Facebook Marketing für Dummies

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Author: John Haydon,Paul Dunay,Richard Krueger

Publisher: John Wiley & Sons

ISBN: 3527708235

Category:

Page: 326

View: 8214

Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Facebook Marketing For Dummies

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Author: John Haydon,Paul Dunay,Richard Krueger

Publisher: John Wiley & Sons

ISBN: 1118238079

Category: Business & Economics

Page: 336

View: 4600

Marketing für Dummies

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Author: Alexander Hiam

Publisher: John Wiley & Sons

ISBN: 3527642900

Category: Business & Economics

Page: 380

View: 3526

Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, welche Möglichkeiten sich Ihnen im Marketing-Alltag bieten und auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen. Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Schalten von Anzeigen für Print, Radio, Fernsehen oder Internet beachten sollten und wie Sie größere Veranstaltungen optimal vorbereiten.

Social Media Marketing All-in-One For Dummies

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Author: Jan Zimmerman,Deborah Ng

Publisher: John Wiley & Sons

ISBN: 1119329922

Category: Business & Economics

Page: 752

View: 4424

The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

Facebook für Dummies

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Author: Leah Pearlman,Carolyn Abram,Sebastian Schroer

Publisher: John Wiley & Sons

ISBN: 3527709533

Category:

Page: 234

View: 4878

Facebook ist die perfekte Plattform, um sich oder seine Firma ins rechte Licht zu setzen und zugleich berufliche wie private Kontakte zu knüpfen. Leah Pearlman und Carolyn Abram erklären, was Facebook ausmacht und zeigen Ihnen all das, was Sie wissen sollten, um perfekt zu networken: vom Anlegen des eigenen Profils über das Knüpfen eines Netzwerks bis hin zum professionellen Einsatz von Facebook.

Social Media Marketing For Dummies

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Author: Shiv Singh,Diamond

Publisher: John Wiley & Sons

ISBN: 1118985354

Category: Business & Economics

Page: 432

View: 5855

The fast and easy way to get the most of out social mediamarketing Sharing the wisdom of social media voices Shiv Singh andStephanie Diamond on the latest approaches to social mediamarketing, Social Media Marketing For Dummies presents theessence of planning, launching, managing, and assessing a socialmedia marketing campaign. In an easy-to-read style that is perfectfor time-pressed marketers, this essential guide covers all thenewest and time-tested trends in social media, including reachingyour audience via mainstream platforms; getting social withexisting web properties like a company site, blog, mobile tools,and advertising; making the most of Facebook, Twitter, Google+,LinkedIn, and others; launching a campaign and developing a voice;reaching your audience on key and niche platforms, and embracinginfluencers; and much more. Social media marketing is a highly-effective way to make a bigbang without spending big bucks—and it's an easy, way toenlarge your audience, reach your customers, and build yourbusiness. With the indispensable tools in this new edition ofSocial Media Marketing For Dummies, you'll find everythingyou need to make the most of low-cost, timely online marketingstrategies that resonate with consumers and make your brand andbusiness viable in a saturated market. Gives you an overview of your social media marketingchoices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign,avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneurlooking to reach new markets with social media marketinginitiatives, this hands-on, friendly guide has you covered.

Digitales Marketing für Dummies

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Author: Ryan Deiss,Russ Henneberry

Publisher: John Wiley & Sons

ISBN: 3527812466

Category: Business & Economics

Page: 360

View: 507

Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Facebook Marketing All-in-One For Dummies

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Author: Andrea Vahl,John Haydon,Jan Zimmerman

Publisher: John Wiley & Sons

ISBN: 1118816005

Category: Business & Economics

Page: 792

View: 8490

Reach your customers with the latest Facebook marketingstrategies Facebook Marketing All-in-One For Dummies, 3rdEdition is a detailed resource for businesses, brands, andpeople who are interested in promoting themselves, their goods, andtheir services on Facebook. Fully updated to cover new Facebookfeatures, this new Third Edition includes guidance on GraphSearch, the updated News Feed design, cover photo rules,advertising changes, updated mobile apps, and more. Examples andcase studies illustrate best practices, and the book providesstep-by-step guidance on creating a successful Facebook marketingcampaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social mediaplatform for most marketers. With more than a billion users whocomment over 3.2 billion times per day, Facebook provides a readyand willing customer base to businesses savvy enough to takeadvantage. Facebook Marketing All-in-One For Dummies,3rd Edition walks you through the creation of acustomized fan page, and guides you through interacting with fansand building a community around your brand. The book explainsFacebook applications and Facebook advertising, and shows you howto make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing areimportant Create and curate engaging content, including photos, video,contests, and more, and watch your fan base grow. Social mediamarketing is a major force in the success of a business, andFacebook is at the forefront of it all. Facebook MarketingAll-in-One For Dummies, 3rd Edition provides theguidance and information you need to get in there and claim yourspace.

Social Media Marketing For Dummies eBook Set

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Author: John Haydon,Kelby Carr,Jesse Stay

Publisher: John Wiley & Sons

ISBN: 1118604571

Category: Business & Economics

Page: 1065

View: 3723

Three complete e-books on Social Media Marketing for one low price! This unique value-priced e-book set brings together three bestselling For Dummies books in a single e-book file. Including a comprehensive table of contents and the full text of each book, complete with cover, this e-book mega-bundle helps you learn to use Facebook, Google+, and Pinterest to enhance your marketing efforts. Best of all, you'll pay less than the cost of each book purchased separately. You'll get the complete text of: Facebook Marketing For Dummies, which helps you to Create, administer, and customize your Page Build your fan base Integrate Facebook with other marketing plans and measure results Promote your Page using events, contests, and polls Google+ Marketing For Dummies, which shows you how to Create your account and set up your brand profile Use Circles, craft targeted messages, and build relationships with Hangouts Discover content and the value of the +1 button Launch a product or promote an event with Google+ Pinterest Marketing For Dummies, which explains how to Seek an invitation and set up your account Name and organize your boards, pin, comment, and like Run contests, launch or test products, and humanize your brand Showcase your personality through pins and build a community About the Authors John Haydon, author of Facebook Marketing For Dummies, founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. Jesse Stay, author of Google+ Marketing For Dummies, is a social media technologist, consultant, and developer. Kelby Carr, author of Pinterest Marketing For Dummies, is the founder and CEO of Type-A Parent, a social network, annual conference, and online magazine-style blog for moms and dads.

Das Facebook-Marketing-Buch

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Author: Dan Zarrella

Publisher: O'Reilly Germany

ISBN: 3897215969

Category: Computers

Page: 296

View: 2115

Wer heute eine Marketing-Strategie entwickelt, zieht in der Regel auch ein Engagement auf Facebook in Betracht. Zurecht, denn für die Meinungsbildung und den Austausch über Unternehmen, Marken und Produkte spielt diese Plattform eine immer größere Rolle. Allein die Reichweite beeindruckt: Weltweit nutzen zurzeit 500 Millionen Menschen Facebook, in Deutschland sind es fast 14 Millionen. Doch welche Möglichkeiten bietet Facebook dem Marketing? Wo liegen die Chancen und wo die Gefahren? Wie entwickelt man eine Kampagne, und wie lässt sich ihr Erfolg messen? Darüber klärt Das Facebook Marketing-Buch auf. Anschaulich und gut verständlich werden zunächst die Facebook-Basics erklärt, dann ihre mögliche Rolle im Marketing-Mix. Weitere zentrale Themen sind Strategieentwicklung, Monitoring und Erfolgskontrolle.

Content Marketing For Dummies

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Author: Susan Gunelius

Publisher: John Wiley & Sons

ISBN: 9781118093788

Category: Business & Economics

Page: 360

View: 3116

Get the whole picture and learn to create a successful onlinecontent marketing program Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands need to buildlasting connections with the right customers online through aneffective online content marketing strategy, and this book showsyou how. It explores ways to create a content marketing strategy,identify the content that will keep your customers coming back,create that content, distribute it online, and measure the results,with hands-on, step-by-step guidance. Content marketing is an essential element of successful onlinemarketing and brand-building; this book shows you how to begincreating and distributing content online to market yourbusiness Explains why content marketing is important and how to createan online content marketing strategy, which tools to use, and whatto avoid Shows how to create content and get it published online in longor short form Offers plenty of tips, case studies, and worksheets to ensuresuccess Online content marketing positions your business and yourproduct for lasting customer interaction; Content Marketing ForDummies gives you the tools to create a program that works.

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

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Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 9458

Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Facebook Advertising For Dummies

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Author: Paul Dunay,Richard Krueger,Joel Elad

Publisher: John Wiley & Sons

ISBN: 9780470948934

Category: Business & Economics

Page: 336

View: 2439

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Marketing For Dummies

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Author: Alexander Hiam

Publisher: John Wiley & Sons

ISBN: 111888065X

Category: Business & Economics

Page: 384

View: 8103

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

Die Macht der Gewohnheit: Warum wir tun, was wir tun

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Author: Charles Duhigg

Publisher: ebook Berlin Verlag

ISBN: 3827070740

Category: History

Page: 416

View: 2992

Seit kurzem versuchen Hirnforscher, Verhaltenspsychologen und Soziologen gemeinsam neue Antworten auf eine uralte Frage zu finden: Warum tun wir eigentlich, was wir tun? Was genau prägt unsere Gewohnheiten? Anhand zahlreicher Beispiele aus der Forschung wie dem Alltag erzählt Charles Duhigg von der Macht der Routine und kommt dem Mechanismus, aber auch den dunklen Seiten der Gewohnheit auf die Spur. Er erklärt, warum einige Menschen es schaffen, über Nacht mit dem Rauchen aufzuhören (und andere nicht), weshalb das Geheimnis sportlicher Höchstleistung in antrainierten Automatismen liegt und wie sich die Anonymen Alkoholiker die Macht der Gewohnheit zunutze machen. Nicht zuletzt schildert er, wie Konzerne Millionen ausgeben, um unsere Angewohnheiten für ihre Zwecke zu manipulieren. Am Ende wird eines klar: Die Macht von Gewohnheiten prägt unser Leben weit mehr, als wir es ahnen.

Suchmaschinen-Optimierung für Dummies

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Author: Julian Dziki

Publisher: John Wiley & Sons

ISBN: 3527813136

Category: Computers

Page: 360

View: 5315

Sie haben ein Unternehmen gegründet und Ihre Website geht demnächst online? Sie sind gerüstet für zahlreiche Besucher und hoffen auf hohe Umsätze? Dann ist es Zeit für das Feintuning. Dieses Buch zeigt Ihnen, wie Ihre Website von Google besser gefunden wird und wie Sie bei Google ganz nach oben kommen. Finden Sie die richtigen Suchbegriffe und stimmen Sie Ihre Inhalte darauf ab, optimieren Sie Ihre Snippets und unterstützen Sie den Google-Crawler beim Erfassen der Seiten. Zahlreiche Beispiele und Anekdoten aus der SEO-Praxis sorgen für ein gutes Ranking und für Spaß beim Lesen.

Social Media Metrics For Dummies

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Author: Leslie Poston

Publisher: John Wiley & Sons

ISBN: 1118236025

Category: Business & Economics

Page: 360

View: 8148

Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns. Helps you wade through the plethora of social media monitoring and metrics to discover what elements are most applicable to your needs Explains the meaning behind the social media metrics tools so that you can understand how to make those results work for you Shares examples of how to calculate both the financial and non-financial return on investment of your social media efforts Includes real-world case studies that demonstrate how small and large businesses are using social media metrics With this helpful book by your side, you will learn how to understand the information you acquire regarding your social media marketing efforts and then put that information to work for your business.

Digital Marketing For Dummies

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Author: Ryan Deiss,Russ Henneberry

Publisher: John Wiley & Sons

ISBN: 1119235596

Category: Business & Economics

Page: 360

View: 3943

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Die 4-Stunden-Woche

Mehr Zeit, mehr Geld, mehr Leben

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Author: Timothy Ferriss

Publisher: Ullstein eBooks

ISBN: 3843704457

Category: Business & Economics

Page: 352

View: 6605

Warum arbeiten wir uns eigentlich zu Tode? Haben wir nichts Besseres zu tun? Und ob! - sagt Timothy Ferriss. Der junge Unternehmer war lange Workaholic mit 80-Stunden-Woche. Doch dann erfand er MBA - Management by Absence - und ist seitdem freier, reicher, glücklicher. Mit viel Humor, provokanten Denkanstößen und erprobten Tipps erklärt Ferriss, wie sich die 4-Stunden-Woche bei vollem Lohnausgleich verwirklichen lässt. Der Wegweiser für eine Flucht aus dem Hamsterrad und ein Manifest für eine neue Gewichtung zwischen Leben und Arbeiten.