges design and infrastructure over the past 150 years.

A Little Life

A Novel

DOWNLOAD NOW »

Author: Hanya Yanagihara

Publisher: Anchor

ISBN: 0385539266

Category: Fiction

Page: 736

View: 5190

NATIONAL BOOK AWARD FINALIST SHORT-LISTED FOR THE MAN BOOKER PRIZE Brace yourself for the most astonishing, challenging, upsetting, and profoundly moving book in many a season. An epic about love and friendship in the twenty-first century that goes into some of the darkest places fiction has ever traveled and yet somehow improbably breaks through into the light. Truly an amazement—and a great gift for its readers. When four classmates from a small Massachusetts college move to New York to make their way, they're broke, adrift, and buoyed only by their friendship and ambition. There is kind, handsome Willem, an aspiring actor; JB, a quick-witted, sometimes cruel Brooklyn-born painter seeking entry to the art world; Malcolm, a frustrated architect at a prominent firm; and withdrawn, brilliant, enigmatic Jude, who serves as their center of gravity. Over the decades, their relationships deepen and darken, tinged by addiction, success, and pride. Yet their greatest challenge, each comes to realize, is Jude himself, by midlife a terrifyingly talented litigator yet an increasingly broken man, his mind and body scarred by an unspeakable childhood, and haunted by what he fears is a degree of trauma that he’ll not only be unable to overcome—but that will define his life forever. In rich and resplendent prose, Yanagihara has fashioned a tragic and transcendent hymn to brotherly love, a masterful depiction of heartbreak, and a dark examination of the tyranny of memory and the limits of human endurance.

The Eternal Letter

Two Millennia of the Classical Roman Capital

DOWNLOAD NOW »

Author: Paul Shaw

Publisher: Mit Press

ISBN: 9780262029018

Category: Art

Page: 258

View: 5177

The fiftieth anniversary of Helvetica, the most famous of all sans serif typefaces, was celebrated with an excitement unusual in the staid world of typography and culminated in the release of the first movie ever made starring a typeface. Yet Helvetica's fifty-year milestone pales in comparison with the two thousandth anniversary in 2014 of Trajan's Column and its famous inscription -- the preeminent illustration of the classical Roman capital letter. For, despite the modern ascendance of the sans serif, serif typefaces, most notably Times Roman, still dominate printed matter and retain a strong presence in screen-based communication. The Eternal Letter is a lavishly illustrated examination of the enduring influence of, and many variations on, the classical Roman capital letter. The Eternal Letter offers a series of essays by some of the most highly regarded practitioners in the fields of typography, lettering, and stone carving. They discuss the subtleties of the classical Roman capital letter itself, different iterations of it over the years, and the work of famous typographers and craftsmen. The essays cover such topics as efforts to calculate a geometric formulation of the Trajan letters; the recalculation of their proportions by early typefounders; the development and astonishing popularity of Adobe Trajan; type and letter designs by Father Edward M. Catich, Frederic W. Goudy, Eric Gill, Jan van Krimpen, Hermann Zapf, Matthew Carter, and others; the influence of Trajan in Russia; and three generations of lettercarvers at the John Stevens Shop in Newport, Rhode Island. Essays about modern typefaces -- including Matinia, Senatus, and Penumbra -- are contributed by the designers of these typefaces. Contributors John and Nicholas Benson, Frank E. Blokland, Matthew Carter, Ewan Clayton, Lance Hidy, Jost Hochuli, Jonathan Hoefler, Richard Kindersley, Scott-Martin Kosofsky, Gerry Leonidas, Martin Majoor, Steve Matteson, Gregory MacNaughton, James Mosley, Tom Perkins, Yves Peters, Ryan L. Roth, Werner Schneider, Paul Shaw, Julian Waters, Maxim Zhukov

Beautiful Data

The Stories Behind Elegant Data Solutions

DOWNLOAD NOW »

Author: Toby Segaran,Jeff Hammerbacher

Publisher: "O'Reilly Media, Inc."

ISBN: 144937929X

Category: Computers

Page: 386

View: 5514

In this insightful book, you'll learn from the best data practitioners in the field just how wide-ranging -- and beautiful -- working with data can be. Join 39 contributors as they explain how they developed simple and elegant solutions on projects ranging from the Mars lander to a Radiohead video. With Beautiful Data, you will: Explore the opportunities and challenges involved in working with the vast number of datasets made available by the Web Learn how to visualize trends in urban crime, using maps and data mashups Discover the challenges of designing a data processing system that works within the constraints of space travel Learn how crowdsourcing and transparency have combined to advance the state of drug research Understand how new data can automatically trigger alerts when it matches or overlaps pre-existing data Learn about the massive infrastructure required to create, capture, and process DNA data That's only small sample of what you'll find in Beautiful Data. For anyone who handles data, this is a truly fascinating book. Contributors include: Nathan Yau Jonathan Follett and Matt Holm J.M. Hughes Raghu Ramakrishnan, Brian Cooper, and Utkarsh Srivastava Jeff Hammerbacher Jason Dykes and Jo Wood Jeff Jonas and Lisa Sokol Jud Valeski Alon Halevy and Jayant Madhavan Aaron Koblin with Valdean Klump Michal Migurski Jeff Heer Coco Krumme Peter Norvig Matt Wood and Ben Blackburne Jean-Claude Bradley, Rajarshi Guha, Andrew Lang, Pierre Lindenbaum, Cameron Neylon, Antony Williams, and Egon Willighagen Lukas Biewald and Brendan O'Connor Hadley Wickham, Deborah Swayne, and David Poole Andrew Gelman, Jonathan P. Kastellec, and Yair Ghitza Toby Segaran

Language in the Legal Process

DOWNLOAD NOW »

Author: J. Cotterill

Publisher: Springer

ISBN: 0230522777

Category: Language Arts & Disciplines

Page: 276

View: 6468

Linguists and lawyers from a range of countries and legal systems explore the language of the law and its participants, beginning with the role of the forensic linguist in legal proceedings, either as expert witness or in legal language reform. Subsequent chapters analyze different aspects of language and interaction in the chain of events from a police emergency call through the police interview context and into the courtroom, as well as appeal court and alternative routes to justice. A broad-based, coherent introduction to the discourse of language and law.

Hot-Wiring Your Creative Process

Strategies for print and new media designers

DOWNLOAD NOW »

Author: Curt Cloninger

Publisher: New Riders

ISBN: 9780132798228

Category: Computers

Page: 264

View: 5231

Design philosophies can be useful, but inspiration, creative strategies, and efficient work habits are what really get the job done. Designer, instructor, and author Curt Cloninger provides a multitude of strategies, tools, and practices that readers can use to inject a big dose of creativity into just about any design project. With illustrations drawn from 20th-century French philosophy, medieval manuscripts, punkrock posters, and more, Curt’s innovative text introduces readers to his personal toolkit for hot-wiring the creative process. You’ll learn strategies to: • Recognize and believe in your creative powers • Develop effective methods for evaluating your own work • Draw inspiration from the past • Use standard software in experimental ways, and find nonstandard applications to create new effects • Maintain a personal design playground • Mine your subconscious with the Oblique Strategies Cards, developed by Brian Eno and Peter Schmidt • Un-stick your imagination by “blitz-designing” mock-ups Curt Cloninger is an artist, designer, author, and instructor in Multimedia Arts & Sciences at the University of North Carolina at Asheville. His book Fresh Styles for Web Designers: Eye Candy from the U nderground (New Riders, 2002) is an industry standard on creative Web design solutions. Curt’s art and design work has been featured in I.D. Magazine, HOW Magazine, The New York Times, Desktop Magazine, and at digital arts festivals from Korea to Brazil. He regularly speaks at international events such as HOW Design, South by Southwest, Web Design World, and FILE. His pirate signal broadcasts from lab404.com to facilitate lively dialog.

Words Without Pictures

DOWNLOAD NOW »

Author: Charlotte Cotton,Alex Klein

Publisher: N.A

ISBN: 9781597111423

Category: Photography

Page: 501

View: 7919

Words Without Pictures was originally conceived of by curator Charlotte Cotton as a means of creating spaces for thoughtful and urgent discourse around current issues in photography. Every month for a year, beginning in November 2007, an artist, educator, critic, art historian, or curator was invited to contribute a short, un-illustrated, and opinionated essay about an aspect of photography that, in his or her view, was either emerging or in the process of being rephrased. Each piece was available on the Words Without Pictures website for one month and was accompanied by a discussion forum focused on its specific topic. Over the course of its month-long life, each essay received both invited and unsolicited responses from a wide range of interested partiesstudents, photographers active in the commercial sector, bloggers, critics, historians, artists of all kinds, educators, publishers, and photography enthusiasts alikeall coming together to consider the issues at hand. All of these essays, responses, and other provocations are gathered together in a volume designed by David Reinfurt of Dexter Sinister. Previously issued as a print-on-demand title, Aperture is pleased to present Words Without Pictures to the trade for this first time as part of the Aperture Ideas series.

Paper Knowledge

Toward a Media History of Documents

DOWNLOAD NOW »

Author: Lisa Gitelman

Publisher: Duke University Press Books

ISBN: 9780822356455

Category: Social Science

Page: 224

View: 8593

Paper Knowledge is a remarkable book about the mundane: the library card, the promissory note, the movie ticket, the PDF (Portable Document Format). It is a media history of the document. Drawing examples from the 1870s, the 1930s, the 1960s, and today, Lisa Gitelman thinks across the media that the document form has come to inhabit over the last 150 years, including letterpress printing, typing and carbon paper, mimeograph, microfilm, offset printing, photocopying, and scanning. Whether examining late nineteenth century commercial, or "job" printing, or the Xerox machine and the role of reproduction in our understanding of the document, Gitelman reveals a keen eye for vernacular uses of technology. She tells nuanced, anecdote-filled stories of the waning of old technologies and the emergence of new. Along the way, she discusses documentary matters such as the relation between twentieth-century technological innovation and the management of paper, and the interdependence of computer programming and documentation. Paper Knowledge is destined to set a new agenda for media studies.

Essays on the Frontiers of Modern Astrophysics and Cosmology

DOWNLOAD NOW »

Author: Santhosh Mathew

Publisher: Springer Science & Business Media

ISBN: 3319018876

Category: Science

Page: 206

View: 8412

This book is a collection of fourteen essays that describe an inspiring journey through the universe and discusses popular science topics that modern physics and cosmology are struggling to deal with. What is our place in the universe and what happens in the magnificent cosmos where we exist for a brief amount of time. In an unique way that incorporates mythological and philosophical perspectives, the essays in this work address the big questions of what the universe is, how it came into being, and where it may be heading. This exciting adventure is a rich scientific history of elegant physics, mathematics, and cosmology as well as a philosophical and spiritual pursuit fueled by the human imagination.

Beautiful Data

A History of Vision and Reason since 1945

DOWNLOAD NOW »

Author: Orit Halpern

Publisher: Duke University Press Books

ISBN: 9780822357308

Category: Technology & Engineering

Page: 352

View: 5092

Beautiful Data is both a history of big data and interactivity, and a sophisticated meditation on ideas about vision and cognition in the second half of the twentieth century. Contending that our forms of attention, observation, and truth are contingent and contested, Orit Halpern historicizes the ways that we are trained, and train ourselves, to observe and analyze the world. Tracing the postwar impact of cybernetics and the communication sciences on the social and human sciences, design, arts, and urban planning, she finds a radical shift in attitudes toward recording and displaying information. These changed attitudes produced what she calls communicative objectivity: new forms of observation, rationality, and economy based on the management and analysis of data. Halpern complicates assumptions about the value of data and visualization, arguing that changes in how we manage and train perception, and define reason and intelligence, are also transformations in governmentality. She also challenges the paradoxical belief that we are experiencing a crisis of attention caused by digital media, a crisis that can be resolved only through intensified media consumption.

Artists' Magazines

An Alternative Space for Art

DOWNLOAD NOW »

Author: Gwen Allen

Publisher: MIT Press

ISBN: 0262015196

Category: Art

Page: 368

View: 365

During the 1960s and 1970s, magazines became an important new site of artistic practice, functioning as an alternative exhibition space for the dematerialized practices of conceptual art. Allen looks at the most important of these magazines in their heyday and compiles an illustrated directory of hundreds of others.

The Artless Word

Mies Van Der Rohe on the Building Art

DOWNLOAD NOW »

Author: Fritz Neumeyer,Mark Jarzombek

Publisher: MIT Press (MA)

ISBN: 9780262640329

Category: Architecture

Page: 416

View: 5828

Mies van der Rohe's architecture has been well documented, yet his writings, which contain the key to understanding his work, have been largely unexplored. From a body of writing that is surprisingly large for the self-described "unwilling author," Fritz Neumeyer reconstructs the metaphysical and philosophical inquiry on which Mies based his modernism. An appendix presents all of the essential texts by Mies, including some that have not previously appeared in English. Of special interest is the manuscript notebook from the Mies van der Rohe Archive in the Museum of Modern Art, New York, dating from the crucial years 1927-28 and published for the first time in this book.

How to Write and Publish a Scientific Paper

Seventh Edition

DOWNLOAD NOW »

Author: Robert A. Day,Barbara Gastel

Publisher: ABC-CLIO

ISBN: 0313391955

Category: Technology & Engineering

Page: 300

View: 9414

This newly updated version of the classic guide to writing and publishing scientific papers provides the tools needed to succeed in the communication aspects of a scientific career. * Includes scientific graphs and photographs as well as cartoons by Sidney Harris, Charles Schulz, Jorge Cham, and others * Provides a glossary of nearly 100 key terms in writing, publishing, and related realms * Includes a thorough topic index

Becoming a Graphic and Digital Designer

A Guide to Careers in Design

DOWNLOAD NOW »

Author: Steven Heller,Veronique Vienne

Publisher: John Wiley & Sons

ISBN: 1118771982

Category: Design

Page: 304

View: 7179

Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms. Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before. Learn how to think like a designer and approach projects systematically Discover the varied career options available within graphic design Gain insight from some of the leading designers in their fields Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

Graphic Design Theory

Readings from the Field

DOWNLOAD NOW »

Author: Helen Armstrong

Publisher: Chronicle Books

ISBN: 1616891238

Category: Design

Page: 152

View: 8743

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.