Going Tradigital

Social Media Made Easy for Insurance Agents

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Author: Nadeem Damani,Angela Johnson

Publisher: N.A

ISBN: 9780989348607

Category: Insurance

Page: 210

View: 3060

Do you ever wonder if there is a way to use Social Media to increase sales or improve retention? Is your network exploding with new contacts every day? If not, maybe it's time for you to chalk out a solid online marketing strategy for your insurance agency. When you are a Tradigital agent, you can: -increase prospecting and opportunities for sales -increase customer service -improve retention and cross sales -gain referrals -humanize your agency brand In Going Tradigital, you will discover the best practices from two top insurance agents who have discovered the power of combining traditional marketing techniques with the latest in digital marketing methods. Your insurance agency can become more profitable and experience exponential growth on social media. Go tradigital. May your agency never be the same again!

A Practical Approach to Water Conservation for Commercial and Industrial Facilities

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Author: Mohan Seneviratne

Publisher: Elsevier

ISBN: 9780080525068

Category: Technology & Engineering

Page: 400

View: 4531

Industry and commerce use vast amounts of water and in some parts of the world water is becoming a scarce commodity. We need to take more care in our future use of water, and this book is a 'best practice' manual for industrial and commercial users world-wide. It offers a practical account of the measures which can be taken to re-educate industrial and commercial users in the techniques of water saving and re-use anywhere in the world. The principles are covered in detail and supported by examples from specific industries and commercial operations. Author Mohan Seneviratne is Manager of Sydney Water's 'Every Drop Counts Business Program', which won the prestigious 2006 Stockholm Industry Water Award in recognition of how the utility is working in partnership with business, industry and government to help ensure the long-term sustainability of Sydney’s water supply. * The first book to cover water conservation for industrial users from processing plants to pubs and clubs * Provides practical advice on implementing water conservation for users in various industry sectors * Written by a practicing water conservation consultant

If an Elephant Sits on You, Are You Covered?

How to Talk with Your Insurance Agent to Be Properly Insured

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Author: Bart Baker

Publisher: Think It Publishing

ISBN: 9780996055208

Category: Insurance

Page: 135

View: 4266

The author, a retired firefighter who became an insurance agent because he wanted to help protect people and their properties, explains different types of insurance coverage, why they're important, and how to discuss your insurance needs with an insurance agent.

All Business Is Local

Why Place Matters More Than Ever in a Global, Virtual World

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Author: John A. Quelch,Katherine E. Jocz

Publisher: Penguin

ISBN: 110157187X

Category: Business & Economics

Page: 256

View: 9123

Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.

So You Want to Be an Insurance Agent Third Edition

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Author: Jeff Hastings

Publisher: Chart House Press

ISBN: 9780979003646

Category: Business & Economics

Page: 274

View: 6642

There is more to selling insurance than writing policies. When done right, you can build a successful business that affords you a lifestyle most people only dream about. Why try to figure it out on your own when you can learn from someone who has already been there and done that? Jeff Hastings knows insurance, and he knows how to build a profitable business. Since starting as a file clerk with Farmers Insurance Group in 1985, Jeff has built an extraordinary business, consistently receiving top awards, including District Manager of the Year in 2005. He and the agents in his district have achieved phenomenal success, and now he shares the keys to their success with you. Many of the business tools you will need are included such as licensing guidelines, a business plan, employment contracts, an employee handbook, business forms and more. If you are serious about building your own insurance agency, So You Want to Be an Insurance Agent gives you a complete system to develop, manage and grow your business.

Good for the Money

My Fight to Pay Back America

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Author: Bob Benmosche

Publisher: Macmillan

ISBN: 1250072182

Category: Biography & Autobiography

Page: 288

View: 5248

Legendary CEO Robert Benmosche's astonishing memoir, detailing how he pulled AIG back from the brink of bankruptcy and engineered one of history's most remarkable corporate turnarounds.

Marketing Communications

Integrating Offline and Online with Social Media

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Author: Paul Russell Smith,Ze Zook

Publisher: Kogan Page Publishers

ISBN: 0749461934

Category: Business & Economics

Page: 483

View: 5203

The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. Marketing Communications covers every aspect of marketing communications in a unique challenging, and often entertaining, style. This European text, has been referred to by the Chartered Institute of Marketing as a marketing major alongside the world's best American authors. With a plethora of examples and new case studies, as well as online support material for lecturers and students, this essential textbook will guide you through everything you need to know about the changing face of marketing.

The Social Media Bible

Tactics, Tools, and Strategies for Business Success

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Author: Lon Safko

Publisher: John Wiley & Sons

ISBN: 1118283457

Category: Business & Economics

Page: 640

View: 8796

The go-to guide to social media skills, now in an updated andrevised Third Edition The Social Media Bible is comprehensive 700-plus pagesocial media resource that will teach corporate, small business,and non-profit marketers strategies for using social media to reachtheir desired audiences with power messages and efficiency. Thisnewly revised 3rd edition addresses technology updates to the iPad,apps, Foursquare, and other geotargeted networks. New case studiesand company profiles provide practical examples of how businesseshave successfully implemented these strategies, using the newestsocial media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, andintegration Updates on Twitter and Yammer and new information onGoogle+ The latest in mobile marketing Master the latest social media tools and deliver powerfulmessaging in the most effective way possible with The SocialMedia Bible.

Marketing Communications

An Integrated Approach

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Author: Paul Russell Smith,Jonathan Taylor

Publisher: Kogan Page Publishers

ISBN: 9780749442651

Category: Business & Economics

Page: 696

View: 2017

Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book. This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene. A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

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Author: Lon Safko

Publisher: McGraw Hill Professional

ISBN: 0071801146

Category: Business & Economics

Page: 256

View: 5700

Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes

Thinking Animation: Bridging the Gap Between 2D and CG

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Author: Ron Suppa

Publisher: Cengage Learning

ISBN: 1598632612

Category: Computer animation

Page: 362

View: 5450

Learn how to think before you animate. Thinking Animation is a one-of-a-kind book that emphasizes how artists can use traditional animation techniques and principles with the computer generated animation technology of today. Written by seasoned animators

Mastering C++ Multithreading

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Author: Maya Posch

Publisher: Packt Publishing Ltd

ISBN: 1787121895

Category: Computers

Page: 244

View: 5986

Master multithreading and concurrent processing with C++ About This Book Delve into the fundamentals of multithreading and concurrency and find out how to implement them Explore atomic operations to optimize code performance Apply concurrency to both distributed computing and GPGPU processing Who This Book Is For This book is for intermediate C++ developers who wish to extend their knowledge of multithreading and concurrent processing. You should have basic experience with multithreading and be comfortable using C++ development toolchains on the command line. What You Will Learn Deep dive into the details of the how various operating systems currently implement multithreading Choose the best multithreading APIs when designing a new application Explore the use of mutexes, spin-locks, and other synchronization concepts and see how to safely pass data between threads Understand the level of API support provided by various C++ toolchains Resolve common issues in multithreaded code and recognize common pitfalls using tools such as Memcheck, CacheGrind, DRD, Helgrind, and more Discover the nature of atomic operations and understand how they can be useful in optimizing code Implement a multithreaded application in a distributed computing environment Design a C++-based GPGPU application that employs multithreading In Detail Multithreaded applications execute multiple threads in a single processor environment, allowing developers achieve concurrency. This book will teach you the finer points of multithreading and concurrency concepts and how to apply them efficiently in C++. Divided into three modules, we start with a brief introduction to the fundamentals of multithreading and concurrency concepts. We then take an in-depth look at how these concepts work at the hardware-level as well as how both operating systems and frameworks use these low-level functions. In the next module, you will learn about the native multithreading and concurrency support available in C++ since the 2011 revision, synchronization and communication between threads, debugging concurrent C++ applications, and the best programming practices in C++. In the final module, you will learn about atomic operations before moving on to apply concurrency to distributed and GPGPU-based processing. The comprehensive coverage of essential multithreading concepts means you will be able to efficiently apply multithreading concepts while coding in C++. Style and approach This book is filled with examples that will help you become a master at writing robust concurrent and parallel applications in C++.

Cracking the Code to Life Insurance Sales for the Multi Line Agent

10 Essential Sales Skills to Help You and Your Sales Team Sell Life Insurance

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Author: Ray Vendetti

Publisher: FriesenPress

ISBN: 1460269357

Category: Business & Economics

Page: 126

View: 8272

The demand on multi-line reps to sell Life insurance has never been higher. Through my coaching, conducting sales interviews, and accompanying reps on joint sales calls, I've experienced the prospect interviews collected in this book. Many times after sharing these experiences while coaching or during a seminar, I've been told "You should put that in a book " Well, now I have. The skills, concepts, and knowledge I put forth will help you become a skilled interviewer, build strong relationships, and will immediately impact your Life sales. I demonstrate how to get your clients and prospects engaged in your conversations; how different types of questions help improve the connections between you and your prospects; and how to successfully overcome common objections and close successfully. Whether you are new to the industry or have years of experience, what you'll learn here will be instrumental in building a successful multi-line career....

Power Position Your Agency

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Author: Troy Korsgaden

Publisher: eBookIt.com

ISBN: 1456608169

Category: Business & Economics

Page: 198

View: 2756

New York Times Bestseller! Are you working too many hours for too few clients? Does it seem that you do more paperwork than peoplework? Will you spend more hours on the road than in front of people this year? Whether your agency is big or small, if you answered yes to any of those questions, you need more than an adrenaline boost! You need a shot of strategies to wake things up and put you on the path to success fast! - How to get appointments with 10 clients every day - How to find qualified clients and get them to come to you - How to get clients in and out of your office in 30 minutes-or less! You'll also discover how to ramp up for success with something you already have, but probably overlook, why some clients don't make sense for your agency, and what you need for an effective sales pitch. Get the help you need by putting Troy Korsgaden on your side. His strategies have made a difference for the thousands of agents who have attended his seminars across the country. They can make a difference for you too!

Moving Innovation

A History of Computer Animation

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Author: Tom Sito

Publisher: MIT Press

ISBN: 0262314312

Category: Computers

Page: 376

View: 1920

Computer graphics (or CG) has changed the way we experience the art of moving images. Computer graphics is the difference between Steamboat Willie and Buzz Lightyear, between ping pong and PONG. It began in 1963 when an MIT graduate student named Ivan Sutherland created Sketchpad, the first true computer animation program. Sutherland noted: "Since motion can be put into Sketchpad drawings, it might be exciting to try making cartoons." This book, the first full-length history of CG, shows us how Sutherland's seemingly offhand idea grew into a multibillion dollar industry. In Moving Innovation, Tom Sito -- himself an animator and industry insider for more than thirty years -- describes the evolution of CG. His story features a memorable cast of characters -- math nerds, avant-garde artists, cold warriors, hippies, video game enthusiasts, and studio executives: disparate types united by a common vision. Sito shows us how fifty years of work by this motley crew made movies like Toy Story and Avatar possible."Books"

Only the Paranoid Survive

How to Exploit the Crisis Points That Challenge Every Company

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Author: Andrew S. Grove

Publisher: Crown Business

ISBN: 9780307574978

Category: Business & Economics

Page: 240

View: 8367

Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the reader deep inside the workings of a major company in Only the Paranoid Survive. Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring the nightmare moment every leader dreads--when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside--in a new way. Grove calls such a moment a Strategic Inflection Point, which can be set off by almost anything: mega-competition, a change in regulations, or a seemingly modest change in technology. When a Strategic Inflection Point hits, the ordinary rules of business go out the window. Yet, managed right, a Strategic Inflection Point can be an opportunity to win in the marketplace and emerge stronger than ever. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the Internet. The work of a lifetime, Only the Paranoid Survive is a classic of managerial and leadership skills.

A Taste for Writing: Composition for Culinarians

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Author: Vivian C. Cadbury

Publisher: Cengage Learning

ISBN: 1305176391

Category: Business & Economics

Page: 648

View: 8367

A TASTE FOR WRITING: COMPOSITION FOR CULINARIANS, Second Edition is the ideal resource to help culinary arts students and professionals master key grammar principles and writing practices while learning to express themselves as confidently on the page as they do in the kitchen. The author's signature writing style is engaging and accessible. Drawing on the language of food and cooking, she explains even the most difficult topics in a way sure to spark students' interest and encourage mastery of the material. Key concepts are brought to life through the analysis of student and professional writing samples, as well as the use of vivid examples from the food industry and popular culture. A variety of exercises leads students through all phases of the writing process, from the creative right-brain activities of generating ideas and writing a first draft to the analytical left-brain skills required for effective revision and editing. Although created specifically for culinary arts students and professionals, this one-of-a-kind book can be used by all readers to develop their skills in - and taste for - writing. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Social Business By Design

Transformative Social Media Strategies for the Connected Company

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Author: Dion Hinchcliffe,Peter Kim

Publisher: John Wiley & Sons

ISBN: 1118273214

Category: Business & Economics

Page: 240

View: 1894

"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"--