Handbook of Research Methods in Tourism

Quantitative and Qualitative Approaches

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Author: Larry Dwyer,Alison Gill,Neelu Seetaram

Publisher: Edward Elgar Publishing

ISBN: 1781001294

Category: Business & Economics

Page: 528

View: 2891

'This is an excellent book which significantly contributes to tourism research and education. It takes a rigorous yet readable style to address twenty five of the most pertinent quantitative and qualitative techniques applied in tourism research. the book will appeal to a wider readership of social scientists as well as to scholars of tourism as each chapter provides a thorough overview and explanation of the techniques irrespective of their tourism application.' – Dimitrios Buhalis, Bournemouth University, UK This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. the authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research. Each chapter is structured to provide information on: the nature of the technique and its evolution; background and types of problems that the technique is designed to handle; applications of the technique to tourism, including discussion of studies that have used the technique and their findings; advantages and limitations of the technique conceptually and for policy formulation; and further developments and applications of the technique in tourism research. Handbook of Research Methods in Tourism will appeal to social scientists, students as well as researchers in tourism who use quantitative and qualitative research techniques.

Handbook of Research Methods for Tourism and Hospitality Management

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Author: Robin Nunkoo

Publisher: Edward Elgar Publishing

ISBN: 1785366289

Category: Business & Economics

Page: 584

View: 302

As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.

Handbook of Marketing Research Methodologies for Hospitality and Tourism

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Author: Ronald A. Nykiel

Publisher: Psychology Press

ISBN: 0789034263

Category: Business & Economics

Page: 364

View: 8619

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Quantitative Methods in Tourism

A Handbook

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Author: Rodolfo Baggio,Jane E. Klobas

Publisher: Channel View Publications

ISBN: 1845411730

Category: Business & Economics

Page: 225

View: 761

This book goes beyond the methods usually covered in introductory textbooks on quantitative methods in tourism. It considers key issues in data selection, approaches to factor and cluster analysis and regression before covering advanced topics including structural equation modelling, maximum likelihood estimation, simulation and agent-based modelling. The result is a guide to quantitative methods in tourism that de-mystifies both simple and apparently complex techniques and makes them more accessible to tourism researchers.

Grounded theory

Grundlagen qualitativer Sozialforschung

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Author: Anselm L. Strauss,Juliet M. Corbin

Publisher: N.A

ISBN: 9783621272650

Category: Grounded theory

Page: 227

View: 2855

Studierende und Forscher verschiedener Disziplinen, die am Entwickeln einer Theorie interessiert sind, stellen sich nach der Datenerhebung oft die Frage: Wie komme ich zu einer Theorie, die sich auf die empirische Realität gründet? Die Autoren beantworten diese und andere Fragen, die sich bei der qualitativen Interpretation von Daten ergeben. Auf klare und einfache Art geschrieben vermittelt das Buch Schritt für Schritt die grundlegenden Kenntnisse und Verfahrensweisen der "grounded theory" (datenbasierte Theorie), so daß es besonders für Personen interessant ist, die sich zum ersten Mal mit der Theorienbildung anhand qualitativer Datenanalyse beschäftigen. Das Buch gliedert sich in drei Teile. Teil I bietet einen Überblick über die Denkweise, die der "grounded theory" zugrunde liegt. Teil II stellt die speziellen Techniken und Verfahrensweisen genau dar, wie z.B. verschiedene Kodierungsarten. In Teil III werden zusätzliche Verfahrensweisen erklärt und Evaluationskriterien genannt.

Research Methods in Service Industry Management

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Author: Nick Johns,Darren Lee-Ross

Publisher: Cengage Learning EMEA

ISBN: 9780304335121

Category: Business & Economics

Page: 196

View: 3112

Offers new insight into research methodology specifically designed for service industries, such as banking, hospitality, retail, tourism and leisure; Provides a solid understanding of the theoretical perspectives involved, while exploring the practicalities of designing and doing research work in this industry; and is Suitable for both undergraduates and postgraduates seeking to develop research methods and techniques in hospitality, tourism and leisure management. It is a timely study as research in service industry management is increasingly being undertaken at faculty member, postgraduate and undergraduate levels. It addresses the lack of direction in this field, examines the whys and wherefores of research, and puts different paradigms and styles of research into perspective.

Effective Management in Practice

Analytical Insights and Critical Questions

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Author: Robin Wensley

Publisher: SAGE

ISBN: 1446293106

Category: Business & Economics

Page: 248

View: 6213

Electronic inspection copies are available for instructors In this lively and entertaining book, Robin Wensley guides the reader through the basic analytical approaches to decision making required for more effective management practice. Packed with diagrams, anecdotes and examples which bring the book to life, Effective Management in Practice: - clearly presents a wide range of management tools, techniques and theoretical insights in just the right amount of depth for current and future managers - illustrates the need for a balanced approach, emphasizing the importance of the questioning process in clarifying the nature of action proposals and any underlying assumptions - eschews any approach which advocates one right way but at the same time encourages a greater appreciation of practical issues through analysis and theory Students of management, academics and any practitioner interested in exploring a range of different approaches to management will enjoy and treasure this book.

Qualitative Interviews

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Author: Sabina Misoch

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 3110354616

Category: Social Science

Page: 301

View: 503

Qualitative interviews are a key tool in modern research practice. What are the different forms of the qualitative interview? Which method is suitable for which situation? How does one conduct qualitative interviews in practice? The book answers these and other questions by presenting methodological principles and different interview methods with schemata, figures, and examples, along with a discussion of their advantages and disadvantages.

Qualitative Research in Tourism

Ontologies, Epistemologies and Methodologies

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Author: Lisa Goodson,Jenny Phillimore

Publisher: Routledge

ISBN: 1134462468

Category: Social Science

Page: 352

View: 6439

The first to focus solely upon qualitative research in tourism, this book combines discussions of the philosophies underpinning qualitative research, with reflexive chapters that demonstrate how these techniques can be used. Incorporating a range of case studies written by leading international scholars, this book makes clear the ways in which these pieces of research have been informed by the authors' epistemological, ontological and methodological standpoint. Based on a range of empirical tourism studies set in the context of theoretical discussion, it demonstrates the benefits of using a range of qualitative approaches to research tourism, exploring the ways in which a number of techniques, including participants observation, memory work, biographical diaries, focus groups and visual exercises, have been adopted by researchers from a range of disciplinary backgrounds to undertake empirical research in tourism. An indispensable text for final year undergraduates, Masters and PhD students embarking on research in the field, it also will be a valuable title for academics with an interest in either tourism research or qualitative methodology. Linking theory with research practice, it offers a holistic account of qualitative research in tourism.

The Critical Turn in Tourism Studies

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Author: Irena Ateljevic,Annette Pritchard,Nigel Morgan

Publisher: Routledge

ISBN: 1136358595

Category: Business & Economics

Page: 428

View: 2946

New approaches to tourism study demonstrate a notable ‘critical turn’ – a shift in thought that emphasises interpretative and critical modes of tourism inquiry. The chapters in this volume reflect this emerging critical school of tourism studies and represent a coordinated effort of tourism scholars whose work engages innovative research methodologies. Since such work has been dispersed across a variety of tourism-related and other research fields, this book responds to a pressing need to consolidate recent advances in a single text. Adopting a broad definition of ‘criticality’, the contributors seek to find ‘fresh’ ways of theorising tourism by locating the phenomenon in its wider political, economic, cultural and social contexts. The collection addresses the power relations underpinning the production of academic knowledge; presents a range of qualitative data collection methods which confront the field’s dominant (post)positivist approaches; foregrounds the emotional dynamics of research relations and explores the personal, the political and the situated nature of research journeys. The book has been divided into two parts, with the essays in the first part establishing a context-specific framework for engaging philosophical and theoretical debates in contemporary tourism enquiry. The second set of essays then present, discuss and critique specific methodologies, research techniques, methods of interpretation and writing strategies, all of which are in some sense illustrative of ‘critical’ tourism research. Contributors range from postgraduate students to established academics and are drawn from both the geopolitical margins and the ‘powerbases’ of the tourism academy. Their various relationships with the English-speaking academy thus range from relative ‘outsider’ to well-positioned ‘insider’ and as a result, their essays are reflective of a range of locations within the complexly spun web of academic power relations and social divisions.

Disruptive Tourism and its Untidy Guests

Alternative Ontologies for Future Hospitalities

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Author: S. Veijola,J. Germann Molz,Olli Pyyhtinen,E. Hockert,Alexander Grit,Jennie Germann Molz,Emily Höckert

Publisher: Springer

ISBN: 1137399503

Category: Sports & Recreation

Page: 167

View: 1125

This book invokes the radical potentialities of 'untidiness' to envision alternative arrangements of social life and hospitality. Instead of trying to manage sustainability or tidy up tourist situations, the authors embrace the messiness of human relations and argue for more creative, embodied and ethical ontologies of tourism and mobility.

Asian Qualitative Research in Tourism

Ontologies, Epistemologies, Methodologies, and Methods

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Author: Paolo Mura,Catheryn Khoo-Lattimore

Publisher: Springer

ISBN: 9811074917

Category: Business & Economics

Page: 311

View: 6967

This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia. In addition to providing a platform for researchers to publish their qualitative journeys, it aims to encourage further Asian qualitative tourism research production. The book not only includes chapters from Asian scholars but also non-Asian tourism researchers with a focus on Asia, as their chapters are crucial to represent the multiplicity of realities constituting ‘Asia’. It is of interest to the whole tourism academic community as it provides novel methodological insights from a non-Western perspective, which at the moment are often silenced by dominant (Western) voices.

Medien und Kommunikation

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Author: Paddy Scannell

Publisher: VS Verlag für Sozialwissenschaften

ISBN: 9783531165943

Category: Social Science

Page: 361

View: 1583

Paddy Scannells Buch bietet eine faszinierende, erhellende und sehr gut verständliche Einführung in die Medien- und Kommunikationstheorie. Scannell entwickelt anhand der historischen Entwicklungen in Nordamerika und Europa eine sehr zugängliche, systematische und gleichzeitig differenzierte Analyse der verschiedenen Zugänge der Beschäftigung mit Medien- und Kommunikation. Immer wieder schöpft er aus verschiedenen Disziplinen und fordert so insgesamt die Leserinnen und Leser heraus, sich mit Kommunikation und Medien in ihren Gesamtzusammenhängen auseinander zu setzen. Das international vielfach beachtete Werk des bekannten britischen Wissenschaftlers und Professors für Kommunikationswissenschaft an der University of Michigan liegt nun endlich in deutscher Sprache vor.

Qualitative Research in Sport Management

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Author: Allan Edwards,James Skinner

Publisher: Routledge

ISBN: 1136436367

Category: Business & Economics

Page: 460

View: 1942

Qualitative Research in Sport Management is the first book of its kind to bring together valuable research designs based on extensive research in qualitative research methods across a number of different fields. Research designs from the fields of business, education, cultural studies, media studies, queer studies, sociology and psychology are applied specifically to sport management, taking into account the special features and nuances of this field. In each research design the text provides a concise guide to how each model can first be applied to sport management issues and problems, second, strengthen the research design, and finally, enhance the research process. Each chapter is carefully structured to ensure that key information is easy to locate and remember and includes: Introduction, Objectives, Key Concepts and Terms, and Review and research questions. International case studies, "In Profile" sections with leading sport management researchers and research briefs are used to illustrate how theory is put into practice. An accompanying website provides powerpoint summaries of each chapter. Please visit: www.textbooks.elsevier.com/9780750685986.

Cultural Tourism Research Methods

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Author: Greg Richards,Wil Munsters

Publisher: CABI

ISBN: 1845935187

Category: Business & Economics

Page: 228

View: 8916

The consumption of culture is one of the most important aspects of tourism activity. Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collage, researcher-created video, photo-based interviews, ethnographic and actor-network approaches. It provides a practical guide on how to conduct research as well as a discussion and evaluation of the methods.

Trust, Tourism Development and Planning

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Author: Robin Nunkoo,Stephen L.J. Smith

Publisher: Routledge

ISBN: 1135972427

Category: Travel

Page: 190

View: 6766

The dynamics of trust and distrust are central to understanding modern society, social relations, and development processes. However, numerous studies suggest that societal trust and citizen’s trust in government and its institutions are on the decline, challenging the legitimacy of government and leading to an undemocratic and unsustainable form of development. Recognizing its importance, the authors for the first time situate trust within the context of tourism development and planning. This volume discusses trust in tourism from different yet intrinsically connected perspectives. Chapters review how diminishing societal trust may have adversely affected tourism planning systems, the role of trust in good tourism governance and sustainable tourism, how trust can be used as a facilitator of participatory tourism planning, political trust in tourism institutions, power and how tourism development can be a basis for trust creation among society members by using social capital theory. In addition, a final section on ‘Researching Trust in Tourism Development’ means that readers are not only provided a thorough theoretical framework on trust and an understanding of its importance for sustainable tourism and good governance of the sector, but also methodological aspects of research on trust in the context of tourism development and planning. This significant volume is valuable reading for students, academics and researchers interested in tourism development and planning.

Tourism Research Methods

Integrating Theory with Practice

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Author: Brent W. Ritchie,Peter Burns,Catherine Palmer

Publisher: CABI

ISBN: 9781845930967

Category: Business & Economics

Page: 232

View: 6197

Within the tourism industry there is a growing consensus on the need for research to investigate the economic, social and environmental impacts of tourism. However, existing research methods texts are based solely on either the business approach or the social science approach to tourism. They often fail to provide real world examples of how to plan, implement or analyse tourism related research. This book aims to address this divide by integrating theory with practice through the inclusion of specific tourism research case studies alongside research theory. It considers a wide range of research issues, approaches and techniques with contributions from both experienced and new researchers.

Research Methods for Sport Studies

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Author: Chris Gratton,Ian Jones

Publisher: Psychology Press

ISBN: 9780415268776

Category: Social Science

Page: 288

View: 5522

This textbook is essential reading for those undertaking research into sport from a social science or management approach, either as part of an academic course, or for those employed within sport-related industries. It provides a step-by-step guide to the research process, from the concept stage through to the presentation of results. Throughout the book, the research methodology is brought to life through the use of relevant case studies and examples.

International Handbook on the Economics of Tourism

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Author: L. Dwyer

Publisher: Edward Elgar Publishing

ISBN: 1847201636

Category: Business & Economics

Page: 520

View: 1858

Tourism economics is a rapidly expanding field of research and interest in the subject has been growing steadily over the past decade. As a field of study it is one of the small band of areas, such as energy and transport economics, that draws on, and applies, developments in general economics. This highly accessible and comprehensive Handbook presents a cutting edge discussion of the state of tourism economics and its likely directions in future research. Leading researchers in the field explore a wide range of topics including: demand and forecasting, supply, transport, taxation and infrastructure, evaluation and application for policy-making. Each chapter includes a discussion of its relevance and importance to the tourism economics literature, an overview of its main contributions and themes, a critical evaluation of existing literature and an outline of issues for further conceptual and applied research. Larry Dwyer and Peter Forsyth have assembled a fascinating Handbook that will be an invaluable and much welcomed reference book for tourism economics scholars and researchers at all levels of academe. General economics scholars will also find much to engage them within the book.