Audience Analysis

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Author: Denis McQuail

Publisher: SAGE

ISBN: 9780761910022

Category: Language Arts & Disciplines

Page: 166

View: 2527

Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m

Audience analysis

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Author: Theodore Clevenger

Publisher: N.A

ISBN: N.A

Category: Language Arts & Disciplines

Page: 129

View: 6204

Audience analysis & response

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Author: Patricia Caernarven-Smith

Publisher: N.A

ISBN: N.A

Category: Language Arts & Disciplines

Page: 228

View: 7865

Audience analysis

a programmed approach to receiver behavior

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Author: James W. Gibson,Michael S. Hanna

Publisher: Prentice Hall

ISBN: N.A

Category: Language Arts & Disciplines

Page: 217

View: 2337

Confident Public Speaking

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Author: Deanna Sellnow

Publisher: Cengage Learning

ISBN: 0534551920

Category: Social Science

Page: 544

View: 1763

Previously titled PUBLIC SPEAKING: A PROCESS APPROACH, Deanna Sellnow's CONFIDENT PUBLIC SPEAKING, SECOND EDITION distinguishes itself as the introductory text that most effectively presents the process of public speaking and the strategies students can use to become confident public speakers. Student-oriented and reader-friendly, the book offers unique coverage of learning styles as an aspect of audience diversity, as well as its extensive, integrated coverage of overcoming communication apprehension and the significant role ethics plays in public speaking. Changes to the Second Edition include three new types of boxes, even greater attention to ethics, a completely new interior design, and expanded technology offerings that include our Web-based Speech Builder Express. An ancillary CD-ROM and Web site offer adopters an interactive and multimedia enhanced presentation of public speaking principles and skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Fundamentals of Small Group Communication

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Author: Scott A. Myers,Carolyn M. Anderson

Publisher: SAGE

ISBN: 141295939X

Category: Language Arts & Disciplines

Page: 284

View: 5012

The Fundamentals of Small Group Communication provides readers with the fundamentals they need to become functional and productive members of any small group. Readers are introduced to the fundamental issues faced by all small groups (such as socialization, development, ethics, diversity) and the procedures utilized by effective small groups (for example, task accomplishment, decision making, climate). With a focus on the individual group member, this textbook encourages readers to reflect on how their communication behaviors (e.g., communication traits, verbal and nonverbal communication, listening style) and practices (e.g., their leadership style, their conflict management style) contribute to their current small group experiences.

Processing Public Speaking

Perspectives in Information Production and Consumption.

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Author: A. Kanu, D.A.; S. Durham, M.A.

Publisher: Xlibris Corporation

ISBN: 1493175394

Category: Language Arts & Disciplines

Page: 366

View: 4408

Processing Public Speaking covers all the traditional topics and offers much more, including chapters on public speaking traditions, public speaking as communication process, processing the introductory speech, processing technology in public speaking, processing listening, oral interpretation, analyzing audiences, organizing and outlining speeches, persuasive speaking, and debating, processing verbal communication, processing nonverbal communication, and delivery, impromptu speaking and ethics. As an invaluable resource Processing Public Speaking allows readers to access practical information that describes the production and consumption of presentations in technical, humanities, and social science, business, and education courses. The approaches in this text include tailoring public messages by identifying what the audience wants and needs with adaptation to cultural differences with focus on the public speaking heritage of rhetorical discourse.

Researching Audiences

A Practical Guide to Methods in Media Audience Analysis

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Author: Kim Schrøder

Publisher: Oxford University Press

ISBN: 9780340762745

Category: Science

Page: 422

View: 1853

A practical guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research, this text introduces and discusses four complementary key approaches to empirical research in media audience analysis.

Doing Business With Japan

Successful Strategies for Intercultural Communication

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Author: Kazuo Nishiyama

Publisher: University of Hawaii Press

ISBN: 9780824821272

Category: Business & Economics

Page: 215

View: 2602

Despite Japan's Westernization, the country has remained "uniquely" Japanese. This text offers insight into Japan and its people to facilitate Western business dealings in the country. It ranges from interpersonal communication to decision-making styles, negotiating tactics and business contacts.

SPEAK

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Author: Rudolph F. Verderber,Kathleen S. Verderber,Deanna D. Sellnow

Publisher: Cengage Learning

ISBN: 1111830290

Category: Business & Economics

Page: 288

View: 8436

Created through a student-tested, faculty-approved review process with hundreds of students and faculty, SPEAK is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. SPEAK guides students through the speech-making process with six Speech Plan Action Step activities that prompt them to develop effective speeches. With the help of sample speeches, class prep cards for instructors, chapter-by-chapter study cards for students, numerous online tools, techniques to help students address anxiety and ethical issues, and much more, SPEAK helps students gain an exceptional foundation for creating and delivering their speeches. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

COMM2

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Author: Rudolph F. Verderber,Kathleen S. Verderber,Deanna D. Sellnow

Publisher: Cengage Learning

ISBN: 0495914487

Category: Business & Economics

Page: 272

View: 7533

Created through a student-tested, faculty-approved review process, COMM2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Researching Audiences

A Practical Guide to Methods in Media Audience Analysis

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Author: Catherine Murray,Kim Schrøder,Kirsten Drotner,Steve Kline

Publisher: Bloomsbury USA

ISBN: 9780340762752

Category: Social Science

Page: 256

View: 9513

A practical guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research, this text introduces and discusses four complementary key approaches to empirical research in media audience analysis.

Public television

techniques for audience analysis and program scheduling : a collection of articles originally published in Current

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Author: David J. LeRoy,Judith M. LeRoy,Corporation for Public Broadcasting

Publisher: N.A

ISBN: N.A

Category: Performing Arts

Page: 164

View: 9564

The Future of Invention

Rhetoric, Postmodernism, and the Problem of Change

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Author: John Muckelbauer

Publisher: SUNY Press

ISBN: 9780791474204

Category: Language Arts & Disciplines

Page: 214

View: 8153

Examines the concept of rhetorical invention from an affirmative, nondialectical perspective.