Digital Media Primer

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Author: Yue-Ling Wong

Publisher: Pearson

ISBN: 0134054415

Category: Computers

Page: 552

View: 5305

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For introductory digital media courses in computer science, art, communication, or digital media departments Tools and Techniques for Understanding and Producing Digital Media Digital Media encompasses a wide variety of topics, including the study of image, sound, and video processing, compression, interactive multimedia development, and advanced web programming. Digital Media Primer is designed for students from all disciplines, and teaches the foundational concepts and basic techniques of digital media production. The text is not tied to a specific application program like Flash or Photoshop; instead, the author introduces tools and techniques using a task-based approach and gives the rationale for using those techniques. This way, students learn skills they can transfer to different platforms and tools. For students that do not know how to navigate certain tools, Wong provides brief Application tutorials as supplemental material. The Third Edition has been thoroughly revised and updated to include current mobile device technology, ultra high-definition video, and multimedia authoring from Flash ActionScript programming to JavaScript programming with HTML5 Canvas.

Digital Media Primer: International Edition

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Author: Yue-Ling Wong

Publisher: Pearson Higher Ed

ISBN: 0273774352

Category: Computers

Page: 560

View: 3347

Digital Media encompasses a wide variety of topics including: the study of image, sound, and video processing, compression, interactive multimedia development, and advanced web programming. Digital Media Primer is designed for students from all disciplines interested in learning the foundational concepts and basic techniques in digital media production. This edition has been expanded so that while students learn the concepts and techniques of digital media production, they will also learn basic computer programming skills. The Primer is not tied to a specific application program like Flash or Photoshop; instead, the author introduces tools and techniques using a task-based approach and provides the rationale for the techniques. This way, the skills students learn are transferable to whatever tool they end up using or have access to. For students that do not know how to navigate certain tools, Wong provides brief Application tutorials as supplemental material. Instructor/Student resources include: web-based interactive material, worksheets, programming assignments, demos, solutions to exercises, lecture notes and exam questions.

Digital Art

Its Art and Science

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Author: Yue-Ling Wong

Publisher: Pearson College Division

ISBN: 9780131757035

Category: Computers

Page: 502

View: 9132

This book explores the application of art and design principles in the digital realm. It explains some of the necessary technical details of digital media that can help readers make better technical decisions when using their tools for creative purposes. The book covers the essentials of digital media – digital imaging, video, audio, and multimedia authoring – while emphasizing the elements of art and design. Software-specific videos show how to use popular digital media applications. For anyone interested in learning the basics of digital media.

Digital Media: Concepts and Applications

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Author: Tena B. Crews,Karen Bean May

Publisher: Cengage Learning

ISBN: 130588793X

Category: Business & Economics

Page: 50

View: 6679

DIGITAL MEDIA, CONCEPTS AND APPLICATIONS, 4E prepares students for the multimedia-rich workplace by teaching them multimedia concepts as well as business-standard software applications to complete projects and solve problems. The non-software-specific text approach gives students a strong foundation in the concepts and practices of digital multimedia and allows the text to focus on the more creative end of business technology. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Streaming and Digital Media

Understanding the Business and Technology

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Author: Dan Rayburn

Publisher: Taylor & Francis

ISBN: 1136032177

Category: Language Arts & Disciplines

Page: 264

View: 1217

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data

The Metaphysics of Hyperspace

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Author: Hud Hudson

Publisher: Oxford University Press on Demand

ISBN: 0199282579

Category: Philosophy

Page: 223

View: 5164

Hud Hudson offers a fascinating examination of philosophical reasons to believe in hyperspace. He begins with some stage-setting discussions, offering his analysis of the term 'material object', noting his adherence to substantivalism, confessing his sympathies regarding principles of composition and decomposition, identifying his views on material simples, material gunk, and the persistence of material objects, and preparing the reader for later discussions with introductoryremarks on eternalism, modality and recombination, vagueness, bruteness, and the epistemic role of intuitions. The subsequent chapters are loosely organized around the theme of hyperspace. Hudson explores nontheistic reasons to believe in hyperspace in chapter 1 (e.g. reasons arising from reflection onincongruent counterparts and fine-tuning arguments), theistic reasons in chapter 7 (e.g. reasons arising from reflection on theistic puzzles known as the problem of the best and the problem of evil), and some distinctively Christian reasons in chapter 8 (e.g. reasons arising from reflection on traditional Christian themes such as heaven and hell, the Garden of Eden, angels and demons, and new testament miracles). In the intervening chapters, Hudson inquires into a variety of puzzles in themetaphysics of material objects that are either generated by the hypothesis of hyperspace, focusing on the topics of mirror determinism and mirror incompatibilism, or else informed by the hypothesis of hyperspace, with discussions of receptacles, boundaries, contact, occupation, and superluminal motion.Anyone engaged with contemporary metaphysics will find much to stimulate them here.

Digital Media

An Introduction

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Author: Richard L. Lewis,James Luciana

Publisher: Prentice Hall

ISBN: 9780130873903

Category: Computers

Page: 362

View: 8606

This extensively illustrated and comprehensive book introduces both novice and professional photographers to the new and fascinating field of digital media. The history of computers from calculators to today's multimedia is followed carefully. The book shows the transition from analog imaging to digital imaging, with major improvements in clarity. The techniques used in today's multimedia exercises are fully described with focus on what can be created. The authors are proficient in bridging the gap between the new media and the world of arts and design. Basic concepts and associated techniques of image editing, digital illustration painting, 2D and 3D animation, digital layout, and web page design work. Hundreds of illustrations visually explain the more complex issues such as, reproducing photos and their histograms, and remapping values using the Levels control for correcting problems in image density and contrast. Information on vector illustration is available for Adobe, Illustrator, Macromedia, Freehand, and Corel Draw programs. For novice and professional photographers, artists, illustrators, 2D and 3D animators, and Website designers.

How to Give a Pretty Good Presentation

A Speaking Survival Guide for the Rest of Us

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Author: T. J. Walker

Publisher: John Wiley & Sons

ISBN: 9780470875391

Category: Business & Economics

Page: 224

View: 8124

Reduce the time and stress associated with your presentations Bookshelves are crowded with books on how to be an exceptional presenter and promise to produce a brilliant, standing-ovation speaker. But what about a presentation resource for the rest of us? There are so many of us regular folk who who want to spend just a little time and effort to get over the big hurdle of giving a presentation, but don't know where to turn for advice. How to Give a Pretty Good Presentation is the easy answer to this common need. Straightforward, entertaining, and well-organized, this user-friendly resource will walk you step-by-step through the process from how to write, rehearse, and deliver a pretty good presentation that will make you appear confident, memorable, and competent. Although it does not promise the moon (or a standing ovation), this public speaking survival guide will help you: Appear confident (even while still feeling nervous!) Take the spotlight off of you and put it on your content Save time Not put people to sleep with your PowerPoint Presentation Produce better results Make better impressions Reduce the feelings of dread, sleeplessness, and procrastination associated with your presentations Prepare even if you've waited until the day before or an hour before your presentation is to be given Whatever your job, if you need to give a presentation and are feeling overwhelmed by it, How to Give a Pretty Good Presentation is there for you. If you want to reduce the time and stress associated with your presentations now and pass all future presentation opportunities with flying colors, then pick up this fun and accessible guide; you'll no doubt like the resulting improvement in both your personal and professional bottom line.

Sport Beyond Television

The Internet, Digital Media and the Rise of Networked Media Sport

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Author: Brett Hutchins,David Rowe

Publisher: Routledge

ISBN: 0415887186

Category: Language Arts & Disciplines

Page: 237

View: 6380

Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.

Personal Connections in the Digital Age

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Author: Nancy K. Baym

Publisher: John Wiley & Sons

ISBN: 0745695973

Category: Social Science

Page: 240

View: 4595

The internet and the mobile phone have disrupted many of our conventional understandings of ourselves and our relationships, raising anxieties and hopes about their effects on our lives. In this second edition of her timely and vibrant book, Nancy Baym provides frameworks for thinking critically about the roles of digital media in personal relationships. Rather than providing exuberant accounts or cautionary tales, it offers a data-grounded primer on how to make sense of these important changes in relational life Fully updated to reflect new developments in technology and digital scholarship, the book identifies the core relational issues these media disturb and shows how our talk about them echoes historical discussions about earlier communication technologies. Chapters explore how we use mediated language and nonverbal behavior to develop and maintain communities, social networks, and new relationships, and to maintain existing relationships in our everyday lives. The book combines research findings with lively examples to address questions such as: Can mediated interaction be warm and personal? Are people honest about themselves online? Can relationships that start online work? Do digital media damage the other relationships in our lives? Throughout, the book argues that these questions must be answered with firm understandings of media qualities and the social and personal contexts in which they are developed and used. This new edition of Personal Connections in the Digital Age will be required reading for all students and scholars of media, communication studies, and sociology, as well as all those who want a richer understanding of digital media and everyday life.

Transmedia Marketing

From Film and TV to Games and Digital Media

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Author: Anne Zeiser

Publisher: CRC Press

ISBN: 1134746296

Category: Art

Page: 468

View: 5368

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Day Hiker's Handbook

Get Started with the Experts

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Author: Michael L. Lanza,Michael Lanza

Publisher: The Mountaineers Books

ISBN: 9780898869019

Category: Sports & Recreation

Page: 173

View: 1870

Day Hiker's Handbook tells you everything you need to know to make smart decisions on the trail. Learn how to find a hiking club or locate partners suited to your specific abilities.Dayhiking offers the combined benefits of exercise, outdoor experiences, quality time with friends and family, and the ultimate in affordability. This handbook will get you out on the trails with confidence.

Multimedia Foundations

Core Concepts for Digital Design

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Author: Vic Costello

Publisher: CRC Press

ISBN: 1317808916

Category: Language Arts & Disciplines

Page: 486

View: 3090

Understand the core concepts and skills of multimedia production and digital storytelling using text, graphics, photographs, sound, motion, and video. Then, put it all together using the skills that you have developed for effective project planning, collaboration, design, and production. Presented in full color with hundreds of vibrant illustrations, Multimedia Foundations, Second Edition trains you in the principles and skill sets common to all forms of digital media production, enabling you to create successful, engaging content, no matter what tools you are using. The second edition has been fully updated and features a new chapter on video production and new sections on user-centered design, digital cinema standards (2K, 4K, and 8K video), and DSLR and video camcorder recording formats and device settings. The companion website, which features a wealth of web resources, glossary terms, and video tutorials, has also been updated with new content for both students and instructors.

Embedded Linux Primer

A Practical Real-World Approach

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Author: Christopher Hallinan

Publisher: Pearson Education

ISBN: 9780137061105

Category: Computers

Page: 576

View: 9469

Up-to-the-Minute, Complete Guidance for Developing Embedded Solutions with Linux Linux has emerged as today’s #1 operating system for embedded products. Christopher Hallinan’s Embedded Linux Primer has proven itself as the definitive real-world guide to building efficient, high-value, embedded systems with Linux. Now, Hallinan has thoroughly updated this highly praised book for the newest Linux kernels, capabilities, tools, and hardware support, including advanced multicore processors. Drawing on more than a decade of embedded Linux experience, Hallinan helps you rapidly climb the learning curve, whether you’re moving from legacy environments or you’re new to embedded programming. Hallinan addresses today’s most important development challenges and demonstrates how to solve the problems you’re most likely to encounter. You’ll learn how to build a modern, efficient embedded Linux development environment, and then utilize it as productively as possible. Hallinan offers up-to-date guidance on everything from kernel configuration and initialization to bootloaders, device drivers to file systems, and BusyBox utilities to real-time configuration and system analysis. This edition adds entirely new chapters on UDEV, USB, and open source build systems. Tour the typical embedded system and development environment and understand its concepts and components. Understand the Linux kernel and userspace initialization processes. Preview bootloaders, with specific emphasis on U-Boot. Configure the Memory Technology Devices (MTD) subsystem to interface with flash (and other) memory devices. Make the most of BusyBox and latest open source development tools. Learn from expanded and updated coverage of kernel debugging. Build and analyze real-time systems with Linux. Learn to configure device files and driver loading with UDEV. Walk through detailed coverage of the USB subsystem. Introduces the latest open source embedded Linux build systems. Reference appendices include U-Boot and BusyBox commands.

Digital Media and Society

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Author: Simon Lindgren

Publisher: SAGE

ISBN: 1473998891

Category: Social Science

Page: 328

View: 9705

What can flame-throwing squirrels tell us about human emotion? Can social media empower political activism? How has the internet changed the way we form our identities? Do algorithms have a social role? What is digital society? In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, author Simon Lindgren explores what it means to live in a digital society. Neatly divided into three sections, Digital Media and Society expertly leads students through: Theories: from social media and cyber-optimism, to online social interaction and social change Topics: from emotion, participation and the public sphere, to the impact of data, software and mobile technology Tools: from digital ethnography, social network analysis and text-mining, to guidance on digital ethics and mixing methods With succinct explanations of key concepts and theories, practical exercises to aid understanding and application, and suggested further reading sections to guide students through the literature and enhance their own research, this is a must-have resource for all students of the digital society. Digital Media and Society is essential reading for undergraduate and postgraduate courses exploring digital media, social media, media and society, media sociology, and the Internet.

Stylin' with CSS

A Designer's Guide

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Author: Charles Wyke-Smith

Publisher: New Riders

ISBN: 0133088332

Category: Computers

Page: 320

View: 5799

In this completely revised edition of his bestselling Stylin’ with CSS, veteran designer and programmer Charles Wyke-Smith guides you through a comprehensive overview of designing Web pages with CSS, including the advanced capabilities of CSS3 that are now widely implemented across all the major browsers. You will learn the full capabilities of the CSS language, with step-by-step examples and in-depth explanations that will take your skills to new levels, whether you are a newbie or already have experience with CSS. Stylin’ with CSS focuses on practical skills for Web designers and programmers, and blends creative design ideas with accurate technical descriptions. It will help you create robust, stylish, and flexible layouts that adjust to the constantly changing content of today’s data-driven online applications, and that display appropriately on monitors, tablets, or mobile phones. In Stylin’ with CSS, you will: See how HTML5 and CSS3 work together Develop multi-column, fixed-width, and fluid layouts Discover how the positioning and floating properties really work! Explore professional typographic techniques using downloadable fonts Style UI elements, such as drop-down menus, forms, and pop up overlays Write media queries that modify your page layouts for different screen sizes Learn about CSS3 shadows, rounded corners, gradients, and background images Create interactivity with CSS3 transforms and transitions

Advertising Media Workbook and Sourcebook

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Author: Larry Kelley,Kim Sheehan,Donald W. Jugenheimer

Publisher: Routledge

ISBN: 1317499409

Category: Business & Economics

Page: 370

View: 2502

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

Artist Management for the Music Business

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Author: Paul Allen

Publisher: Taylor & Francis

ISBN: 1136123172

Category: Technology & Engineering

Page: 288

View: 4099

Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn to prepare yourself for a career in artist management - and then learn the tools to coach, lead, organize time, manage finances, market an artist, and carve out a successful career path for both yourself and your clients. The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available at the book's companion website. A peer reviewer for Artist Management for the Music Business proclaimed ".this is going to be an excellent text. It contains many unique insights and lots of valuable information. This is essential reading for managers, students, and artists in the music business.

A Semantic Web Primer

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Author: Grigoris Antoniou,Paul Groth,Frank van Harmelen,Rinke Hoekstra

Publisher: MIT Press

ISBN: 0262304686

Category: Computers

Page: 288

View: 1382

The development of the Semantic Web, with machine-readable content, has the potential to revolutionize the World Wide Web and its uses. A Semantic Web Primer provides an introduction and guide to this continuously evolving field, describing its key ideas, languages, and technologies. Suitable for use as a textbook or for independent study by professionals, it concentrates on undergraduate-level fundamental concepts and techniques that will enable readers to proceed with building applications on their own and includes exercises, project descriptions, and annotated references to relevant online materials.The third edition of this widely used text has been thoroughly updated, with significant new material that reflects a rapidly developing field. Treatment of the different languages (OWL2, rules) expands the coverage of RDF and OWL, defining the data model independently of XML and including coverage of N3/Turtle and RDFa. A chapter is devoted to OWL2, the new W3C standard. This edition also features additional coverage of the query language SPARQL, the rule language RIF and the possibility of interaction between rules and ontology languages and applications. The chapter on Semantic Web applications reflects the rapid developments of the past few years. A new chapter offers ideas for term projects. Additional material, including updates on the technological trends and research directions, can be found at http://www.semanticwebprimer.org.

Perspectives on Social Media

A Yearbook

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Author: Piet Kommers,Pedro Isaias,Tomayess Issa

Publisher: Routledge

ISBN: 113501101X

Category: Education

Page: 192

View: 1216

Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors. Progress in finding better applications for social media relies on the difficult task of integrating media technologies into fields such as engineering, marketing, health, learning, art, tourism, and the service industry. This book is based on cutting-edge creative work among top international researchers and renowned designers and provides readers with a preview of the most visionary outcomes in the field of social media. Some of the major topics that the book discusses are: New social media design Sense of community in web applications App design and development for mobile devices. Perspectives on Social Media uniquely builds on recent disputes among the top scholars around the world, thus including the dynamics of knowledge-sharing and cross-fertilization that one would expect to happen on the web but that are rarely found in a book.