Hau rein!

Erfüll Dir Deinen Traum und werde Unternehmer. Facebook & Co machen's für jeden möglich

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Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3941493612

Category: Self-Help

Page: 209

View: 5449

Haben Sie ein Hobby, mit dem Sie sich den ganzen Tag beschäftigen könnten? Eine Leidenschaft, die Sie nachts wach hält? Jetzt ist der perfekte Zeitpunkt, um mit dieser Leidenschaft Geld zu verdienen. In "Hau rein!" zeigt Ihnen Gary Vaynerchuk, wie Sie das Internet nutzen können, um aus Ihren Träumen ein lukratives Geschäftsmodell zu machen. Gary hatte Jahre damit zugebracht, auf die klassische Werbetour aus seinem Familienbetrieb einen nationalen Marktführer zu machen. Dann kam der Tag, der sein Leben veränderte. Er nahm eine Videokamera und machte sich mittels Social Networking ohne großen finanziellen Aufwand selbst zur erfolgreichen Marke. Am Ende dieses Buchs werden Sie Schritt für Schritt gelernt haben, wie Sie soziale Netzwerke nutzen können, um Ihre Träume als Unternehmer wahr werden zu lassen. "Hau rein!" ist das ultimative aktuelle Handbuch für Geschäftsleute und solche, die es werden wollen.

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

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Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 5694

Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Crush It!

Why NOW Is the Time to Cash In on Your Passion

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Author: Gary Vaynerchuk

Publisher: Harper Collins

ISBN: 9780061959332

Category: Business & Economics

Page: 160

View: 5596

In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.

#AskGaryVee

Ein Entrepreneur über Social Media, Selbstbewusstsein, Gewinnen. ...

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Author: Gary Vaynerchuk

Publisher: FinanzBuch Verlag

ISBN: 3960920474

Category: Self-Help

Page: 400

View: 2985

Fast 50 Millionen aufgerufene Videos auf Youtube, 1,5 Millionen Follower bei Twitter, 2,2 Millionen bei Facebook, New York Times- und Wall Street Journal-Bestsellerautor – Gary Vaynerchuk ist einer der erfolgreichsten Social-Media-Gurus überhaupt. Seine Karriere liest sich wie ein modernes Märchen: Als Kind weißrussischer Einwanderer machte er aus dem Weingeschäft seines Vaters ein Millionen-Imperium – dank E-Commerce. Zusätzlich startete er seinen eigenen Video-Blog auf Youtube, den sich mittlerweile Millionen Gründer und Entrepreneure angesehen haben. In "#AskGaryVee" sind die nützlichsten und interessantesten Fragen des Video-Blogs mit Garys Antworten zusammengestellt und erweitert. Von erfolgreichen Twitter-Strategien für kleine Unternehmen über die Kunst, Promis für die eigene Marke zu gewinnen, bis hin zum wirksamen Launch neuer Produkte. Egal ob man sein eigenes Start-up gründet, in der Digitalbranche arbeitet oder in einer ganz klassischen Firma anheuert, "#AskGaryVee" ist das essenzielle Handbuch, um Großes zu leisten.

Summary: Crush It!: Why NOW Is the Time to Cash In on Your Passion

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Author: Abbey Beathan

Publisher: N.A

ISBN: 1386693030

Category: Reference

Page: N.A

View: 9250

Crush it!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk | Book Summary | Abbey Beathan (Disclaimer: This is NOT the original book.) Learn how to use the power of Internet to turn your passion into a successful business. Crush it! Shows us how the world has changed. Nobody builds businesses in the old school way anymore. People use the internet and all the tools that it provides in order to become widely known and keep evolving. Vaynerchuk considers that when the digital era came, we were given something else. The liberty to monetize our passions with more ease, to work doing what we love. And he wants to share with you how you can do it. (Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way) "Love your family, work super hard, live your passion." – Gary Vaynerchuk Take a chance to become big doing what you love. It's only if we devote ourselves to our passions that we can achieve greatness so don't waste your life working on something you loathe and learn how to Crush it! The ultimate guide for modern business. Learn everything you need to do to build your startup and not die trying. P.S. Crush it! Is an extremely useful book that shows how to build a business the modern way, the right way. P.P.S. It was Albert Einstein who famously said that once you stop learning, you start dying. It was Bill Gates who said that he would want the ability to read faster if he could only have one superpower in this world. Abbey Beathan's mission is to bring across amazing golden nuggets in amazing books through our summaries. Our vision is to make reading non-fiction fun, dynamic and captivating. Ready To Be A Part Of Our Vision & Mission? Scroll Up Now and Click on the "Buy now with 1-Click" Button to Get Your Copy. Why Abbey Beathan's Summaries? How Can Abbey Beathan Serve You? Amazing Refresher if you've read the original book before Priceless Checklist in case you missed out any crucial lessons/details Perfect Choice if you're interested in the original book but never read it before Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. "One of the greatest and most powerful gift in life is the gift of knowledge. The way of success is the way of continuous pursuit of knowledge" - Abbey Beathan

Winning

Das ist Management

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Author: Jack Welch,Suzy Welch

Publisher: Campus Verlag

ISBN: 3593401525

Category: Political Science

Page: 400

View: 3819

Jack Welch, einer der erfolgreichsten Manager aller Zeiten, verrät in diesem Buch alles, was Manager benötigen, um erfolgreich zu sein. Von Welch lernen heißt siegen lernen! In seinen zwanzig Jahren an der Spitze von General Electric hat er den Marktwert des Konzerns verzwanzigfacht, ihn zum profitabelsten Unternehmen der Welt gemacht. Den unermesslichen Schatz seines Managementwissens macht er nun zugänglich – fesselnd, klar, mit vielen packenden Beispielen. »Ein bewundernswert straffes Handbuch über das Howto- do des Business. Kaum vorstellbar, dass es Manager geben könnte, die von diesem klugen und einnehmenden Buch nicht profitieren werden.« Publishers Weekly »Sie werden nie wieder ein anderes Managementbuch benötigen!« Warren Buffett

Children's Storybooks in Hardback

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Author: Steven Kellogg

Publisher: N.A

ISBN: 9783789161827

Category:

Page: 32

View: 5635

It soon becomes clear that Ulli's pet tadpole is not turning into an ordinary frog.

Die Thank you Economy

König Kunde im Web 2.0. Was Unternehmen tun - und was sie lassen sollten

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Author: Gary Vaynerchuk

Publisher: N.A

ISBN: 9783864700019

Category:

Page: 351

View: 1463

Die Thank you Economy ist ein auf dem Internet basierendes Phänomen unserer Zeit. Es beeinflusst nicht nur, was und wann wir kaufen. Es beeinflusst auch, wie Unternehmen und Käufer miteinander umgehen - und zwar zum Vorteil des Kunden. Im Web wird die Forderung des Kunden nach Authentizität und Ehrlichkeit immer wichtiger für die Unternehmen - vergleichbar mit den Tagen unserer Großväter, wo der persönliche Kontakt zum Kunden über Erfolg und Misserfolg eines Unternehmens entschied. Web-2.0-Guru Gary Vaynerchuk enthüllt in seinem neuen Buch, wie Unternehmen diese persönliche Beziehung zum Kunden herstellen können, indem sie soziale Netzwerke nutzen. "Die Thank you Economy" belegt, dass wir in ein völlig neues Geschäftszeitalter eintreten. Ein Zeitalter, in dem nicht die Firmen das meiste Geld machen, die die teuersten Marketing-Kampagnen fahren, sondern jene, die den Beweis abliefern, dass ihnen der Kunde mehr als alles andere am Herzen liegt. Denn nur die Unternehmen und Marken, die sich die unglaubliche Schlagkraft des kommunizierten Wortes aus den sozialen Plattformen zunutze machen, werden sich von der Masse unterscheiden und im Markt von morgen durchstarten.

Change the game

Wie wir uns das Netz von Facebook und Google zurückerobern

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Author: Corinna Milborn,Markus Breitenecker

Publisher: Christian Brandstätter Verlag

ISBN: 3710603048

Category: Political Science

Page: 328

View: 3361

Im Silicon Valley haben einige wenige Tec-Giganten globale Medienmonopole aufgebaut. Konzerne wie Google oder Facebook machen uns süchtig und sind nur auf den ersten Blick kostenlos, bequem und attraktiv. Die renommierte Journalistin Corinna Milborn und der Mediengründer Markus Breitenecker zeigen auf, wie die Machtkonzentration der Plattformkonzerne unsere Demokratie zerstört und benennen, was wir dagegen tun können. Sie entwickeln neue Ideen für einen öffentlich-rechtlichen Auftrag, der die europäischen Medien dabei unterstützt, eigene (Social-) Media-Destinationen mit Qualitätsanspruch zu entwickeln und dabei auf Kooperation statt Konkurrenz setzt, um gegen die US-Tec-Monopole zu bestehen.

Ultimate Guide to Twitter for Business

Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 million Customers in 10 Minutes, Discover 10 Twitter Tools that Can be Applied Now

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Author: Ted Prodromou

Publisher: Entrepreneur Press

ISBN: 1613081820

Category: Business & Economics

Page: 304

View: 6941

Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.

Crush It!: Why NOW Is the Time to Cash in on Your Passion

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Author: Kazam Butur

Publisher: dgfhj

ISBN: N.A

Category:

Page: N.A

View: 9893

Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver′s manual for modern business. Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed! Amazon.com Review The Story Behind *Crush it!* Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online. Myth #1: I’m not passionate about something sexy or popular like wine so these lessons don’t apply to me. The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog. Myth #2: My business already has a Twitter account and a Facebook page, we’re set in the social media department. This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Social media isn’t about joining in, it’s about being involved. Myth #3: I’m happy at my job so this book is irrelevant to me. First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. Crush It will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you’re forced to leave your job, a situation that’s especially relevant today, you’ll be able to easily find employment elsewhere in a field you’re passionate about. Myth #4: I need to quit my job to take advantage of this book’s entrepreneurial lessons. While the entrepreneurial strategies in this book do take time, it’s completely reasonable to start the effort as an after-work project to build up until you’re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because you’ll be doing something you love you won’t mind putting in the extra effort. In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves. This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job. Furthermore, a business can’t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits. By combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work. Learn: Why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content. Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand. Learn: Why storytelling is the most important business concept in the current marketplace. Learn: How you can build an online business around your passion without quitting your day job. Learn: Why Twitter and Facebook are just tools and not a social media strategy. Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet. Learn: Why transparency and being true to yourself are now winning marketing formulas. Learn: How to build and maintain an online community around your passion and brand. Learn: Strategies for turning attention into money. Learn: Why the legacy element of the internet era is so underrated. From Publishers Weekly Yet another rallying cry to the banner of turning your passion into a career, from braggadocio-ridden entrepreneur Vaynerchuk. After taking over his father's local liquor store, Shopper's Discount Liquors, and building it from a $4 million business to a $50 million one, he created the wine-tasting blog Wine Library TV and discovered the power of the Internet for driving sales. This book shares his experience and step-by-step advice for using Twitter, Facebook, etc., and suggestions for monetizing an online persona, reiterating that the Internet makes it possible for anyone to make serious cash by turning what they love most into their personal brand. His enthusiasm is admirable and his advice solid, but there's nothing new here, and his unappealing swagger—repeated stories of how he crushed it and dominated grate particularly—gives his story more the tone of adolescent peacocking than of worthwhile and sober business advice. (Oct.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Social Media for School Leaders

A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools

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Author: Brian Dixon

Publisher: John Wiley & Sons

ISBN: 1118388895

Category: Education

Page: 272

View: 798

How to create an effective social media strategy for a school ordistrict School leaders may be familiar with social media in their ownlives, but many still need help in effectively using social mediain their professional practice. In this book, Brian Dixon, anexpert in social media in education, offers detailed descriptionsof the best online tools available today and provides step-by-stepinstructions for using them to move a school community fromawareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement socialmedia throughout their campus and their communities Contains expert advice for creating a sustainable socialengagement strategy Features screenshots and examples from schools and individualswho are using social media to the best effect This important resource can help savvy school leaders shifttheir leadership strategy from communicating to connecting.

Der geheime Weg zu Freiheit und Erfolg

Wie man den Teufel in sich selbst besiegt

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Author: Napoleon Hill,Sharon Lechter

Publisher: FinanzBuch Verlag

ISBN: 3960921330

Category: Self-Help

Page: 208

View: 6520

Ob Geld, Ruhm, Macht, Zufriedenheit, Sicherheit oder Glück – jeder von uns hat persönliche Ziele. Und jeder hat diesen Teufel in sich, der sich in Gestalt von Angst, Hinauszögern, Wut oder Eifersucht zeigt und uns an der Verwirklichung des einen oder anderen Ziels hindert. Napoleon Hill dringt an die Wurzel des menschlichen Potenzials vor und zeigt Ihnen, wie Sie diesen Teufel besiegen und mithilfe Ihres Verstandes Ihre Träume verwirklichen können. Ein Buch, das 1938 geschrieben und dann fast 80 Jahre verschollen war. Ein Buch, das seiner Zeit weit voraus war. Heute, in überarbeiteter und kommentierter Form von der Co-Autorin des Millionen-Bestsellers "Rich Dad Poor Dad", ist es aktueller denn je und gibt klare Antworten in einer unbeständigen Zeit. Auf einzigartige Weise zeigt Ihnen Napoleon Hill, wie Sie Ängste bezwingen. Hindernisse wirksam überwinden und in diesem Prozess nicht nur sich selbst, sondern auch Ihr Umfeld bereichern – scharfsinnig, kraftvoll und erkenntnisreich.

Marketing und Vertrieb

Fundamente für die Marktorientierte Unternehmensführung ; [mit Wissenstest, Internetlösungen und Internetaktualisierung]

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Author: Peter Winkelmann

Publisher: Oldenbourg Verlag

ISBN: 9783486586565

Category:

Page: 576

View: 7015

Die Kunst des klugen Fragens

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Author: Warren Berger

Publisher: ebook Berlin Verlag

ISBN: 3827077052

Category: Psychology

Page: 272

View: 5416

Während die meisten Bücher über Kreativität und erfolgreiche Lebensführung schnelle und leicht verdauliche Antworten liefern, setzt der Innovationsforscher Warren Berger ganz woanders an: bei den Fragen. Berger hat die Strategien der kreativsten Köpfe aus Wirtschaft und Wissenschaft, darunter Steve Jobs, Jeff Bezos und Larry Page, untersucht und festgestellt, dass sie alle eine besondere Fähigkeit auszeichnet - die richtigen Fragen zu stellen. Was wir als Kinder intuitiv tun, nämlich die Welt permanent in Frage zu stellen, um sie zu begreifen, treibt uns das Erziehungssystem aus und trimmt uns auf Antworten. Dabei kommt es heute mehr denn je darauf an, diese Fähigkeit wiederzubeleben, um zu kreativen Lösungen zu gelangen. Anhand von sechzig erstaunlichen Geschichten zeigt Berger, auf welche Weise die richtige Fragestellung den kreativen Prozess antreibt. Nur wenn wir unsere eingeübten Annahmen in Zweifel ziehen, wenn wir lernen, uns vertraute Situationen so zu betrachten, als wären sie neu, kann es gelingen, die richtigen Lösungen zu finden. Ein lebhaft und humorvoll geschriebenes und dennoch hoch fundiertes Buch, mit dem wir lernen, die Welt – und uns selbst – neu zu betrachten.

Angst

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Author: Robert Harris

Publisher: Heyne Verlag

ISBN: 3641070554

Category: Fiction

Page: 384

View: 2315

Der beklemmend aktuelle Thriller von Bestsellergarant Robert Harris Für die Öffentlichkeit ist er ein Unbekannter, aber in den geheimen inneren Zirkeln der Superreichen ist Alex Hoffmann eine lebende Legende – ein visionärer Wissenschaftler, der eine Software entwickelt hat, die an den Börsen der Welt Milliardengewinne erzielt. Nun hat es jemand auf ihn abgesehen, und es beginnt für ihn eine albtraumhafte Zeit aus Angst und Schrecken. Kann er die Geister, die er rief, wieder loswerden? Oder stürzt er unaufhaltbar in den Abgrund – und mit ihm die Finanzmärkte der Welt?

Success Secrets of the Social Media Marketing Superstars

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Author: Mitch Meyerson

Publisher: Entrepreneur Press

ISBN: 1613080085

Category: Business & Economics

Page: 336

View: 569

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources

Critical Perspectives on Leadership

Emotion, Toxicity, and Dysfunction

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Author: J. Lemmergaard,Sara Louise Muhr

Publisher: Edward Elgar Publishing

ISBN: 085793113X

Category: Business & Economics

Page: 240

View: 4002

'All too frequently leadership is depicted as an unequivocal "good". Lemmergaard and Muhr's excellent collection disabuses us of this misleading view, serving as a timely and salutary reminder that leadership is often emotionally charged, toxic, dysfunctional or downright stupid. This book's critical message should be read and heeded by students and practitioners of leadership alike.' Peter Case, James Cook University, Australia 'The book provides a rich kaleidoscope of critical engagements with leadership in all its complexity and ambiguity. The contributors to this collection do not deny the vital role that leadership can play nor the many ways in which it can affect the emotional dynamics of organizations for good and bad. What they do is to shift thinking away from the comforting but misleading simplicities of toxic leaders and inert followers, offering a welcome tonic to the critical study of leadership. The book will appeal to leadership scholars as well as to students and to reflective practitioners.' Yiannis Gabriel, University of Bath, UK This book offers a critique of the field of leadership studies, focusing on the dynamics between post-heroic leadership and the notion of functional and dysfunctional emotions. Situated in the field of critical leadership studies, the chapters of this book set out to challenge the general assumption that emotionality is the antithesis of rationality. The authors expand upon the existing discussions of leadership emotions and reveal how toxicity and dysfunctionality are not merely simple, negatively coercive, or repressive phenomena, but can also have productive and enabling connotations. The book includes comprehensive overviews of traditional leadership thinking and in addition provides readers with critical reflections on concepts such as ignorance, authenticity, functional stupidity and vanity in leadership. As the book presents a series of critical perspectives on how emotions can be theorized in leadership studies, it is suitable for advanced courses in the subject, as well as being a highly interesting monograph for academics in the field.

Evergreen

Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

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Author: Noah Fleming,Alan Weiss

Publisher: AMACOM

ISBN: 0814434444

Category: Business & Economics

Page: 288

View: 2368

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base-the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: Cultivate the 3Cs of evergreen companies: character, community, and content * Build loyalty programs that turn satisfied customers into enthusiastic advocates * Nurture profitable customers while pruning those who sap time and money * Inject authenticity into social media communications * Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

Army of Entrepreneurs

Creating an Engaged and Empowered Workforce for Exceptional Business Growth

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Author: Jennifer PROSEK

Publisher: AMACOM

ISBN: 0814416748

Category: Business & Economics

Page: 224

View: 953

Imagine the benefits to be gained from a pool of employees who act as though they own the business: greater motivation, increased productivity, and a supercharged desire to succeed. As a young entrepreneur who turned a small PR business into a highly successful, international communications firm, Jennifer Prosek has experienced firsthand the power of instilling an “owner’s mind-set” in every employee. In Army of Entrepreneurs, Prosek presents an easy-to-follow action plan any company—large or small—can use to build a workforce dedicated to generating new business, creating new products and services, and sustaining growth. Filled with inspiring examples, the book shows readers how to: • Motivate, train and reward their employees • Provide everyone from interns to executives with the skills and support they need • Refresh and evaluate the program over time for continuous results Great businesses aren’t built by a single leader or rainmaker. This book shows how to transform any workforce into a profit-generating army and reap the rewards.