Google AdWords For Dummies

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Author: Howie Jacobson,Joel McDonald,Kristie McDonald

Publisher: John Wiley & Sons

ISBN: 1118230248

Category: Computers

Page: 432

View: 9996

The fun and friendly guide on getting the most value out of yourAdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your ownbudget and create ads and choose keywords that are specificallyrelated to your business. This handy guide walks you through thenewest tips, tricks, and techniques for maximizing your AdWordscampaign. Presenting coverage that is nearly entirely rewritten orrevised, this practical guide adds chapters on topics such as adextensions, feeds for e-commerce, mobile advertising, advanced adwriting, and the new Google display network. In addition, theauthor provides updates that reflect helpful new bestpractices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions,feeds for e-commerce, mobile advertising, advanced ad writing, andmore Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing pagestructure, and ad group structure Reviews new, free tools included in AdWords as well as new andimproved third-party tools With this handy reference by your side, you'll discover the bestway to make a Google AdWords campaign to work for you!

AdWords For Dummies

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Author: Howie Jacobson

Publisher: John Wiley & Sons

ISBN: 1118051726

Category: Computers

Page: 408

View: 6251

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Building Your Business with Google For Dummies

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Author: Brad Hill

Publisher: John Wiley & Sons

ISBN: 9780764577383

Category: Business & Economics

Page: 374

View: 7215

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Web Marketing All-in-One Desk Reference For Dummies

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Author: John Arnold,Ian Lurie,Marty Dickinson,Elizabeth Marsten,Michael Becker

Publisher: John Wiley & Sons

ISBN: 0470413980

Category: Business & Economics

Page: 936

View: 4927

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Facebook Advertising For Dummies

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Author: Paul Dunay,Richard Krueger,Joel Elad

Publisher: John Wiley & Sons

ISBN: 9780470948934

Category: Business & Economics

Page: 336

View: 3702

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Pay Per Click Search Engine Marketing For Dummies

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Author: Peter Kent

Publisher: John Wiley & Sons

ISBN: 9781118043929

Category: Computers

Page: 388

View: 9641

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

Adwords Workbook 2017

Advertising on Google Adwords, Youtube, and the Display Network

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Author: Jason McDonald,Jason McDonald, Ph.D.

Publisher: Createspace Independent Publishing Platform

ISBN: 9781545345016

Category:

Page: 246

View: 7604

2018 UPDATED EDITION ~ New AdWords Interface Learn AdWords in Plain English - Step by Step! Buy the Workbook Used by Jason McDonald to Teach Google AdWords Advertising Updated - Fully updated for 2018, and focused on the new AdWords Interface AdWords in all its Glory - master the AdWords Search Network, Display Network and Remarketing and even YouTube Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise Your Business on Google without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use ADWORDS effectively Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success. Access Free Tools - access the companion ADWORDS TOOLBOOK with free tools for Google AdWords! The #1 Bestselling Workbook on Google AdWords Advertising for Your Business Jason McDonald - written by a successful practitioner of AdWords. Just Google 'AdWords Expert Bay Area.' Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Table of Contents AdWords Basics - the basics matter, so begin at the beginning. AdWords Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY. Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money. The AdWords Search Network - optimize your Google Search Network efforts in AdWords step-by-step. Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily. Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS) Tools - Includes a free companion AdWords Toolbook, with hundreds of FREE tools to master AdWords better, faster, cheaper. AdWords Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google AdWords Check out the other AdWords Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, AdWords for Dummies, AdWords Secret Hacks, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free AdWords Toolbook with hundreds of free tools for AdWords advertising 2018. Plus they're OUTDATED. This AdWords book is listed as one of the best books on Google AdWords 2018.

Advanced Google Adwords Strategy

The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing Adwords Accounts Profitably

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Author: John Zabaras

Publisher: Createspace Independent Publishing Platform

ISBN: 9781718670174

Category:

Page: 112

View: 5654

Learn the Universal Strategy to maximize performance on every AdWords Account What is so special about this book? 0% Fluff: Not another book filled with info you can easily find on the internet 100% Practical, advanced and unique content One Universal Complete Strategy: Learn how to structure, manage and optimize every AdWords account Data-Driven: Learn how to use data and not your instinct in your decisions. Comprehensive rule-based optimization strategy: Learn how to flawlessly optimize your accounts based on ROAS, step by step Search, Display, Gmail, Video, Remarketing, Prospecting, Dynamic Search Ads, Dynamic Remarketing, Branding, Competition campaigns explained. How to structure and optimize them Search Query Reports. Learn how to run one of the most powerful sources of data in your account Updated for the new AdWords interface What about the other AdWords books out there? AdWords Workbook, Ultimate Guide to Google AdWords, Advanced Google Adwords, Google AdWords for Dummies etc... these are books to learn what AdWords is and what is capable of. They are great as your first AdWords book. My intention for this book though is to be the last AdWords book you will ever need. Table of Contents Chapter 1. Account Setup New Account Existing Account Chapter 2. Proper Campaign Settings Campaign Type Campaign Goals Campaign Name & Campaign Types Network Locations Languages Budget Bidding Start and end dates Extensions Ad Rotation Ad Schedule Location options Dynamic Search Ads (DSA) campaign settings Additional Settings for Display Campaigns Additional Settings for Video Campaigns Chapter 3. Proper Ad Group settings Search Campaigns Ad Group Settings & structure Dynamic Search Ads (DSA) Ad group structure Prospecting campaign (Prsp) Ad Group Settings Remarketing campaign (Rmkt) Ad Group Settings Gmail campaign ad group settings & structure Video campaign & Universal App Campaign ad group settings & structure Dynamic Remarketing campaign ad group settings & structure Chapter 4. Ads Search campaigns ads Display campaigns ads Gmail campaign ads Video campaign ads Dynamic Remarketing campaign ads Chapter 5. The AdWords Editor AdWords Editor Installation & Setup The AdWords Editor Interface How to import Ad Groups and Ads on the Search Network How to import Ad groups in the Display Network How to import Keywords How to import Image Ads for the Display Network Creating/Duplicating a new campaign with AdWords Editor Creating/Duplicating a new Ad with AdWords Editor Chapter 6. How we make optimizations ROAS vs ROI vs CPA What is considered a good ROAS? The Strategy Choose the level of your optimizations Decision Tree Technique Decision Tree Technique examples Chapter 7. Bid Adjustments Device Bid Adjustments Location Bid Adjustments Ad Schedule Bid Adjustments Chapter 8. Search Query Report (SQR) How to perform a Search Query Report Chapter 9. The Keyword Planner Getting more accurate results

Sams Teach Yourself Google AdWords in 10 Minutes

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Author: Bud E. Smith

Publisher: Pearson Education

ISBN: 9780132640176

Category: Business & Economics

Page: 240

View: 3346

Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information Plain English definitions explain new terms 10 minutes is all you need to learn how to… Identify goals, target markets, and demographics Create your AdWords account and publish your first test ads Write great ads and continually improve your copy Schedule ads for the right times of day, days of the week, holidays, and seasons Master AdWords’ tools for managing accounts, bids, keywords, and ads Choose, fine-tune, and optimize keywords Use AdWords to complement organic search engine optimization (SEO) campaigns Use geotargeting and other advanced techniques Profit from AdWords’ suggestions–and know when to ignore them Utilize AdWords reporting to improve your ads’ profitability Control spending, manage cash flow, and reduce costs without impacting results Troubleshoot your AdWords campaigns

Search Engine Optimization For Dummies

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Author: Peter Kent

Publisher: John Wiley & Sons

ISBN: 0470050977

Category: Computers

Page: 382

View: 6346

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can Gain greater visibility for your site Advance your position in the rankings Avoid techniques that cause search engines to bump your site to the end of the list Make pay-per-click advertising pay off In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you Become familiar with search engines and search directories and find out which keywords work Build your site with techniques that search engines like and avoid the ones they don’t Register your site with the top search systems and get it listed in directories Find out why links are important and see how to get other sites to link to yours Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising Discover the common mistakes that make Web sites invisible to search engines There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Building a Web Site For Dummies

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Author: David A. Crowder

Publisher: John Wiley & Sons

ISBN: 0470646772

Category: Computers

Page: 360

View: 3684

The bestselling guide to building a knockout Web site, newly updated An effective Web site is the key to success for every venture from class reunions to major corporations. And since Web technology changes rapidly, Building a Web Site For Dummies, 4th Edition is fully updated for the cutting-edge tools and trends. If you need to build and maintain a Web site, even if your experience is severely limited, this book makes it easy and fun. You'll learn to plan, design, create, launch, and maintain your site using the most up-to-date tools. A quality Web presence is essential in today's marketplace, and many individuals charged with creating one are unaware of the challenges This guide gives novice Web designers the tools and know-how to plan, design, and build effective Web sites Provides a nuts-and-bolts guide to site-building, including coverage of HTML, WYSIWYG construction software, CSS, and navigation plans Shows how to spruce up your site with topnotch graphics, video, and great content Guides you through getting your site online, promoting it, and even making money from it Building a Web Site For Dummies, 4th Edition is the tool every first-time Web designer needs to build a professional-looking site.

AdWords für Dummies

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Author: Howard Jacobson,Howie Jacobson

Publisher: John Wiley & Sons

ISBN: 9783527704446

Category: Google

Page: 394

View: 584

Das Internet bietet ungeahnte Werbemöglichkeiten für Unternehmen. Aber man muss sie auch zu nutzen wissen. Google AdWords ist ein cleveres Onlinemarketing-Tool, mit dem Sie Ihre Website für noch mehr Kunden attraktiv machen können. Der Onlinemarketing-Spezialist Howard Jacobson zeigt Ihnen von der Anmeldung über die Ausarbeitung einer Marketingstrategie bis hin zur ihrer Perfektionierung, wie Sie Google AdWords professionell nutzen und gewinnbringend einsetzen. Sie erfahren, wie Sie die richtigen Suchbegriffe auswählen, um Kunden anzulocken, wie Sie Ihren Markt erforschen, eine Direktmarketing-Strategie entwickeln und den Erfolg Ihrer Anzeigen analysieren und optimieren. Starten Sie durch mit 25 Euro Startguthaben - So wird Ihr Internetauftritt ein Erfolg!

Web Marketing For Dummies

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Author: Jan Zimmerman

Publisher: John Wiley & Sons

ISBN: 0470451408

Category: Business & Economics

Page: 408

View: 2540

Adwords Toolbook

2017 Directory of Free Tools for Ppc Advertising on Google Adwords, Bing, and Yahoo

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Author: Jason McDonald

Publisher: Createspace Independent Publishing Platform

ISBN: 9781544224282

Category:

Page: 26

View: 5932

AdWords TOOLS: PPC Advertising Tools 2017 Edition - New, New, New - Free Tools for 2017 AdWords Success! Tools for every aspect of AdWords, starting at Keywords proceeding through official and unofficial Google resources on AdWords, Tutorials, and Books. Web links to each and every free tool. A description of the tool plus a relevancy score. Access to the online edition, including Jason's dashboard of clickable tool links. Why buy PAID TOOLS when you can use the many FREE TOOLS available on the Internet? You just have to know where to look. IMPORTANT ALERTS The AdWords Toolbook is available FREE in PDF format (not hard copy!) to folks who take any of Jason's classes (both online and in San Francisco), as well as subscribers to the JM INTERNET GROUP email lists. Buy this book ONLY if you want a hard copy, printed version of this important AdWords and PPC tools directory. The AdWords Toolbook is a wonderful companion to all books on AdWords such as AdWords For Dummies, Perry Marshall and Mike Rhodes' Ultimate Guide to AdWords, Brad Geddes' Advanced Google AdWords, etc. Used by Jason McDonald in his online AdWords classes as well as classes at Stanford Continuing Studies and classes at San Francisco's Bay Area Video Coalition and AcademyX, the AdWords Toolbook is a MUST HAVE for anyone who wants to dominate Google, Bing, or Yahoo as an advertiser. Here's what you get: Understand How the AdWords Toolbook Works First and foremost, the AdWords Toolbook assumes a working knowledge of pay-per-click (PPC) advertising. This toolbook has many wonderful free tools, but the tools alone are useless without a knowledge of how the game is played! (If you need that knowledge, we recommend you check out my online courses a, or call 800-298-4065 to learn more about my AdWords one-on-one training and consulting services). Second, this book emphasizes only free tools. Despite the fact that there are quite a few paid AdWords / PPC tools out there, none are any better than the free tools identified in this Toolbook. Indeed, in today's tight economy, why pay when you can get them for free? Not to mention, why pay when the most important element, i.e. a knowledge of how AdWords is played to win, can't be obtained from any tool? Third, we have reviewed each tool in the Toolbook for relevance and ease of use. Almost without exception, the tools in the Toolbook require nothing more than a Web browser and active connection to the Internet. Easy is just as important as free. Generally speaking, if a tool requires registration or has only a "trial" period, it has been excluded.

Web Marketing All-in-One For Dummies

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Author: John Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten

Publisher: John Wiley & Sons

ISBN: 1118281675

Category: Business & Economics

Page: 936

View: 2493

Build an online presence for your business with webmarketing Why buy several books on web marketing when you can buy justone? With this must-have resource, five marketing professionalsteam up to share their expertise in the field of web marketing sothat you can benefit from their know-how. Covering everything fromsite building, search engine optimization, and web analytics toonline advertising, e-mail marketing, and harnessing the potentialof social media, this team of web marketing gurus brings theirinsight and experience to the table and it's yours for thetaking. Provides invaluable advice for establishing a web presence andgetting your message out with online advertising Zeroes in on search engine optimization so that your site canbe discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understandingof your web marketing efforts Details ways to establish an online voice with blogging andpodcasting Walks you through the potential of social media marketing withFacebook, Twitter, and Google+ Looks at various options for getting your message onto mobileplatforms Web Marketing All in One For Dummies, 2nd Edition showsyou how to get your online name out there so that customers canfind you easily.

Web Marketing All-in-One Desk Reference For Dummies

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Author: Arnold,Ian Lurie,Marty Dickinson,Elizabeth Marsten,Michael Becker

Publisher: John Wiley & Sons

ISBN: 0470483652

Category: Business & Economics

Page: 768

View: 6537