Explorations in Critical Studies of Advertising

DOWNLOAD NOW »

Author: James F. Hamilton,Robert Bodle,Ezequiel Korin

Publisher: Taylor & Francis

ISBN: 1317232984

Category: Social Science

Page: 284

View: 8979

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Advertising Theory

DOWNLOAD NOW »

Author: Shelly Rodgers,Esther Thorson

Publisher: Routledge

ISBN: 1136514864

Category: Business & Economics

Page: 648

View: 8531

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.

The Critical Twilight (Routledge Revivals)

Explorations in the Ideology of Anglo-American Literary Theory from Eliot to McLuhan

DOWNLOAD NOW »

Author: John Fekete

Publisher: Routledge

ISBN: 1317638476

Category: Literary Criticism

Page: 300

View: 344

First published in 1977, this book was the first to map extensively the ideological typography of the Anglo-American tradition of literary theory. It interrogates, comprehensively and in detail, the assumptions and categorical development within critical ideas from I. A. Richards and T. S. Eliot, through John Crowe Ransom and the New Criticism, to Northrop Frye and Marshall NcLuhan. This analysis reveals the Anglo-American tradition of literary-cultural theory is most properly intelligible within the overall field of social consciousness as an ideology of progressive cultural rationalization. Against a background of ideological development since nineteenth-century Romanticism, John Fekete illuminates the boundaries of literary ideology in relation to the shapes and changes of modern culture and society.

Street Smarts and Critical Theory

Listening to the Vernacular

DOWNLOAD NOW »

Author: Thomas McLaughlin

Publisher: Univ of Wisconsin Press

ISBN: 0299151735

Category: Literary Criticism

Page: 192

View: 3306

Everybody’s got a theory . . . or do they? Thomas McLaughlin argues that critical theory—raising serious, sustained questions about cultural practice and ideology—is practiced not only by an academic elite but also by savvy viewers of sitcoms and TV news, by Elvis fans and Trekkies, by labor organizers and school teachers, by the average person in the street. Like academic theorists, who are trained in a tradition of philosophical and political skepticism that challenges all orthodoxies, the vernacular theorists McLaughlin identifies display a lively and healthy alertness to contradiction and propaganda. They are not passive victims of ideology but active questioners of the belief systems that have power over their lives. Their theoretical work arises from the circumstances they confront on the job, in the family, in popular culture. And their questioning of established institutions, McLaughlin contends, is essential and healthy, for it energizes other theorists who clarify the purpose and strategies of institutions and justify the existence of cultural practices. Street Smarts and Critical Theory leads us through eye-opening explorations of social activism in the Southern Christian anti-pornography movement, fan critiques in the ‘zine scene, New Age narratives of healing and transformation, the methodical manipulations of the advertising profession, and vernacular theory in the whole-language movement. Emphasizing that theory is itself a pervasive cultural practice, McLaughlin calls on academic institutions to recognize and develop the theoretical strategies that students bring into the classroom. “This book demystifies the idea of theory, taking it out of the hands of a priestly caste and showing it as the democratic endowment of the people.”—Daniel T. O’Hara, Temple University, author of Radical Parody: American Culture and Critical Agency after Foucault and Lionel Trilling: The Work of Liberation. “McLaughlin takes seriously the critical and theoretical activity of everyday people and does so in a way that will empower these very populations to take seriously their own activities as theorists. . . . A manifesto that is sure to be heard by the younger generation of thinkers in American cultural studies.”—Henry Jenkins, MIT, author of Textual Poachers: Television Fans and Participatory Culture

Advertising

A Cultural Economy

DOWNLOAD NOW »

Author: Liz McFall,Elizabeth Rose McFall

Publisher: Sage Publications Ltd

ISBN: 9780761942542

Category: Business & Economics

Page: 208

View: 4727

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

Soziophobie

Politischer Wandel im Zeitalter der digitalen Utopie

DOWNLOAD NOW »

Author: César Rendueles

Publisher: Suhrkamp Verlag

ISBN: 3518741063

Category: Political Science

Page: 262

View: 624

Früher gab es einen Marktplatz und einen Markttag – mittlerweile haben die Läden immer länger geöffnet, und der Kapitalismus kolonialisiert die letzte Pore der Lebenswelt. In einer von wachsender Ungleichheit geprägten Gegenwart setzen viele Linke ihre letzte Hoffnung in die sozialen Medien, eine Haltung, die César Rendueles als naiven »Cyberfetischismus« kritisiert. Mit einem Gespür für große historische Bögen und einem an Slavoj Žižek erinnernden Talent, aus popkulturellen Referenzen theoretische Funken zu schlagen, legt er dar, dass politischer Wandel nur möglich sein wird, wenn wir die »Soziophobie«, die Angst vor der Kooperation mit den anderen, überwinden. »Wenn viele gleichzeitig dasselbe machen«, so Rendueles, »heißt das noch lange nicht, dass sie es gemeinsam tun.«

The SAGE Handbook of Marketing Theory

DOWNLOAD NOW »

Author: Pauline Maclaran,Michael Saren,Barbara Stern,Mark Tadajewski

Publisher: SAGE

ISBN: 144620698X

Category: Business & Economics

Page: 544

View: 9726

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Advertising

Critical Approaches

DOWNLOAD NOW »

Author: Chris Wharton

Publisher: Routledge

ISBN: 1135043566

Category: Social Science

Page: 240

View: 2725

Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including: advertising history cultural, critical and political economy approaches to advertising texts in advertising the reception of advertising advertising in the home and outdoor advertising consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

Persuasion in the Media Age

Third Edition

DOWNLOAD NOW »

Author: Timothy Borchers

Publisher: Waveland Press

ISBN: 1478608080

Category: Language Arts & Disciplines

Page: 471

View: 3258

Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.

Advertising and Identity in Europe

The I of the Beholder

DOWNLOAD NOW »

Author: Jackie Cannon,Patricia Anne Odber de Baubeta,Robin Warner

Publisher: Intellect Books

ISBN: 1841500372

Category: Language Arts & Disciplines

Page: 138

View: 4057

With examples from Scandinavia to the Iberian Peninsula, this is a structured assessment of the impact of advertising, in terms of culture and in terms of business, across the national boundaries of Europe.

Practicing Religion in the Age of the Media

Explorations in Media, Religion, and Culture

DOWNLOAD NOW »

Author: Stewart M. Hoover,Lynn Schofield Clark

Publisher: Columbia University Press

ISBN: 0231505213

Category: Religion

Page: 304

View: 387

Increasingly, the religious practices people engage in and the ways they talk about what is meaningful or sacred take place in the context of media culture—in the realm of the so-called secular. Focusing on this intersection of the sacred and the secular, this volume gathers together the work of media experts, religious historians, sociologists of religion, and authorities on American studies and art history. Topics range from Islam on the Internet to the quasi-religious practices of Elvis fans, from the uses of popular culture by the Salvation Army in its early years to the uses of interactive media technologies at the Simon Wiesenthal Center's Beit Hashoah Museum of Tolerance. The issues that the essays address include the public/private divide, the distinctions between the sacred and profane, and how to distinguish between the practices that may be termed "religious" and those that may not.

Visual Persuasion

The Role of Images in Advertising

DOWNLOAD NOW »

Author: Paul Messaris

Publisher: SAGE

ISBN: 9780803972469

Category: Business & Economics

Page: 297

View: 1407

For upper-level undergraduate students and graduate students in communication and media studies

Explorations in New Cinema History

Approaches and Case Studies

DOWNLOAD NOW »

Author: Richard Maltby,Daniel Biltereyst,Philippe Meers

Publisher: John Wiley & Sons

ISBN: 1444396404

Category: Performing Arts

Page: 352

View: 2979

Explorations in New Cinema History brings together cutting-edge research by the leading scholars in the field to identify new approaches to writing and understanding the social and cultural history of cinema, focusing on cinema’s audiences, the experience of cinema, and the cinema as a site of social and cultural exchange. Includes contributions from Robert Allen, Annette Kuhn, John Sedwick, Mark Jancovich, Peter Sanfield, and Kathryn Fuller-Seeley among others Develops the original argument that the social history of cinema-going and of the experience of cinema should take precedence over production- and text-based analyses Explores the cinema as a site of social and cultural exchange, including patterns of popularity and taste, the role of individual movie theatres in creating and sustaining their audiences, and the commercial, political and legal aspects of film exhibition and distribution Prompts readers to reassess their understanding of key periods of cinema history, opening up cinema studies to long-overdue conversations with other disciplines in the humanities and social sciences Presents rigorous empirical research, drawing on digital technology and geospatial information systems to provide illuminating insights in to the uses of cinema

New Essays on The Grapes of Wrath

DOWNLOAD NOW »

Author: David Wyatt

Publisher: CUP Archive

ISBN: 9780521369091

Category: Literary Criticism

Page: 130

View: 1881

Four essays and a general introduction provide contemporary readings of The Grapes of Wrath for a general audience. Written in an accessible style, the essays cover the issues and themes of Steinbeck's politics, metaphors of movement and growth, views of women, uses of documentary, and the conversion of the novel into film. The introduction provides a history of the novel's public reception, a summary of the major phases of critical response, and a reading of the novel as an act of returning west to Steinbeck's lost California.

Strategien der internationalen Produktstandardisierung und -differenzierung

DOWNLOAD NOW »

Author: Thomas Kotulla

Publisher: Springer-Verlag

ISBN: 3834944386

Category: Business & Economics

Page: 300

View: 6000

​In Zeiten einer zunehmenden Globalisierung bzw. Regionalisierung sehen sich Unternehmen mehr denn je mit der Fragestellung konfrontiert, inwieweit sie ihre Produkte länderübergreifend vereinheitlichen können oder länderspezifisch anpassen müssen, um im Ausland erfolgreich zu sein. Zur Beantwortung dieser Frage wird im vorliegenden Buch ein theoretisches Modell entwickelt und empirisch getestet, das situationsspezifische Gestaltungsempfehlungen hinsichtlich gewinnmaximierender internationaler Produktstrategien ermöglicht.

Explorations in Ethnic Studies

The Journal of the National Association of Interdisciplinary Ethnic Studies

DOWNLOAD NOW »

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Ethnic groups

Page: N.A

View: 3572

The Narrative Construction of Identities in Critical Education

DOWNLOAD NOW »

Author: A. Archakis,V. Tsakona

Publisher: Springer

ISBN: 1137264993

Category: Language Arts & Disciplines

Page: 211

View: 7387

Based on approaches from discourse analysis and sociolinguistics, this study proposes an analytical model focusing on the linguistic and discursive means narrators use to construct a variety of identities in everyday stories. This model is further exploited in language teaching to cultivate students' cultural sensitivity and critical literacy.

Spatial practices

critical explorations in social/spatial theory

DOWNLOAD NOW »

Author: Helen Liggett,David C. Perry

Publisher: Sage Publications, Inc

ISBN: 9780803951143

Category: Social Science

Page: 293

View: 6560

Spatial Practices makes a timely and significant contribution to the growing literature on social/spatial theory. In it the notion of spacial practice takes on a rich and layered meaning for some of America's leading scholars as they critically link the theoretical practices of the space of their disciplines to the practical social space of everyday political and economic urban life. Original essays provide compelling insights into the space of racial politics, the unavoidability of recognizing a radical planning practice, and the imagistic face of the contemporary "figured" city. The reader will find rich conceptual tools presented in discussions that grapple with issues raised by the production of reduced public space in common interest developments and the ubiquitous mall, the ideologies of economic restructuring, the rhetorical politics of urban revitalization, and the analytic potential of the photo/text. Students and scholars interested in how spatial theory has enriched and renewed urban theory will find Spatial Practices invaluable. It will be useful in a wide range of classes across disciplines including urban studies, urban planning, architecture, political science, sociology, geography, economics, and policy studies. "This collection explores the exciting analytical edge where investigations of urban political economy converge with cultural studies. In their exploration of theory and practice as they relate to the production of space, the authors cover a dazzling range of topics. Yet despite their varying preoccupations, the essays merge into a unified inquiry that reveals the functions and meanings of contemporary spatial forms. All those who are interested in the forces shaping urban and regional development, as well as in the impact of space on social relations, must read this book." --Susan S. Fainstein, Rutgers University "Spatial Practices, at the very least, provokes consideration of how, for example, symbolic everyday and representational space are constituted through sites of everyday practice such as housing and the home." --Housing Studies

Digital Advertising

DOWNLOAD NOW »

Author: Andrew McStay

Publisher: Macmillan International Higher Education

ISBN: 1137013656

Category: Juvenile Nonfiction

Page: 208

View: 4533

The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using technological innovations and our online habits, advertisers have a variety of new promotional opportunities at their disposal that bring products and services to the public's attention. This book examines the cultural, commercial, creative and regulatory practices of advertising in these digital environments. From viral campaigns and in-game advertising, to audience profiling and dataveillance, this book gives a comprehensive exploration of digital advertising. It traces the growth of digital media uses, starting with its use as fringe advertising media and moving beyond the pop-up to become a dominant global advertising media form. Taking a look at the advantages, disadvantages and ethical dilemmas of using digital media, the text encourages readers to consider their own ideas about the field. The chapters combine industry and critical perspectives alongside inspiring example material and interviews with senior figures in the international advertising industry. Analysing key theories and emergent trends in the field, Digital Advertising explains complex ideas in a truly accessible way. Insightful, intriguing and informative, this book offers the big picture on the world of digital advertising today and looks at its possibilities for tomorrow. It is ideal reading for students of Media and Communication Studies, Advertising, Marketing and Business Studies.

Sterblich sein

Was am Ende wirklich zählt. Über Würde, Autonomie und eine angemessene medizinische Versorgung

DOWNLOAD NOW »

Author: Atul Gawande

Publisher: S. Fischer Verlag

ISBN: 3104035849

Category: Self-Help

Page: 336

View: 2148

Ein Buch über das Sterben, das das Leben lehrt Die Medizin scheint über Krankheit und Tod zu triumphieren, doch sterben wir so trostlos wie nie zuvor. Der Bestsellerautor und renommierte Arzt Atul Gawande schreibt in seinem beeindruckenden Buch über das, was am Ende unseres Lebens wirklich zählt. Ungewöhnlich offen spricht er darüber, was es bedeutet, alt zu werden, wie man mit Gebrechen und Krankheiten umgehen kann und was wir an unserem System ändern müssen, um unser Leben würdevoll zu Ende zu bringen. Ein mutiges und weises Buch eines großartigen Autors, voller Geschichten und eigener Erfahrungen, das uns hilft, die Geschichte unseres Lebens gut zu Ende zu erzählen. »Dieses Buch ist nicht nur weise und sehr bewegend, sondern gerade in unserer Zeit unbedingt notwendig und sehr aufschlussreich.« Oliver Sacks »Die medizinische Betreuung ist mehr auf Heilung ausgelegt als auf das Sterben. Dies ist Atuls Gawandes stärkstes und bewegendstes Buch.« Malcolm Gladwell