Cause Marketing For Dummies

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Author: Joe Waters,Joanna MacDonald

Publisher: John Wiley & Sons

ISBN: 1118119061

Category: Business & Economics

Page: 336

View: 3479

Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.

Cause Marketing for Nonprofits

Partner for Purpose, Passion, and Profits (AFP Fund Development Series)

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Author: Jocelyne Daw

Publisher: John Wiley & Sons

ISBN: 0471927805

Category: Business & Economics

Page: 320

View: 9624

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

Cause Marketing

Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs, and Events

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Author: Joe Marconi

Publisher: Dearborn Trade Publishing

ISBN: 9780793152582

Category: Business & Economics

Page: 223

View: 5714

Cause-related marketing programmes not only enhance a company's image but also increase employee satisfaction. Ninety percent of employees in companies with such programmes report feeling proud of their company. Cause Marketing will show businesses, regardless of size, how to work with a socially responsible organisation, cause, or event to increase brand equity and consumer and employee loyalty, to differentiate their brands from competition, and to boost profits. Cause Marketing draws important distinctions between a business embracing a cause and the broader issues relating to social responsibility. The book also presents: - Guidelines for, and examples of, individuals and companies aligning themselves with causes that advance their business interests and promote public welfare. - Damage control scenarios and how to respond when a cause with which a company is associated is the subject of scandal or negative publicity. - When and how local, national, or international causes work to the subject's advantage. By focusing on an umbrella-marketing plan, Marconi outlines what a commitment to socially responsible business and marketing mean in terms of a company's image, reputation, ma

QR Codes For Dummies

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Author: Joe Waters

Publisher: John Wiley & Sons

ISBN: 1118337034

Category: Computers

Page: 120

View: 6548

Provides information about quick response codes, including how they are being used by businesses, how to encode them, and how to track the results.

Facebook Marketing For Dummies

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Author: John Haydon,Paul Dunay,Richard Krueger

Publisher: John Wiley & Sons

ISBN: 1118238079

Category: Business & Economics

Page: 336

View: 4273

Marketing to Millennials For Dummies

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Author: Corey Padveen

Publisher: John Wiley & Sons

ISBN: 1119369045

Category: Business & Economics

Page: 360

View: 2716

Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!

Fundraising with Businesses

40 New (and Improved!) Strategies for Nonprofits

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Author: Joe Waters

Publisher: John Wiley & Sons

ISBN: 1118615727

Category: Business & Economics

Page: 304

View: 2378

40 proven strategies for raising big money with businesses There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well. Presents new and improved fundraising strategies for raising money from businesses—from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites. Written by an experienced fundraiser and renowned blogger and speaker on business giving. Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest. The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn existing and new business relationships into successful—and lucrative—partnerships.

Nonprofit Kit For Dummies

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Author: Stan Hutton,Frances N. Phillips

Publisher: John Wiley & Sons

ISBN: 1119280087

Category: Business & Economics

Page: 408

View: 5117

Help your nonprofit thrive Need practical advice on running a nonprofit? No problem! Packed with the latest tips and techniques on starting and managing a charitable organization, this easy-to-follow guide offers everything you need to help your nonprofit endure the ups and downs of the economy. From applying for your tax exemption to raising money to pay for your programs, it covers it all. So get ready to bring in the bucks — and enjoy watching your nonprofit prosper. Write a mission statement Craft a compelling pitch Raise money online Apply for grants Get the word out Adapt in hard times Prepare a solid budget Project cash flow

Facebook For Dummies

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Author: Carolyn Abram

Publisher: John Wiley & Sons

ISBN: 1119453836

Category: Computers

Page: 432

View: 2699

Take control of your Facebook profile When you join Facebook, you're joining a community with over two billion people spread around the globe. It helps to have the insight on not only how to set up your profile and add content, but also how to make sure you control who sees—and doesn't see—your posts. Facebook For Dummies provides the trusted guidance you need to set up a profile, add content, and apply the many tools Facebook provides to give you control of your content. Primarily known as a way for individuals to share information, photos and videos, and calendar invitations, Facebook has gained prominence as a means to spread news, market products, and serve as a business platform. Whatever you’re looking to use it for, this book shows you how to use all the features available to make it a more satisfying experience. Build your profile and start adding friends Use Facebook to send private messages and instant notes Discover ways to set privacy and avoid online nuisances Launch a promotion page Get ready to have a whole lot of fun on the largest social network in the world.

Facebook Marketing All-in-One For Dummies

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Author: Andrea Vahl,John Haydon,Jan Zimmerman

Publisher: John Wiley & Sons

ISBN: 1118816005

Category: Business & Economics

Page: 792

View: 4378

Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing are important Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.

Twitter For Dummies

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Author: Laura Fitton,Anum Hussain,Brittany Leaning

Publisher: John Wiley & Sons

ISBN: 1118960092

Category: Computers

Page: 312

View: 5365

A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter

Blogging For Dummies

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Author: Susannah Gardner,Shane Birley

Publisher: John Wiley & Sons

ISBN: 1118239253

Category: Computers

Page: 408

View: 8012

Fundraising For Dummies

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Author: John Mutz,Katherine Murray

Publisher: John Wiley & Sons

ISBN: 1118054679

Category: Business & Economics

Page: 384

View: 3226

Productivity For Dummies

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Author: Ciara Conlon

Publisher: John Wiley & Sons

ISBN: 1119099528

Category: Business & Economics

Page: 352

View: 7525

"Learn to: focus and get more done; be more productive in the workplace; manage your time more effectively; beat procrastination and complete tasks ahead of schedule"--Cover.

Psychology For Dummies

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Author: Adam Cash

Publisher: John Wiley & Sons

ISBN: 1118611322

Category: Psychology

Page: 384

View: 2378

Understand why you feel and act the way you do Psychology For Dummies is a fun, user-friendly guide to the basics of human behavior and mental processes. In plain English—and using lots of everyday examples—psychologist Dr. Adam Cash cuts through the jargon to explain what psychology is all about and what it tells you about why you do the things you do. With this book as your guide, you'll: gain profound insights into human nature; understand yourself better; make sense of individual and group behaviors; explore different approaches in psychology; recognize problems in yourself and others; make informed choices when seeking psychological counseling; and much more. Shows you how understanding human psychology can help you make better decisions, avoid things that cause stress, manage your time to a greater degree, and set goals Helps you make informed choices when seeking psychological counseling Serves as an invaluable supplement to classroom learning From Freud to forensics, anorexia to xenophobia, Psychology For Dummies takes you on a fascinating journey of self discovery.

Charity and Philanthropy For Dummies

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Author: Karl T. Muth,Michael T. S. Lindenmayer,John Kluge

Publisher: John Wiley & Sons

ISBN: 1119943949

Category: Business & Economics

Page: 408

View: 8719

The easy way to make a difference Despite tough economic times, rates of donations are on the rise. If you want to make a difference but don't know where to start, you need Charity & Philanthropy For Dummies. This is your one-stop, no-nonsense guide to charitable activities. Inside you'll find lots of strategies for philanthropic work such as volunteering your time, raising funds, donating your own cash or expertise, impact investing, and social entrepreneurship. You'll also find lots of case studies from charities big and small to show you what works and what doesn't. Help with selecting where to donate or invest Ideas for how you can make a difference without having pots of money Advice on socially responsible and impact investing Techniques for reaching out to others to help your cause - from a local to a global level You don't need deep pockets to make a difference—you need Charity & Philanthropy For Dummies.

Customer Analytics For Dummies

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Author: Jeff Sauro

Publisher: John Wiley & Sons

ISBN: 1118937597

Category: Business & Economics

Page: 336

View: 7078

Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

Business Storytelling For Dummies

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Author: Karen Dietz,Lori L. Silverman

Publisher: John Wiley & Sons

ISBN: 1118730178

Category: Business & Economics

Page: 384

View: 4579

Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this—and more. Pre-order your copy today through Amazon! Discover: Expert advice with real-world examples Proven case studies, tips, and templates How to get results by capturing, crafting, telling stories, and more

Electronic Health Records For Dummies

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Author: Trenor Williams,Anita Samarth

Publisher: John Wiley & Sons

ISBN: 9781118023938

Category: Medical

Page: 384

View: 6130

The straight scoop on choosing and implementing an electronic health records (EHR) system Doctors, nurses, and hospital and clinic administrators are interested in learning the best ways to implement and use an electronic health records system so that they can be shared across different health care settings via a network-connected information system. This helpful, plain-English guide provides need-to-know information on how to choose the right system, assure patients of the security of their records, and implement an EHR in such a way that it causes minimal disruption to the daily demands of a hospital or clinic. Offers a plain-English guide to the many electronic health records (EHR) systems from which to choose Authors are a duo of EHR experts who provide clear, easy-to-understand information on how to choose the right EHR system an implement it effectively Addresses the benefits of implementing an EHR system so that critical information (such as medication, allergies, medical history, lab results, radiology images, etc.) can be shared across different health care settings Discusses ways to talk to patients about the security of their electronic health records Electronic Health Records For Dummies walks you through all the necessary steps to successfully choose the right EHR system, keep it current, and use it effectively.

Cause Related Marketing

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Author: Sue Adkins

Publisher: Routledge

ISBN: 1136422439

Category: Business & Economics

Page: 307

View: 1291

Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society. 'Cause Related Marketing': * positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment. * explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally. * uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing. * includes vignettes and in depth case studies to provide illustrations of Cause Related Marketing through a spectrum of examples both national and international. Sue Adkins, Director of the Business in the Community's Cause Related Marketing Campaign is acknowledged as an international expert. She is recognised as having put Cause Related Marketing on the map in the UK and leading the drive to establish Cause Related Marketing as an increasingly legitimate part of the marketing mix in the UK.