Advertising Media Workbook and Sourcebook

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Author: Larry Kelley,Kim Sheehan,Donald W. Jugenheimer

Publisher: Routledge

ISBN: 1317499395

Category: Business & Economics

Page: 380

View: 2897

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

Handbook of Media Management and Economics

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Author: Alan B. Albarran,Sylvia M. Chan-Olmsted,Michael O. Wirth

Publisher: Routledge

ISBN: 1135611688

Category: Business & Economics

Page: 750

View: 8028

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Community Journalism

Relentlessly Local

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Author: Jock Lauterer

Publisher: Univ of North Carolina Press

ISBN: 9780807867754

Category: Language Arts & Disciplines

Page: 456

View: 9507

No matter how ambitious they may be, most novice journalists don't get their start at the New York Times. They get their first jobs at smaller local community newspapers that require a different style of reporting than the detached, impersonal approach expected of major international publications. As the primary textbook and sourcebook for the teaching and practice of local journalism and newspaper publishing in the United States, Community Journalism addresses the issues a small-town newspaper writer or publisher is likely to face. Jock Lauterer covers topics ranging from why community journalism is important and distinctive; to hints for reporting and writing with a "community spin"; to design, production, photojournalism, and staff management. This third edition introduces new chapters on adjusting to changing demographics in the community and "best practices" for community papers. Updated with fresh examples throughout and considering the newest technologies in editing and photography, this edition of Community Journalism provides the very latest of what every person working at a small newspaper needs to know.

The Amazing Race

Winning the Technorivalry with Japan

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Author: William H. Davidson

Publisher: Wiley

ISBN: N.A

Category: Mass media

Page: 270

View: 9533

Explains the forces underlying Japan's industrial success and examines Japan's commitment to achieving world leadership in the information technology sector. Describes the problems facing U.S. industries and the steps that have been taken to solve them. Discusses the competition between the U.S. and Japan. Projects future activities.

Communication Research Measures II

A Sourcebook

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Author: Rebecca B. Rubin,Alan M Rubin,Elizabeth Graham,Elizabeth M. Perse,David Seibold

Publisher: Routledge

ISBN: 1135231435

Category: Language Arts & Disciplines

Page: 528

View: 6063

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.

The International Encyclopedia of Communication, 12 Volume Set

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Author: Wolfgang Donsbach

Publisher: Wiley-Blackwell

ISBN: N.A

Category: Language Arts & Disciplines

Page: 5694

View: 6899

Collection of 1,339 original entries, spanning the scholarship, evidence, and methodology of communication research. Coverage of theories, media and communication phenomena, research methods, problems, concepts, and geographical areas in this interdisciplinary field. Editorial areas include: communication theory and philosophy, interpersonal communication, journalism, intercultural and intergroup communication, media effects, strategic communication/PR, communication and media law and policy, media systems in the world, and communication and technology.

Media Effects

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Author: W. James Potter

Publisher: SAGE Publications

ISBN: 1452289751

Category: Language Arts & Disciplines

Page: 400

View: 424

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

Job Hunter's Sourcebook

Where to Find Employment Leads and Other Job Search Resources

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Author: Kathleen E. Maki Potts

Publisher: Gale / Cengage Learning

ISBN: 9780787626457

Category: Business & Economics

Page: 1079

View: 9858

Identifies sources of want ads, placement and referral services, employer directories, handbooks, employment agencies, and search firms for hundreds of professions from accountants to writers

Small Business Sourcebook

The Entrepreneur's Resource

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Author: Yolanda A. Johnson,Gale Research Company,Sonya D. Hill,Julie A. Mitchell

Publisher: N.A

ISBN: 9780787611514

Category: Small business bibliography

Page: 1799

View: 873

Small Business Sourcebook

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Author: Thomson Gale

Publisher: N.A

ISBN: 9780787663810

Category: Small business

Page: N.A

View: 796

A two-volume annotated guide to 26,670 listings of live and print sources of information designed to facilitate the start-up, development, and growth of specific small businesses, as well as 26,158 similar listings for general small business topics. An additional 11,167 entries are provided on a state-by-state basis; also included are 965 relevant U.S. federal government agencies and branch offices.