Der Einsatz Sozialer Medien im Sport

Gestaltung, Vermarktung, Monetarisierung

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Author: Christoph G. Grimmer

Publisher: Springer-Verlag

ISBN: 3658135883

Category: Language Arts & Disciplines

Page: 276

View: 906

Der Sammelband bündelt aktuelle wissenschaftliche Erkenntnisse zum Forschungsbereich Social Media im Sport und bietet zugleich durch ausgewiesene Praxisexperten Einblick in die Vermarktung des Sports über Soziale Medien. Durch interdisziplinäre Betrachtung aus den Bereichen Journalismus, Öffentlichkeitsarbeit und Rechtswissenschaft gelingt ein mehrperspektivischer Zugang. Die Beiträge belegen für unterschiedliche Sportarten und Ebenen (Einzelpersonen, Organisationen, Gesellschaft) die Relevanz Sozialer Medien in der Vermarktung und Monetarisierung speziell im Spitzensport.

Physical activity, fitness, and health

international proceedings and consensus statement

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Author: Claude Bouchard,Roy J. Shephard

Publisher: Human Kinetics

ISBN: N.A

Category: Health & Fitness

Page: 1055

View: 5473

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Sport and Challenges to Racism

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Author: J. Long,K. Spracklen

Publisher: Springer

ISBN: 023030589X

Category: Sports & Recreation

Page: 283

View: 1372

With an international line-up of contributors, this book examines challenges to racism in and through sport. It addresses the different agents of change in the context of wider socio-political shifts and explores issues of policy formation, practices in sport and anti-racism in sport, and the challenge to sport today.

The Routledge Companion to Social Media and Politics

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Author: Axel Bruns,Gunn Enli,Eli Skogerbo,Anders Olof Larsson,Christian Christensen

Publisher: Routledge

ISBN: 1317506561

Category: Social Science

Page: 538

View: 6333

Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.

Connected Marketing

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Author: Justin Kirby,Paul Marsden

Publisher: Routledge

ISBN: 1136415645

Category: Business & Economics

Page: 216

View: 9564

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown ([email protected] RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

Chronicles of Theberton

A Suffolk Village (Classic Reprint)

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Author: Henry Montagu Doughty

Publisher: Forgotten Books

ISBN: 9780331505771

Category: Social Science

Page: 298

View: 6760

Excerpt from Chronicles of Theberton: A Suffolk Village These are a few specimens of the multifarious kinds of inform ation to be here found all within the first 70 pages. It would be easy to multiply them largely; but I hope enough has been said to recommend to the reader a careful perusal of the whole volume. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Football Fans, Rivalry and Cooperation

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Author: Christian Brandt,Fabian Hertel,Sean Huddleston

Publisher: Taylor & Francis

ISBN: 131545520X

Category: Sports & Recreation

Page: 198

View: 8991

Football is undoubtedly the sport with the largest following in the world, attracting billions of fans across the globe. These fans play an integral part in determining the identity of the football club they support. Many studies have focused on the intense rivalry between clubs, their fans and the opposing identities they represent. However, little attention has been paid to examples of cooperation between rival fans. This book is the first to explore antagonistic cooperation in football; the idea that rival fans can work together despite their animosity. With examples from Argentina, Brazil, Germany, Mexico, Croatia, Poland, Turkey, Ukraine, the UK, the US and Zimbabwe, this book brings together case studies on rival fans working together and explores how and why such cooperation takes place. Showcasing original research from a team of international football scholars, it sheds new light on the social and political complexities of contemporary football fan culture. Football Fans, Rivalry and Cooperation is fascinating reading for anybody with an interest in football studies, the sociology of sport, sport and politics, or sport and social theory.

Netizens

On the History and Impact of Usenet and the Internet

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Author: Michael Hauben,Ronda Hauben

Publisher: Wiley-IEEE Computer Society Press

ISBN: N.A

Category: Computers

Page: 361

View: 2134

Netizens, one of the first books detailing the Internet, looks at the creation and development of this participatory global computer network. The authors conducted online research to find out what makes the Internet "tick". This research results in an informative examination of the pioneering vision and actions that have helped make the Net possible. The book is a detailed description of the Net's construction and a step-by-step view of the past, present, and future of the Internet, the Usenet and the WWW. The book gives you the needed perspective to understand how the Net can impact the present and the turbulent future. These questions are answered: What is the vision that inspired or guided these people at each step? What was the technical or social problem or need that they were trying to solve? What can be done to help nourish the future extension and development of the Net? How can the Net be made available to a broader set of people?

The SAGE Handbook of Digital Journalism

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Author: Tamara Witschge,C. W. Anderson,David Domingo,Alfred Hermida

Publisher: SAGE

ISBN: 1473955068

Category: Language Arts & Disciplines

Page: 624

View: 6112

The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.

Social Media ROI

Managing and Measuring Social Media Efforts in Your Organization

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Author: Olivier Blanchard

Publisher: Pearson Education

ISBN: 9780132678025

Category: Business & Economics

Page: 350

View: 5279

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Sports, Peacebuilding and Ethics

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Author: Linda M. Johnston

Publisher: Transaction Publishers

ISBN: 1412853885

Category: Sports & Recreation

Page: 204

View: 8466

As this latest volume in the Peace & Policy series shows, sports can be an effective mechanism for peacebuilding, especially when incorporated into conflict-resolution programs. Such programs have been designed to bring children together in post-conflict situations with an ultimate goal of reducing future violence. In examining such programs, the volume's contributors ask key questions: "What are the programs achieving?" and "How are they measuring success?" Although such programs have by and large been successful, some issues need to be addressed if these programs are to hone their effectiveness. Among the questions explored in the volume are: various aspects of culture and how they can help shape sports programs; the role of a coach in creating a culture of peace, and how this culture can fit into a peacebuilding process. Contributors also examine the role of sports in trauma relief programs in Rwanda; the role of universities in sports; and the role of sports in the demilitarization of child soldiers. The last three contributors tackle some of the legitimate concerns raised about using sports for peacebuilding, such as sports being competitive, violent, and focused on winning. Contributors look carefully at these and other issues that have arisen in sports as a tool of conflict resolution, discuss why they have become concerns, and consider some possible ways to deal with these concerns in the future.

The Handbook of Global Online Journalism

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Author: Eugenia Siapera,Andreas Veglis

Publisher: John Wiley & Sons

ISBN: 1118313941

Category: Language Arts & Disciplines

Page: 528

View: 7835

The Handbook to Global Online Journalism features a collection of readings from international practitioners and scholars that represent a comprehensive and state-of-the-art overview of the relationship between the internet and journalism around the world. Provides a state-of-the-art overview of current research and future directions of online journalism Traces the evolution of journalistic practices, business models, and shifting patterns of journalistic cultures that have emerged around the world with the migration of news online Written and edited by top international researchers and practitioners in the area of online journalism Features an extensive breadth of coverage, including economics, organizational practices, contents and experiences Discusses developments in online news in a wide range of countries, from the USA to Brazil, and from Germany to China Contains original theory, new research data, and reviews of existing studies in the field

Universities in Change

Managing Higher Education Institutions in the Age of Globalization

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Author: Andreas Altmann,Bernd Ebersberger

Publisher: Springer Science & Business Media

ISBN: 1461445906

Category: Business & Economics

Page: 372

View: 2813

Universities find themselves in dynamic change. They are confronted with growing expectations from their stakeholders, increasing international competition, and new technological challenges. Featuring insights and in-depth case studies from leading researchers and university decision makers from around the world, this book argues that institutions of higher education, in order to be successful, have to actively reflect on circumstances, visions, and strategies to master the future. Drawing from their experiences across a diverse array of institutions in Europe, Asia, and the Americas, the authors explore the pressures on today’s universities and the opportunities for excelling in the contest for resources. They discuss operational issues, such as strategic management, IT governance, leadership development, and entrepreneurial culture, and broader concerns, such as the roles and responsibilities of universities in promoting technology transfer and economic and social development. The result is a resource that not only reveals and analyzes universities from an organizational perspective, but presents best practice models and concrete inspiration for management and policymaking.

On the Power of Fuzzy Markup Language

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Author: Giovanni Acampora,Vincenzo Loia,Chang-Shing Lee,Mei-Hui Wang

Publisher: Springer

ISBN: 3642354882

Category: Computers

Page: 188

View: 1610

One of the most successful methodology that arose from the worldwide diffusion of Fuzzy Logic is Fuzzy Control. After the first attempts dated in the seventies, this methodology has been widely exploited for controlling many industrial components and systems. At the same time, and very independently from Fuzzy Logic or Fuzzy Control, the birth of the Web has impacted upon almost all aspects of computing discipline. Evolution of Web, Web2.0 and Web 3.0 has been making scenarios of ubiquitous computing much more feasible; consequently information technology has been thoroughly integrated into everyday objects and activities. What happens when Fuzzy Logic meets Web technology? Interesting results might come out, as you will discover in this book. Fuzzy Mark-up Language is a son of this synergistic view, where some technological issues of Web are re-interpreted taking into account the transparent notion of Fuzzy Control, as discussed here. The concept of a Fuzzy Control that is conceived and modeled in terms of a native web wisdom represents another step towards the last picture of Pervasive Web Intelligence.

Social Entrepreneurship in the Water Sector

Getting Things Done Sustainably

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Author: Rafael Ziegler,Lena Partzsch,Jana Gebauer,Marianne Henkel,Justus Lodemann

Publisher: Edward Elgar Publishing

ISBN: 178347131X

Category: Business & Economics

Page: 260

View: 6610

There are few sectors where Šgetting things done sustainably� is as important as it is for the water sector. From drinking water and sanitation to water use in agriculture, industry, and ecosystems, Rafael Ziegler and his co-authors investigate the con

Www.advertising

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Author: Richard Adams

Publisher: N.A

ISBN: 9780823058617

Category: Computers

Page: 192

View: 512

The wide world of Internet advertising is busted wide open in this fascinating tour of a new medium in marketing, featuring five hundred illustrations of some of the Web's most effective, eye-catching, and controversial advertising to date. Original.

African Football, Identity Politics and Global Media Narratives

The Legacy of the FIFA 2010 World Cup

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Author: Tendai Chari,Nhamo A. Mhiripiri

Publisher: Springer

ISBN: 1137392231

Category: Social Science

Page: 313

View: 5214

This edited volume addresses key debates around African football, identity construction, fan cultures, and both African and global media narratives. Using the 2010 FIFA World Cup in South Africa as a lens, it explores how football in Africa is intimately bound up with deeper social, cultural and political currents.

The Daily You

How the New Advertising Industry Is Defining Your Identity and Your Worth

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Author: Joseph Turow

Publisher: Yale University Press

ISBN: 0300165013

Category: Social Science

Page: 256

View: 9599

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.