Audience Analysis


Author: Denis McQuail

Publisher: SAGE

ISBN: 9780761910022

Category: Language Arts & Disciplines

Page: 166

View: 1158

Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m

Audience analysis & response


Author: Patricia Caernarven-Smith

Publisher: N.A


Category: Language Arts & Disciplines

Page: 228

View: 1724

Audience analysis


Author: Theodore Clevenger

Publisher: N.A


Category: Language Arts & Disciplines

Page: 129

View: 1512

Audience analysis

a programmed approach to receiver behavior


Author: James W. Gibson,Michael S. Hanna

Publisher: Prentice Hall


Category: Language Arts & Disciplines

Page: 217

View: 1851

Confident Public Speaking


Author: Deanna Sellnow

Publisher: Cengage Learning

ISBN: 0534551920

Category: Social Science

Page: 544

View: 8984

Previously titled PUBLIC SPEAKING: A PROCESS APPROACH, Deanna Sellnow's CONFIDENT PUBLIC SPEAKING, SECOND EDITION distinguishes itself as the introductory text that most effectively presents the process of public speaking and the strategies students can use to become confident public speakers. Student-oriented and reader-friendly, the book offers unique coverage of learning styles as an aspect of audience diversity, as well as its extensive, integrated coverage of overcoming communication apprehension and the significant role ethics plays in public speaking. Changes to the Second Edition include three new types of boxes, even greater attention to ethics, a completely new interior design, and expanded technology offerings that include our Web-based Speech Builder Express. An ancillary CD-ROM and Web site offer adopters an interactive and multimedia enhanced presentation of public speaking principles and skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Researching Audiences

A Practical Guide to Methods in Media Audience Analysis


Author: Kim Schrøder

Publisher: Oxford University Press

ISBN: 9780340762745

Category: Science

Page: 422

View: 1437

A practical guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research, this text introduces and discusses four complementary key approaches to empirical research in media audience analysis.

Science and Technical Writing

A Manual of Style


Author: Philip Rubens

Publisher: Routledge

ISBN: 113595951X

Category: History

Page: 544

View: 3190

With this new edition, Science and Technical Writing confirms its position as the definitive style resource for thousands of established and aspiring technical writers. Editor Philip Rubens has fully revised and updated his popular 1992 edition, with full, authoritative coverage of the techniques and technologies that have revolutionized electronic communications over the past eight years.

The Fundamentals of Small Group Communication


Author: Scott A. Myers,Carolyn M. Anderson

Publisher: SAGE

ISBN: 141295939X

Category: Language Arts & Disciplines

Page: 284

View: 4429

The Fundamentals of Small Group Communication provides readers with the fundamentals they need to become functional and productive members of any small group. Readers are introduced to the fundamental issues faced by all small groups (such as socialization, development, ethics, diversity) and the procedures utilized by effective small groups (for example, task accomplishment, decision making, climate). With a focus on the individual group member, this textbook encourages readers to reflect on how their communication behaviors (e.g., communication traits, verbal and nonverbal communication, listening style) and practices (e.g., their leadership style, their conflict management style) contribute to their current small group experiences.

Public television

techniques for audience analysis and program scheduling : a collection of articles originally published in Current


Author: David J. LeRoy,Judith M. LeRoy,Corporation for Public Broadcasting

Publisher: N.A


Category: Performing Arts

Page: 164

View: 6603

Listening to Learners

A Limited Resource Audience Analysis for Extension Education in Financial Management


Author: Josephine Swanson

Publisher: N.A



Page: 572

View: 9871

Processing Public Speaking

Perspectives in Information Production and Consumption.


Author: A. Kanu, D.A.; S. Durham, M.A.

Publisher: Xlibris Corporation

ISBN: 1493175394

Category: Language Arts & Disciplines

Page: 366

View: 695

Processing Public Speaking covers all the traditional topics and offers much more, including chapters on public speaking traditions, public speaking as communication process, processing the introductory speech, processing technology in public speaking, processing listening, oral interpretation, analyzing audiences, organizing and outlining speeches, persuasive speaking, and debating, processing verbal communication, processing nonverbal communication, and delivery, impromptu speaking and ethics. As an invaluable resource Processing Public Speaking allows readers to access practical information that describes the production and consumption of presentations in technical, humanities, and social science, business, and education courses. The approaches in this text include tailoring public messages by identifying what the audience wants and needs with adaptation to cultural differences with focus on the public speaking heritage of rhetorical discourse.

Using Target Audience Analysis to Aid Strategic Level Decisionmaking


Author: Steve Tatham

Publisher: Letort Papers

ISBN: 9781584876991

Category: Language Arts & Disciplines

Page: 69

View: 7762

The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He makes a compelling case that the science of Target Audience Analysis (TAA) is now so well advanced that it must become a key component of future strategic decisionmaking. The author views social media as just another communication conduit, and sees this as a continuum of wrong activities being undertaken. In Iraq and Afghanistan, he saw how big public relations and marketing companies cost the U.S. taxpayer millions of dollars in ultimately failed communication and propaganda campaigns. Social media, he argues, has become yet another blank checkbook for companies who rely on creative energy rather than empirical understanding to produce communications campaigns. Instead, he argues for far greater resource in TAA and greater understanding by federal agencies of what is and is not possible or desirable in their communication efforts. To this end, he looks in particular at U.S. Agency for International Development relief work in Pakistan and argues that the communication objectives set at the start of the projects are almost unattainable, even naive in their presumptions.

Doing Business With Japan

Successful Strategies for Intercultural Communication


Author: Kazuo Nishiyama

Publisher: University of Hawaii Press

ISBN: 9780824821272

Category: Business & Economics

Page: 215

View: 4120

Despite Japan's Westernization, the country has remained "uniquely" Japanese. This text offers insight into Japan and its people to facilitate Western business dealings in the country. It ranges from interpersonal communication to decision-making styles, negotiating tactics and business contacts.