Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content

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Author: Ann Handley

Publisher: John Wiley & Sons

ISBN: 111890561X

Category: Business & Economics

Page: 320

View: 1991

Finally a go-to guide to creating and publishing the kind ofcontent that will make your business thrive. Everybody Writes is a go-to guide to attracting andretaining customers through stellar online communication, becausein our content-driven world, every one of us is, in fact, awriter. If you have a web site, you are a publisher. If you are onsocial media, you are in marketing. And that means that we are allrelying on our words to carry our marketing messages. We are allwriters. Yeah, but who cares about writing anymore? In a time-challengedworld dominated by short and snappy, by click-bait headlines andTwitter streams and Instagram feeds and gifs and video and Snapchatand YOLO and LOL and #tbt. . . does the idea of focusing on writingseem pedantic and ordinary? Actually, writing matters more now, not less. Our online wordsare our currency; they tell our customers who we are. Our writing can make us look smart or it can make us lookstupid. It can make us seem fun, or warm, or competent, ortrustworthy. But it can also make us seem humdrum ordiscombobulated or flat-out boring. That means you've got to choose words well, and write witheconomy and the style and honest empathy for your customers. And itmeans you put a new value on an often-overlooked skill in contentmarketing: How to write, and how to tell a true story really,really well. That's true whether you're writing a listicle or thewords on a Slideshare deck or the words you're reading right here,right now... And so being able to communicate well in writing isn't justnice; it's necessity. And it's also the oft-overlooked cornerstoneof nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handleygives expert guidance and insight into the process and strategy ofcontent creation, production and publishing, with actionable how-toadvice designed to get results. These lessons and rules apply across all of your online assets— like web pages, home page, landing pages, blogs, email,marketing offers, and on Facebook, Twitter, LinkedIn, and othersocial media. Ann deconstructs the strategy and delivers apractical approach to create ridiculously compelling and competentcontent. It's designed to be the go-to guide for anyone creating orpublishing any kind of online content — whether you're a bigbrand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How tohate writing less.) Easy grammar and usage rules tailored for business in a fun,memorable way. (Enough to keep you looking sharp, but not too muchto overwhelm you.) Giving your audience the gift of your true story, told well.Empathy and humanity and inspiration are key here, so the bookcovers that, too. Best practices for creating credible, trustworthy contentsteeped in some time-honored rules of solid journalism. Becausepublishing content and talking directly to your customers is, atits heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kindsof content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the jobdone. Traditional marketing techniques are no longer enough.Everybody Writes is a field guide for the smartestbusinesses who know that great content is the key to thriving inthis digital world.

Die neuen Marketing- und PR-Regeln im Web 2.0

wie Sie im Social-Web news releases, blogs, podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen

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Author: David Meerman Scott

Publisher: Hüthig Jehle Rehm

ISBN: 9783826690709

Category:

Page: 429

View: 4484

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

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Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 1721

Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Furcht

Trump im Weißen Haus

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Author: Bob Woodward

Publisher: Rowohlt Verlag GmbH

ISBN: 3644002738

Category: Political Science

Page: 512

View: 1730

Bob Woodward, die Ikone des investigativen Journalismus in den USA, hat alle amerikanischen Präsidenten aus nächster Nähe beobachtet. Nun nimmt er sich den derzeitigen Präsidenten vor und enthüllt den erschütternden Zustand des Weißen Hauses unter Donald Trump. Woodward beschreibt, wie dieser Präsident Entscheidungen trifft, er berichtet von eskalierenden Debatten im Oval Office und in der Air Force One, dem volatilen Charakter Trumps und dessen Obsessionen und Komplexen. Woodwards Buch ist ein Dokument der Zeitgeschichte: Hunderte Stunden von Interviews mit direkt Beteiligten, Gesprächsprotokolle, Tagebücher, Notizen – auch von Trump selbst – bieten einen dramatischen Einblick in die Machtzentrale der westlichen Welt, in der vor allem eines herrscht: Furcht. Woodward ist das Porträt eines amtierenden amerikanischen Präsidenten gelungen, das es in dieser Genauigkeit noch nicht gegeben hat.

Von Nerds, Einhörnern und Disruption

Meine irren Abenteuer in der Start-up-Welt

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Author: Dan Lyons

Publisher: Redline Wirtschaft

ISBN: 386414924X

Category: Business & Economics

Page: 304

View: 7447

Er war 25 Jahre lang Journalist, dann stand er von einem Tag auf den anderen auf der Straße: Dan Lyons wurde mit 52 Jahren einfach aus dem Team wegrationalisiert. Was also tun? Da kam das Jobangebot von HubSpot, einem Bostoner Start-up, genau richtig: Sie bieten dem altgedienten Journalisten einen Stapel Aktien für den nicht näher bestimmten Job des »Marketingtypen«. Was soll da schon schiefgehen? Doch es kommt, wie es bei der Konstellation kommen muss: Schnell wird klar, dass bei seinem Job bei HubSpot ungefähr alles schiefläuft, was schieflaufen kann. Seine Kollegen sind im Schnitt halb so alt, statt Bürostühlen gibt es Sitzbälle, Spam wird als »liebenswerter Marketingcontent« bezeichnet und überhaupt erinnert die Atmosphäre bei HubSpot eher an einen immerwährenden Kindergeburtstag. Dass das nicht lange gutgehen kann, ist vorprogrammiert ... Dieses Buch bietet einzigartige Einblicke in die Start-up-Welt!

Teach Like a Champion, Enhanced Edition

49 Techniques that Put Students on the Path to College (K-12)

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Author: Doug Lemov

Publisher: John Wiley & Sons

ISBN: 1118117867

Category: Education

Page: 352

View: 894

This special enhanced edition of Teach Like a Champion brings to life the 49 essential teaching techniques from Doug Lemov. In his best-selling book, Teach Like a Champion, Doug Lemov helps new and veteran teachers working with students of all ages become champions in the classroom. These powerful techniques are concrete, specific, and easy to put into action immediately. In this enhanced edition of Teach Like a Champion, the reader will find all the great content in the original book but all 25 video clips are integrated and playable within the chapters. Read the technique description and see it in action immediately! The enhanced edition makes the invaluable content even more accessible and engaging. It's perfect for personal professional development as well as for use in group settings. Among the techniques: **Technique #1: No Opt Out. How to move students from the blank stare or stubborn shrug to giving the right answer every time. **Technique #22: Cold Call. In order to make engaged participation the expectation, call on students regardless of whether they have raised their hands. **Technique #35: Do It Again. When students fail to successfully complete a basic task, from entering the classroom quietly to passing papers around, doing it again, doing it right, and doing it perfectly, results in the best consequences. Highlights of the enhanced edition include: **A complete digital version of the print book. **25 seamlessly integrated video clips of champion teachers demonstrating successful techniques with their students. **A new bonus Video Introduction with author Doug Lemov. Hear Doug's suggestions on how to use the book, and why he thinks this new enhanced format of Teach Like a Champion is perfect for busy educators!

Schreiben in Cafés

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Author: Natalie Goldberg,Kerstin Winter

Publisher: N.A

ISBN: 9783866710603

Category:

Page: 199

View: 8445

Twentieth Century Harmonic Analysis

A Celebration

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Author: J.S. Byrnes

Publisher: Springer Science & Business Media

ISBN: 9780792371687

Category: Mathematics

Page: 412

View: 4664

Almost a century ago, harmonic analysis entered a (still continuing) Golden Age, with the emergence of many great masters throughout Europe. They created a wealth of profound analytic methods, to be successfully exploited and further developed by succeeding generations. This flourishing of harmonic analysis is today as lively as ever, as the papers presented here demonstrate. In addition to its own ongoing internal development and its basic role in other areas of mathematics, physics and chemistry, financial analysis, medicine, and biological signal processing, harmonic analysis has made fundamental contributions to essentially all twentieth century technology-based human endeavours, including telephone, radio, television, radar, sonar, satellite communications, medical imaging, the Internet, and multimedia. This ubiquitous nature of the subject is amply illustrated. The book not only promotes the infusion of new mathematical tools into applied harmonic analysis, but also to fuel the development of applied mathematics by providing opportunities for young engineers, mathematicians and other scientists to learn more about problem areas in today's technology that might benefit from new mathematical insights.

Teach Like a Champion Field Guide 2.0

A Practical Resource to Make the 62 Techniques Your Own

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Author: Doug Lemov,Joaquin Hernandez,Jennifer Kim

Publisher: John Wiley & Sons

ISBN: 1119254140

Category: Education

Page: 696

View: 7903

The must-have companion workbook to the bestselling Teach Like a Champion 2.0 Teach Like a Champion Field Guide 2.0 is the teacher's hands-on guide to improving their craft. In Teach Like a Champion 2.0, veteran teaching coach Doug Lemov updated, improved upon, and replaced the original edition of this global bestseller, setting forth 62 of the most rigorously vetted and critically observed teaching techniques around. Field Guide 2.0 is a practical workbook for these 62 techniques, outlining all the tools a teacher needs to make champion teaching a reality in their classroom starting now. Coauthored by fellow educators Joaquin Hernandez and Jennifer Kim, the book is a practical guide for adapting the techniques to fit classrooms and teachers everywhere. With over 75 video clips of the techniques in play and 100+ field-tested activities to boot, Field Guide 2.0 is the professional development tool every school leader dreams of. It's the teaching playbook that every teacher, principal, and coach should have in their library, chock-full of actionable tools that unlock a teacher's potential so they can push their students to do the same! The updated '2.0' version of Teach Like a Champion written to update, improve upon and replace the original Just like Teach Like a Champion Field Guide helped educators put the original 49 techniques into practice, Field Guide 2.0 is the ultimate resource for the 62 techniques in Teach Like a Champion 2.0. They're the most rigorous, champion-vetted techniques yet and this book takes you through them from top to bottom with the kind of clarity and breadth you've come to expect from the experts at Teach Like a Champion. The book includes: Practical approaches to each of the 62 techniques 75+ video clips with analysis of the techniques in play in the classroom (note: for online access of this content, please visit my.teachlikeachampion.com) Hands-on activities to bring the 62 techniques from the page into the classroom Teach Like a Champion 2.0 is a book by educators for educators. It's about giving teachers what they need to share their strengths so that every teacher, from first year rookie to third-year veteran, can approach their classes with the skills they need for their students to succeed. Teach Like a Champion Field Guide 2.0 is the indispensable guide to getting there, one technique at a time.

Bullshit Jobs

Vom wahren Sinn der Arbeit

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Author: David Graeber

Publisher: Klett-Cotta

ISBN: 3608115064

Category: Political Science

Page: 560

View: 4517

Ein Bullshit-Job ist eine Beschäftigungsform, die so völlig sinnlos, unnötig oder schädlich ist, dass selbst der Arbeitnehmer ihre Existenz nicht rechtfertigen kann. Es geht also gerade nicht um Jobs, die niemand machen will, sondern um solche, die eigentlich niemand braucht. Im Zuge des technischen Fortschritts sind zahlreiche Arbeitsplätze durch Maschinen ersetzt worden. Trotzdem ist die durchschnittliche Arbeitszeit nicht etwa gesunken, sondern auf durchschnittlich 41,5 Wochenstunden gestiegen. Wie konnte es dazu kommen? David Graeber zeigt in seinem bahnbrechenden neuen Buch, warum immer mehr überflüssige Jobs entstehen und welche verheerenden Konsequenzen diese Entwicklung für unsere Gesellschaft hat. Im Jahr 1930 sagte der britische Ökonom John Maynard Keynes voraus, dass durch den technischen Fortschritt heute niemand mehr als 15 Stunden pro Woche arbeiten müsse. Fast ein Jahrhundert danach stellt David Graeber fest, dass die Gegenwart anders aussieht: Die durchschnittliche Arbeitszeit ist gestiegen und immer mehr Menschen üben Tätigkeiten aus, die unproduktiv und daher eigentlich überflüssig sind – als Immobilienmakler, Investmentbanker oder Unternehmensberater. Es sind Jobs, die keinen sinnvollen gesellschaftlichen Beitrag leisten. Es sind Bullshit-Jobs. Warum bezahlt eine Ökonomie solche Tätigkeiten, die sie nicht braucht? Wie ist es zu dieser Entwicklung gekommen? Und was können wir dagegen tun? David Graeber, einer der radikalsten politischen Denker unserer Zeit, geht diesem Phänomen auf den Grund. Ein packendes Plädoyer gegen die Ausweitung sinnloser Arbeit, die die moralischen Grundfesten unserer Gesellschaft ins Wanken bringt.

Teach Like a Champion 2.0

62 Techniques that Put Students on the Path to College

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Author: Doug Lemov

Publisher: John Wiley & Sons

ISBN: 1118898796

Category: Education

Page: 504

View: 4876

One of the most influential teaching guides ever—updated! Teach Like a Champion 2.0 is a complete update to the international bestseller. This teaching guide is a must-have for new and experienced teachers alike. Over 700,000 teachers around the world already know how the techniques in this book turn educators into classroom champions. With ideas for everything from classroom management to inspiring student engagement, you will be able to perfect your teaching practice right away. The first edition of Teach Like a Champion influenced thousands of educators because author Doug Lemov's teaching strategies are simple and powerful. Now, updated techniques and tools make it even easier to put students on the path to college readiness. Here are just a few of the brand new resources available in the 2.0 edition: Over 70 new video clips of real teachers modeling the techniques in the classroom (note: for online access of this content, please visit my.teachlikeachampion.com) A selection of never before seen techniques inspired by top teachers around the world Brand new structure emphasizing the most important techniques and step by step teaching guidelines Updated content reflecting the latest best practices from outstanding educators With the sample lesson plans, videos, and teachlikeachampion.com online community, you will be teaching like a champion in no time. The classroom techniques you'll learn in this book can be adapted to suit any context. Find out why Teach Like a Champion is a "teaching Bible" for so many educators worldwide.

50 Schlüsselideen Wirtschaftswissenschaft

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Author: Edmund Conway

Publisher: Springer-Verlag

ISBN: 3827426359

Category: Political Science

Page: 208

View: 2667

Eine Entdeckungsreise zu den Spielregeln und Kräften von Märkten und Systemen Die unsichtbare Hand - Angebot und Nachfrage - Die Bevölkerungsfalle - Opportunitätskosten - Handlungsanreize - Arbeitsteilung - Komparative Vorteile - Kapitalismus - Keynesianismus - Monetarismus - Kommunismus - Individualismus - Angebotsökonomik - Die Revolution des Marginalismus - Geld - Mikro und Makro - Bruttoinlandsprodukt - Zentralbanken und Zinssätze - Inflation - Schulden und Deflation - Steuern - Arbeitslosigkeit - Währungen und Wechselkurse - Zahlungsbilanz - Vertrauen und Gesetz - Energie und Erdöl - Rentenmärkte - Banken - Aktien - Derivatemärkte - Auf- und Abschwung - Renten und der Wohlfahrtsstaat - Der Geldmarkt - Spekulationsblasen - Kreditklemmen - Schöpferische Zerstörung - Wohneigentum und Immobilienpreise - Haushaltsdefizite - Ungleichheit - Globalisierung - Multilateralismus - Protektionismus - Technische Revolutionen - Entwicklungsökonomie - Umweltökonomie - Verhaltensökonomie - Spieltheorie - Kriminalökonomie - Glücksökonomie - Ökonomie im 21. Jahrhundert _____ Was genau ist eine Kreditklemme? Warum verdienen Fußballer und Formel-1-Rennfahrer so viel Geld? Welches Land wird in 10 Jahren die führende Volkswirtschaft sein? Und auf welch vielfältige Weise beeinflusst die Ökonomie unseren Alltag? Edmund Conway beschreibt und erklärt die zentralen Konzepte der Wirtschaftswissenschaft in 50 leicht verständlichen und anregenden Essays. Von den grundlegenden Theorien, wie Adam Smith’s „unsichtbarer Hand“ und dem Gesetz von Angebot und Nachfrage, bis hin zu den jüngsten Forschungen über die Beziehung zwischen Wohlstand und Glück oder den volkswirtschaftlichen Trends der Zukunft schlägt das Buch einen weiten Bogen und liefert somit das Rüstzeug, um Wirtschaftsbooms und Finanzkrisen, Märkte und Machtverhältnisse, Börsen und Banken besser zu verstehen. Mit seinen zahlreichen aus dem Leben gegriffenen Beispielen und vielen Zitaten einflussreicher Denker veranschaulicht 50 Schlüsselideen Wirtschaftswissenschaft, welchen Einfluss die Wirtschaft auf nahezu jeden Aspekt unseres Lebens hat, sei es der Kauf eines Hauses oder das morgendliche Frühstück. In Zeiten, in denen ökonomische Themen die Schlagzeilen beherrschen, bietet dieses Buch die perfekte Hintergrundlektüre. _____ Weitere Bände der Reihe: 50 Schlüsselideen Mathematik (Tony Crilly) - 50 Schlüsselideen Physik (Joanne Baker) - 50 Schlüsselideen Genetik (Mark Henderson) - 50 Schlüsselideen Philosophie (Ben Dupré) - 50 Schlüsselideen Psychologie (Adrian Furnham) - 50 Schlüsselideen Management (Edward Russell-Walling) - 50 Schlüsselideen Religion (Peter Stanford)

The Rise of Writing

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Author: Deborah Brandt

Publisher: Cambridge University Press

ISBN: 1107090318

Category: Language Arts & Disciplines

Page: 206

View: 9775

Drawing on real-life interviews, Brandt explores what happens when writing overtakes reading as the basis of people's daily literate experience.

Damals

Roman

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Author: Tessa Hadley

Publisher: Piper ebooks

ISBN: 3492977766

Category: Fiction

Page: 384

View: 4078

»Sie waren auf dem Land, am Ende der Welt, und es gab kein Zurück.« – Nach dem Tod ihrer Eltern kehren sie für einen Sommer zurück in das alte englische Landhaus: Die vier Geschwister Harriet, Roland, Alice und Fran. Jetzt, in ihren Vierzigern und Fünfzigern, müssen sie entscheiden, ob sie das Haus ihrer Jugend, Erbe ihrer Vergangenheit, bewahren oder verkaufen sollen. Alice, gescheiterte Schauspielerin und unbelehrbare Romantikerin, bringt Kasim, den gerade erwachsenen Sohn ihres Ex-Partners mit, und Roland seine junge Tochter Molly, hübsch und unkonventionell. Sie alle zieht das alte Anwesen in seinen Bann, längst überwunden geglaubte Spannungen lodern wieder auf, und neue erotische Verwicklungen bahnen sich an. Doch auch dieser Sommer geht zu Ende, und über das Haus muss eine Entscheidung getroffen werden.

Tagebuch

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Author: Bettina von Arnim

Publisher: N.A

ISBN: N.A

Category:

Page: 243

View: 6208

Forbes Best Business Mistakes

How Today's Top Business Leaders Turned Missteps into Success

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Author: Bob Sellers

Publisher: John Wiley & Sons

ISBN: 9780470768334

Category: Business & Economics

Page: 224

View: 5434

Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank. Reveal how top business and financial leaders turned their biggest mistakes into success stories Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman Contains practical lessons on how you can turn a bad business situation around As Malcolm Forbes put it, "Failure is success if we learn from it." Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before.

Jumpstart! Poetry

Games and Activities for Ages 7-12

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Author: Pie Corbett

Publisher: Routledge

ISBN: 113403539X

Category: Education

Page: 200

View: 2502

A good poetry idea should help the children feel excited about writing and enable them to think of what to write - developing their imagination, creativity and writing skills. Jumpstart! Poetry is about involving children as creative writers through writing poems. The book contains a bank of ideas that can be drawn upon when teaching poetry but also at other times to provide a source for creative writing that children relish. There are more than 100 quick warm-ups to fire the brain into a creative mood and to ‘jumpstart’ reading, writing and performing poetry in any key stage 1 or 2 classroom. Practical, easy-to-do and vastly entertaining, this new ‘jumpstarts’ will appeal to busy teachers in any primary classroom.