Qualitative Methods in Management Research


Author: Evert Gummesson

Publisher: SAGE

ISBN: 9780761920144

Category: Business & Economics

Page: 250

View: 6216

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

Management Research Methodology

Integration of Principles, Methods and Techniques


Author: K. N. Krishnaswamy,Appa Iyer Sivakumar,M. Mathirajan

Publisher: Pearson Education India

ISBN: 9788177585636

Category: Business & Economics

Page: 600

View: 2389

Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks

Advancing Corporate Frameworks


Author: Lee, In

Publisher: IGI Global

ISBN: 1605661554

Category: Business & Economics

Page: 424

View: 363

"This book presents a collection of research associated with the emerging e-business technologies and applications, attempting to stimulate the advancement of various e-business frameworks and applications, and to provide future research directions"--Provided by publisher.

Research Methods for Business Students


Author: Mark Saunders,Philip Lewis,Adrian Thornhill

Publisher: Financial Times Prentice Hall


Category: Business

Page: 479

View: 1187

This new textbook provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making best use of information technology where appropriate.

Qualitative methods in organizational research

a practical guide


Author: Catherine Cassell

Publisher: Sage Publications Ltd

ISBN: 9780803987692

Category: Business & Economics

Page: 253

View: 3996

If you're looking for a resource that clearly outlines practical techniques and methods for conducting qualitative research in organizational settings, then this is the book for you. Covering a diverse range of methods, this invaluable book focuses on qualitative approaches in practice. After considering the role and distinctive features of qualitative methods in organizations, the contributors outline a number of different approaches and techniques. The purpose, rationale, and context of each approach is described and guidelines on when and how they might be used are presented. Case examples illustrate costs and limits as well as advantages of each technique. A special feature of this volume is its attention to range and diversity: Alongside well-known methods such as interviewing, participant observation, and case studies, newer approaches like stakeholder analysis and tracer studies are included.

Research Methods in Public Administration and Nonprofit Management

Quantitative and Qualitative Approaches


Author: David E. McNabb

Publisher: M E Sharpe Incorporated


Category: Business & Economics

Page: 485

View: 3218

Designed for both students and practicing administrators, this text incorporates thinking in public administration and nonprofit organization management. Coverage includes such topics as research design, specifying research problems, designing questionnaires and analyzing research data.

Managers Learning in Action

Management Learning, Research and Education


Author: David Coghlan

Publisher: Psychology Press

ISBN: 0415323053

Category: Business & Economics

Page: 193

View: 5360

Rather than offering either a purely practical or theoretical context, this text is written by a team of managers and academics, combining theory and practice to create a holistic, and above all realistic, exploration of learning at work, including real life examples of management challenges. Whether rescuing an ailing organization or managing inter-organization relations, managing change or managing human resources, many of today's crucial management challenges are addressed. Covering a range of sectors, the organizations studied include those in: hi-tech manufacturing engineering telecommunications healthcare transport government agencies. Contributors are drawn from three well-established academic programmes: the Irish Management Institute/ University of Dublin Masters in Management Practice; the US Benedictine University PhD in Organizational Development and the Henley Management College DBA, and the volume is edited by the academic directors of these programmes. By offering these managers' own reflections on their experiences in the context of relevant management theory, this text provides an important and innovative contribution for those studying organizations as well as for those managers who are currently learning and developing at work.

Exploring information systems research approaches

readings and reflections


Author: Robert Galliers,M. Lynne Markus

Publisher: N.A

ISBN: 9780415771979

Category: Business & Economics

Page: 453

View: 1857

Exploring Information Systems Research Approaches is intended for supervisors and research students in the Information Systems and related fields. This collection of thought-provoking articles, arranged in sections that reflect the broadening nature of the field, provides examples of a range of research approaches. The book focuses on different research approaches - their strengths, limitations, and the conclusions which can be drawn from them - and explores the impact of information and communication technologies on groups, on organizations, between organizations, on markets, and on society worldwide.The articles selected have been chosen to represent an approach to research, or an alternative design within an approach (e.g., single case versus multiple cases; survey within industry versus survey across industries). Each section is preceded by an editorial introduction that places the chosen articles in context of other, similar research, and provides a summary of the articles in terms of the: research method employed focus and perspective of the research technology being employed findings and overall contribution of the work. Each introduction also highlights various issues and factors that the reader should consider when studying each of the articles in the section and includes ideas for further reading and discussion questions suitable for doctoral research seminars.

Management research

an introduction


Author: Mark Easterby-Smith,Richard Thorpe,Andy Lowe

Publisher: Sage Publications Ltd


Category: Business & Economics

Page: 172

View: 1037

Although the books written on research methods have originated from many different fields and many are cross-disciplinary, management research poses its own distinctive problems and unique challenges. The authors of Management Research examine the particular characteristics of research in management, and the factors likely to lead to successful research in this area, including the personal qualities of the researcher. This volume presents a clear, accessible introduction to the practice and principles of management research. It takes the reader through the "basic" practicalities of undertaking research, from the planning of a project through to the presentation and dissemination of findings. Topics discussed include the philosophical assumptions underpinning research design, the choice of different methodologies, and the political and ethical dimensions of management research. A wide range of research methods and techniques are considered, from qualitative interviewing to such techniques as critical incident analysis and the repertory grid, and sampling and questionnaire design in quantitative research. Throughout, the authors provide numerous examples from their own research. An invaluable addition to the management literature, Management Research will be essential reading for academics, researchers, and managers. "The authors devote a chapter to the politics (and ethics) of research, the third major element being technique, varieties of which receive a more balanced treatment than in the other works reviewed here. Quantitative methods are reviewed in a way which even the non-numerate could understand; the chapter on finishing and writing up research contains several ideas, including mind-mapping, worthy of a more extended treatment. An accessible relaxed style enables the authors to deal with issues that are intellectually demanding and at times controversial, encouraging the researcher to develop a self-reflexive capacity to manage research as both personal and public learning" --Management Education and Development "I believe this book should be required reading for anyone embarking on research. It introduces a broad range of issues relating to a successful research outcome. The style of writing and the way the book is laid out make it very easy to read, besides which the sections deliver pinsharp discussion of the minutiae of the techniques, evaluation and analysis of the two methods." --Management Centre Doctoral Journal "In addressing issues implicit in their assumptions the authors cover a wide range of research methods and techniques, provide extensive references and numerous examples." --The International Journal of Marketing Management "A very clear and accessible introduction to the principles and practice of management research." --Journal of the Institute of Health Education "As an introduction to management research this book is on balance and welcomed. . . . For the newcomer to the area it provides a reasonable starting stage. The newcomer can use it to locate further, more detailed, sources on various aspects of research. For the experienced researcher, it is useful as a source, to skim through to see if novel techniques or theoretical perspectives exist and where to look for more information on them." --International Small Business Journal "A lucid introduction to management research. . . .I will be recommending the book to graduate researchers at master's and doctoral level. It is a book that deserves to succeed for its honesty, clarity, and common sense." --Leadership & Organisation Development Journal

Management Research

An Introduction


Author: Mark Easterby-Smith,Richard Thorpe,Andy Lowe

Publisher: SAGE

ISBN: 9780761972853

Category: Business & Economics

Page: 194

View: 5482

Praise for the First Edition: `I will be recommending the book to graduate researchers at master's and doctoral level. It is a book which deserves to succeed for its honesty, clarity, and common sense' - Leadership and Organizational Development Journal 'An accessible relaxed style enables the authors to deal with issues that are intellectually demanding and at times controversial, encouraging the researcher to develop a self-reflexive capacity to manage research as both personal and public learning' - Management Education and Development Journal This Second Edition of the best-selling Management Research has been completely rewritten to include new kinds of problems being encountered in management research, and to incorporate the substantial methodological developments that have taken place over the last 10 years. The book draws together the main threads of both quantitative and qualitative management research and provides a bridge between theoretical and practical issues. This popular and essential introduction to the subject of management research enables students to tackle complex issues in an accessible way, offering a definite statement of basic methodologies for management research today. Management Research is the first step for students and researchers to develop a clear but also sophisticated position on the subject of research in business and management studies. Used by students on courses in management research methods worldwide, this new edition will continue to be an invaluable guide for all those undertaking research in and around organizations.

Relationship Marketing

Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention


Author: Thorsten Hennig-Thurau

Publisher: Springer Science & Business Media

ISBN: 9783540669425

Category: Business & Economics

Page: 459

View: 9831

The new focus of marketing is to shift away from transactional marketing and towards relationship marketing. Companies are realizing the economic value of stable, long term customer relationships based on a high degree of customer satisfaction, trust commitment and loyalty. The authors provide examples of successful relationship marketing in practice and give an overview of the fundamentals.

Doing Action Research in Your Own Organization


Author: David Coghlan,Teresa Brannick

Publisher: SAGE

ISBN: 9781412902472

Category: Social Science

Page: 157

View: 7960

This text provides a primer on action research, and how to use it to understand organizations. The author's unique resource addresses the potential pitfalls, the politics and ethics of researching your own organization.