Principles of Marketing Engineering and Analytics, 3rd Edition


Author: Gary L. Lilien,Arvind Rangaswamy,Arnaud De Bruyn

Publisher: DecisionPro

ISBN: 098576483X

Category: Business & Economics

Page: 328

View: 2540

We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **

Your Google Game Plan for Success

Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer


Author: Joe Teixeira

Publisher: John Wiley and Sons

ISBN: 9781118080535

Category: Computers

Page: 456

View: 8196

Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more. Brings you up to speed on Google AdWords, Analytics, and Website Optimizer Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

Google Analytics Demystified


Author: Joel Davis

Publisher: Createspace Independent Publishing Platform

ISBN: 9781532804311

Category: Google Analytics

Page: 745

View: 6378

The third edition shows you how you can use Google Analytics to immediately make better informed and therefore more successful decisions. The third edition has been completely revised and updated to reflect today's Google Analytics features.

Practical Time Series Forecasting

A Hands-On Guide


Author: Galit Shmueli,Kenneth C. Lichtendahl, Jr.

Publisher: N.A

ISBN: 9780997847932


Page: N.A

View: 8197

PRACTICAL TIME SERIES FORECASTING is a hands-on introduction to quantitative forecasting of time series. Quantitative forecasting, known as forecasting analytics, is an important component of decision making in a wide range of areas and across many business functions including economic forecasting, workload projections, sales forecasts, and transportation demand. Forecasting is also widely used in automated applications such as forecasting flight delays, web keyword search volume, and weather. Forecasting is heavily used in many areas outside of business, such as in demography and climatology. This book introduces readers to the most popular statistical models and data mining algorithms used in practice. It covers issues relating to different steps of the forecasting process, from goal definition through data collection, visualization, pre-processing, modeling, performance evaluation to implementation and communication. The third edition offers improved organization, updated software screenshots, and additional material.PRACTICAL TIME SERIES FORECASTING is suitable for courses on forecasting at the upper-undergraduate and graduate levels, and in professional business analytics and data science programs. It offers clear explanations, examples, end-of-chapter problems and cases. Methods are illustrated using XLMiner®, an Excel® add-on. However, any software that has time series forecasting capabilities can be used with the book. For R users, an R edition of this textbook is also available.

Marketing Research: Tools and Techniques


Author: Nigel Bradley

Publisher: Oxford University Press

ISBN: 019965509X

Category: Business & Economics

Page: 552

View: 2795

Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

Key Business Analytics

The 60+ Business Analysis Tools Every Manager Needs To Know


Author: Bernard Marr

Publisher: Pearson UK

ISBN: 1292017465

Category: Business & Economics

Page: 272

View: 6370

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

Redesign Your Library Website


Author: Stacy Ann Wittmann,Julianne T. Stam

Publisher: ABC-CLIO

ISBN: 1440838577

Category: Language Arts & Disciplines

Page: 120

View: 2756

A comprehensive guide for all sizes of libraries, this book guides you through the entire process of effectively redesigning your library's website—from evaluating your current site and understanding user needs, to creating a budget, through to launching and maintaining your updated site. • Presents an approachable, complete guide that covers all steps in the process of revamping a library website, turning a potentially daunting challenge into a doable project, even for those without technical backgrounds • Describes various ways of handling specific steps for different sizes and types of libraries—from a "DIY" approach to cost-effective ways of hiring outside professionals • Provides an invaluable resource for librarians and library staff members charged with the task of designing or redesigning their library's website as well as for web developers and designers who work with libraries

Applied Microsoft Power Bi (3rd Edition): Bring Your Data to Life!


Author: Teo Lachev

Publisher: Prologika

ISBN: 9780976635383

Category: Computers

Page: 428

View: 5936

An insightful tour that provides an authoritative yet independent view of this exciting technology, this guide introduces Microsoft Power BI - a cloud-hosted, business intelligence and analytics platform that democratizes and opens BI to everyone. Information workers will learn how to connect to popular cloud services to derive instant insights, create interactive reports and dashboards, and view them in the browser and on the go. Data analysts will discover how to integrate and transform data from virtually everywhere and then implement sophisticated self-service models. The book teaches BI and IT pros how to establish a trustworthy environment that promotes collaboration and how to implement Power BI-centric solutions for descriptive, real-time, and predictive analytics. Developers will find how to integrate custom applications with Power BI, embed reports, and implement custom visuals to present effectively any data. Ideal for both experienced BI practitioners or beginners, this book doesn't assume any prior data analytics experience. It's designed as an easy-to-follow guide that introduces new concepts with step-by-step instructions and hands-on demos. What's Inside: Power BI for Information Workers Get instant insights from cloud services and files Explore data with interactive reports Assemble dashboards with a few clicks Access BI content on mobile devices Power BI for Data Analysts Import data from virtually anywhere Cleanse, transform and shape data Create sophisticated data models Implement business calculations Get insights from data Power BI for Pros Enable sharing and collaboration Deploy to cloud and on premises Implement organizational BI solutions Power BI for Developers Automate Power BI Report-enable custom applications Build custom visuals and much more ... The book website at provides sample chapters, source code, and discussion forum.

Web Style Guide, 4th Edition

Foundations of User Experience Design


Author: Patrick J. Lynch,Sarah Horton

Publisher: Yale University Press

ISBN: 0300225253

Category: Computers

Page: 408

View: 9302

A classic reference book on user interface design and graphic design for web sites, updated to reflect a rapidly changing market Consistently praised as the best volume on classic elements of web site design, Web Style Guide has sold many thousands of copies and has been published around the world. This new revised edition confirms Web Style Guide as the go-to authority in a rapidly changing market. As web designers move from building sites from scratch to using content management and aggregation tools, the book’s focus shifts away from code samples and toward best practices, especially those involving mobile experience, social media, and accessibility. An ideal reference for web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and covers all aspects of web design—from planning to production to maintenance. The guide also shows how these principles apply in web design projects whose primary concerns are information design, interface design, and efficient search and navigation.

Advanced Web Metrics with Google Analytics


Author: Brian Clifton

Publisher: John Wiley & Sons

ISBN: 111823958X

Category: Computers

Page: 600

View: 3197

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

Decision Support, Analytics, and Business Intelligence, Third Edition


Author: Daniel J. Power,Ciara Heavin

Publisher: Business Expert Press

ISBN: 1631573926

Category: Business & Economics

Page: 182

View: 7347

Rapid technology change is impacting organizations large and small. Mobile and Cloud computing, the Internet of Things (IoT), and “Big Data” are driving forces in organizational digital transformation. Decision support and analytics are available to many people in a business or organization. Business professionals need to learn about and understand computerized decision support for organizations to succeed. This text is targeted to busy managers and students who need to grasp the basics of computerized decision support, including: What is analytics? What is a decision support system? What is “Big Data”? What are “Big Data” business use cases? Overall, it addresses 61 fundamental questions. In a short period of time, readers can “get up to speed” on decision support, analytics, and business intelligence. The book then provides a quick reference to important recurring questions.

SAS Enterprise Miner Exercise and Assignment Workbook

New Data Sets 3rd Edition


Author: Varol Onur Kayhan

Publisher: Varol Onur Kayhan


Category: Computers

Page: N.A

View: 1778

Visit to download the data sets used in this workbook. This workbook is written for students in higher education. Instructors teaching predictive analytics courses can assign this workbook to their students to expose them to predictive analytics techniques using SAS Enterprise Miner. The workbook is developed using SAS Enterprise Miner 14.3, but it should apply to other versions with little to no changes. This workbook does not require students to have any previous knowledge of SAS Enterprise Miner. It walks students through the predictive analytics process using step-by-step by instructions. Even though the contents of this workbook can be completed by anyone who has access to SAS Enterprise Miner, knowledge of predictive analytics concepts is essential. Also, this workbook is not a substitute for any lecture or textbook. It is best if this workbook is used in parallel to lectures.

Broadband Matching

Theory and Implementations


Author: Wai-Kai Chen

Publisher: World Scientific

ISBN: 9814619086

Category: Technology & Engineering

Page: 880

View: 892

The third edition presents a unified, up-to-date and detailed account of broadband matching theory and its applications to the design of broadband matching networks and amplifiers. A special feature is the addition of results that are of direct practical value. They are design curves, tables and explicit formulas for designing networks having Butterworth, Chebyshev or elliptic, Bessel or maximally flat group-delay response. These results are extremely useful as the design procedures can be reduced to simple arithmetic. Two case studies towards the end of the book are intended to demonstrate the applications to the practical design of modern filter circuits. Contents:Foundations of Network TheoryThe Scattering MatrixApproximation and Ladder RealizationTheory of Broadband Matching: The Passive LoadTheory of Broadband Matching: The Active LoadExplicit Design Formulas for Broadband Matching NetworksBroadband Matching of Frequency-Dependent Source and LoadReal-Frequency Solutions of the Broadband Matching ProblemThe Maximally-Flat Time Delay Approximation: The Bessel–Thomson ResponseDiplexer and Multiplexer Design Readership: Students in Electrical and Electronics Engineering, Network Engineering, Broadband Engineering. Keywords:Filters;Broadband Matching;Network Theory;Scattering Matrix;Approximation;Ladder Realization;Active Load Match;Passive Load Match;Explicit Formulas;Circuits;Broadband Limitation;Matching Networks;Passive Filters;Filter Characteristics;Frequency Dependent Load;Frequency Dependent Source;Real Frequency Solutions

Archaeological Chemistry (3rd Edition)


Author: A Mark Pollard,Carl Heron,Ruth Ann Armitage

Publisher: Royal Society of Chemistry

ISBN: 1782624260

Category: Archaeological chemistry

Page: 585

View: 1001

Third edition of a comprehensive textbook, ideal for students in archaeological science and chemistry, archaeologists, and those involved in conserving human artefacts.

Schaum's Outline of Precalculus, 3rd Edition

600 Solved Problems + 30 Videos


Author: Fred Safier

Publisher: McGraw Hill Professional

ISBN: 007179560X

Category: Mathematics

Page: 408

View: 7766

Tough Test Questions? Missed Lectures? Not Enough Time? Fortunately, there's Schaum's. This all-in-one-package includes 738 fully solved problems, examples, and practice exercises to sharpen your problem-solving skills. Plus, you will have access to 30 detailed videos featuring Math instructors who explain how to solve the most commonly tested problems--it's just like having your own virtual tutor! You'll find everything you need to build confidence, skills, and knowledge for the highest score possible. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives you 738 fully solved problems The latest course scope and sequences, with complete coverage of limits, continuity, and derivatives Succinct explanation of all precalculus concepts Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum’s to shorten your study time--and get your best test scores!

Thoughts on grammaticalization

3rd edition 2015


Author: Christian Lehmann

Publisher: Language Science Press

ISBN: 3946234054

Category: Language Arts & Disciplines

Page: 214

View: 4702

After a short review of the history of research, the work introduces and delimits the concepts related to grammaticalization. It then provides extensive exemplification of grammaticalization phenomena in diverse languages, ordered by grammatical domains such as the verbal, pronominal and nominal sphere and clause level relations. The final chapter presents a theory of grammaticalization which is based on the autonomy of the linguistic sign with respect to the paradigmatic and syntagmatic axes. This is the basis of the structural parameters that constitute grammaticalization. They are operationalized to the point of rendering degrees of grammaticalization measurable. The present edition contains corrections of the 1995 edition.

Data Mining for Business Analytics

Concepts, Techniques, and Applications with XLMiner


Author: Galit Shmueli,Peter C. Bruce,Nitin R. Patel

Publisher: John Wiley & Sons

ISBN: 1118729242

Category: Mathematics

Page: 560

View: 8114

Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: Real-world examples to build a theoretical and practical understanding of key data mining methods End-of-chapter exercises that help readers better understand the presented material Data-rich case studies to illustrate various applications of data mining techniques Completely new chapters on social network analysis and text mining A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint® slides Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology. Praise for the Second Edition "…full of vivid and thought-provoking anecdotes... needs to be read by anyone with a serious interest in research and marketing."– Research Magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining - a welcome addition to the literature." – "Excellent choice for business analysts...The book is a perfect fit for its intended audience." – Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University’s Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland,, The Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks and book chapters. Peter C. Bruce is President and Founder of the Institute for Statistics Education at He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad for 15 years.

Precalculus with Limits


Author: Ron Larson

Publisher: Cengage Learning

ISBN: 1285607163

Category: Mathematics

Page: 1088

View: 8906

Larson's PRECALCULUS WITH LIMITS is known for delivering the same sound, consistently structured explanations and exercises of mathematical concepts as the market-leading PRECALCULUS, Ninth Edition, with a laser focus on preparing students for calculus. In LIMITS, the author includes a brief algebra review to the core precalculus topics along with coverage of analytic geometry in three dimensions and an introduction to concepts covered in calculus. With the third edition, Larson continues to revolutionize the way students learn material by incorporating more real-world applications, ongoing review, and innovative technology. How Do You See It? exercises give students practice applying the concepts, and new Summarize features, Checkpoint problems, and a Companion Website reinforce understanding of the skill sets to help students better prepare for tests. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Financial Accounting with Odoo, Third Edition

Versions 6-11


Author: Gregory Mader

Publisher: Createspace Independent Publishing Platform

ISBN: 9781984305121


Page: 480

View: 4037

Third Edition! A foundational piece of any successful Odoo implementation is configuring and running the Accounting module. Financial Accounting with Odoo takes the mystery out of this critical aspect by detailing topics such as initial setup, inventory and manufacturing accounting, daily and periodic operations, and reporting. Financial Accounting with Odoo provides a step by step approach, starting with initial system setup and continuing through closing and reporting procedures. Following this approach, readers learn to configure Odoo ERP to produce accurate and complete results. Readers will learn how to operate their Odoo ERP system with confidence and reliability. For years, Odoo users have focused on building their business, while enjoying the freedom that Odoo ERP offers. Independence and lower costs are just two of many benefits that come with this Open Source, Enterprise grade ERP system. Odoo is unique in this market space, and its users are poised for growth and unmatched competitive advantage. 5 Reasons to Buy Financial Accounting with Odoo: Learn everything you need to know about Odoo Version 11. The 3rd edition of Financial Accounting with Odoo includes information on the new features and functionalities of the latest version of Odoo. Improve your inventory costing methods. The 3rd edition of Financial Accounting with Odoo will give you a clear picture of your inventory costing options and includes realistic examples of Average Costing, Standard Costing, FIFO, FEFO, and LIFO. Empower your leaders to make better strategic enterprise decisions with Analytic Accounting. The 3rd edition of Financial Accounting with Odoo now includes an entire section on how to effectively use the Analytic Accounting feature of Odoo. Regain control of budgeting in your business. The 3rd edition of Financial Accounting with Odoo shows you how you can manage budgets with Odoo's Analytic Accounting feature. Discover if it's the right time to implement an Open ERP solution with Odoo. The 3rd edition of Financial Accounting with Odoo sheds new light on best practices for transitioning old or disparate systems into a new and unified system.