Explorations in Critical Studies of Advertising

DOWNLOAD NOW »

Author: James F. Hamilton,Robert Bodle,Ezequiel Korin

Publisher: Routledge

ISBN: 1317232976

Category: Social Science

Page: 284

View: 6207

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

The Critical Twilight (Routledge Revivals)

Explorations in the Ideology of Anglo-American Literary Theory from Eliot to McLuhan

DOWNLOAD NOW »

Author: John Fekete

Publisher: Routledge

ISBN: 1317638476

Category: Literary Criticism

Page: 300

View: 8387

First published in 1977, this book was the first to map extensively the ideological typography of the Anglo-American tradition of literary theory. It interrogates, comprehensively and in detail, the assumptions and categorical development within critical ideas from I. A. Richards and T. S. Eliot, through John Crowe Ransom and the New Criticism, to Northrop Frye and Marshall NcLuhan. This analysis reveals the Anglo-American tradition of literary-cultural theory is most properly intelligible within the overall field of social consciousness as an ideology of progressive cultural rationalization. Against a background of ideological development since nineteenth-century Romanticism, John Fekete illuminates the boundaries of literary ideology in relation to the shapes and changes of modern culture and society.

Strategien der internationalen Produktstandardisierung und -differenzierung

DOWNLOAD NOW »

Author: Thomas Kotulla

Publisher: Springer-Verlag

ISBN: 3834944386

Category: Business & Economics

Page: 300

View: 3667

​In Zeiten einer zunehmenden Globalisierung bzw. Regionalisierung sehen sich Unternehmen mehr denn je mit der Fragestellung konfrontiert, inwieweit sie ihre Produkte länderübergreifend vereinheitlichen können oder länderspezifisch anpassen müssen, um im Ausland erfolgreich zu sein. Zur Beantwortung dieser Frage wird im vorliegenden Buch ein theoretisches Modell entwickelt und empirisch getestet, das situationsspezifische Gestaltungsempfehlungen hinsichtlich gewinnmaximierender internationaler Produktstrategien ermöglicht.

Explorations in New Cinema History

Approaches and Case Studies

DOWNLOAD NOW »

Author: Richard Maltby,Daniel Biltereyst,Philippe Meers

Publisher: John Wiley & Sons

ISBN: 1444396404

Category: Performing Arts

Page: 352

View: 5421

Explorations in New Cinema History brings together cutting-edge research by the leading scholars in the field to identify new approaches to writing and understanding the social and cultural history of cinema, focusing on cinema’s audiences, the experience of cinema, and the cinema as a site of social and cultural exchange. Includes contributions from Robert Allen, Annette Kuhn, John Sedwick, Mark Jancovich, Peter Sanfield, and Kathryn Fuller-Seeley among others Develops the original argument that the social history of cinema-going and of the experience of cinema should take precedence over production- and text-based analyses Explores the cinema as a site of social and cultural exchange, including patterns of popularity and taste, the role of individual movie theatres in creating and sustaining their audiences, and the commercial, political and legal aspects of film exhibition and distribution Prompts readers to reassess their understanding of key periods of cinema history, opening up cinema studies to long-overdue conversations with other disciplines in the humanities and social sciences Presents rigorous empirical research, drawing on digital technology and geospatial information systems to provide illuminating insights in to the uses of cinema

Persuasion in the Media Age

Third Edition

DOWNLOAD NOW »

Author: Timothy Borchers

Publisher: Waveland Press

ISBN: 1478608080

Category: Language Arts & Disciplines

Page: 471

View: 8531

Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.

Taboo in Advertising

DOWNLOAD NOW »

Author: Elsa Simões Lucas Freitas

Publisher: John Benjamins Publishing

ISBN: 9027290490

Category: Language Arts & Disciplines

Page: 214

View: 9544

Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.

Advertising

A Cultural Economy

DOWNLOAD NOW »

Author: Liz McFall,Elizabeth Rose McFall

Publisher: Sage Publications Ltd

ISBN: 9780761942542

Category: Business & Economics

Page: 208

View: 3354

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

The Narrative Construction of Identities in Critical Education

DOWNLOAD NOW »

Author: A. Archakis,V. Tsakona

Publisher: Springer

ISBN: 1137264993

Category: Language Arts & Disciplines

Page: 211

View: 1167

Based on approaches from discourse analysis and sociolinguistics, this study proposes an analytical model focusing on the linguistic and discursive means narrators use to construct a variety of identities in everyday stories. This model is further exploited in language teaching to cultivate students' cultural sensitivity and critical literacy.

Explorations in Ethnic Studies

The Journal of the National Association of Interdisciplinary Ethnic Studies

DOWNLOAD NOW »

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Ethnic groups

Page: N.A

View: 4339

Practicing Religion in the Age of the Media

Explorations in Media, Religion, and Culture

DOWNLOAD NOW »

Author: Stewart M. Hoover,Lynn Schofield Clark

Publisher: Columbia University Press

ISBN: 0231505213

Category: Religion

Page: 304

View: 8562

Increasingly, the religious practices people engage in and the ways they talk about what is meaningful or sacred take place in the context of media culture—in the realm of the so-called secular. Focusing on this intersection of the sacred and the secular, this volume gathers together the work of media experts, religious historians, sociologists of religion, and authorities on American studies and art history. Topics range from Islam on the Internet to the quasi-religious practices of Elvis fans, from the uses of popular culture by the Salvation Army in its early years to the uses of interactive media technologies at the Simon Wiesenthal Center's Beit Hashoah Museum of Tolerance. The issues that the essays address include the public/private divide, the distinctions between the sacred and profane, and how to distinguish between the practices that may be termed "religious" and those that may not.

Advertising and Identity in Europe

The I of the Beholder

DOWNLOAD NOW »

Author: Jackie Cannon,Patricia Anne Odber de Baubeta,Robin Warner

Publisher: Intellect Books

ISBN: 1841500372

Category: Language Arts & Disciplines

Page: 138

View: 5612

With examples from Scandinavia to the Iberian Peninsula, this is a structured assessment of the impact of advertising, in terms of culture and in terms of business, across the national boundaries of Europe.

Advertising Theory

DOWNLOAD NOW »

Author: Shelly Rodgers,Esther Thorson

Publisher: Routledge

ISBN: 1136514864

Category: Business & Economics

Page: 648

View: 9024

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.

The SAGE Handbook of Marketing Theory

DOWNLOAD NOW »

Author: Pauline Maclaran,Michael Saren,Barbara Stern,Mark Tadajewski

Publisher: SAGE

ISBN: 144620698X

Category: Business & Economics

Page: 544

View: 2412

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Cyborgs and Barbie Dolls

Feminism, Popular Culture and the Posthuman Body

DOWNLOAD NOW »

Author: Kim Toffoletti

Publisher: I.B.Tauris

ISBN: 0857731785

Category: Social Science

Page: 224

View: 7184

Bringing a lively and accessible style to a complex subject, 'Cyborgs and Barbie Dolls' explores the idea of the ‘posthuman’ and the ways in which it is represented in popular culture. Toffoletti explores images of the posthuman body from goth-rocker Marilyn Manson's digitally manipulated self-portraits to the famous TDK ‘baby’ adverts, and from the work of artist Patricia Piccinini to the curiously ‘plastic’ form of the ubiquitous Barbie doll, controversially rescued here from her negative image. Drawing on the work of thinkers including Baudrillard, Donna Haraway and Rosi Braidotti, 'Cyborgs and Barbie Dolls' explores the nature of the human - and its ambiguous gender - in an age of biotechnologies and digital worlds.

Reading the Romance

Women, Patriarchy, and Popular Literature

DOWNLOAD NOW »

Author: Janice A. Radway

Publisher: Univ of North Carolina Press

ISBN: 0807898856

Category: Social Science

Page: 288

View: 6920

Originally published in 1984, Reading the Romance challenges popular (and often demeaning) myths about why romantic fiction, one of publishing's most lucrative categories, captivates millions of women readers. Among those who have disparaged romance reading are feminists, literary critics, and theorists of mass culture. They claim that romances enforce the woman reader's dependence on men and acceptance of the repressive ideology purveyed by popular culture. Radway questions such claims, arguing that critical attention "must shift from the text itself, taken in isolation, to the complex social event of reading." She examines that event, from the complicated business of publishing and distribution to the individual reader's engagement with the text. Radway's provocative approach combines reader-response criticism with anthropology and feminist psychology. Asking readers themselves to explore their reading motives, habits, and rewards, she conducted interviews in a midwestern town with forty-two romance readers whom she met through Dorothy Evans, a chain bookstore employee who has earned a reputation as an expert on romantic fiction. Evans defends her customers' choice of entertainment; reading romances, she tells Radway, is no more harmful than watching sports on television. "We read books so we won't cry" is the poignant explanation one woman offers for her reading habit. Indeed, Radway found that while the women she studied devote themselves to nurturing their families, these wives and mothers receive insufficient devotion or nurturance in return. In romances the women find not only escape from the demanding and often tiresome routines of their lives but also a hero who supplies the tenderness and admiring attention that they have learned not to expect. The heroines admired by Radway's group defy the expected stereotypes; they are strong, independent, and intelligent. That such characters often find themselves to be victims of male aggression and almost always resign themselves to accepting conventional roles in life has less to do, Radway argues, with the women readers' fantasies and choices than with their need to deal with a fear of masculine dominance. These romance readers resent not only the limited choices in their own lives but the patronizing atitude that men especially express toward their reading tastes. In fact, women read romances both to protest and to escape temporarily the narrowly defined role prescribed for them by a patriarchal culture. Paradoxically, the books that they read make conventional roles for women seem desirable. It is this complex relationship between culture, text, and woman reader that Radway urges feminists to address. Romance readers, she argues, should be encouraged to deliver their protests in the arena of actual social relations rather than to act them out in the solitude of the imagination. In a new introduction, Janice Radway places the book within the context of current scholarship and offers both an explanation and critique of the study's limitations.

The Psychology of Media and Politics

DOWNLOAD NOW »

Author: George Comstock,Erica Scharrer

Publisher: Elsevier

ISBN: 0080454259

Category: Psychology

Page: 328

View: 1996

Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. The Psychology of Media and Politics discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society. Issues addressed include: How powerful are the media in shaping political beliefs/judgment? How has this power changed in recent years? How does media influence voting behavior? To what extent do media opinions affect political decision making? Demonstrates the ways in which the media both constrain and facilitate democratic participation Provides insight into why individuals have varying levels of attention to and interest in politics Discusses such issues as political advertising, polls, debates, and journalists' pursuit of scandal Describes why only some Americans turn out to vote in prominent elections Offers a model of personal- versus social-level influences that extends beyond politics into other important topic areas Brings together research and theories from the fields of Communication, Psychology, and Political Science Reviews hundreds of key sources, both historical and contemporary

Examining Argumentation in Context

Fifteen Studies on Strategic Maneuvering

DOWNLOAD NOW »

Author: Frans H. van Eemeren,Frans Hendrik Eemeren

Publisher: John Benjamins Publishing

ISBN: 9027211183

Category: Language Arts & Disciplines

Page: 305

View: 1920

"Examining Argumentation in Context: Fifteen studies on strategic maneuvering "contains a selection of papers on strategic maneuvering in argumentative discourse. Starting point of all of these contributions is that a satisfactory analysis and evaluation of strategic maneuvering is possible only if the argumentative discourse is first situated in the communicative and interactional context in which it occurs. While some of the contributions present general views with regard to strategic maneuvering, other contributions report on the results of empirical studies, examine strategic maneuvering in a particular legal or political context, or highlight the presentational design of strategic maneuvering. "Examining Argumentation in Context" therefore provides an insightful" "view of recent developments in the research on strategic maneuvering, which is currently prominent in the study of argumentation.

A choice of futures

DOWNLOAD NOW »

Author: F. Emery,M. Emery

Publisher: Springer Science & Business Media

ISBN: 1468469487

Category: Social Science

Page: 212

View: 5322

Exploration of the nature of human communication and the media is a pre requisite to any assessment of the likely future role of communications . . We cannot assume that the nature of these things is transparently obvious to everyone and therefore commonly understood. Three developments in recent decades should adequately warn against such an assumption. First, we had the fiasco of social scientists trying to apply Shannon's mathematical theory of information as if it were a theory of human communication. 'In Shannon's use of information we cannot speak of how much information a person has only how much a message has. ' (Ackoff and Emery, 1972, p. 145). They would not have wandered into that blind alley if they had stopped to think about the nature of human communication. Second was the belated but wholehearted acceptance of the Heider theory of balance and its subse quent wane. Its wane had nothing to do with its inherent merits. It waned because it could not survive on the Procrustean bed of the psychologists' theory of choice. It did not occur to the psychologists to question their as sumptions about how people made the choices that lead to purposeful com munication (Ackoff and Emery, 1972, p. 58). The last example has been the bitter and unended furore about McLuhan. This time the psychologists and sociologists haye been strangely quiet but we can be sure this does not imply acquiescence in McLuhan's views.

The Oxford Handbook of Culture and Psychology

DOWNLOAD NOW »

Author: Jaan Valsiner

Publisher: Oxford University Press

ISBN: 0199366225

Category: Psychology

Page: 1136

View: 5109

The goal of cultural psychology is to explain the ways in which human cultural constructions -- for example, rituals, stereotypes, and meanings -- organize and direct human acting, feeling, and thinking in different social contexts. A rapidly growing, international field of scholarship, cultural psychology is ready for an interdisciplinary, primary resource. Linking psychology, anthropology, sociology, archaeology, and history, The Oxford Handbook of Culture and Psychology is the quintessential volume that unites the variable perspectives from these disciplines. Comprised of over fifty contributed chapters, this book provides a necessary, comprehensive overview of contemporary cultural psychology. Bridging psychological, sociological, and anthropological perspectives, one will find in this handbook: - A concise history of psychology that includes valuable resources for innovation in psychology in general and cultural psychology in particular - Interdisciplinary chapters including insights into cultural anthropology, cross-cultural psychology, culture and conceptions of the self, and semiotics and cultural connections - Close, conceptual links with contemporary biological sciences, especially developmental biology, and with other social sciences - A section detailing potential methodological innovations for cultural psychology By comparing cultures and the (often differing) human psychological functions occuring within them, The Oxford Handbook of Culture and Psychology is the ideal resource for making sense of complex and varied human phenomena.