Authority Content

The Simple System for Building Your Brand, Sales, and Credibility

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Author: David Jenyns

Publisher: N.A

ISBN: 9780646955643

Category:

Page: 166

View: 6151

In today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.

Book Yourself Solid

The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

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Author: Michael Port

Publisher: John Wiley & Sons

ISBN: 1119431220

Category: Business & Economics

Page: 336

View: 4339

"Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, readers learn how to develop a strong marketing plan and brand image. In 2006, Michael published this book about marketing for the small business owner without addressing Facebook, LinkedIn or Twitter--which didn't even exist at the time. The 2nd edition of Book Yourself Solid will change all of that with brand new information, including: unique, personalized online marketing strategies for service professionals new SEO rules to optimize search engine listings and traffic solid social media exposure and dominance strategies."--

Brand Admiration

Building A Business People Love

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Author: C. Whan Park,Deborah J. MacInnis,Andreas B. Eisingerich

Publisher: John Wiley & Sons

ISBN: 1119308070

Category: Business & Economics

Page: 288

View: 6722

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Email Persuasion

Captivate and Engage Your Audience, Build Authority and Generate More Sales with Email Marketing

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Author: Ian Brodie

Publisher: N.A

ISBN: 9780992763114

Category: Electronic mail systems

Page: 162

View: 5753

"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop"Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing" Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.6 surefire subject line models that will get your emails opened and read.The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong)."We've seen a threefold increase in leads and we've won several new clients." Adrian Willmott Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients. No jargon. No fluff. Just practical, real-world strategies that deliver results. "Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony Latimer Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19. How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice. The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective? Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109. "Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia Cook Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email. If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.

CPanel User Guide and Tutorial

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Author: Aric Pedersen

Publisher: Packt Publishing Ltd

ISBN: 1904811221

Category: Computers

Page: 206

View: 5818

"Get the most from cPanel with this easy to follow guide."--Resource description p.

CareerKred

4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career

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Author: Ryan Rhoten

Publisher: N.A

ISBN: 9781938015632

Category: Business & Economics

Page: 298

View: 9589

Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this? I have spent the last five years understanding how this digital-first world applies to and impacts our careers. This book is the culmination of what I have learned. Credibility has always been the key to unlocking career opportunities. In the not so distant past, credibility was earned by your time in a position, perceived company loyalty, and of course your level of expertise in your field. The challenge with this is that credibility was only recognized locally, within the four walls of your company. However, thanks to the Internet, you can now earn your career credibility, or CareerKred as I call it, globally, by intentionally building your personal brand, establishing your digital brand, providing thought leadership, and engaging with those interested in your field of study. In fact, with the right digital brand you can be recognized for your expertise globally. You are no longer confined by your company's four walls. During the course of this book, you will learn how to build your digital brand and use it to establish your CareerKred online. By following the 4 simple steps of the process I call D.I.C.E., you will learn how to define your brand, integrate your brand online, position your brand in your area of expertise and engage with your audience. This simple 4-step process will help you build a modern day digital brand that will set you apart from your competition and help you get recognized for your expertise, even if you don't know where to start. With the changes to the career landscape accelerating, it's time to take your brand global. It's time to establish your digital brand now, before you need it. This book will show you how.

Magnetic Memorable and Trusted

Become a Visible Online Authority for More Credibility, Clients and Cashflow

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Author: Emma Tiebens

Publisher: N.A

ISBN: 9780985503727

Category:

Page: 115

View: 6691

Don't Sell Me, Tell Me

How to Use Storytelling to Connect with the Hearts and Wallets of a Hungry Audience

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Author: Greg Koorhan

Publisher: N.A

ISBN: 9780692748275

Category:

Page: 156

View: 7281

Do you want to stand out from a sea of competitors, and not just sound like everyone else? Do you want to attract more profitable customers - automatically? Are you struggling to create a memorable marketing message? Or are you tired of being the 'best kept secret' in your market? Business owners and entrepreneurs - you need to read Don't Sell Me, Tell Me - as soon as possible! In this book you'll learn how to use storytelling techniques to build trust with your ideal audience, engage hungry buyers and banish mediocre marketing forever. You cannot underestimate the power of a good story. Learn how to apply the fundamentals of storytelling to your business and you can uplift, inspire and connect to the hearts of your audience. You can move them to tears, to laughter, and most important, you can move them to action! Packed with advice you can put to use right away, you'll learn how to keep your audience eager and ready to hear from you. What pragmatic and actionable tactics will you learn? How to quickly communicate your unique value. The secret to connecting with the emotions of your desired audience. The foolproof method for standing apart from your competition. The most common marketing mistakes even smart business owners make and how to avoid them. The singular best way to create an authentic, consistent brand. Also the following insights: The 4 critical elements you must have in place to keep your audience engaged. Six different ways you can use stories in your business. A step-by-step guide for finding your most powerful brand voice. How to structure a story so that your audience feels compelled to listen. PLUS, examples to jumpstart the process! Here's what this book ISN'T: this isn't about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers. How will your business improve? Follow a process only a few LEADERS in their markets have figured out Get KNOWN for your unique value Create content your audience LIKES and shares Build - or rebuild - TRUST in your brand Gather a loyal group of fans eager to BUY from you Implement these techniques and watch your profits skyrocket. Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!

Content Machine

Use Content Marketing to Build a 7-Figure Business with Zero Advertising

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Author: Dan Norris

Publisher: N.A

ISBN: 9780995404427

Category:

Page: N.A

View: 2434

Content Machine outlines a strategy for using content marketing to build a 7 figure business with zero advertising.By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machine focuses heavily on how to create a high growth business off the back of your content. Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over $1m AUD annual run rate in 2 years, spending only $181.23 on advertising. The lessons learned form a framework for building businesses and scaling content marketing, that are documented throughout Content Machine in terms any entrepreneur can understand. The book outlines the #1 biggest mistake that kills content marketing efforts and how the best content marketers in the world have built their audience, their content and their business. It provides downloads and frameworks to help the reader with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.

Seo 2017

Search Engine Optimization for 2017; on Page Seo, Off Page Seo, Keywords

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Author: Christopher Nash

Publisher: Createspace Independent Publishing Platform

ISBN: 9781537230665

Category:

Page: 90

View: 1128

SEO 2017 Search Engine Optimization for 2017 Your website is like the front door to your business. Many of your potential clients are going to come through via the internet, and if your website is lacking, or isn't highly ranked on most search engines, you are going to lose out on many clients. A Guide to SEO in 2016 is the only guide you need to learn about SEO during 2017 so you can get your website ranked and bring in the traffic. Websites are ranked based on their quality and how much they can help the potential customer. Search engines are in constant competition to ensure searchers use them and not a competitor. This competition leads them to make new formulas and pick new factors that will decide whether your page will rank high or not. While the search engine isn't going to give you a list of requirements (or everyone would cheat), there are some easy steps you can take to help rank your website as number 1! So why is ranking so important? If you have a website, shouldn't that be enough? No! In fact, if you aren't ranked at least on the first page of results, most customers will never find you. That can mean thousands of dollars leaving your business and heading over to the competitor who knows how to use SEO better than you. Even if you have done SEO on your website before, it is important to re-evaluate your website again. Google, Bing and other search engines are constantly making changes. If you don't keep up, your website is going to go way down in the rankings. Take the Google Panda update just a few years ago. Some well-established websites that had great rankings for years fell into oblivion in just a few minutes once this software was updated because of a few simple mistakes. Oblivion means less sales; not good for a growing business. While many SEO techniques from 2016 and before are still in play in 2017, there are some big differences that can make or break your website. This guidebook is the perfect guide to help you learn those differences. This guidebook has everything that you need to know about SEO in the coming year. Some of the things that you can learn to help your website get a leg up on the competition include: What SEO is and why it is so important to your company in terms of views and potential income How search engines operate to find the best websites and how you can use this to your advantage to bring in more customers How search engines interact with your clients to bring them the best search results Why it is so important to use SEO and how forgetting all about it can make your business less successful The importance of keyword research to match your website up with the right customers who will actually make purchases Factors that you might not think about when it comes to SEO and how these can actually harm your business The proper way to use links to avoid being penalized and actually see them work for you Myths that used to be true about SEO, but now will get your page ranked last or even removed How trying to spam or game the system is going to ruin all your SEO efforts How to track your SEO efforts to see what is working and what needs changed The top tips that you can use to get the most out of your SEO efforts in 2017 to bring in more revenue than ever before How to get the most customers in the door of your website and get the most profit out of your work when the SEO does its job When you are ready to get started on seeing amazing results with your SEO work, click the Buy Now Button at the top of the page!

Pilot to Profit

Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales

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Author: Lisa Larter

Publisher: Morgan James Publishing

ISBN: 1630475769

Category: Business & Economics

Page: 212

View: 351

Ready to generate sales, build brand buzz, and watch your cash flow soar? Entrepreneurs, prepare for takeoff! Pilot to Profit clears up the confusion of modern entrepreneurship—so you can build a smart, successful, and sustainable business with sky-high returns. If you find yourself overwhelmed with questions—Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I)? How do I double my profits this year without doubling the work?—this book can provide answers to help you get unstuck, as well as proven strategies to help your business get found and turn connections into paying customers, whether you’re an established enterprise or just starting out. Learn how to: Gain a stronger money mindset and stop sabotaging your ability to be paid what you’re worth for the work you do Set your money-making “radar” on high alert Create a clearly defined business model that maximizes what comes in, with less effort put out Find the right channels to grow your business so you can reach more people Create content that raises your credibility and puts you on the map (because without great content, your business might never be found) Use email and social media to grow your fan base Lastly, you’ll walk away understanding how to sell what you do, whom to sell it to, and precisely how to find and connect with those people. This book takes you step-by-step on your journey to building a successful, profitable business you love. With Pilot to Profit, you’re officially cleared for takeoff.

The Awakened Millionaire

A Manifesto for the Spiritual Wealth Movement

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Author: Joe Vitale

Publisher: John Wiley & Sons

ISBN: 1119264170

Category: Business & Economics

Page: 208

View: 3815

Radical formula transforms your money and spiritual growth into global change The Awakened Millionaire is a practical manifesto guiding you to new dimensions of personal wealth, spiritual growth, and as a result, global transformation. Crafted by Dr. Joe Vitale, a famed millionaire, best-selling author, and star of the blockbuster movie "The Secret," you'll discover a controversial formula that accomplishes what few believe possible: combining money and spirituality together to bring you more of both, while transforming you into a force for good in a world that desperately needs it. This book is a call to action, pushing you to wake up, stand up, and transform yourself into a powerful expression of your passion, your wealth, and your desire to make a difference. It is an invitation to become a true Awakened Millionaire, starting today. While most consider money and spirituality a blasphemous duo, Dr. Vitale shatters these social norms and shows you the true nature of money empowered with soulful purpose. At turns inspirational, motivational, and conversational, this page-turner ultimately narrows in on practical steps anyone can use to see instantaneous results, regardless of your past failures, current financial situation, or future goals. But his mission is not to simply transform you. Dr. Vitale's mission is to create a swarm of Awakened Millionaires transforming the world with every action they take, while enjoying personal luxury and soulful fulfillment new levels of money and spiritual growth can give them. The book reveals: How to turn your passion into wealth How to transform money into a spiritual tool How to create a soulful mission that changes the world If you desire both wealth and spirituality, this book finally reveals how.

The Four Maps of Happy Successful People

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Author: Robert G. Allen,Aaron Allen

Publisher: Betterlife Books

ISBN: 9780997103311

Category:

Page: 170

View: 4468

Our brains respond best to images, so why do the vast majority of books about personal and professional success contain mostly lists and steps? The Four Maps of Happy, Successful People presents a visual approach to help you get unstuck, stay on target, and reach your ideal lifestyle--personally and professionally. With startling honesty and powerful insights, #1 New York Times bestselling author Robert G. Allen reveals a simple yet profound system for living with clarity, purpose, and action.

Feed A Starving Crowd

More than 200 Hot and Fresh Marketing Strategies to Help You Find Hungry Customers

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Author: Robert Coorey

Publisher: Robert Coorey

ISBN: 1940984017

Category: Marketing

Page: 256

View: 829

"This powerful, practical book is loaded with great ideas to help you sell more, faster and easier in any market" Brian Tracy, Author of Unlimited Sales Success Double your business...without advertising! Do you lose sleep over wasting money on ads and promotions that fall flat? Wish you could crush it on social media, email, and your website? Want to know how to find and feed more customers than you can handle? Robert Coorey, MBA, has done the research and hard work. From deconstructing killer marketing campaigns to mastering the neuroscience and psychology of consumer activity, he shares brilliant, inexpensive strategies anyone can profit from. You will learn how to: * Get all the targeted traffic you can handle for pennies (see page 168) * Launch like the big boys on a small biz budget (see page 39) * Master psychological tactics to create buyer frenzy (see page 53) * Sell like crazy on social media even though they say it's impossible (see page 173) * Double customers' initial spending (see page 64) * Sell out multi-million-dollar events without spending a dime on advertising (see page 44) * Find starving crowds in your juiciest markets in minutes (see page 28) * Profit from checkout procedures, landing pages, product choices (see page 93) * and much, much more!

Google Power Search

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Author: Stephan Spencer

Publisher: "O'Reilly Media, Inc."

ISBN: 1449311563

Category: Computers

Page: 56

View: 5044

Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples. Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar Acquire advanced Google skills that result in more effective search engine optimization (SEO)

Hypnotic Writing

How to Seduce and Persuade Customers with Only Your Words

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Author: Joe Vitale

Publisher: John Wiley & Sons

ISBN: 9780470893067

Category: Business & Economics

Page: 288

View: 6138

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

The Irresistible Offer

How to Sell Your Product or Service in 3 Seconds or Less

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Author: Mark Joyner

Publisher: John Wiley & Sons

ISBN: 9781118040539

Category: Business & Economics

Page: 240

View: 3015

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." —Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." —John Du Cane, CEO, Dragon Door Publications, Inc. "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." —Howard Berg, "The World's Fastest Reader" "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." —Dr. Joe Vitale, author of The Attractor Factor "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business." —Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show