Principles of Marketing Engineering and Analytics, 3rd Edition


Author: Gary L. Lilien,Arvind Rangaswamy,Arnaud De Bruyn

Publisher: DecisionPro

ISBN: 098576483X

Category: Business & Economics

Page: 328

View: 1391

We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **

Your Google Game Plan for Success

Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer


Author: Joe Teixeira

Publisher: John Wiley and Sons

ISBN: 9781118080535

Category: Computers

Page: 456

View: 9489

Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more. Brings you up to speed on Google AdWords, Analytics, and Website Optimizer Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

Marketing Research: Tools and Techniques


Author: Nigel Bradley

Publisher: Oxford University Press

ISBN: 019965509X

Category: Business & Economics

Page: 552

View: 5735

Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

Key Business Analytics

The 60+ Business Analysis Tools Every Manager Needs To Know


Author: Bernard Marr

Publisher: Pearson UK

ISBN: 1292017465

Category: Business & Economics

Page: 272

View: 5303

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

Redesign Your Library Website


Author: Stacy Ann Wittmann,Julianne T. Stam

Publisher: ABC-CLIO

ISBN: 1440838577

Category: Language Arts & Disciplines

Page: 120

View: 7800

A comprehensive guide for all sizes of libraries, this book guides you through the entire process of effectively redesigning your library's website—from evaluating your current site and understanding user needs, to creating a budget, through to launching and maintaining your updated site. • Presents an approachable, complete guide that covers all steps in the process of revamping a library website, turning a potentially daunting challenge into a doable project, even for those without technical backgrounds • Describes various ways of handling specific steps for different sizes and types of libraries—from a "DIY" approach to cost-effective ways of hiring outside professionals • Provides an invaluable resource for librarians and library staff members charged with the task of designing or redesigning their library's website as well as for web developers and designers who work with libraries

Web Style Guide, 4th Edition

Foundations of User Experience Design


Author: Patrick J. Lynch,Sarah Horton

Publisher: Yale University Press

ISBN: 0300225253

Category: Computers

Page: 408

View: 6998

A classic reference book on user interface design and graphic design for web sites, updated to reflect a rapidly changing market Consistently praised as the best volume on classic elements of web site design, Web Style Guide has sold many thousands of copies and has been published around the world. This new revised edition confirms Web Style Guide as the go-to authority in a rapidly changing market. As web designers move from building sites from scratch to using content management and aggregation tools, the book’s focus shifts away from code samples and toward best practices, especially those involving mobile experience, social media, and accessibility. An ideal reference for web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and covers all aspects of web design—from planning to production to maintenance. The guide also shows how these principles apply in web design projects whose primary concerns are information design, interface design, and efficient search and navigation.

Practical Time Series Forecasting

A Hands-On Guide [3rd Edition]


Author: Galit Shmueli

Publisher: Axelrod Schnall Publishers

ISBN: 0991576659

Category: Business & Economics

Page: 208

View: 3384

Practical Time Series Forecasting: A Hands-On Guide, Third Edition provides an applied approach to time-series forecasting. Forecasting is an essential component of predictive analytics. The book introduces popular forecasting methods and approaches used in a variety of business applications. The book offers clear explanations, practical examples, and end-of-chapter exercises and cases. Readers will learn to use forecasting methods to develop effective forecasting solutions that extract business value from time-series data. Featuring improved organization and new material, the Second Edition also includes: - Popular forecasting methods including smoothing algorithms, regression models, and neural networks - A practical approach to evaluating the performance of forecasting solutions - A business-analytics exposition focused on linking time-series forecasting to business goals - Guided cases for integrating the acquired knowledge using real data - End-of-chapter problems to facilitate active learning - A companion site with data sets, learning resources, and instructor materials (solutions to exercises, case studies) - Globally-available textbook, available in both softcover and Kindle formats Practical Time Series Forecasting: A Hands-On Guide, Third Edition is the perfect textbook for upper-undergraduate, graduate and MBA-level courses as well as professional programs in data science and business analytics. The book is also designed for practitioners in the fields of operations research, supply chain management, marketing, economics, finance and management. For more information, visit

Advanced Web Metrics with Google Analytics


Author: Brian Clifton

Publisher: John Wiley & Sons

ISBN: 111823958X

Category: Computers

Page: 600

View: 438

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

Applied Microsoft Power Bi (3rd Edition): Bring Your Data to Life!


Author: Teo Lachev

Publisher: Prologika

ISBN: 9780976635383

Category: Computers

Page: 428

View: 5061

An insightful tour that provides an authoritative yet independent view of this exciting technology, this guide introduces Microsoft Power BI - a cloud-hosted, business intelligence and analytics platform that democratizes and opens BI to everyone. Information workers will learn how to connect to popular cloud services to derive instant insights, create interactive reports and dashboards, and view them in the browser and on the go. Data analysts will discover how to integrate and transform data from virtually everywhere and then implement sophisticated self-service models. The book teaches BI and IT pros how to establish a trustworthy environment that promotes collaboration and how to implement Power BI-centric solutions for descriptive, real-time, and predictive analytics. Developers will find how to integrate custom applications with Power BI, embed reports, and implement custom visuals to present effectively any data. Ideal for both experienced BI practitioners or beginners, this book doesn't assume any prior data analytics experience. It's designed as an easy-to-follow guide that introduces new concepts with step-by-step instructions and hands-on demos. What's Inside: Power BI for Information Workers Get instant insights from cloud services and files Explore data with interactive reports Assemble dashboards with a few clicks Access BI content on mobile devices Power BI for Data Analysts Import data from virtually anywhere Cleanse, transform and shape data Create sophisticated data models Implement business calculations Get insights from data Power BI for Pros Enable sharing and collaboration Deploy to cloud and on premises Implement organizational BI solutions Power BI for Developers Automate Power BI Report-enable custom applications Build custom visuals and much more ... The book website at provides sample chapters, source code, and discussion forum.

Schaum's Outline of Precalculus, 3rd Edition

600 Solved Problems + 30 Videos


Author: Fred Safier

Publisher: McGraw Hill Professional

ISBN: 007179560X

Category: Mathematics

Page: 408

View: 7197

Tough Test Questions? Missed Lectures? Not Enough Time? Fortunately, there's Schaum's. This all-in-one-package includes 738 fully solved problems, examples, and practice exercises to sharpen your problem-solving skills. Plus, you will have access to 30 detailed videos featuring Math instructors who explain how to solve the most commonly tested problems--it's just like having your own virtual tutor! You'll find everything you need to build confidence, skills, and knowledge for the highest score possible. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives you 738 fully solved problems The latest course scope and sequences, with complete coverage of limits, continuity, and derivatives Succinct explanation of all precalculus concepts Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum’s to shorten your study time--and get your best test scores!

Thoughts on grammaticalization

3rd edition 2015


Author: Christian Lehmann

Publisher: Language Science Press

ISBN: 3946234054

Category: Language Arts & Disciplines

Page: 214

View: 9970

After a short review of the history of research, the work introduces and delimits the concepts related to grammaticalization. It then provides extensive exemplification of grammaticalization phenomena in diverse languages, ordered by grammatical domains such as the verbal, pronominal and nominal sphere and clause level relations. The final chapter presents a theory of grammaticalization which is based on the autonomy of the linguistic sign with respect to the paradigmatic and syntagmatic axes. This is the basis of the structural parameters that constitute grammaticalization. They are operationalized to the point of rendering degrees of grammaticalization measurable. The present edition contains corrections of the 1995 edition.

Multicultural Perspectives In Social Work Practice with Families, 3rd Edition


Author: Elaine P. Congress, MSSW, DSW,Manny J. Gonzalez, DSW

Publisher: Springer Publishing Company

ISBN: 082610830X

Category: Social Science

Page: 408

View: 9763

Multicultural Perspectives in Social Work Practice with Families is in its thirdedition and continues to expand the depth and breadth with which culturemay be understood and the impact of culture in working with families.Congress, Gonzalez, and their contributors have updated this text to includea focus on evidence-based practice, 10 additional chapters, revision of avaluable assessment tool, and a culturagram. This book clearly is an essentialresource for social workers committed to culturally sensitive practice."--Journal of Teaching in Social Work Encompassing the most current issues faced by multicultural families across the lifespan and the social workers who serve them, this popular textbook contains ten new chapters and provides content that has been significantly expanded throughout. These new and reconceived chapters offer professors and social work graduate students a broader and more comprehensive take on the key issues that arise when treating families from diverse cultural backgrounds and current, evidence-based models for assessment and treatment. New chapters include: Evidence-based models of care for ethnically-diverse families Practice with Asian-American families Practice with Native American and indigenous families Practice with Hispanic families Practice with Arab families Practice with adolescents Practice with families when there is risk of suicide Practice with families dealing with substance use and abuse Practice with families around health issues Legal issues with immigrants Contributors to the text are leaders in the field of multicultural issues that encompass a wide range of racial and ethnic populations. Updated case studies, vignettes, and statistical data illustrate the book's content.

Broadband Matching

Theory and Implementations


Author: Wai-Kai Chen

Publisher: World Scientific

ISBN: 9814619086

Category: Technology & Engineering

Page: 880

View: 4720

The third edition presents a unified, up-to-date and detailed account of broadband matching theory and its applications to the design of broadband matching networks and amplifiers. A special feature is the addition of results that are of direct practical value. They are design curves, tables and explicit formulas for designing networks having Butterworth, Chebyshev or elliptic, Bessel or maximally flat group-delay response. These results are extremely useful as the design procedures can be reduced to simple arithmetic. Two case studies towards the end of the book are intended to demonstrate the applications to the practical design of modern filter circuits. Contents:Foundations of Network TheoryThe Scattering MatrixApproximation and Ladder RealizationTheory of Broadband Matching: The Passive LoadTheory of Broadband Matching: The Active LoadExplicit Design Formulas for Broadband Matching NetworksBroadband Matching of Frequency-Dependent Source and LoadReal-Frequency Solutions of the Broadband Matching ProblemThe Maximally-Flat Time Delay Approximation: The Bessel–Thomson ResponseDiplexer and Multiplexer Design Readership: Students in Electrical and Electronics Engineering, Network Engineering, Broadband Engineering. Keywords:Filters;Broadband Matching;Network Theory;Scattering Matrix;Approximation;Ladder Realization;Active Load Match;Passive Load Match;Explicit Formulas;Circuits;Broadband Limitation;Matching Networks;Passive Filters;Filter Characteristics;Frequency Dependent Load;Frequency Dependent Source;Real Frequency Solutions

Asset Liability Management. 3rd Edition


Author: N.A



Category: Business & Economics

Page: 185

View: 7565

The book begins with a description of how the revenue generation mechanism of a bank works. Asset liability management (ALM) and associated interest rate and liquidity risks are defined and other measures such as duration and convexity are calculated. In order to understand the various yield curve shapes, shifts and outlooks, a review of the historical US yield term structures is conducted. This is followed by a look at various ALM strategies, in view of future expected interest rate outlooks, and their impact on the maturity distributions of assets & liabilities of banks. Next, the various assumptions used in an ALM model are assessed, followed by an explanation of price and rate gaps with some basic illustrations to understand the concepts of net interest income at risk and market value at risk. ALM reports profile cash flows by maturity or reset buckets. A methodology for building maturity and liquidity profiles for banks’ advances and deposits portfolios using the Pivot table & chart functionality in EXCEL is discussed. Step by step methodologies for various ALM measurement tools follow. These include Fall in Market Value of Equity, Earnings at Risk, Cost to Close liquidity gap, Cost to Close interest rate gap, Rate Sensitive Gap, Duration Gap. An overview of other ALM reports such as price sensitive gap, net interest income (NII) and liquidity gap is given. Applications for explaining immunization and portfolio dedication are presented. An EXCEL Solver based fixed income portfolio optimization model is discussed and scenarios for minimizing duration and maximizing convexity of the portfolio are presented. A discussion of liquidity risk management measures including ratios and analyses for measuring liquidity risk, limits for managing the risk, general and specific requirements for developing a contingency funding plan and liquidity enhancement tactics for company specific and systemic crisis. A methodology for stress testing liquidity using a Value at Risk (VaR) based approach for a fixed income portfolio is also discussed. The book concludes with a case-study for assessing why bank regulations fail. This simulation results based study looks at the efficacy of Capital Adequacy Ratio (CAR) as an indicator of bank performance and seeks to identify a more valuable leading indicator or target account for monitoring bank performance and health.

Enterprise Management with SAP SEM™/ Business Analytics


Author: Marco Meier,Werner Sinzig,Peter Mertens

Publisher: Springer Science & Business Media

ISBN: 9783540228066

Category: Business & Economics

Page: 219

View: 1567

This updated second edition - now with new case studies - describes the methodology and implementation of a powerful tool for enterprise management. Practical examples show how SAP Strategic Enterprise Management/Business Analytics (SAP SEM/BA) can help to improve cross functional planning, reporting and analyzing. The text - ideally suited for practitioners - combines methodological management background and implemented solutions.

Real-World Data Mining

Applied Business Analytics and Decision Making


Author: Dursun Delen

Publisher: FT Press

ISBN: 0133551113

Category: Computers

Page: 288

View: 2107

Use the latest data mining best practices to enable timely, actionable, evidence-based decision making throughout your organization! Real-World Data Mining demystifies current best practices, showing how to use data mining to uncover hidden patterns and correlations, and leverage these to improve all aspects of business performance. Drawing on extensive experience as a researcher, practitioner, and instructor, Dr. Dursun Delen delivers an optimal balance of concepts, techniques and applications. Without compromising either simplicity or clarity, he provides enough technical depth to help readers truly understand how data mining technologies work. Coverage includes: processes, methods, techniques, tools, and metrics; the role and management of data; text and web mining; sentiment analysis; and Big Data integration. Throughout, Delen's conceptual coverage is complemented with application case studies (examples of both successes and failures), as well as simple, hands-on tutorials. Real-World Data Mining will be valuable to professionals on analytics teams; professionals seeking certification in the field; and undergraduate or graduate students in any analytics program: concentrations, certificate-based, or degree-based.

Business-Driven Information Systems, 3rd Edition


Author: Paige Baltzan,Julie Fisher,Kathy Lynch

Publisher: McGraw-Hill Education Australia

ISBN: 1743762119

Category: Computers

Page: 480

View: 6316

Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this contemporary approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organisation. BDIS 1e won the Australian Publishing Association award for Best Tertiary Teaching & Learning Package (Adaptation) of 2010. It has been described as "valuable student resource", which presents a "refreshing perspective" in which IT is "neatly and comprehensively integrated" throughout the textbook.