Contemporary Business Communication

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Author: Scot Ober

Publisher: Cengage Learning

ISBN: 0618990488

Category: Business & Economics

Page: 592

View: 2843

Contemporary Business Communication prepares students for business communication by employing a hands-on approach--connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication technology. The streamlined Seventh Edition has been completely updated to reflect current trends and practices in the world of business. The revised textbook package now features a web-based version of the Urban Systems Case Study Simulation with an updated, student-friendly BusCom online writing tutorial. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Student Achievement Series: Fundamentals of Contemporary Business Communication

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Author: Scot Ober

Publisher: Cengage Learning

ISBN: 0618900934

Category: Business & Economics

Page: 448

View: 6306

Student Achievement Series: Fundamentals of Contemporary Business Communication is an innovative textbook program developed in partnership with professors and students to meet the learning, study, and assessment goals necessary for student success. Student Achievement Series: Fundamentals of Contemporary Business Communication is a streamlined, practical foundations text with an emphasis on how-to and practical applications. The user-friendly approach focuses on current developments in business communication (with up-to-date examples), coverage of timely and relevant issues, best practices, and skills development. The text program is supplemented with extensive online resources--including Your Guide to An A premium study content--available at the text’s Online Study Center.Each text in the Student Achievement Series incorporates concise, to-the-point coverage; eliminates extraneous material; integrates pedagogy that reinforces key concepts; features a strong, supporting web component for review, testing, and assessment purposes; and provides students with real value for their educational dollar. Through extensive research and focus groups conducted with a diverse cross-section of participants, Houghton Mifflin presents a groundbreaking solution for skills mastery and retention. Feedback from instructors, and students in particular, has been instrumental in all key aspects of development--from design and layout to testing and assessment to title and packaging. These ideas culminate in a final product that students prefer, because it accurately reflects the way they learn and study best. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Fundamentals of Contemporary Business Communication

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1490248099

Category: Education

Page: 38

View: 3425

Facts101 is your complete guide to Fundamentals of Contemporary Business Communication. In this book, you will learn topics such as Interpersonal Communication Skills, The Writing Process, Revising Your Writing, and Routine Letters, Memos, and E-Mail Messages plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Contemporary Business Communication (5Th Ed. (With Cd)

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Author: Scot Ober

Publisher: John Wiley & Sons

ISBN: 9788177225228

Category:

Page: 716

View: 2488

In this book, each chapter begins with an on-the-job interview with managers from MNCs, small entrepreneurial companies and nonprofit organisations. The text places minor emphasis on traditional technology (such as word processing) and major emphasis on newer technologies (such as teleconferencing, videoconferencing, and video and electronic presentations). To make the book reader friendly, continuing examples are used throughout the chapter (and sometimes carried forward to the next Chapter). It contains mini-cases based on current events appear at the end of each chapter so that students can practice solving real-world communication problems.· Chapter 1 Understanding Business Communication · Chapter 2. Work-Team Communication · Chapter 3. Communicating Technology · Chapter 4. Writing with Style: Individual Elements · Chapter 5. Writing With Style: Overall Tone and Readability· Chapter 6. The Process of Writing · Chapter 7. Routine Messages 8. Persuasive Messages · Chapter 9. Bad-News Messages · Chapter 10. Planning the Report · Chapter 11. Collecting and Analyzing the Data · Chapter 12. Writing the Report· Chapter 13. Planning the Business Presentation · Chapter 14. Illustrating and Delivering the Business Presentation· Chapter 15. Employment Communication · Chapter 16. Indian Case Studies

Contemporary Business Communications

Communication, Communication

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 146723821X

Category: Education

Page: 54

View: 9279

Facts101 is your complete guide to Contemporary Business Communications. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Contemporary Business Communication

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Author: Louis E. Boone,David L. Kurtz,Judy Rachel Block,Geraldine E. Hynes

Publisher: N.A

ISBN: 9780131747319

Category: Business communication

Page: 702

View: 1556

This text treats writing and communication as integral elements of business. Starting with its most important chapters, those covering the basics of writing (3-13), Boone/Kurtz weaves real business examples and applications throughout (unlike many other tests which relegate business examples to end of chapter material). As its name, CONTEMPORARY BUSINESS COMMUNICATION, suggests this book is also concerned with the challenges of modern communication. Its has the most integrated and complete coverage of today's important issues like communication technology, multi- culturalism, global communication, organizational culture, teamwork, and ethics.

Fundamentals of Contemporary Business Communication

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Author: Scot Ober

Publisher: Houghton Mifflin College Division

ISBN: 9780618645176

Category: Business & Economics

Page: 446

View: 7181

Fundamentals of Contemporary Business Communication distills the basic concepts of successful business communication, placing significant emphasis on grammar and mechanics. The author's hands-on approach—including the unique 3Ps (problem, process, product) model—connects topics, examples, and exercises to the modern workplace. Fundamentals combines the traditional textbook format with a workbook, allowing students to immediately test, apply, and reinforce the basics of business communication. The Second Edition continues the author's integrated approach to grammar and mechanics. Language Arts topics appear in every third chapter to introduce or review the basic rules of usage. Part VI of the text includes five modules: Sentence Structure; Business-Style Punctuation; Verbs and Subject-Verb Agreement; Using Pronouns, Adjectives, and Adverbs; and Mechanics in Business Writing. These modules are close to chapter length and are more thorough than the brief reference manuals that appear in other texts. New! Chapter-opening On the Job interviews reinforce the importance of effective business communication in the workplace. These interviews feature managers from a range of organizations, including Monster.com; World Wrestling Entertainment, Inc.; and The Nucon Group. New! Communication Snapshots present up-to-date facts about business communication in the real world, such as information on employer expectations for written communication skills, the growing importance of communicating effectively with non-native English speakers, and grammar errors that executives find most distracting. New! Communication Objectives appear in the margins to identify relevant discussions and to highlight the appropriate summary points and end-of-chapter exercises. New! The five grammar modules from the previous edition now appear at the end of the text in Part IV. This reference manual is detailed and complete enough to help students review and strengthen their punctuation, usage, and writing skills. Activities and end-of-chapter exercises that follow the 3Ps model guide students through the assessment of a problem or a typical business scenario involving effective communication, the process of determining how to respond to the situation, and the final product—such as an e-mail or memo—created in response.

Student Achievement Series, Fundamentals of Contemporary Business Communication

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1467248398

Category: Education

Page: 36

View: 7965

Facts101 is your complete guide to Student Achievement Series, Fundamentals of Contemporary Business Communication. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Handbook of Business Discourse

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Author: Francesca Bargiela-Chiappini

Publisher: Edinburgh University Press

ISBN: 0748631836

Category: Language Arts & Disciplines

Page: 528

View: 5279

The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.

Intercultural Communication: A Critical Introduction

A Critical Introduction

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Author: Ingrid Piller

Publisher: Edinburgh University Press

ISBN: 0748632441

Category: Language Arts & Disciplines

Page: 208

View: 3580

Combining perspectives from discourse analysis and sociolinguistics, this introduction provides students with a comprehensive, up-to-date and critical overview of the field of intercultural communication.Ingrid Piller explains communication in context using two main approaches.The first treats cultural identity, difference and similarity as discursive constructions. The second, informed by bilingualism studies, highlights the use and prestige of different languages and language varieties as well as the varying access that speakers have to them.Linguistics students will find this book a useful tool for studying language and globalization as well as applied linguistics.

A Paradigm for Business Communication across Cultures: Theoretical Highlights for Practice

跨文化商务沟通范式研究:实践的 理论精要

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Author: Dr. Yongqiang LIU 刘永强

Publisher: 清華大學出版社

ISBN: 7302422591

Category: Business & Economics

Page: 362

View: 8608

Today’s global citizens operate business and management endeavors on a global scale. Globalization generates an increasing demand for effective communication in diverse cultural contexts and challenges the relevance of culture in operating businesses in the global village. Communication differences are apparent in many scenarios. Expatriates of international organizations operating abroad adopt their native cultural values to motivate employees of foreign cultures with an entirely different perspective. They use one culture’s motives to move people from other cultures. In global marketing communication, the communicators use values systems of their native culture to develop advertising for other cultures. They use categorizations of one culture to describe others. Such divergence in attitudes, perspectives and priorities of suppliers, and customers with different cultural backgrounds have led to many project failures in international organizations. An in-depth understanding of cultural backgrounds and the potential impact on communication of the people one is interacting with can increase the probability of business success among investors, managers, entrepreneurs and employees operating in diverse cultures. However, effective cross cultural business communication needs to recognize and adopt an interdisciplinary perspective in understanding the cultural forces (Leung, K. et al., 2005). Therefore, we need a multidisciplinary paradigm to carry on effective and successful business communication in our contemporary global village. 本书构建有效的跨文化商务沟通理论模型,讨论企业商务战略、宏观社会文化、组织文化在构建企业沟通战略中的作用与影响,研究语言与文化在信息编码与解码过程中的作用,以及沟通中的有效语言策略和模糊语言策略。同时,本书结合理论模型,提出了有效的跨文化营销沟通战略、广告沟通战略和谈判沟通战略,并提供了提高沟通效率与效果的技能和方法。

Contemporary Business

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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 149703440X

Category: Education

Page: 227

View: 3073

Facts101 is your complete guide to Contemporary Business. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Marketing Communication

Principles and Practice

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Author: Richard J. Varey

Publisher: Psychology Press

ISBN: 9780415230407

Category: Business & Economics

Page: 389

View: 9393

This text challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building. This textbook provides a contemporary examination of marketing as a social process. The scope of communication theory is broadened and a two-way conception of communication is introduced. The existing model of marketing communication is replaced with a new and exciting concept, that integrates the relational and social emphases of the twenty-first century. "Marketing Communication" investigates the problems of organizing and locating marketing in a business corporation, management responsibility for planning and decision making, and the role of the marketing communication manager in contemporary society.

Business Communication, 3/e

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Author: P. D. Chaturvedi

Publisher: Pearson Education India

ISBN: 9332517592

Category:

Page: 420

View: 7103

Business Communication: Concepts, Skills, Cases, and Applications builds on the strengths of the previous edition and has been updated to reflect the latest research and technological developments in business communication. Divided into three parts, this revised edition focuses on the development of communication skills in business, and the structured applications of business communication. Topics such as reading and writing skills have been augmented, and contemporary channels of business communication, such as social media, have been examined in detail.

Business Communication

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Author: Sethi

Publisher: Tata McGraw-Hill Education

ISBN: 9780070146617

Category: Business communication

Page: 294

View: 7548