Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content

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Author: Ann Handley

Publisher: John Wiley & Sons

ISBN: 111890561X

Category: Business & Economics

Page: 320

View: 5439

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content

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Author: Ann Handley

Publisher: John Wiley & Sons

ISBN: 1118905555

Category: Business & Economics

Page: 320

View: 854

Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

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Author: Ann Handley,C.C. Chapman

Publisher: John Wiley & Sons

ISBN: 9780470948729

Category: Business & Economics

Page: 192

View: 2098

The Art of Social Media

Power Tips for Power Users

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Author: Guy Kawasaki,Peg Fitzpatrick

Publisher: Penguin

ISBN: 1591848075

Category: Business & Economics

Page: 196

View: 7536

"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.

The Wizard of Ads

Turning Words into Magic And Dreamers into Millionaires

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Author: Roy H. Williams

Publisher: BookBaby

ISBN: 1932226087

Category: Business & Economics

Page: 224

View: 4768

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: • multiply the effectiveness of your advertising • understand the tug-of-war between intellect and emotion • plant a mental trigger in the mind of your customer • create totally new concepts from combinations of old ones • see the opportunities around you • avoid the danger of overchoice • escape the need to advertise ‘Sale! Sale! Sale!’ • find the genius that hides within you • receive the best others have to give • focus your advertising, your business, and your life Along the way, the Wizard will: • share the power of encouragement • talk to you about your Ruby Red Slippers • make you understand how lucky you are • show you how to avoid the mistakes that others have already made • convince you of the need to rest

Accessibility for Everybody

Understanding the Section 508 Accessibility Requirements

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Author: John Mueller

Publisher: Apress

ISBN: 1430207744

Category: Computers

Page: 531

View: 5984

In today's rapidly changing technological world, it is increasingly important that web and desktop applications be accessible to everyone, including those of us with special needs. However, the legal requirements for accessibility are often convoluted and diffucult to understand, making it impossible for most developers to comply with the laws. In the first book on the market to address the topic, Author John Paul Mueller leads you through the maze of Section 508—the congressional law ensuring that all Americans have access to information technology—and offers comprehensive guidance on how to quickly and easily update your applications to conform to Section 508 requirements. To begin, Mueller outlines the Section 508 requirements that are relevant to web and desktop application developers, and explains the laws in language you can understand. Using extensive and varied program examples, Mueller continues on to teach you to write web and desktop applications that not only conform to Section 508 standards, but look forward to ensure long-term universal accessibility for all types of computer users. Specific topics include writing accessible web applications and desktop applications using Visual Basic .NET and Visual C# .NET, developing special application capabilities, using Microsoft and other third-party tools to develop accessible features, developing accessible scripting solutions, and more. The book even includes a directory of helpful organizations, agencies, and resources to help you with any further accessibility concerns you may have.

Here Comes Everybody

The Power of Organizing Without Organizations

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Author: Clay Shirky

Publisher: Penguin

ISBN: 9781594201530

Category: Business & Economics

Page: 327

View: 5269

Evaluates the significant role being played by technological advances on the formation and experience of modern group dynamics, citing such examples as Wikipedia and MySpace to demonstrate the Internet's power in bridging geographical and cultural gaps. 40,000 first printing.

Business Writing

What Works, What Won't

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Author: Wilma Davidson

Publisher: St. Martin's Griffin

ISBN: 1466886986

Category: Business & Economics

Page: 320

View: 8202

First published by Griffin in 1994, Wilma Davidson's clear, practical guide to business writing has established itself as a steady seller and an excellent primer for anyone who writes on the job. Newly revised to cover e-mail, texts, and the latest word social media technology, the book uses examples, charts, cartoons, and anecdotes to illustrate what makes memos, business letters, reports, selling copy, and other types of business writing work.

Fire and Fury

Inside the Trump White House

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Author: Michael Wolff

Publisher: Henry Holt and Company

ISBN: 1250158079

Category: Political Science

Page: 336

View: 7909

#1 New York Times Bestseller With extraordinary access to the West Wing, Michael Wolff reveals what happened behind-the-scenes in the first nine months of the most controversial presidency of our time in Fire and Fury: Inside the Trump White House. Since Donald Trump was sworn in as the 45th President of the United States, the country—and the world—has witnessed a stormy, outrageous, and absolutely mesmerizing presidential term that reflects the volatility and fierceness of the man elected Commander-in-Chief. This riveting and explosive account of Trump’s administration provides a wealth of new details about the chaos in the Oval Office, including: -- What President Trump’s staff really thinks of him -- What inspired Trump to claim he was wire-tapped by President Obama -- Why FBI director James Comey was really fired -- Why chief strategist Steve Bannon and Trump’s son-in-law Jared Kushner couldn’t be in the same room -- Who is really directing the Trump administration’s strategy in the wake of Bannon’s firing -- What the secret to communicating with Trump is -- What the Trump administration has in common with the movie The Producers Never before in history has a presidency so divided the American people. Brilliantly reported and astoundingly fresh, Fire and Fury shows us how and why Donald Trump has become the king of discord and disunion. “Essential reading.”—Michael D’Antonio, author of Never Enough: Donald Trump and the Pursuit of Success, CNN.com “Not since Harry Potter has a new book caught fire in this way...[Fire and Fury] is indeed a significant achievement, which deserves much of the attention it has received.”—The Economist

Digital Relevance

Developing Marketing Content and Strategies that Drive Results

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Author: Ardath Albee

Publisher: Palgrave Macmillan

ISBN: 113745282X

Category: Business & Economics

Page: 256

View: 9196

Pushing out content in the digital world is no longer enough... the content you create must have meaning and relevance for your intended audience. Unfortunately this is not always the case with most companies. With complex sales cycles often extending into years, maintaining long-term relevance requires both strategic planning and dynamic adaptability. Digital Relevance provides the techniques and advice marketers need to match content to context and respond to constantly shifting markets. Author Ardath Albee supplies the necessary tools for looking beyond the outdated campaign approach of one-off, unrelated buyer interactions. She outlines clear-cut strategies for developing customer-oriented communications, identifying the distinct value that differentiates your company, and making the shift from singular communications to a continuum approach. Digital Relevance also provides insights for ensuring that data and metrics are used to relate programs to the achievement of business objectives. Through engaging case studies Albee shows marketers how to create brand stories that can be used over time in order to ensure continued relevance, engagement and progression toward buying. Adapting to a continuum approach, observes Albee, takes a shift in mindset and reinforcement to ensure it becomes a natural part of approaching marketing strategy. Digital Relevance responds by offering practical solutions for organically integrating this important method into your approach. Albee's 'Relevance Maturity Matrix' will help you understand the levels of transition and what it takes to move from one level to the next. The reality of continuous change means that even if you reach mastery today, you'll have to stay on your toes to keep it. That's exactly what Digital Relevance prepares you to do.

So You Think You Can Write?

The Definitive Guide to Successful Online Writing

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Author: Julia McCoy

Publisher: Createspace Independent Publishing Platform

ISBN: 9781519383228

Category:

Page: 188

View: 4665

Confused by the overload of blogs, articles, and guides that promise you everything you need to know on how to write for the web? Not sure where to start with your blog and website, from optimizing for search to creating the best headline? Or how to take your writing skills to the next level and actually market yourself and make money as a professional online freelance writer? In So You Think You Can Write?, you'll learn every skill it takes to write great copy for the web, from the absolute fundamentals of using storytelling in great online content all the way to knowing how to write for both search engines and people, what it takes to craft different forms of content on the web, and much more; plus, there's a bonus chapter revealing how to market yourself and make income as an online copywriter in an modern world. Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner. In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content: 1. Web Content 2. Blogging 3. Social Media 4. Advertising/Sales Copy 5. Industry Writing 6. Journalism 7. Creative Writing Julia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content. After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamental teachings in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16. At 20, she dropped out of nursing school and left McDonald's to make a career out of her passion in online writing. Her writing agency, Express Writers, has over 70 team writers and strategists; and Julia's clients have included Shopify, PayPal, Staples, and a thousand other worldwide businesses of all sizes. Julia is also the creator of #ContentWritingChat, a Twitter chat that's hit #42 on Twitter; hosts The Write Podcast on iTunes; and writes at The Write Blog, Content Marketing Institute, Search Engine Journal, and a large amount of online publications.

Coding Literacy

How Computer Programming is Changing Writing

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Author: Annette Vee

Publisher: MIT Press

ISBN: 0262340240

Category: Computers

Page: 376

View: 2055

The message from educators, the tech community, and even politicians is clear: everyone should learn to code. To emphasize the universality and importance of computer programming, promoters of coding for everyone often invoke the concept of "literacy," drawing parallels between reading and writing code and reading and writing text. In this book, Annette Vee examines the coding-as-literacy analogy and argues that it can be an apt rhetorical frame. The theoretical tools of literacy help us understand programming beyond a technical level, and in its historical, social, and conceptual contexts. Viewing programming from the perspective of literacy and literacy from the perspective of programming, she argues, shifts our understandings of both. Computer programming becomes part of an array of communication skills important in everyday life, and literacy, augmented by programming, becomes more capacious. Vee examines the ways that programming is linked with literacy in coding literacy campaigns, considering the ideologies that accompany this coupling, and she looks at how both writing and programming encode and distribute information. She explores historical parallels between writing and programming, using the evolution of mass textual literacy to shed light on the trajectory of code from military and government infrastructure to large-scale businesses to personal use. Writing and coding were institutionalized, domesticated, and then established as a basis for literacy. Just as societies demonstrated a "literate mentality" regardless of the literate status of individuals, Vee argues, a "computational mentality" is now emerging even though coding is still a specialized skill.

Everybody Lies

Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

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Author: Seth Stephens-Davidowitz

Publisher: HarperCollins

ISBN: 0062390872

Category: Social Science

Page: 352

View: 7926

Foreword by Steven Pinker Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions. By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable. Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women? Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

This Is How You Lose Her

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Author: Junot Díaz

Publisher: Penguin

ISBN: 1594632855

Category: Fiction

Page: 224

View: 3788

Presents a collection of stories that explores the heartbreak and radiance of love as it is shaped by passion, betrayal, and the echoes of intimacy.

Write Tight

Say Exactly What You Mean with Precision and Power

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Author: William Brohaugh

Publisher: Sourcebooks, Inc.

ISBN: 1402250576

Category: Reference

Page: 240

View: 7007

"These days, most creative-writing courses teach self-indulgence. Write Tight counsels discipline. It is worth more than a university education. Its advice is gold." -Dean Koontz Foreword by Lawrence Block Not since The Elements of Style has a writing guide had the ability to turn a writer's work around so effectively. Every writer struggles with keeping their prose focused and concise, but surprisingly few books address this essential topic. Write Tight is an informative and utterly readable guide that tackles these issues head-on. William Brohaugh, former editor of Writer's Digest, goes beyond the discussion on redundancy and overwriting to take on evasiveness, affectations, roundabout writing, tangents and "invisible" words. Other topics include: -Outlining the four levels of wordiness -Identifying 16 types of flabby writing -Exercises that help writers avoid wordiness -Streamlining through sidebars and checklists -Tests that show how concise a writer's prose is "Write Tight is a supremely valuable, 'must-have' for aspiring writers in all fields from prose to nonfiction, journalistic copy, screenwriting and so much more." -Midwest Book Review

Would Everybody Please Stop?

Reflections on Life and Other Bad Ideas

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Author: Jenny Allen

Publisher: Sarah Crichton Books

ISBN: 0374709505

Category: Humor

Page: 240

View: 1880

"One of the funniest writers in America." That’s what The New Yorker’s Andy Borowitz calls Jenny Allen—and with good reason. In her debut essay collection, the longtime humorist and performer declares no subject too sacred, no boundary impassable. With her eagle eye for the absurd and hilarious, Allen reports from the potholes midway through life’s journey. One moment she’s flirting shamelessly—and unsuccessfully—with a younger man at a wedding; the next she’s stumbling upon X-rated images on her daughter’s computer. She ponders the connection between her ex-husband’s questions about the location of their silverware, and the divorce that came a year later. While undergoing chemotherapy, she experiments with being a “wig person.” And she considers those perplexing questions that we never pause to ask: Why do people say “It is what it is”? What’s the point of fat-free half-and-half ? And haven’t we heard enough about memes? Jenny Allen’s musings range fluidly from the personal to the philosophical. She writes with the familiarity of someone telling a dinner party anecdote, forgoing decorum for candor and comedy. To read Would Everybody Please Stop? is to experience life with imaginative and incisive humor.

Spin Sucks

Communication and Reputation Management in the Digital Age

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Author: Gini Dietrich

Publisher: Pearson Education

ISBN: 078974886X

Category: Business & Economics

Page: 154

View: 8321

Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to "spin" your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically...and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she's integrated all she's learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don't know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully--without sex, extortion, or "truth-stretching" Humanize your organization, even if you don't have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that's compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer's perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others' successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media--and get more value from all of them spinsucks.com

Everybody's Son

A Novel

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Author: Thrity Umrigar

Publisher: HarperCollins

ISBN: 0062442252

Category: Fiction

Page: 352

View: 2103

The bestselling, critically acclaimed author of The Space Between Us and The World We Found deftly explores issues of race, class, privilege, and power and asks us to consider uncomfortable moral questions in this probing, ambitious, emotionally wrenching novel of two families—one black, one white. During a terrible heat wave in 1991—the worst in a decade—ten-year-old Anton has been locked in an apartment in the projects, alone, for seven days, without air conditioning or a fan. With no electricity, the refrigerator and lights do not work. Hot, hungry, and desperate, Anton shatters a window and climbs out. Cutting his leg on the broken glass, he is covered in blood when the police find him. Juanita, his mother, is discovered in a crack house less than three blocks away, nearly unconscious and half-naked. When she comes to, she repeatedly asks for her baby boy. She never meant to leave Anton—she went out for a quick hit and was headed right back, until her drug dealer raped her and kept her high. Though the bond between mother and son is extremely strong, Anton is placed with child services while Juanita goes to jail. The Harvard-educated son of a US senator, Judge David Coleman is a scion of northeastern white privilege. Desperate to have a child in the house again after the tragic death of his teenage son, David uses his power and connections to keep his new foster son, Anton, with him and his wife, Delores—actions that will have devastating consequences in the years to come. Following in his adopted family’s footsteps, Anton, too, rises within the establishment. But when he discovers the truth about his life, his birth mother, and his adopted parents, this man of the law must come to terms with the moral complexities of crimes committed by the people he loves most.

The AMA Handbook of Business Documents

Gudielines and Sample Documents That Make Busienss Writing Easy

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Author: Kevin Wilson,Jennifer Wauson

Publisher: AMACOM

ISBN: 0814417701

Category: Business & Economics

Page: 224

View: 5594

Your company's identity, products, services, and strengths are all represented by its written communications. From business plans and sales presentations to newsletters and e-mail marketing, the way the company comes across on a page or screen can make the difference between big success and big trouble. The AMA Handbook of Business Documents takes the guesswork out of preparing firstclass written pieces of every type. Packed with dozens of sample documents and practical tips, this handy guide is everything you need to create: * Proposals * Memos * E-mails * Press releases * Collection letters * Speeches * Technical, research and lab reports * Sales letters * Policies and procedures * Warning letters * Announcements * And much more Suited equally to executives, entrepreneurs, managers, and administrative staff-anyone charged with putting a business's intentions into words-The AMA Handbook of Business Documents is a versatile, powerful, and indispensable toolbox.