Digital Marketing Strategy

An Integrated Approach to Online Marketing

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Author: Simon Kingsnorth

Publisher: Kogan Page Publishers

ISBN: 0749474718

Category: Business & Economics

Page: 344

View: 3464

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Digitales Marketing für Dummies

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Author: Ryan Deiss,Russ Henneberry

Publisher: John Wiley & Sons

ISBN: 3527812466

Category: Business & Economics

Page: 360

View: 8631

Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Digital Marketing Strategy

Text and Cases

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Author: Glen L. Urban

Publisher: Prentice Hall

ISBN: 9780131831773

Category: Business & Economics

Page: 195

View: 9857

Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet.It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online.For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.

Digital Marketing Strategies for Fashion and Luxury Brands

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Author: Ozuem, Wilson,Azemi, Yllka

Publisher: IGI Global

ISBN: 1522526986

Category: Business & Economics

Page: 460

View: 5995

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Competitive Social Media Marketing Strategies

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Author: Ozuem, Wilson

Publisher: IGI Global

ISBN: 1466697776

Category: Business & Economics

Page: 317

View: 9797

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Understanding Digital Marketing

Marketing Strategies for Engaging the Digital Generation

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Author: Damian Ryan

Publisher: Kogan Page Publishers

ISBN: 0749478446

Category: Business & Economics

Page: 464

View: 3404

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.

Digital Marketing

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Author: Dave Chaffey,Fiona Ellis-Chadwick

Publisher: N.A

ISBN: 9781292077611

Category:

Page: 728

View: 8593

Now in its sixth edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Digital Marketing

Strategies for Online Success

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Author: Godfrey Parkin

Publisher: New Holland Pub Limited

ISBN: 9781847734877

Category: Business & Economics

Page: 272

View: 334

The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. Digital Marketing: Strategies for Online Success clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.

Digital Marketing

Strategic Planning & Integration

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Author: Annmarie Hanlon

Publisher: SAGE Publications Limited

ISBN: 1526454904

Category: Business & Economics

Page: 416

View: 1413

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

Digital Marketing

Global Strategies from the World's Leading Experts

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Author: Yoram (Jerry) Wind,Vijay Mahajan

Publisher: John Wiley & Sons

ISBN: 0471008753

Category: Business & Economics

Page: 432

View: 4372

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Digital Marketing

Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

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Author: Ira Kaufman,Chris Horton

Publisher: Routledge

ISBN: 1317999746

Category: Business & Economics

Page: 368

View: 8815

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected]

Digital Marketing Strategies- Do's and Don'ts

SMO book

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Author: Upendra Rana

Publisher: BookRix

ISBN: 3739627778

Category: Computers

Page: 45

View: 1325

Digital Marketing Strategies- Do's and Don'ts. What points we have to keep in our mind while doing social media for your page. Engagement of user is must.

Understanding Digital Marketing- Strategies for online success

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Author: Dishek Mankad

Publisher: BPB Publications

ISBN: 9388511034

Category: Computers

Page: 150

View: 7308

DescriptionDigital Marketing is designed as a textbook for management students specialising in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce.Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer. Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better.Key Features1. Digital Marketing : An Overview2. Website Planning & Creation3. Search Engine Optimization(SEO)4. PPC Advertising With Google & Optimization5. Google Analytics6. Social Media Marketing7. E - Mail Marketing8. Online Advertising9. Lead Generation For Business10. Mobile Web Marketing11. Affiliate Marketing12. Google Adsense & Blogging13. Digital Marketing - The Web Analytics14. Creating Digital Marketing Strategy15. Marketing Money As Freelancer

Digital Marketing For Dummies

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Author: Ryan Deiss,Russ Henneberry

Publisher: John Wiley & Sons

ISBN: 1119235596

Category: Business & Economics

Page: 360

View: 2111

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

9 Best Kept Secrets of B2B Digital Marketing

Digital Marketing Strategies for Executives and Sales Managers

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Author: Greg Gutkowski

Publisher: N.A

ISBN: 9780692499788

Category:

Page: 118

View: 4726

Companies that are successfully implementing B2B digital marketing are seeing an average increase in sales of 10 to 20% or more. By developing a digital marketing strategy and integrating the related tools with existing marketing processes, businesses can dramatically increase both leads and sales. Unfortunately though, a lot of companies do not know where to start. Or they are making mistakes and misinformed about how to accomplish these goals, costing them time, money, and resources. And ignoring B2B digital marketing is costly as well. You may not go out of business tomorrow if you are not being found on the Internet today, however you will be slowly losing business to more knowledgeable competitors. 9 Best Kept Secrets of B2B Digital Marketing separates the facts from the fads and gives you a template for building a solid digital marketing strategy that will strengthen any sales plan to get more business clients. Author, Greg Gutkowski provides the rare insight and valuable guidance for internet marketing that can only come from having worked with some of the world's largest and most sophisticated marketing companies. From top down and bottom up you will discover best practices and strategies for integrating digital marketing including: * How to get found in a digital world and the right way to engage prospects and customers online * How to generate leads and sales 24/7 with internet marketing * Why data integration is essential to your success and how to accomplish this * Why B2B companies must approach social media marketing differently than B2C companies * The biggest mistakes that companies make with ecommerce and how to avoid these * Which digital resources provide the biggest ROI * And much more! Whether you are a sales manager wanting to maximize lead generation or a CEO looking for a high level resource on marketing for executives, 9 Best Kept Secrets of B2B Digital Marketing will provide you with the tools, techniques, and insights to successfully integrate B2B marketing. Order your copy today!

Digital Marketing Strategy

A Successful Design Process

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Author: Gerard Blokdyk

Publisher: Createspace Independent Publishing Platform

ISBN: 9781978271128

Category:

Page: 122

View: 6264

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Digital Marketing Strategy assessment. All the tools you need to an in-depth Digital Marketing Strategy Self-Assessment. Featuring 627 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Marketing Strategy improvements can be made. In using the questions you will be better able to: - diagnose Digital Marketing Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Digital Marketing Strategy and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Digital Marketing Strategy Scorecard, you will develop a clear picture of which Digital Marketing Strategy areas need attention. Included with your purchase of the book is the Digital Marketing Strategy Self-Assessment downloadable resource, which contains all questions and Self-Assessment areas of this book in a ready to use Excel dashboard, including the self-assessment, graphic insights, and project planning automation - all with examples to get you started with the assessment right away. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help.

Digital Marketing Strategies and Social Media Marketing

Strategic Use of Digital Technology in Marketing

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Author: Paul Sudhakar

Publisher: Createspace Independent Publishing Platform

ISBN: 9781500714352

Category:

Page: 94

View: 5417

This book Digital Marketing Strategies and Social Media Marketing is the Bible for business owners or individuals who are into online marketing or eMarketing. Digital Marketing and Social Media Marketing is becoming inevitable for the marketers to be successful in the markets across geographies. This books gives the in-depth analysis of the Digital Marketing Strategies. The readers will be able to formulate a digital strategy for their business for competitive advantage. Digital Marketing and Social Media helps firms make more informed investment decisions in addition to helping combat future market risk.

Build Your Digital Marketing Strategy

The Mindsets And Methods of Businesses That Dominate Their Sectors Online

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Author: Steve Brennan

Publisher: N.A

ISBN: 9781781333211

Category: Business & Economics

Page: 252

View: 472

Digital marketing remains a relatively new discipline and most organisations are still learning how best to achieve the visibility they need online. This book is your blueprint for building your own best practice digital marketing strategy so that yours can be the business that wins the most leads and sales in your sector.

The Little Cook Book of Digital Marketing Strategy

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Author: Thom Poole

Publisher: Lulu.com

ISBN: 129105118X

Category: Business & Economics

Page: 68

View: 7320

Digital marketing is an important element in the arsenal of the modern marketer, and this book provides a light-hearted guide to the art of digital marketing strategy using 'ingredients' and 'recipes'